Marin Software

  • 7 Steps for Mastering Your B2B Social Selling Efforts

    … no idea whether their social selling approach is effective. A recent study by Simply Measured found that a whopping 60 percent of companies do not know whether their social media marketing efforts are working or not. It can be difficult correlating random Facebook referrals with their activity on your site, and that’s one area where tracking technology…

    AllFacebookin Social Facebook- 36 readers -
  • Speaking At The Marin Software All Hands Meeting

    … Mar. 04 If you’ve been reading PPC Ian for a while, you know that I’m a tremendous fan of Marin Software. Marin Software is an incredible digital marketing platform for enterprise-level marketing professionals, teams, and agencies. Continuing their rapid trajectory of growth and success, Marin just acquired social media platform Social Moov…

    Ian Lopuch/ PPC Ianin Paid Search- 7 readers -
  • How to Boost Facebook Ad Relevance with Lookalike Custom Audiences

    …, you could exclude those who came from Facebook Ads at the custom audience level, if your URL parameters are consistent, to filter it out. Keep in mind it may take 6 to 24 hours for your Lookalike Audiences to be created on Facebook. After that, the audiences will refresh every 3-7 days as long as you’re still actively targeting ads to that audience. Brenda Ton is a Digital Marketing Manager for Marin Software (NYSE:MRIN), provider of a leading cross-channel performance advertising cloud. …

    AllTwitterin Social Facebook How To's- 16 readers -
  • Marin Software Acquires SocialMoov

    … Cross-channel advertising cloud Marin Software, a Facebook Preferred Marketing Developer, announced that it will acquire social advertising platform and fellow PMD SocialMoov, which serves Facebook and Twitter. The two companies said they expect the transaction to close in mid-February, at a total price tag of $18.75 million — $8 million…

    David Cohen/ AllFacebookin Affiliate Social Facebook Twitter- 10 readers -
  • Event Recap: Marin Masters

    …, libations, and lots of good conversation. As always, Boost Media was proud to be included. Cheers to another great Masters, Marin Software! About Boost Media Boost Media increases advertiser profitability by using a combination of humans and a proprietary software platform to drive increased ad relevance at scale. The Boost marketplace comprises over…

    Madeline Milani/ BoostBlogin Paid Search- 9 readers -
    Earlier about the same topic:
  • Marin Software Adds Support For Google Shopping Campaigns

    Marin Software has added support for Google Shopping Campaigns, which will become the only way to manage Product Listing Ads (PLAs) in AdWords beginning in late August. The dynamic campaigns tool in the Marin platform automates Shopping Campaign creation and optimization. Advertisers can automate bid strategies, based a number of targets such as product-specific revenue or c ...

    Ginny Marvin/ Search Engine Land- 19 readers -
  • Marin Software Buys Self-Serve Retargeting Platform Perfect Audience

    Marking its first acquisition, Marin Software announced today that it has acquired self-serve retargeting start-up Perfect Audience for $22.8 million, including $5.4 million in cash and the remainder in common stock. With the acquisition, Marin Software expands its cross-channel capabilities, adding new programmatic display and social advertising functions while strengthenin ...

    Ginny Marvin/ Marketing Land- 23 readers -
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