Mark Schaefer

  • The Ultimate Guide To Overcome Blank Screen Syndrome

    … Ever lost your creative mojo? Stare at the blinking cursor praying for inspiration. This is Blank Screen Syndrome (BSS) or Blank Blog Post Syndrome. 5 steps with tactics to give yourself permission to write and overcome BSS. The post The Ultimate Guide To Overcome Blank Screen Syndrome appeared first on Heidi Cohen…

    Heidi Cohen/ Heidi Cohen- 8 readers -
  • Go-to resources to modernize your marketing mindset

    … By Mark Schaefer I have this little offering on my site where anybody can sign up for an hour of my time. It’s become a fun way to stay in touch with the business needs of small businesses, entrepreneurs and folks seeking a little help building their personal brand. Through dozens of conversations, I am beginning to see a common theme emerge…

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  • Does every brand need to take a political stand?

    …. With the current climate, it’s hard to figure out what the course of action should be. Consumers want brands to be more personal. They want brands to stand for something … but what? Can companies like Coke and McDonalds that depend on selling billions and billions of things take a side? The implications for branding and business strategy…

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  • Sex sells. But how about beauty and truth in the age of authenticity?

    …, challenges our deepest human desires, and tests whether honesty can have a place in the impossibly airbrushed world of advertising. Our first stop is the beauty aisle in our local pharmacy. Let’s get real CVS, the American pharmaceutical/retail giant, is taking a stand for natural beauty and pledged to stop “materially altering” all of the imagery…

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  • The techlash: Are people ready to fight back against Big Tech?

    …. On this new episode of The Marketing Companion, my pod-spouse Tom Webster and I riff on this subject. We look at this growing backlash against Big Tech and what might be coming next. Regulations? Will Facebook have to be broken up? But wait, there’s more! In this episode, we also discuss: Social proof and why people are buying fake followers…

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  • To dramatically increase creativity, slash your budget in half

    … By Mark Schaefer Early in my career, I learned an extraordinary lesson about creativity: Money kills it. Here’s my story. We were all out of a job As a young man I worked in PR for a Fortune 100 company and was shipped out to become the communications manager at a massive manufacturing facility in Texas. The plant was old and through no fault…

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  • Social Proof and the Business Case for Buying Fake Followers

    … By Mark Schaefer The New York Times just published an extraordinary and detailed report called “The Follower Factory” detailing the black market for fake followers, likes, and comments. The reporters outed politicians, athletes, and even social media gurus who had bought followers from a company called Devumi. (The State of New York is now…

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  • Start a personal content journey with your truest sentence

    … By Mark Schaefer Throughout the years I return to my literary heroes again and again … John Steinbeck, John Irving, Mark Twain, Cormac McCarthy, and especially Ernest Hemingway, to name a few. These writers inspire me. They get to the point, sweat over every word, and compose sentences that make me go “wow.” I recently came across one of those…

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  • Face the facts: 5 social media truths that are hard to admit

    … director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon. Illustration…

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  • Don’t panic. The Facebook announcement is no big deal.

    … By Mark Schaefer An open letter from Mark Zuckerberg announcing changes to the Facebook news feed was regarded as a bombshell by most social media marketing thought leaders. Mike Stelzner called this the “end of days” for marketers, Jon Loomer referred to the market “hysteria” this is creating. The fact is, this letter from Zuckerberg…

    {grow}in Social- 14 readers -
  • The future of the digital marketing agency with Mitch Joel

    … this a surprising twist. The three considerations for deploying Artificial Intelligence to win in the marketplace. The eCommerce on-ramp — Hear why Mitch claims that every agency and brand needs to go deep with Amazon. You won’t want to miss this extraordinary episode! Click on this link to listen to Episode 121 Other ways to enjoy our…

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  • Facebook’s biggest problem isn’t ethics, hate or fake news. It’s Facebook.

    … By Mark Schaefer A recent article in The Wall Street Journal caught my eye: “Mark Zuckerberg Resolves to ‘Fix’ Facebook in 2018” The article explains that the Facebook founder focuses on one major priority each year and Zuckerberg stated his current challenge in this way: “The world feels anxious and divided, and Facebook has a lot of work…

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  • Five marketing leadership lessons from the Internet’s biggest scandal

    … marketing leadership lessons you should observe from this scandal: 1. Get outside views I’m imagining that when Logan Paul was editing this video his co-bros were cheering him on, telling him that he would get a record number of views for this “internet first.” Perhaps the same thing happened before Dove soap aired their racially-insensitive…

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  • Why marketing technology is sucking the life out of the marketing profession

    … By Mark Schaefer In the medical profession, technology is being used to cure disease, significantly improving life expectancy nearly everywhere in the world. In the automotive industry, we are at the dawn of nearly miraculous connected, self-driving vehicles. And in physics, technology is being applied to unlock the very secrets of our…

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