Mark W. Schaefer

  • Why You Need Influencer Relations Marketing Now

    …. This promotes the employees and attracts attention for GE better than basic PR. If you own your business, like Mark Schaefer or Lee Odden, then building your presence across platforms drives business and benefits for you. But building influencers within a large corporation has its drawbacks. Thought leaders like Michael Brenner, formerly of SAP…

    Heidi Cohen/ Heidi Cohen- 21 readers -
  • 5 Key 2016 Social Media Trends

    … Here are the 5 key 2016 social media trends to ensure that your marketing is on track to succeed. Includes charts and tips to improve your social media marketing. The post 5 Key 2016 Social Media Trends appeared first on Heidi Cohen…

    Heidi Cohen/ Heidi Cohenin Social- 14 readers -
  • Where Content Marketing 2016 Is Headed

    … on the current state of content marketing. Theyre the result of examining what marketers currently do to help improve their results. 1. Reach content saturation We receive 5,000 messages per day. Mary Meeker continues to spotlight the growing amount of information we consume digitally. We consume 5.6 hours of digital media, over half of it via a mobile…

    Heidi Cohen/ Heidi Cohenin Content- 29 readers -
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