Mark Robinson

  • Understanding In-Game Advertising’s Crisis of Confidence

    … While some games are thriving, it should not cloud the fact that free-to-play monetization is a granite-tough business, and for many developers, it is akin to chasing rainbows. The reality is that for most games, less than 1 percent of players make in-app purchases, leaving ads as one of the few viable options for monetizing the remaining 99…

    AllFacebook- 16 readers -
  • Study: Examining the Gender Preferences of Free-to-Play Mobile Games

    … Analytics and marketing platform deltaDNA has revealed new data measuring gender preferences relating to free-to-play mobile games. The data examined four overall game genres (action, strategy, puzzle and social casino) and ten specific game types, including first person shooter (FPS), role-playing game (RPG), infinite runner and match-three…

    AllTwitter- 9 readers -
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