Mark Robinson

  • Understanding In-Game Advertising’s Crisis of Confidence

    … their players. It sounds bleak. The playing field is evening up. As consumers grow ever more accepting of the role of ads within F2P games and new independent, data-led mediation technologies are counteracting advertiser programmatics, while optimizing ad frequency based on player behavior data. This means that developers at last have a bat with which to hit some of the curve balls coming their way. Mark Robinson is the CEO of game analytics and marketing firm deltaDNA. Image courtesy of Shutterstock. …

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  • Study: Examining the Gender Preferences of Free-to-Play Mobile Games

    … by different users. To be specific, the report found 62 percent of social slots players are female, while 68 percent of poker players are male. The user base for fantasy sports games is also dominated by male players, with just eight percent of users being female. In a statement, deltaDNA CEO Mark Robinson commented: Creating a game that appeals…

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