Mark Schaefer

    • Content shock re-visited, the content marketing myths and realities

      By Mark Schaefer For the past few years I’ve been a contributor to The Harvard Business Review. I submit my very best article once a quarter or so, an editor reviews it, she suggests some minor modifications, and then it would be published. Last week, I received a note from my editor that stabbed me in the heart: Mark, this is an excellent article.

      {grow}- 26 readers -
    • My personal challenge to you for the new year

      By Mark Schaefer The first blog post of the new year has a lot of emotional power for me. Traditionally I use this post to set the tone for the year, to summarize a major theme that is likely to occupy this space in the coming months. But I’m setting that tradition aside (until tomorrow!), and instead offer a new year challenge to every one of you.

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    • Building a personal brand? Here’s why you need to ignore SEO

      By Mark Schaefer I’ve been spending a lot of time thinking about this idea of “personal branding” in the world today as I prepare to launch an exciting new book called KNOWN: The handbook for building and unleashing your personal brand in the digital age. I was recently asked about the biggest decision that has helped me build my own personal brand and it is this: I have lar ...

      {grow}in SEO- 15 readers -
  • Study says sedentary activities like blogging block impact of exercise

    … Hiking with the non-sedentary Bill Strawderman By Mark Schaefer I set a world record on Christmas Day. I received a new FitBit wearable fitness tracker and was the only person in history to put it on, wear it for three hours, and not record a single step. I was couch-bound. The company created a new achievement badge just for me — The Weekend…

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  • Entering Protopia and a world of continuous marketing disruption

    … like we have been in a world of rapid marketing technology change, we really haven’t. Largely, we have lived in a business world of peaceful evolution. In the last 50 years, what have been the forces that have completely disrupted marketing? In the 1970s, there was one: cable television. The 1980s saw the dawn of the Internet and mobile…

    {grow}in Mobile- 19 readers -
  • If you’re preparing a roundup post, stop this right now

    … By Mark Schaefer This week I received a request for a contribution for a roundup post. The author said the post was going to be called “Best social media tips.” I’m normally happy to help people with posts like this, but my return question to the blogger was this: How many other roundup posts have already been written about social media tips…

    {grow}- 19 readers -
  • Clarity Attacks Buzzwordsmithiness On Contact

    … inject are Results, Reputation, Rankings, Visitors, Authority, Leads, Followers, Revenue, Downloads, Engagement, Sign-Ups, ROI, Prospects, Conversions, Readership, Usage, Viewers, Upsells, Fans, Performance, Sales, Retention, Registrations, Profit, Awareness, and Demand. Of course, I could bloviate about our proven, patent-pending process…

    Douglas Karr/ Marketing Technology Blogin Social- 14 readers -
  • The all-time greatest Christmas marketing story

    … a product. They’d probably get themselves into a pickle. Ba – da – bump. Hope you enjoyed this little Christmas marketing story. Have a wonderful holiday season everyone! Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He…

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  • Why Facebook Live is not ready for prime time

    … By Mark Schaefer This is the time of year when everybody creates “prediction posts.” Here’s the number one marketing prediction I see everywhere: “This is the year of Facebook Live. Companies will move their content production to live video.” I don’t agree. What’s the reason a company would NOT do live video? Legal constraints Cultural…

    {grow}in Social- 15 readers -
  • Finding the right “authenticity level” for your brand

    …. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon. Illustration courtesy Flickr CC and JD Hancock The post Finding the right “authenticity level” for your brand appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

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  • What it’s like to be hugged by a brand. Literally.

    … By Mark Schaefer Last week I was hugged by a brand. I’m serious — a literal, physical hug. I’ll tell you more about this unexpected embrace, but before I do, I need to explain why this gesture was so important to me, and why it should be important to you, too. P2P Since the first edition of The Tao of Twitter (2011), I’ve been writing…

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  • Learn to create effective content by putting it through the RITE test

    …, but they are relevant to my core topic. Interesting The “I” in RITE is Interesting. Publishing your content isn’t a creative writing contest. It’s a war for attention. Every single piece of content you produce must be interesting. If you can’t do that consistently, you’ll lose your audience to competitors who can hold their attention. How do you stay…

    {grow}in Content- 12 readers -
  • Content marketing strategy: Start with questions, end with insights

    … By Mark Schaefer A great way to initiate your content marketing strategy is to “start with answers and end with insights.” Let’s unpack that idea. A few years ago, YouTube came out with a white paper stating that companies doing the best job building brands on the web used three different kinds of content: Hygiene — The “everyday content…

    {grow}in Content- 11 readers -
  • Case Study: Using influencers to quickly build an audience for your content

    … By Mark Schaefer Shawn Van Dyke was in a heap of trouble. His wife had been diagnosed with Multiple Sclerosis. His job running a small construction company afforded a lot of flexibility, but didn’t provide the medical benefits he needed to cover his rising bills, or the salary level he needed to feed his five children. He had a stack…

    {grow}in Social Content- 5 readers -
  • Your marketing strategy is not a decision. It’s decided for you

    … marketing options, they don’t know where to start. I’ve been offering this service for more than three years and I have a 100 percent success rate at helping people get on track. Here’s my secret to success: I demonstrate that there really aren’t that many marketing options at all. In fact, most of the time your market strategy is dictated to you…

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  • Why You Should Attend Social Media Marketing World 2017

    … It’s that amazing time a year again for Social Media Marketing World! Join 180+ Social Media Experts at the Largest Social Media Marketing Conference in the world! Social Media Marketing World 2017 is a conference designed to help you master social media marketing and content creation (brought to you by Social Media Examiner…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • I love big blogs and I cannot lie.

    … when it’s long (“Hey look! I finished a long blog post!”) but they may not finish the entire piece of content, the longer it gets. The weird economics of blogging The Orbit research also showed that the amount of time bloggers are spending to create their posts is rising dramatically. The average blog post now takes 3 hours 16 minutes to write. That’s…

    {grow}- 10 readers -
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