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  • Micro-Influencers: Inside Dirt Astute Marketers Don’t Know

    …) and Invisible Influencers (2016) have spread these ideas. It’s also gained traction due the work of Lee Odden. While “influencer marketing” is relatively new it’s really an extension of word of mouth marketing. One of its key proponents was Andy Sernovitz, author of Word of Mouth Marketing who transformed WOMMA into a viable business association…

    Heidi Cohen/ Heidi Cohen- 40 readers -
  • 3 Ways to Spark Successful Relationships With Micro-Influencers

    … a fortune. Our study found that as an influencer’s follower count rose, its engagement (likes and comments) with those followers decreased. The real sweet spot for an influencer’s follower count is within the 10,000 to 100,000 range, where you are still able to reach a high volume of followers but still get the audience engagement that drives…

    AllTwitterin Social- 26 readers -
  • Influencer Marketing in 2017 to Evolve into Brand/Agency-Owned Networks

    … the daily shares of more than 2 million people across Instagram, YouTube, blogs, Pinterest and Vine is that there are authentic people that you can discover and forge relationships with to be brand ambassadors and manage within your own influencer network. By owning these relationships and bringing these influencers into your own influencer network…

    AllFacebookin Social YouTube- 30 readers -
  • Do Sponsored Content Disclosures Affect Engagement?

    … Sponsored content proves to be a useful tool for brands looking to engage followers by integrating their products into the flow of daily content from social media influencers. Recent talks about stricter enforcement of the Federal Trade Commission’s guidelines–which require influencers to identify posts for which they’ve received compensation…

    AllTwitterin Social YouTube- 29 readers -
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