Mark Schaefer

    • 10 Profound digital marketing trends to you need to know about now

      By Mark Schaefer This is the time of year marketing bloggers make the prediction that “this is the year of social video” (for the tenth year in a row!) But I can’t help but make some predictions — thinking about what’s coming next is my professional fuel! I love to connect the dots in new ways and dream about the implications and what the new year will hold for us.

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    • Why personal branding is not pathetic (or, why Sheryl Sandberg never wears a T-shirt)

      By Mark Schaefer There are a few terms in our industry that I loathe, and near the top of the list is “personal branding.” But just because the phrase has become a cornerstone of guru speak doesn’t mean the concept of a personal brand is irrelevant. Ironically I used the term in the title of my newest book because I could not think of a replacement that people would easily un ...

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    • The difference between social selling and social spamming

      By Mark Schaefer Marketing technology now provides us with this intoxicating opportunity to automate our sales messages … we can blast product pitches to hundreds, thousands, maybe even millions of people through LinkedIn, email, Twitter and other channels. But just because you CAN doesn’t mean you SHOULD. The amount of automated sales spam I receive has just gone out of control.

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  • To know the value of Snapchat, we must understand Batman

    … By Mark Schaefer Snapchat has had its ups and downs, but today I would like to propose why this social media platform will have a long-term impact on our society and culture. I’d like to tall a little story to explain this idea, and like all good stories, this one begins with Batman. The first television show I ever loved as a child…

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  • Is Facebook evil?

    … warned that Facebook and Twitter were becoming a threat to democracy. “We become so secure in our bubbles that we accept only information, whether true or not, that fits our opinions, instead of basing our opinions on the evidence that’s out there.” Former Facebook executive Chamath Palihapitiya recently echoed this sentiment. “Do I feel guilty…

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  • How I will remain relevant when the bots come for me

    … By Mark Schaefer A couple years ago I was playing around with an early version of IBM’s Watson technology. It allowed me to input marketing data from various sources to see what connections could be made. To my surprise, the output of this exercise was a suggestion of the questions I should be asking about the data set. I had a chilling…

    {grow}in How To's- 8 readers -
  • Digital marketing: A discussion on three touchy subjects

    … implication for marketers: A very common strategy of “piling on” to popular content topics doesn’t work. Outing people on social media — We discuss the recent sexual harassment episodes involving Weinstein, Spacey and Scoble and how social media has become the engine for “outing.” What are the implications for business, for marketing, for working…

    {grow}in Social- 9 readers -
  • Blogs, Instagram surging at Fortune 500 companies

    … By Mark Schaefer For the last few years I have enjoyed following the research of Nora Barnes, an educator at the University of Massachusetts. Each year she analyzes social media use at various corporations, non-profits, and universities and I found some of the conclusions of the latest analysis of Fortune 500 companies to be interesting…

    {grow}in Social- 8 readers -
  • A company in turmoil. Why Snapchat is Wall Street’s new Twitter

    … By Mark Schaefer Over time, I have often gone against the grain of conventional wisdom. It’s not easy taking a contrarian position in this field, but more often than not, I have been right: I predicted Google Plus would not go mainstream the first week it was introduced (while others predicted it would kill Facebook). I said we would…

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  • Content Shock isn’t the problem. It’s the solution.

    … By Mark Schaefer I was at a conference this week and the speaker after me was an SEO expert of some kind. I was sort of paying attention but one slide made me look up. It said this: “The key to SEO success is to saturate the content landscape.” On the surface, this seems … yucky. We want quality over quantity, right? Well … it depends…

    {grow}in Content- 10 readers -
  • How I make money: My 18 sources of online revenue

    … the last few years as the university has introduced more online options. 6. Coaching Providing personal branding advice to executives is my fastest-growing revenue stream. This growth has been generated by the success of my book KNOWN. People have certainly bought in to the value of developing a personal brand and I am really enjoying my new work…

    {grow}in Affiliate How To's- 12 readers -
  • The future of humor in marketing with The Marketoonist

    … By Mark Schaefer One of my great marketing heroes is Tom Fishburne. Not only is he a brilliant innovator and marketer, he is THE WORLD-FAMOUS MARKETOONIST: On the new episode of The Marketing Companion, Tom Webster and I had the great fun and pleasure of interviewing Tom about humor in marketing including … The “slow revelation” that made…

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  • The surprising NEW TRUTH about Twitter

    … By Mark Schaefer Over the past six months I’ve been creating an expanded and updated version of The Tao of Twitter. And I had to answer a big question … what does Twitter even mean any more? Certainly the channel has changed dramatically since the first edition of the book appeared in 2010. That was a time when Twitter was red-hot, ultra-cool…

    {grow}in Social- 8 readers -
  • Social media, conflict, and my emotional paralysis

    … By Mark Schaefer It’s been a long time since I started a blog post with “this is going to be weird,” but … this is going to be weird. At the top of my blog I have “Marketing, Strategy, Humanity” and this one is focused on humanity. My own humanity, specifically, and how I’m struggling with blending it with the jarring truths of a social media…

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  • The future of marketing is about embracing chaos, scaling love

    … are streaming their audio and video content through ad-free subscription services. There are three major forces moving consumer behavior today, all driven by content on social media: reviews, user-generated content, and influencers. I would also throw Facebook/Google ads in there for good measure, too. The interesting thing to me is, of these three…

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  • It’s time to put an end to an era of lazy marketing

    … thought our Marketing Companion fans needed to hear some of those insights. Using lessons from his political research, Tom makes the case that you can’t win in marketing today by staying in the “treetops,” by immersing yourself in dashboards. You need to get down in the trees and get back to basics by visiting customers. He argues for radical…

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