Mark Robinson

  • Understanding In-Game Advertising’s Crisis of Confidence

    … their players. It sounds bleak. The playing field is evening up. As consumers grow ever more accepting of the role of ads within F2P games and new independent, data-led mediation technologies are counteracting advertiser programmatics, while optimizing ad frequency based on player behavior data. This means that developers at last have a bat with which to hit some of the curve balls coming their way. Mark Robinson is the CEO of game analytics and marketing firm deltaDNA. Image courtesy of Shutterstock. …

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  • Study: Examining the Gender Preferences of Free-to-Play Mobile Games

    … Analytics and marketing platform deltaDNA has revealed new data measuring gender preferences relating to free-to-play mobile games. The data examined four overall game genres (action, strategy, puzzle and social casino) and ten specific game types, including first person shooter (FPS), role-playing game (RPG), infinite runner and match-three…

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