Market Intelligence

The Official Definition of Market Intelligence [1] by Father of Market Intelligence...Prof. Dr. Thomas Fletcher GroomsMarket Intelligence (MKI) is gathered through internal analysis, competition analysis, and market analysis about the total environment forming a broad spectrum of assembled knowledge, which is then used for developing scenarios so that timely reporting of vital foreknowledge for future planning in the areas of strategic, tactical, and counter-intelligence decision-making can be applied operationally and strategically in respect to the whole organization’s strategic interest for the whole market (Grooms 1988).
Posts about Market Intelligence
  • What You Didn’t Know About Geographic Targeting In Email

    … The Author Jason Warnock is the vice president of market intelligence and deliverability for Yesmail Interactive. A seasoned digital marketing veteran, he spearheaded the development of the Yesmail Market Intelligence tool that tracks the campaigns of competitors across eight digital channels, including email and social media. Warnock has designed and executed successful technology and business strategies for several Fortune 500 companies. (Some images used under license from Shutterstock.com.)…

    Jason Warnock/ Marketing Landin EMail- 27 readers -
  • Women in Tech: A Cause Worth the Effect #12experts

    … consumers of tech. Despite the long-running stereotypes to the contrary, women purchase and use more technology than men. Research over the past two years from the market intelligence firm Park Associates has shown that women purchase more tablets, laptops and smartphones; download more music, movies and games; make the majority of household…

    WordStreamin EMail- 17 readers -
  • Better Marketing Through Better Customer Service

    … and cheaper. So we launch this series called “8 Great Customer Service Ideas” with the hope that it will improve your market intelligence, customer satisfaction, and company results. Enjoy! The post Better Marketing Through Better Customer Service appeared first on Daily Conversions. …

    Daily Conversions- 4 readers -
  • Why Crowdfunding Is a Must-Have Marketing Tool for Brands

    … has not had a single negative social comment. Understanding Consumers Many companies now use crowdfunding for market intelligence, especially since the funding of innovation in America has changed. The first option for most entrepreneurs with a product idea is to use crowdfunding to fund its development. Crowdfunding receives $60,000 an hour…

    MarketingProfsin Social Facebook- 12 readers -
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