Mari Smith

  • 2016 Small Business Social Media Trends Trump Understood

    …, check UMass Dartmouth’s small business social media use.) Buffer surveyed 1,252 respondents. They represent small businesses. This makes sense since larger organizations with more resources invest in more sophisticated, integrated social media and martech (aka: Marketing Technology). 74% of respondents work for companies with 50 or less employees…

    Heidi Cohen/ Heidi Cohenin Social- 18 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …). This was honestly (and I’m not just saying this) the best conference I’ve attended in my professional life. It was a conference like no other. I really, really hope to come back next year. Thank you, thank you, thank you. – Laura Kaslow Join experts and entertaining speakers such as: Guy Kawasaki (author, The Art of Social Media) Mari Smith (co-author…

    Douglas Karr/ Marketing Technology Blog- 31 readers -
  • 9 Tips for Better Facebook Video Ads

    … Are you creating video ads for Facebook? Wondering how you can make stronger video ads? Whether you’re working with promoted video posts or videos uploaded as ads, paying attention to the details can improve the impact of your content. In this article, you’ll discover nine ways to improve your Facebook video ads. Discover nine tips…

    Social Media Examinerin Social Facebook- 18 readers -
  • Is Your Marketing House Built on a Rock or Sand?

    …-term strategy to keep the platform alive – even at the content producers’ expense. YouTube YouTuber Philip DeFranco has almost 5 million subscribers and over a billion and a half views on YouTube. He’s spent years fine-tuning his craft and has turned his vlog into a good living. Recently, however, he received notice that the site would no longer…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • Online: Social Media Success Summit 2016

    … a Day), Joel Comm (co-author, Twitter Power 3.0), Michael Stelzner (founder, Social Media Examiner), Neal Schaffer (author, Maximize Your Social), Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies), Christopher Penn (author, Marketing White Belt), Ian Cleary (social tools expert), Jon Loomer (Facebook ads expert), and Viveka von…

    Douglas Karr/ Marketing Technology Blogin Social- 24 readers -
  • How to Increase Your Facebook Live Video Reach

    … on Insights at the top. Then in the left navigation, select Videos. Review a summary of your video stats. On the right, you’ll see charts with your video views. If you want to change the date range, enter the dates in the Start and End boxes. You can also choose from three options to filter your stats: Organic vs. Paid, Auto-Played vs. Clicked…

    Social Media Examinerin Facebook- 20 readers -
  • 5 Social Media Content Formats Your Business Needs

    ….) Actionable social media content format tips to improve video use: Create branded intro and conclusion. Include branded visuals and sound to build consistency and an audience. Tape live events and conferences to expand your reach. Start using video to build your skills. Follow Jay Baer’s example. 4. Social Media Content Format: Audio Supported by Apple’s…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 33 readers -
  • 3 Facebook Live Examples That Generated Sales

    … Looking for ways to use Facebook Live for business? Interested in what’s working for others? Facebook Live broadcasts can help you expand your current audience and get new clients and customers. In this article, you’ll discover how three companies used Facebook Live to generate sales and how to adapt their tactics for your own business…

    Social Media Examinerin Facebook- 22 readers -
  • Social Media Marketing World 2016 Influencer Roundup

    … 39 Social Media Marketing Experts: What To Add To Your Plans Feel overwhelmed by social media marketing? You’re not alone. Social media is constant firehose of information. Using it for your company’s marketing efforts can be daunting, especially if you’ve got a limited budget and resources. But what if you only had to do one thing…

    Heidi Cohen/ Heidi Cohenin Social EMail- 22 readers -
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