Mark Schaefer

  • Why the marketing world is one big selfie

    … By Mark Schaefer I had lunch with a friend the other day and we were observing a bunch of young people taking selfies. “You know,” he said, “the marketing world is just one big selfie.” So this became a discussion topic and perhaps it’s true. Here is what we would learn if we looked at the current marketing culture through the psychology…

    {grow}- 14 readers -
  • Social media proficiency: A life skill?

    … By Mark Schaefer Over the past few months I have enjoyed working with Cisco and a project headed by the company’s director of leadership, Robert Kovach. I’ve been helping Robert with a program to coach Cisco executives with social media proficiency and on how they can become “known,” based on the principles of my new book which is cleverly…

    {grow}in Social- 12 readers -
  • The difference between “pandering” and “serving” in the Super Bowl ads

    … It is the morning after a glorious Super Bowl — an epic win, a historic comeback, and a thrilling halftime performance by Lady Gaga. And yet I have a simmering anger about one aspect of the game that I couldn’t quite identify until I read a quote in the newspaper today. Like most marketers, I adore the Super Bowl commercials. I relish…

    {grow}- 17 readers -
  • The True Meaning of Hustle

    … By Mark Schaefer When I was 14 years old I needed a job. I needed a job because I needed money. My family didn’t have the money to buy me a bike and I needed transportation. I wanted to buy a stereo system (records!) … and I had recently discovered girls. So I needed to find some money. Through my years of prepubescence, I had done everything…

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  • Content shock re-visited, the content marketing myths and realities

    … back my friends to the show that never ends. Content Shock is certainly here to stay. Content Shock in large and small ways It’s hard to believe that it’s been three years since I wrote the original article on this theme, projecting that for some businesses, content marketing would not be a long-term sustainable strategy … for the very reasons we…

    {grow}in Social Content- 34 readers -
  • Study says sedentary activities like blogging block impact of exercise

    … Hiking with the non-sedentary Bill Strawderman By Mark Schaefer I set a world record on Christmas Day. I received a new FitBit wearable fitness tracker and was the only person in history to put it on, wear it for three hours, and not record a single step. I was couch-bound. The company created a new achievement badge just for me — The Weekend…

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  • Entering Protopia and a world of continuous marketing disruption

    … By Mark Schaefer This is the time when we turn to the challenges of the new year and changes we’re likely to face. My prediction for 2017 is that this is the year of marketing protopia. I’m sure this is an unfamiliar concept, so let me explain why this will be the major theme of your professional life for years to come. Although it may seem…

    {grow}in Mobile- 20 readers -
  • My personal challenge to you for the new year

    … By Mark Schaefer The first blog post of the new year has a lot of emotional power for me. Traditionally I use this post to set the tone for the year, to summarize a major theme that is likely to occupy this space in the coming months. But I’m setting that tradition aside (until tomorrow!), and instead offer a new year challenge to every one…

    {grow}- 24 readers -
  • Building a personal brand? Here’s why you need to ignore SEO

    … By Mark Schaefer I’ve been spending a lot of time thinking about this idea of “personal branding” in the world today as I prepare to launch an exciting new book called KNOWN: The handbook for building and unleashing your personal brand in the digital age. I was recently asked about the biggest decision that has helped me build my own personal…

    {grow}in SEO- 18 readers -
  • If you’re preparing a roundup post, stop this right now

    … By Mark Schaefer This week I received a request for a contribution for a roundup post. The author said the post was going to be called “Best social media tips.” I’m normally happy to help people with posts like this, but my return question to the blogger was this: How many other roundup posts have already been written about social media tips…

    {grow}- 21 readers -
  • Clarity Attacks Buzzwordsmithiness On Contact

    … that know how to position and manage themselves as platforms for self-organization can make Google-like growth almost template driven. I’ve been meaning to write this post for a while, and yesterday my other good friend, Mark Schaefer, was the catalyst. Mark shared the trademarked Palmolive byline, Attacks Grease on Contact. Hence the name…

    Douglas Karr/ Marketing Technology Blogin Social- 17 readers -
  • The all-time greatest Christmas marketing story

    … a product. They’d probably get themselves into a pickle. Ba – da – bump. Hope you enjoyed this little Christmas marketing story. Have a wonderful holiday season everyone! Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He…

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  • Why Facebook Live is not ready for prime time

    … By Mark Schaefer This is the time of year when everybody creates “prediction posts.” Here’s the number one marketing prediction I see everywhere: “This is the year of Facebook Live. Companies will move their content production to live video.” I don’t agree. What’s the reason a company would NOT do live video? Legal constraints Cultural…

    {grow}in Social- 17 readers -
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