Maria Sipka

  • Influencer Marketing Automation: Finding the Right Balance

    … provider that will deliver the results you’re looking for. Working with the right partner can be the difference between a program that is an expensive time-suck or a strategic, profitable venture. Maria Sipka is the chief evangelist and co-founder of influencer marketing platform Linqia. Image courtesy of Shutterstock. …

    AllFacebookin Social- 24 readers -
  • Influencer Marketing: Your Always-On Content Lab

    … is a staple in our daily routines–in fact, some studies report that people check their social accounts up to 17 times per day, with Generation Z spending a whopping nine hours per day consuming media, according to Common Sense Media. But society’s addiction to social media has made it extremely challenging for brands and marketers to know which channels…

    Inside Facebookin Social Content- 15 readers -
  • Waiting to Approve Influencer Content Hurts More Than It Helps

    … According to Millennial Branding, a stunning 97 percent of millennials today don’t turn to TV news or magazines to influence their purchasing decisions, which doesn’t bode well for the ads that support them. As a result, more and more brands are turning to influencer marketing to establish meaningful connections with their target audiences. It’s…

    Inside Facebookin Social Content- 17 readers -