Mark Schaefer

    • A significant content insight if you’re marketing personal services

      By Mark Schaefer I recently helped an HR company with a sticky business problem. They were following the “best practices” of content marketing — answering questions, publishing consistently, sharing on social networks — but nothing was happening. In fact their business was in a tailspin. As I reviewed their situation, here are some observations I made: All of their new bu ...

      {grow}- 18 readers -
    • What happens to your marketing effort when Google search goes away?

      By Mark Schaefer Google search goes away? You might think this title is ridiculous. Maybe even sensational. But traditional web search is changing dramatically and it’s a real concern for marketers and traditional SEO. Let me explain … As consumers, we depend on a reliable list of products and references from Google to get through our daily lives, find the right dress, or a ...

      {grow}in Google- 18 readers -
    • Too many messaging systems creates personal confusion

      By Mark Schaefer Over the past three weeks, I’ve unintentionally disappointed three different individuals because I missed an appointment. I am a very reliable person so this upsets me and I wanted to get to the bottom of the problem … what’s going on here? I can’t keep missing meetings! I determined that the root cause of my problem is the growing number messaging systems p ...

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  • Why is there no minimum cyber security regulation?

    … By Mark Schaefer Research shows that the most popular blog posts are positive and uplifting with lots of high energy words. This is not one of those posts. I don’t know if you can make a point about cybersecurity in this world with a sunny disposition but this has been on my mind and I need to write about it. I recently had lunch…

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  • What is your strategy in an era of brand resistance?

    … By Mark Schaefer I’ve been working on a few projects and immersing myself in research about changes in consumer behavior. What I’m discovering is that consumer behavior has changed A LOT, and social media has much to do with it. If you’re marketing to consumers the same way you did five years ago, you’re probably falling behind. Today I want…

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  • Is Amazon Spark primed for new social network success?

    … By Mark Schaefer Starting a new social network is a perilous prospect. The battlefield is littered with companies that had big ideas and little results … Meerkat Ello Path Google+ It’s a tricky business. A new social platform needs to solve a unique customer problem or find an under-served niche and then avoid assassination…

    {grow}in Social- 14 readers -
  • Five reasons using controversy as a content strategy backfires

    … By Mark Schaefer Some time ago I listened to a young guy on a webinar pontificating on the best strategies to build an audience for your content. A pillar of his presentation was “be controversial.” This struck me as odd. Is “controversy” really a sustainable position for a content marketing strategy? The more I thought about this, the more I…

    {grow}in Content- 21 readers -
  • The relational power of Facebook for business networking

    … By Mark Schaefer Is Facebook the most effective business tool on the planet? Normally social media + business means “LinkedIn,” but today I want to give you something to think about in terms of Facebook’s role in building business relationships. The cusp of a crisis I have a friend who is a plant manager for a large manufacturing facility…

    {grow}in Social- 13 readers -
  • Why great customer service doesn’t matter like it used to

    … By Mark Schaefer I was helping a financial services company with their marketing strategy recently and job number one was defining their point of differentiation. They had done an enormous amount of preparation for our meeting, including a SWOT analysis and a detailed and honest competitive assessment. At the end of all this work, their stated…

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  • What are the personal impacts of your digital immersion?

    … phone. With a sudden jolt, I was thrust into a world of 24 x 7 accessibility. This was particularly relevant because I was living in Los Angeles — three time zones away from my boss. With this new electronic connection, my working hours were instantly extended by at least 50 percent each day. I was working in sales at the time and was embroiled…

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  • Influencer marketing grows up

    … the latest episode or subscribe in iTunes Complete Marketing Companion Episode Guide Click here for the show’s RSS feed – for Android listeners. Find the podcast on Stitcher Please support our extraordinary sponsors. Our content is free because of their generosity. Many thanks to our friend Scott Monty for the awesome show intro. Be sure…

    {grow}- 16 readers -
  • Don’t tell your story, ADD your story

    … By Mark Schaefer What’s your story? Answering that question seems to be the core idea behind content marketing today but I want to suggest a subtle but important distinction to that advice. And to do that … I will use a story. A friend of mine went through my book KNOWN but was stuck on defining his sustainable interest — in other words, what…

    {grow}- 21 readers -
  • Stop blogging until you do these five things

    … of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon. The post Stop blogging until you do these five things appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in Social- 14 readers -
  • The three biggest social media problems are NOT social media problems

    … Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon. The post The three biggest social media problems are NOT social media problems appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in Social- 24 readers -
  • Connecting to a new podcast on digital transformation

    … By Mark Schaefer My favorite event of the year is attending the massive SXSW Interactive conference each spring. A lot of people go to connect and party … I go to learn. It’s an experience like no other. I get to listen to the greatest innovators, technologists, and thinkers on the planet. For years, I had a fantasy of of starting a new podcast…

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  • Social media engagement is a lousy metric

    … engagement levels.So instead of social media engagement, here are three metrics that I believe provide a better view that you are heading in the right direction: Social sharing — There is no economic value in content, only in content that is seen and shared. You should be building a competency in content ignition, as well as content creation. Return…

    {grow}in Social- 19 readers -
  • Six transformative trends in influencer marketing (is it really marketing?)

    …, and undoubtedly, this has come true. In fact, the frenzy we now see in the influencer space is just beginning. As traditional advertising options are drying up, I believe even more money will be placed toward influencer marketing. That’s why I jumped at the chance to work on a new research paper that documents the state of B2B influencer marketing today. I’ve…

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  • There is no glory in “old school” marketing

    … By Mark Schaefer “I’m not into social media,” one marketing executive recently told me (with pride). “I don’t even have a LinkedIn profile. I’m old school.” Old School. What does that even mean? Usually I find that’s simply another way of saying “I’m stubborn, resistant to change, and scared out of my mind that I am becoming irrelevant…

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