Mark Schaefer

    • Why we create crap content: We’re afraid

      By Mark Schaefer An industry “thought leader” recently characterized me as a “loose cannon.” I found this surprising since this implies there’s a set of standards and expectations that I am not following in a lockstep fashion. His statement pissed me off (momentarily), and I am not easily pissed off.

      {grow}in Content- 14 readers -
    • Four marketing mega trends nobody’s talking about

      By Mark Schaefer This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts! Well, OK. It’s pretty easy to make a prediction based on what’s already happening. But there are less obvious tectonic forces rumbling through our marketplace.

      {grow}in Social Content Twitter- 13 readers -
    • Strategies to deal with losing readers through the newsfeed evolution

      By Mark Schaefer For the past year or so, I’ve been working on a project I’ve called the “re-invention of the blog.” My vision is to create a space that was more than content … it would also present my ideas in such a beautiful, creative and interactive format that the presentation would be as conversational as the content.

      {grow}in Facebook- 7 readers -
  • 15 Thought-provoking quotes about innovation and success

    … By Mark Schaefer I was honored recently to be invited to be one of the 8,000 attendees at the recent Dell-EMC World conference where I got to meet some of the greatest minds in the tech industry up close. One of the exceptional opportunities was hearing three amazing keynote speakers with their own takes on creativity and technology…

    {grow}- 4 readers -
  • How I get more stuff done than you: Focus

    … By Mark Schaefer I help a lot of people with their business ideas and problems and inevitably this question comes up: “You seem to be everywhere … how do you get all this stuff done?” My answer is deceivingly simple: FOCUS. I say “deceivingly” because it is such a simple word but so exceedingly difficult to achieve! As a small business owner…

    {grow}in How To's- 10 readers -
  • Will Snapchat snap?

    … By Mark Schaefer Snapchat announced that it has renamed itself Snap, Inc., explaining, “Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate.” I have a concern about this. Snapchat, er, Snap, is a fledgling company run by a 26-year-old guy…

    {grow}- 6 readers -
  • Is content swiping smart marketing or brand desperation?

    … or otherwise make available through the Service. Forbes has always pushed the boundaries of content ethics, pioneering sponsored content and native advertising in many forms. What do you think about this idea of creating new content from answers on Quora? Marketing genius or a desperate reach for new content? Let me know in the comment section…

    {grow}in Content- 10 readers -
  • Why it’s a very good sign that people don’t read your content

    … By Mark W. Schaefer Over the past year, I have really enjoyed delighting audiences with tales from my book The Content Code. And my favorite story from my speech goes like this: When I started out as a blogger, I had no idea what I was doing. I was working so hard, and creating content that was pretty darn good. And yet, nobody was reading my…

    {grow}in Social Content- 7 readers -
  • The reality of online influence and the only thing that matters

    … I used to be a big shot. In my corporate marketing days, I was among the top 1 percent on the company organizational chart. I was awarded seven patents and I earned two masters degrees. I closed the biggest deal in the company’s history, worth more than $5 billion in sales. I earned a big salary and managed a highly-visible team…

    {grow}- 7 readers -
  • Are you unknowingly supporting hate speech?

    … with that name. I don’t agree with everything he says and sometimes his humor offends me. But it’s his job to be provocative, entertaining and very political. Social media is simply another outlet for him. No one is forced to watch his show or follow his social media posts. He is an entertainer. And to a large extent, so is Donald Trump. I agree…

    {grow}- 7 readers -
  • Why it’s OK to be a social media guru

    … By Mark W. Schaefer There have been a lot of rants against inexperienced people putting out their shingle as a social media guru. One recent one by Scott Monty on his amazing new podcast was darn near poetic! As a seasoned professional, it’s frustrating to see somebody competing in your field with next-to-zero experience. A person…

    {grow}- 6 readers -
  • How your personality aligns with social media content types

    …. Contact Mark to have him speak to your company event or conference soon. Illustration courtesy Flickr CC and Aaron Perkins Tags: content marketing, mark schaefer, psychology and social media, social media best practices Posted in Content distribution, Content Marketing, Most Popular, Pinterest, Psychology and social media, Slideshare presentations, Snapchat, Social Media best practices, Social Media Strategy, visual communication, Writing best practices | No Comments » All posts …

    {grow}in Social Content How To's- 19 readers -
  • Social Media Marketing World 2016 Influencer Roundup

    … 39 Social Media Marketing Experts: What To Add To Your Plans Feel overwhelmed by social media marketing? You’re not alone. Social media is constant firehose of information. Using it for your company’s marketing efforts can be daunting, especially if you’ve got a limited budget and resources. But what if you only had to do one thing…

    Heidi Cohen/ Heidi Cohenin Social EMail- 14 readers -
  • Grab Attention Via Your Customer’s Content Inner Circle

    … 5 Ways To Increase Distribution Using The Content Inner Circle Your target audience’s content inner circle contains the 5 to 20 resources where they focus the majority of their content and media time. It is also your biggest content marketing hurdle. The content inner circle limits your ability to break through and grab your audience’s…

    Heidi Cohen/ Heidi Cohenin Social Content- 17 readers -
  • Social Media Marketing World 2016

    … Join Guy Kawasaki (author, The Art of Social Media), Mari Smith (co-author, Facebook Marketing: An Hour a Day), Michael Hyatt (author, Platform), Chris Brogan (co-author, The Impact Equation), Jay Baer (author, Youtility), Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies), Mark Schaefer (author, Social Media Explained), Joe…

    Michael Stelzner/ Marketing Technology Blogin Social- 21 readers -
  • How to Make Your B2B Content Stand Out From the Crowd

    … 5 MarketingProfs B2B Forum Take-aways Every Marketer Can Use If you really want to make your B2B content stand out from the crowd, you can’t do the same thing as everyone else. It won’t work. Their company is different. Their resources (including employees) are different. Their timing is different. And most importantly, their experience…

    Heidi Cohen/ Heidi Cohenin Content How To's- 9 readers -
  • How Does Mark Schaefer MAKE Marketing Magic? #MPB2B

    …. However, even with all of the tools at our disposal today, this mission is much easier said than done. In fact, 60% of marketers are still struggling to produce engaging content, but 72% have it at the top of their list to focus on in the future. The upcoming MarketingProfs B2B Marketing Forum (October 20 – 23) will cover many subjects, including…

    Ashley Zeckman/ TopRank®in How To's- 12 readers -
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