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Yahoo’s Firefox Deal: How Much U.S. Search Ad Volume is at Stake? posted by Mark Ballard and Andy Taylor | November 21, 2014 | leave a comment Mozilla and Yahoo announced earlier this week that Yahoo Search will become the default search provider for Firefox users in the United States beginning in December.
… a worthy substitute to Google. JOIN US! Search Engine Land’s SMX Social Media Marketing show comes to Las Vegas next Wednesday, Nov. 19, with brand speakers from Coca-Cola, Comedy Central, Denny’s, the LA Kings and others. Sessions cover platforms like Facebook, Twitter, Pinterest, Instagram, Vine, YouTube, Google+ and LinkedIn, as well as social media strategies and tactics. Learn more! (Some images used under license from Shutterstock.com.)…
…, desktop conversions still largely outpace mobile conversions. Columnist Mark Ballard looks at whether larger iPhone 6 screens will narrow the gap. Get Proven Social Media Marketing Tactics from a Full House of Experts – Register Now, Rates Increase Friday Sometimes “winning” is just a matter of improving the odds. And stacking the deck in your favor…
…. “This is primarily a reflection of the large differences in online conversion performance that most advertisers continue to see across smartphones, desktop and tablets,” writes RKG’s Mark Ballard, the report’s author. Smartphone CPCs among RKG’s client set rose sharply this quarter compared to last year for a couple of reasons: 1. Smartphone bids…