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It’s no longer up for debate: Influencer marketing should be considered as seriously as all other traditional advertising choices when drafting media plans for the year A study last year reported that that the average influencer marketing campaign received $6.85 in earned media value for every dollar spent on paid media–an impressive number indeed.
… for followers to share their own stories. It also usually provides value to the audience through storytelling, discounts, tips on how to save money or have an unbelievable experience or a solution to a problem that many of the followers can relate to. While the recent push for influencers to meet FTC guidelines and identify paid endorsements has some…