Mark W. Schaefer

    • Why You Need Influencer Relations Marketing Now

      Inside Scoop On Influencer Relations Marketing Do you use influencer relations marketing to build trust, expand your marketing reach, and persuade prospects to purchase from you? 50% of marketers surveyed by Altimeter report small influencer marketing budgets (less than $100,000 annually) compared to the rest of the marketing mix. Translation: Influencer relations remain tactical in nature.

      Heidi Cohen/ Heidi Cohen- 18 readers -
  • 5 Key 2016 Social Media Trends

    … Here are the 5 key 2016 social media trends to ensure that your marketing is on track to succeed. Includes charts and tips to improve your social media marketing. The post 5 Key 2016 Social Media Trends appeared first on Heidi Cohen…

    Heidi Cohen/ Heidi Cohenin Social- 14 readers -
  • Where Content Marketing 2016 Is Headed

    …. Don’t take my word for it! Listen to Kraft’s Julie Fleischer discuss the ROI of Content at Content Marketing World 2014. https://www.youtube.com/watch?v=fp6DmN_rr4c 2016 Key Actionable Content Marketing Insight: Use technology and data to constantly improve your content marketing. Determine what your audience likes and supports sales. 3. Measure…

    Heidi Cohen/ Heidi Cohenin Content- 26 readers -