• Micro-Influencers: Inside Dirt Astute Marketers Don’t Know

    …) and Invisible Influencers (2016) have spread these ideas. It’s also gained traction due the work of Lee Odden. While “influencer marketing” is relatively new it’s really an extension of word of mouth marketing. One of its key proponents was Andy Sernovitz, author of Word of Mouth Marketing who transformed WOMMA into a viable business association…

    Heidi Cohen/ Heidi Cohen- 40 readers -
  • 3 Ways to Spark Successful Relationships With Micro-Influencers

    … in 2017. I’m talking about the use of micro-influencers within influencer marketing. Earlier this year, Markerly introduced a data study showcasing why micro-influencers are so valuable and why brands should seriously consider utilizing “regular folks” with dedicated social followings to promote their products instead of mega-celebrities that cost…

    AllTwitterin Social- 26 readers -
  • Influencer Marketing in 2017 to Evolve into Brand/Agency-Owned Networks

    … in the category. As brands invest more into successful ongoing influencer marketing strategies, they will see sales increasing both digitally and in-store, along with an increase in organic brand mentions across all social channels. And they will do so by taking control of their strategy and building their own influencer networks. Sarah Ware is the co-founder and CEO of influencer marketing technology partner Markerly. 2017 image courtesy of Shutterstock. …

    AllFacebookin Social YouTube- 30 readers -
  • 9 Ways to Measure and Receive ROI from Influencer Marketing

    … content that is relevant to the consumer and another opportunity for them to engage with your brand. Influencer marketing is a powerful tool for brands, but influencer marketing backed by data is the holy grail. Utilize the information available to you to maximize your campaigns and generate results that move the needle. Sarah Ware is the co-founder and CEO of influencer marketing technology partner Markerly. ROI image courtesy of Shutterstock. …

    AllFacebookin Social Display Facebook Retargeting YouTube- 27 readers -
  • Do Sponsored Content Disclosures Affect Engagement?

    …–have brands considering the future effectiveness of these types of marketing efforts. The sponsored post on top from nonprofit First Five CA and Markerly received more than 16,800 likes, while the non-sponsored post on the bottom received 9,308 likes. Oftentimes brands lament, “But isn’t engagement most important? Who engages with these ads…

    AllTwitterin Social YouTube- 29 readers -
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