Market Intelligence

The Official Definition of Market Intelligence [1] by Father of Market Intelligence...Prof. Dr. Thomas Fletcher GroomsMarket Intelligence (MKI) is gathered through internal analysis, competition analysis, and market analysis about the total environment forming a broad spectrum of assembled knowledge, which is then used for developing scenarios so that timely reporting of vital foreknowledge for future planning in the areas of strategic, tactical, and counter-intelligence decision-making can be applied operationally and strategically in respect to the whole organization’s strategic interest for the whole market (Grooms 1988).
Posts about Market Intelligence
  • What You Didn’t Know About Geographic Targeting In Email

    … The Author Jason Warnock is the vice president of market intelligence and deliverability for Yesmail Interactive. A seasoned digital marketing veteran, he spearheaded the development of the Yesmail Market Intelligence tool that tracks the campaigns of competitors across eight digital channels, including email and social media. Warnock has designed and executed successful technology and business strategies for several Fortune 500 companies. (Some images used under license from…

    Jason Warnock/ Marketing Landin EMail- 12 readers -
  • Women in Tech: A Cause Worth the Effect #12experts

    …, that are woven into the fabric of the technology industry. Notwithstanding the valuable work of the Anita Borg Institute (organizers of the Grace Hopper Celebration) and many others that share our cause, the gender diversity gap in tech continues to widen. It is said that “admitting you have a problem is first step to fixing it.” In the case of gender…

    WordStreamin EMail- 8 readers -
  • Better Marketing Through Better Customer Service

    … and cheaper. So we launch this series called “8 Great Customer Service Ideas” with the hope that it will improve your market intelligence, customer satisfaction, and company results. Enjoy! The post Better Marketing Through Better Customer Service appeared first on Daily Conversions. …

    Daily Conversions- 3 readers -
  • Why Crowdfunding Is a Must-Have Marketing Tool for Brands

    … for community projects for entrepreneurs whose missions align with the company. Honda used a campaign on to raise funds to save the American drive-in theater. This marketing strategy is about social engagement and brand positioning. Kimberly-Clark uses a hybrid model with its Huggies MomInspired campaign. The company provided grants…

    MarketingProfsin Social Facebook- 5 readers -
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