• Micro-Influencers: Inside Dirt Astute Marketers Don’t Know

    …-influencers have up to 22.2 times more buying conversations including product recommendations weekly than an average consumer based on research by KellerFay, Jonah Berger and Experticity. Frequency Influencer Opinions Are Sought – KellerFay, Berger & Experticity Research 87% of influencer recommendations take place face-to-face. 74…

    Heidi Cohen/ Heidi Cohen- 32 readers -
  • 3 Ways to Spark Successful Relationships With Micro-Influencers

    … in 2017. I’m talking about the use of micro-influencers within influencer marketing. Earlier this year, Markerly introduced a data study showcasing why micro-influencers are so valuable and why brands should seriously consider utilizing “regular folks” with dedicated social followings to promote their products instead of mega-celebrities that cost…

    AllTwitterin Social- 25 readers -
  • Influencer Marketing in 2017 to Evolve into Brand/Agency-Owned Networks

    … in the category. As brands invest more into successful ongoing influencer marketing strategies, they will see sales increasing both digitally and in-store, along with an increase in organic brand mentions across all social channels. And they will do so by taking control of their strategy and building their own influencer networks. Sarah Ware is the co-founder and CEO of influencer marketing technology partner Markerly. 2017 image courtesy of Shutterstock. …

    AllFacebookin Social YouTube- 30 readers -
  • Do Sponsored Content Disclosures Affect Engagement?

    … to understand the importance of being transparent about their affiliations with brands, going beyond Instagram and YouTube and even into Snapchat. The sponsored video on top from Markerly and Liquid Nails received more than 408,000 views, while the non-sponsored video on the bottom received 175,000 views. Many brands have reservations about whether…

    AllTwitterin Social YouTube- 29 readers -
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