Mark Granovetter

Mark Granovetter (born October 20, 1943) is an American sociologist and professor at Stanford University who has created theories in modern sociology since the 1970s. He is best known for his work in social network theory and in economic sociology, particularly his theory on the spread of information in social networks known as "The Strength of Weak Ties" (1973).
Posts about Mark Granovetter
  • Do Weak Links Reveal Powerful Opportunities?

    … In his excellent little book Linked, published in 2002, Albert Barabasi reports on an experiment conducted by Mark Granovetter that showed "weak links" were more effective that "strong links" in spreading ideas. "Weak ties play a crucial role in our ability to communicate with the outside world… our friends move in the same circles we do…

    Ken Mcgaffin/ Search Engine Watch- 2 readers -
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