Mark Robinson

  • Understanding In-Game Advertising’s Crisis of Confidence

    … and the value exchange that they represent, so much so that according to Unity, players now actually prefer ads as a monetization experience, especially rewarded video ads. With only one in five players currently consuming rewarded ads, there is a huge opportunity to move the revenue dial with more effective strategies. So what’s stopping fiscally challenged…

    AllFacebook- 6 readers -
  • Study: Examining the Gender Preferences of Free-to-Play Mobile Games

    … Analytics and marketing platform deltaDNA has revealed new data measuring gender preferences relating to free-to-play mobile games. The data examined four overall game genres (action, strategy, puzzle and social casino) and ten specific game types, including first person shooter (FPS), role-playing game (RPG), infinite runner and match-three…

    AllTwitter- 7 readers -
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