Market Research Insights

  • Earned Social Media Shares Trump Owned: What You Need To Know

    … media guidelines in place and distribute your content across your organization. Participate on social media after publishing content. The Social Media Hat’s Mike Alton spends time on social media answering comments and social shares for his megacontent. Social Media Examiner contributors respond to comments for the first few days after posts…

    Heidi Cohen/ Heidi Cohenin Social How To's- 16 readers -
  • 2016 Small Business Social Media Trends Trump Understood

    …. 85% of respondents had marketing teams of 5 or less employees; almost half were the only marketer! 21% of respondents work for marketing, PR or advertising firms. They’re outsourced marketing support. 3 Small Business Social Media Trends for 2016 Based on Buffer’s research, here are 3 key small business social media trends to help you plan for 2017…

    Heidi Cohen/ Heidi Cohenin Social- 23 readers -
  • 2017 B2B Content Marketing Research Analyzed

    … Are You Committed To Content Marketing? Corporate commitment to content marketing is key finding of Content Marketing Institute/MarketingProfs’s 2017 B2B Content Marketing Research. Like any on-going relationship, content marketing requires commitment and work to be successful Lest you think there’s room for anything less than a full…

    Heidi Cohen/ Heidi Cohenin Content- 23 readers -
  • US Daily Media Consumption (Charts)

    … consumption bottomline: Americans consume a lot of media. This means a lot of content marketing and advertising. US daily media consumption research provides the following key insights to help you create better content marketing and advertising: Where does your audience get their information and entertainment? What media sources do they automatically…

    Heidi Cohen/ Heidi Cohen- 19 readers -
  • 2016 Social Media Marketing Benefits

    … Media Examiner’s 2016 Marketing Research, the Top 10 Social Media Marketing Benefits are: 89% Increased exposure 75% Increased traffic 68% Developed loyal fans 66% Provided marketplace insight 66% Generated leads 58% Improved search rankings 55% Grew business partnerships 54% Established thought leadership 51% Improved sales 50% reduced marketing…

    Heidi Cohen/ Heidi Cohenin Social- 18 readers -
  • 2016 Small Business Social Media Use: 5 Trends

    … social media plan. Based on 2016 B2B content marketing research by Content Marketing Institute and MarketingProfs, businesses need the following to succeed: Know what social media success looks like. (Only 44% of B2B content marketers say they do.) Have a documented social media strategy. (Only 32% of B2B content marketers have one.) Have a documented…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter Blogging- 24 readers -
  • 3 B2B Customer-Vendor Disconnects You Can Fix

    … Improve Content Marketing To Make Your Sales Team Happy B2B customers have changed how they buy causing B2B customer-vendor disconnects that hurt sales and extend the purchase process. This isn’t a news flash. Research has shown that B2B clients are 57% or more of the way through the purchase process before they contact vendors. Content…

    Heidi Cohen/ Heidi Cohenin Content- 19 readers -
  • 2016 Mobile Marketing Trends Every Marketer Needs

    … used this function. Mobile Voice Search – Graphic Actionable 2016 mobile marketing tactics: Include a separate budget for mobile search. Make sure your phone number, address and email appear in results. Claim your location on maps. Be visible on search alternatives like Yelp and TripAdvisor. 6. 2016 Mobile commerce (or Mcommerce) Mcommerce…

    Heidi Cohen/ Heidi Cohenin Mobile- 40 readers -
  • Customer Advertising Preferences For 2016

    … customer advertising and how do you use it? Happy Marketing, Heidi Cohen Join me at Social Media Marketing World this coming Spring in sunny San Diego, California, where I'll be presenting a session on Blogging. Conference dates are April 17-19, 2016. Free eBook — 60-70% of B2B content sits unused, collecting dust in the depths of your blog…

    Heidi Cohen/ Heidi Cohenin EMail- 18 readers -
  • 5 Ways To Make Your Social Media Marketing Measurable

    … on your social media investment. The bottom line is that to make your social media more measurable, you need to set goals that are directly associated with your business objectives. Then you must ensure that your social media marketing efforts are optimized to help you achieve those goals. What is your best tip for making social media more measurable…

    Heidi Cohen/ Heidi Cohenin Social- 16 readers -
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