Market Intelligence

The Official Definition of Market Intelligence [1] by Father of Market Intelligence...Prof. Dr. Thomas Fletcher GroomsMarket Intelligence (MKI) is gathered through internal analysis, competition analysis, and market analysis about the total environment forming a broad spectrum of assembled knowledge, which is then used for developing scenarios so that timely reporting of vital foreknowledge for future planning in the areas of strategic, tactical, and counter-intelligence decision-making can be applied operationally and strategically in respect to the whole organization’s strategic interest for the whole market (Grooms 1988).
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