Mark Schaefer

    • An indispensable guide to 12 possible content marketing strategies

      By Mark Schaefer The other day I saw a very fine post entitled “Writing for SEO” by my brilliant friend Andy Crestodina. But when I saw the headline of this post, I thought, “well, you don’t ALWAYS have to write for SEO. In fact, sometimes writing for SEO is exactly the wrong thing to do!” I know this might sound confusing … don’t we always want to appease Google and attrac ...

      {grow}in Content- 22 readers -
    • What’s the Twouble with Twitter Marketing?

      By Mark Schaefer My very wise friend Jay Baer wrote a thought-provoking post entitled Is Twitter in 2017 even worth the trouble? He points to research citing incredibly low brand engagement rates and suggests that perhaps Twitter has become a marketing afterthought. This discussion was particularly timely for me as I’ve spent the last few months diving deeply into Twitter s ...

      {grow}in Social- 14 readers -
    • Three ways people fumble their personal brand strategy

      By Mark Schaefer Since I published my book KNOWN, I’ve had an incredible amount of fun coaching dozens of people through a process to create a profound online presence. I’m starting to see that there are three specific issues where people get stuck when embarking on their personal brand strategy.

      {grow}- 13 readers -
  • Is it OK to use my private conversation in a Facebook Live broadcast?

    …? Is Facebook Live broadcasting a “right?” I posted about this experience on Facebook and received nearly 200 comments from lawyers, the head of social media for a Fortune 100 company, agency leaders, educators, professional speakers, the former head of PR for Ford Motor Company, and even the venerable Robert Scoble. Their commentary and insight…

    {grow}in Social- 5 readers -
  • Snapchat needs to pay attention to the cool kids, and so do you

    … By Mark Schaefer I saw an interesting snippet on the web this week that provides an essential marketing lesson for our digital age. Whether you’re B2B or B2C, you can’t ignore the cool kids. Let’s look at what’s going on in the digital marketplace where influencers rule and how you can avoid this pitfall. The Snapchat fail Katie Notopoulus did…

    {grow}- 9 readers -
  • How to find homegrown content marketing evangelists

    … By Mark Schaefer Slowly, companies are realizing that their best evangelists, storytellers, and teachers aren’t working in an advertising agency or PR firm. Many companies are insisting that social media and content creation be homegrown rather than outsourced to Madison Avenue. With this revelation comes the desire to find and train…

    {grow}in Content How To's- 10 readers -
  • The ideal marketing workplace requires more than exposed brick walls

    … By Mark Schaefer I’ve seen several research reports that consistently report that “hiring the right people” is the biggest obstacle to a Chief Marketing Officer’s success. Certainly finding the right skill set and experience levels are challenges. We’re going through a cataclysmic shift in what it takes to be a marketer. But new research…

    {grow}- 12 readers -
  • Can you afford to do inbound marketing?

    … By Mark Schaefer In a recent post entitled “Can Hubspot afford to do inbound marketing any more?” marketing strategist Louis Gudema questions whether the promise of cost-effective content-based marketing is sustainable for Hubspot and its customers. His analysis kicks open the door on a question which isn’t getting a lot of discussion…

    {grow}in Social- 12 readers -
  • Mental toughness, personal crisis, and the role of grit in your success

    …, what do you do? The role of grit in personal success Writing my book KNOWN was an extraordinary experience because it allowed me to hear the stories of dozens of people who had become known in diverse careers such as real estate, education, banking, art, banking and other fields. And through the interviews, I began to detect a pattern. The people who…

    {grow}- 13 readers -
  • Why the content marketing future is NOT in video content

    … precludes us from learning in any other way. For example, I had a reader of this blog beg me to transcribe the Marketing Companion podcasts. “I simply can’t listen to podcasts,” she said. “I can’t absorb content that way. I know you have a lot of valuable content on your podcasts but the only way I will get it is if I can read it.” Similarly, I have…

    {grow}- 18 readers -
  • Content creation lessons from a tiny wedding toast

    … By Mark Schaefer I usually hate blog posts like “Seven Content Marketing Lessons I learned from Game of Thrones” or “Twitter Lessons from Star Wars.” I look on that kind of content as contrived and frankly lazy. I’ve never written a post like that but today I am kind of writing a post like that. It’s a couple of real lessons that might…

    {grow}in Content- 16 readers -
  • Is it just me, or does it seem like the ad industry is a hot mess?

    … to listen to Episode 112 Other ways to enjoy our podcast Click here to download the latest episode or subscribe in iTunes Complete Marketing Companion Episode Guide Click here for the show’s RSS feed – for Android listeners. Find the podcast on Stitcher Resource mentioned in this episode WSJ article on advertising decine Please support our…

    {grow}- 12 readers -
  • The secret reason your blog comments are down

    … By Mark Schaefer The number of comments I’m receiving on my blog has been in sharp decline for the last three years. And I don’t care. Today I’m going to tell you why. Content on the rise First, let’s go through the facts of the situation. Over the past three years, the number of subscribers to my blog has gone up dramatically. The social…

    {grow}- 21 readers -
  • How to succeed in the ego-ravaged drama queen world of social media

    … out of the echo chamber and was determined to be my own A-List. I doubled down on the {grow} blog content with “excellence” as the only acceptable criteria for any post on this site. I started my own social media conference. You don’t want me Mr. Conference Organizer? Screw that. I am appointing myself as the keynote speaker of Social Slam, which…

    {grow}in Social How To's- 19 readers -
  • The four disciplines that lead to consistent creativity

    … and write your blog, record your video, or produce a podcast, you’ll never have writer’s block because you’ll never be staring at a blank screen. You’ll have a juicy list of ideas to choose from every week. The only time I ever hit a dry spell in my blogging career was when I got out of the habit of writing down the ideas. 3. The discipline…

    {grow}- 15 readers -
  • Is this the most powerful #innovation in the history of social media?

    … By Mark Schaefer This week marks the tenth anniversary of the use of hashtags to organize thoughts, people, and news across social media. And I believe it is the single most important social media innovation of all time. At first blush, you might think I’ve lost my mind. Hashtags are everywhere, about as profound as a comma or any other…

    {grow}in Social- 18 readers -
  • I wasn’t a desperate entrepreneur, and that’s why I failed

    … By Mark Schaefer When I was earning my MBA, my class had great opportunity to learn first-hand from the CEO of Verifone. He described why “intrapreneurs” don’t work: “If you have a startup idea, the intrapreneur who works 9-5 in a corporate office with a salary and benefits will always lose to an entrepreneur who has bet it all…

    {grow}- 21 readers -
  • Which is more important: The content, or the person?

    … By Mark Schaefer I lectured before a university class the other day and a student asked a great question: “When creating a personal brand, which is more important, the content, or the person creating the content?” Curiously, the answer to this may depend on where you are on your personal branding journey. Let’s dive into this today. The human…

    {grow}- 23 readers -
Get the top posts daily into your mailbox!
More from around the web