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Influencer marketing took a huge leap forward in 2016, as brands began to fully realize the power behind social media and those with loyal and engaged followings. As the CEO of an influencer marketing platform for five years, I’ve seen firsthand how brands have successfully and unsuccessfully navigated these previously unchartered waters.
…. Blogs Conversion pixels: A conversion pixel placed on your website will tell you how many readers of the sponsored content ended up visiting on their own (not via a direct click through or retargeting ad) within a 30-day window. We’ve seen that up to 40 percent of site visits via influencers are not currently tracked because they are not direct click…
… Sponsored content proves to be a useful tool for brands looking to engage followers by integrating their products into the flow of daily content from social media influencers. Recent talks about stricter enforcement of the Federal Trade Commission’s guidelines–which require influencers to identify posts for which they’ve received compensation…