Maria Sipka

  • Influencer Marketing Automation: Finding the Right Balance

    … provider that will deliver the results you’re looking for. Working with the right partner can be the difference between a program that is an expensive time-suck or a strategic, profitable venture. Maria Sipka is the chief evangelist and co-founder of influencer marketing platform Linqia. Image courtesy of Shutterstock. …

    AllFacebookin Social- 18 readers -
  • Influencer Marketing: Your Always-On Content Lab

    … to be on and what content will inspire action in their target audiences. With only one brand message, how can brands be nuanced enough to effectively communicate with consumers who constantly change their interests, preferences and behaviors? When used correctly, influencer marketing can solve this challenge by serving as an always-on content lab…

    Inside Facebookin Social Content- 13 readers -
  • Waiting to Approve Influencer Content Hurts More Than It Helps

    … According to Millennial Branding, a stunning 97 percent of millennials today don’t turn to TV news or magazines to influence their purchasing decisions, which doesn’t bode well for the ads that support them. As a result, more and more brands are turning to influencer marketing to establish meaningful connections with their target audiences. It’s…

    Inside Facebookin Social Content- 12 readers -
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