Mark Robinson

  • Understanding In-Game Advertising’s Crisis of Confidence

    … While some games are thriving, it should not cloud the fact that free-to-play monetization is a granite-tough business, and for many developers, it is akin to chasing rainbows. The reality is that for most games, less than 1 percent of players make in-app purchases, leaving ads as one of the few viable options for monetizing the remaining 99…

    AllFacebook- 11 readers -
  • Study: Examining the Gender Preferences of Free-to-Play Mobile Games

    … by different users. To be specific, the report found 62 percent of social slots players are female, while 68 percent of poker players are male. The user base for fantasy sports games is also dominated by male players, with just eight percent of users being female. In a statement, deltaDNA CEO Mark Robinson commented: Creating a game that appeals…

    AllTwitter- 8 readers -
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