Mark Schaefer

    • Case Study: Using influencers to quickly build an audience for your content

      By Mark Schaefer Shawn Van Dyke was in a heap of trouble. His wife had been diagnosed with Multiple Sclerosis. His job running a small construction company afforded a lot of flexibility, but didn’t provide the medical benefits he needed to cover his rising bills, or the salary level he needed to feed his five children. He had a stack of invoices he couldn’t pay. “I was frustrated,” he said.

      {grow}in Social Content- 5 readers -
    • Your marketing strategy is not a decision. It’s decided for you

      By Mark Schaefer I get a lot of requests every day from people who want to “pick my brain.” I can’t possibly spend so much time giving free advice, and yet I’m a softie who hates to tell people “no!” So I created a place on my site where people can buy an hour of my time and get instant marketing advice for a small amount of money. This decision has had two results.

      {grow}- 8 readers -
    • I love big blogs and I cannot lie.

      By Mark Schaefer I recently attended a conference where the presenter claimed that people have an average attention span of eight seconds. He strongly urged people to create content that could capture somebody’s attention in that amount of time (and he was selling a product to do it, too!). I don’t buy into this. In fact, I have an alternate theory.

      {grow}- 10 readers -
  • Learn to create effective content by putting it through the RITE test

    … By Mark Schaefer Here’s a proven method to consistently create effective content: Put it to the RITE test. RITE is an acronym that stands for Relevant, Interesting, Timely, and Entertaining. If you create content that hits at least three out of these four angles, you’ll be spinning gold my friend. Let’s take a deeper look. Relevant What if you…

    {grow}in Content- 9 readers -
  • Content marketing strategy: Start with questions, end with insights

    … By Mark Schaefer A great way to initiate your content marketing strategy is to “start with answers and end with insights.” Let’s unpack that idea. A few years ago, YouTube came out with a white paper stating that companies doing the best job building brands on the web used three different kinds of content: Hygiene — The “everyday content…

    {grow}in Content- 10 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …, Facebook Marketing: An Hour a Day) Jay Baer(author, Youtility) Ann Handley (author, Everybody Writes) Michael Stelzner (author, Launch) Michael Hyatt (author, Platform) Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies) Chris Brogan (co-author, The Impact Equation) Mark Schaefer (author, Social Media Explained…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Why working in marketing makes you bitchy

    … By Mark Schaefer A lot is made of being “authentic” in marketing today. I’m not a big fan of the word, but I understand that there is some expectation to display some human emotion in our content and campaigns. Compassion. Enthusiasm. Understanding. And for me, increasingly, bitchiness. Part of this irritability may stem from the copious…

    {grow}- 10 readers -
  • How do I find time to create content? 25 Ideas!

    … having the time, it’s whether you have the tenacity and drive to do it … and keep doing it. There’s probably nothing I can write that can impact your determination, but I can provide you with 25 ideas and best practices to help you squeeze more content-producing productivity out of every hour. Focus. Don’t try to be everywhere and on every…

    {grow}in Content Blogging How To's- 14 readers -
  • Why traditional journalism and social influence are blurring

    … in the world. Contact Mark to have him speak to your company event or conference soon. Related Posts Tags: bethany mota, ethics, evergreen, influence marketing, jeff jarvis, journalism and social media, mark schaefer, natalie zfat, streaming video Posted in Influence and Power, Influence marketing, streaming video, Traditional media and advertising, Writing best practices | No Comments » All posts …

    {grow}in Social- 13 readers -
  • 15 Thought-provoking quotes about innovation and success

    … … Malcolm Gladwell, best-selling author of many books including The Tipping Point Kevin Kelly, futurist and author of the new book The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future Tien Tzuo, Former Saleforce CMO and Founder of Zuora Here are some interesting quotes about innovation and success from their talks…

    {grow}- 8 readers -
  • Why we create crap content: We’re afraid

    … or a tweet from “an influencer.” This dynamic came home to me in a very personal way the other day when somebody told me, “It’s not easy questioning an influencer like you.” Why? Who am I to you? If you took a stand against me or another “influencer,” wouldn’t the world be a better for it? Wouldn’t YOU be better for the debate and the fact that people…

    {grow}in Content- 16 readers -
  • Strategies to deal with losing readers through the newsfeed evolution

    … By Mark Schaefer For the past year or so, I’ve been working on a project I’ve called the “re-invention of the blog.” My vision is to create a space that was more than content … it would also present my ideas in such a beautiful, creative and interactive format that the presentation would be as conversational as the content. I’m at the point…

    {grow}in Facebook- 9 readers -
  • How I get more stuff done than you: Focus

    … By Mark Schaefer I help a lot of people with their business ideas and problems and inevitably this question comes up: “You seem to be everywhere … how do you get all this stuff done?” My answer is deceivingly simple: FOCUS. I say “deceivingly” because it is such a simple word but so exceedingly difficult to achieve! As a small business owner…

    {grow}in How To's- 10 readers -
  • Four marketing mega trends nobody’s talking about

    … By Mark Schaefer This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts! Well, OK. It’s pretty easy to make a prediction based on what’s already happening. But there are less obvious tectonic forces rumbling through our marketplace. Here’s…

    {grow}in Social Content Twitter- 14 readers -
  • Will Snapchat snap?

    … By Mark Schaefer Snapchat announced that it has renamed itself Snap, Inc., explaining, “Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate.” I have a concern about this. Snapchat, er, Snap, is a fledgling company run by a 26-year-old guy…

    {grow}- 7 readers -
  • Is content swiping smart marketing or brand desperation?

    … By Mark Schaefer The race to publish meaningful and relevant content is furious. But a new development I uncovered pushes some new boundaries. Is this development creative genius or pathetic stealing? I was doing some research on marketing education and came across a seemingly helpful article on Forbes. But something did not seem quite right…

    {grow}in Content- 11 readers -
  • Why it’s a very good sign that people don’t read your content

    … going to share it … even if they didn’t read it. I eventually learned that I wasn’t necessarily doing anything wrong. Chris was a star because he patiently and persistently created content and engaged with his audience in a way that created a glue-like emotional bond. That is blogging, that is branding, at its best. Content on auto-pilot Finally, I…

    {grow}in Social Content- 8 readers -
  • The reality of online influence and the only thing that matters

    … best Digital Self. This is a fascinating topic and the primary discussion point of our new Marketing Companion podcast episode. Tom Webster and I start with a humorous bit about the Marketing Olympics and proceed to a spellbinding account of what it takes to be known today. You won’t want to miss this: If you can’t access the edition above…

    {grow}- 11 readers -
Get the top posts daily into your mailbox!
Topics
See more
2015 Andrea Vahl Ann Handley Artificial Intelligence B2b B2b Marketing Big Data And Analytics Blog Blogging Blogging Best Practices Book Promotion Brand Branding Business Strategy Careers Case Studies Chris Brogan Communty Building Content Creation Content Distribution Content Ignition Content Ignition Strategy Content Marketing Content Marketing Institute Content Shock Customer Acquisition David Meerman Scott Economics Of Social Media Economist Entrepreneur Entrepreneurism Ethics Evergreen Expert Interviews Facebook Facebook Marketing Forbes Futurist Gary Vaynerchuk Gini Dietrich Growth Hacking Guy Kawasaki Hubspot Ian Cleary Influence Marketing Influencer Innovation Internet Marketing Jason Miller Jay Baer Jeff Jarvis Joe Pulizzi Joel Comm Jon Loomer Kristi Hines Leadership Lee Odden Malcolm Gladwell Marcus Sheridan Mari Smith Marketing Best Practices Marketing Companion Marketing Events Marketing Pr Conferences Marketing Strategy Marketingprofs Michael Hyatt Michael Stelzner Mike Stelzner Mobile Marketing Newsfeed Pat Flynn Peg Fitzpatrick Personal Branding Pinterest Podcast Podcasts Psychology And Social Media Quora Rebecca Lieb Reputation Revolution Research Robert Rose Roi And Measurement San Diego Snapchat Social Media Social Media Best Practices Social Media Marketing Social Media Marketing Podcast Social Media Strategy Sociology Streaming Video The Marketing Companion Time Management Traditional Media And Advertising Twitter Visual Communication Viveka Von Rosen Writing Best Practices
More from around the web