Maria Sipka

  • Influencer Marketing Automation: Finding the Right Balance

    … their influencer marketing budgets in the next 12 months. This surge in popularity has spawned hundreds of technology-backed influencer marketing platforms and providers that are touting their abilities to help brands navigate this nascent sector of the industry. But not everyone is welcoming them with open arms. According to The Wall Street Journal, there…

    AllFacebookin Social- 16 readers -
  • Influencer Marketing: Your Always-On Content Lab

    … to be on and what content will inspire action in their target audiences. With only one brand message, how can brands be nuanced enough to effectively communicate with consumers who constantly change their interests, preferences and behaviors? When used correctly, influencer marketing can solve this challenge by serving as an always-on content lab…

    Inside Facebookin Social Content- 12 readers -
  • Waiting to Approve Influencer Content Hurts More Than It Helps

    …. In fact, Linqia campaigns that don’t require content approval have a customer renewal rate of 93 percent because they deliver such strong results. Trust the influencers to tell the stories their way and you will see significant returns on this trust investment. Maria Sipka is the president of influencer marketing platform Linqia. Image courtesy of Shutterstock. …

    Inside Facebookin Social Content- 9 readers -
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