Mark W. Schaefer

  • Why You Need Influencer Relations Marketing Now

    …. This promotes the employees and attracts attention for GE better than basic PR. If you own your business, like Mark Schaefer or Lee Odden, then building your presence across platforms drives business and benefits for you. But building influencers within a large corporation has its drawbacks. Thought leaders like Michael Brenner, formerly of SAP…

    Heidi Cohen/ Heidi Cohen- 32 readers -
  • 5 Key 2016 Social Media Trends

    … Here are the 5 key 2016 social media trends to ensure that your marketing is on track to succeed. Includes charts and tips to improve your social media marketing. The post 5 Key 2016 Social Media Trends appeared first on Heidi Cohen…

    Heidi Cohen/ Heidi Cohenin Social- 14 readers -
  • Where Content Marketing 2016 Is Headed

    …. Time spent with digital media continues to grow- Mary Meeker Chart Mark Schaefer dubbed the increased information trend beyond peoples ability to consume it, Content Shock. Content Shock Updated Graph by Mark W. Schaefer This problem isnt new. It dates back to Gutenbergs printing press. Each new content technology creates disruption…

    Heidi Cohen/ Heidi Cohenin Content- 41 readers -
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