Mark Mahaney

  • A Complete Guide to Facebook’s Q3 2015 Financial Results

    …. On the measurement side, conversion lift measurement is helping clients see the real business results from their campaigns. Boost Mobile, a Sprint brand, showed ads to people eligible for device upgrades. Using conversion lift, it was able to attribute a 4 percent lift in in-store sales to its Facebook campaign. Finally, we’re continuing to invest…

    David Cohen/ AllTwitterin Social Facebook- 16 readers -
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