Mark Schaefer

    • Stop creating Random Acts of Content

      By Mark Schaefer I was sitting in a workshop with my friends at a big multi-national company and, like many companies, they were struggling to come up with a comprehensive content marketing plan. The company had little pockets of activity across their divisions but they were just not gaining any traction.

      {grow}in Content- 12 readers -
    • How to ruin your content by overthinking things

      By Mark Schaefer It’s honesty time. I was a content screw-up in my early years because I made everything too complicated. When I started teaching, my college classes were FAR too packed with information. I made my students dizzy because of the information overload. My blog posts were too self-absorbed because I thought I had to be smart all the time.

      {grow}in Content How To's- 16 readers -
    • Learn to say no and focus on your three critical business drivers

      By Mark Schaefer The other day a friend offered to post my content as a marketing column in his regional lifestyle magazine. It would require almost no work on my side and potentially expose me to a different audience. A no brainer, right? I said no. Here’s why. The critical three I once worked with a business leader who would constantly ask, “What are your critical three?” ...

      {grow}- 17 readers -
  • Why screenshots may be the key to influence marketing measurement

    … By Mark Schaefer Last year, one of the major emerging themes at the annual SXSW festival was influence marketing and again this year, it dominated the branding sessions. Key “influence” ideas this year included shedding big influencers with large followers in favor of people who have trust, authority, and true impact. Certainly influence…

    {grow}- 8 readers -
  • Blogging Grit: Do You Have Enough To Succeed?

    5 Tactics To Build Your Blogging Grit Do you have the blogging grit to push your blog into your category’s top ranks? Or do you have lingering doubts about your blog’s lack of ability? Face it—The leading bloggers have been pounding away, creating top quality blog content for years. Heck, a blogging renaissance is taking place right now! Wondering how you can compete? DO ...

    Heidi Cohen/ Heidi Cohen- 10 readers -
  • New research reveals Americans migrating to three social media platforms

    … of advertising opportunities and the impact on marketing Surprising listener trends in podcasts (and why young people aren’t going there) The rise of YouTube as a music channel In this episode, Tom and I also read our spam, because we can. Who’s ready to rumble? If you can’t access the episode above, click on this link to listen to Episode 99…

    {grow}in Social- 15 readers -
  • Why 30 may be the most important number of your career

    … By Mark Schaefer I come from a world that celebrates impatience. Most of my career was spent in a large public company where there was only one standard of progress — beat the expectations of Wall Street, every quarter, every year, without excuse, without end. Life was run in the short-term. It was not unusual to compromise long-term benefits…

    {grow}- 11 readers -
  • Mark Cuban, the first trillionaire and chatbots on the edge

    … By Mark Schaefer To me, SXSW is the most exciting place in the world, featuring all the coolest breakthrough thinkers in media, publishing, technology, and marketing. I did my best to pluck out a few meaningful sessions and here are some interesting highlights I picked up from my trip. This is PART TWO of my report from Austin. You can see my…

    {grow}- 11 readers -
  • Drones, Bots and AI oh my. SXSW highlights

    … By Mark Schaefer Each year I look forward to attending the annual SXSW conference to push my brain in some new directions. This is my eighth SXSW and to me, this is the most exciting place in the world featuring all the coolest breakthrough thinkers in media, publishing, technology, and marketing convening in one big Austin Texas madhouse…

    {grow}- 17 readers -
  • Adjusting to the new sales strategies with Anthony Iannarino

    … of becoming known. Today, I’m highlighting Anthony Iannarino, an author, speaker, and consultant who specializes in modern sales strategy. Like many people in my book, Anthony overcame severe personal obstacles to become known — in his case, a surgery that removed part of his brain! Let’s hear how his personal authority evolved on the web: Mark…

    {grow}- 16 readers -
  • The language of business: What you’re selling may be not be what they’re buying

    … Sometimes I get concerned when my friends get caught in the social media bubble and start to lose touch with the language of real business. In this short video, I give some advice that might help you make progress with your internal and external customers: Sometimes what we’re selling is not necessarily what they’re buying! If you can’t view…

    {grow}- 12 readers -
  • How business strategy is being re-invented by social media

    … By Mark Schaefer My friend Mitch Joel has been on a roll lately. I’ve always considered him one of the world’s great marketing bloggers but the quality of his thinking lately seems to have gone up a notch. If you don’t yet subscribe to his blog Six Pixels of Separation, you should! One of his recent posts inspired today’s topic … and it’s…

    {grow}in Social How To's- 20 readers -
  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    … By Mark Schaefer I’m often asked: “What is the next big thing in marketing?” This seems like a simple question, but I’m not sure I know any more. I started thinking about this and came up with at least 10 “big things” that will profoundly impact my career, and yours. I first posted this list on Facebook and it provoked some interesting…

    {grow}- 19 readers -
  • Why the marketing world is one big selfie

    … By Mark Schaefer I had lunch with a friend the other day and we were observing a bunch of young people taking selfies. “You know,” he said, “the marketing world is just one big selfie.” So this became a discussion topic and perhaps it’s true. Here is what we would learn if we looked at the current marketing culture through the psychology…

    {grow}- 17 readers -
  • Surprise! It’s not about passion. Five lessons on building a huge personal brand

    … By Mark Schaefer I’m proud to announce the official launch of my sixth (and best) book, KNOWN: The handbook for building and unleashing your personal brand in the digital age. At the end of this post, you can download a chapter for free! And you can see a “trailer” for the book here: Click here if you can’t see the KNOWN book trailer…

    {grow}- 16 readers -
  • Social media proficiency: A life skill?

    … titled … KNOWN. Why is it important for senior executives to master something like social media and personal branding? Don’t they have enough on their plates? “I believe social media proficiency is a life skill,” Robert told me. “We will be more effective leaders and employees by optimizing our full potential, our full network, in the digital space…

    {grow}in Social- 15 readers -
  • Why content is your enemy and experiences are your friend

    … Isadora Becker as Marge Simpson By Mark Schaefer I recently had an interesting conversation with my friend Jeremy Floyd, the CEO of FinWorx, and he made a provocative comment. “When we create material for our customers, we never call it content,” he said. “Content has become the enemy.” He had my attention! “Content is like a food buffet…

    {grow}in Content- 26 readers -
  • The difference between “pandering” and “serving” in the Super Bowl ads

    … It is the morning after a glorious Super Bowl — an epic win, a historic comeback, and a thrilling halftime performance by Lady Gaga. And yet I have a simmering anger about one aspect of the game that I couldn’t quite identify until I read a quote in the newspaper today. Like most marketers, I adore the Super Bowl commercials. I relish…

    {grow}- 18 readers -
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