Market Research Insights

    • 2016 Small Business Social Media Trends Trump Understood

      Small Business Social Media Research: Do You Measure Up? Were you paying attention to the 2016 small business social media trends? Donald Trump’s Presidential Campaign was. (Note: This is not a political article!) Small businesses were the early social media champions. With David-like agility, they tapped into social media’s distribution and community building power before ...

      Heidi Cohen/ Heidi Cohenin Social- 14 readers -
  • 2017 B2B Content Marketing Research Analyzed

    … necessarily translate to quality leads or sales. (Michael Brenner’s The Content Formula is helpful for accomplishing this. Check his author interview. ) 80% of 2017 B2B Content Research respondents believe their organization will focus on lead generation in the next year. 57% of respondents measure lead quality; only 34% feel this metric truly measures…

    Heidi Cohen/ Heidi Cohenin Content- 12 readers -
  • US Daily Media Consumption (Charts)

    … consumption bottomline: Americans consume a lot of media. This means a lot of content marketing and advertising. US daily media consumption research provides the following key insights to help you create better content marketing and advertising: Where does your audience get their information and entertainment? What media sources do they automatically…

    Heidi Cohen/ Heidi Cohen- 11 readers -
  • 2016 Social Media Marketing Benefits

    … Media Examiner’s 2016 Marketing Research, the Top 10 Social Media Marketing Benefits are: 89% Increased exposure 75% Increased traffic 68% Developed loyal fans 66% Provided marketplace insight 66% Generated leads 58% Improved search rankings 55% Grew business partnerships 54% Established thought leadership 51% Improved sales 50% reduced marketing…

    Heidi Cohen/ Heidi Cohenin Social- 14 readers -
  • 2016 Small Business Social Media Use: 5 Trends

    … relationships that LinkedIn activity provides. Research respondents didn’t mention using LinkedIn for thought leadership. They’re probably not using: LinkedIn Publishing provides a great forum for thought leadership. For example, Likeable Local’s Dave Kerpen (and author of The Art of Influence) worked his connections to become an early user of the platform…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter Blogging- 20 readers -
  • 3 B2B Customer-Vendor Disconnects You Can Fix

    … difficult. Therefore, price is one of their considerations but it’s not the top one. I get this. When I was at The Economist, I tried to find lower priced market research vendors. Since their price wasn’t sufficiently cheaper, I chose the Tiffany brand that other Economist marketers used. It made my life easier. B2B clients want to work…

    Heidi Cohen/ Heidi Cohenin Content- 13 readers -
  • 2016 Mobile Marketing Trends Every Marketer Needs

    … its time. 73% of people always have their mobile device with them (October 2015 Facebook research). People pick up their mobile devices 150 to 200 times a day. Result: Almost 30 billion US mobile moments per day total. (Forrester) Mobile sessions average 1 minute 10 seconds or 177 minutes per day. (2014 Google data) Before you integrate…

    Heidi Cohen/ Heidi Cohenin Mobile- 31 readers -
  • Customer Advertising Preferences For 2016

    … customer advertising and how do you use it? Happy Marketing, Heidi Cohen Join me at Social Media Marketing World this coming Spring in sunny San Diego, California, where I'll be presenting a session on Blogging. Conference dates are April 17-19, 2016. Free eBook — 60-70% of B2B content sits unused, collecting dust in the depths of your blog…

    Heidi Cohen/ Heidi Cohenin EMail- 14 readers -
  • 5 Ways To Make Your Social Media Marketing Measurable

    … Why Social Media Metrics Are Challenged (& How To Fix Them) Measuring social media results remains the top social media challenge for 60% of marketers according to 2015 Trust Radius research. Despite this, marketers continue to put budget and resources against social media. Yet the inability to track results hinders 40% of marketers from…

    Heidi Cohen/ Heidi Cohenin Social- 14 readers -
  • Millennials Outnumber Boomers: The Meaning For Marketers

    …, millennials see themselves as different from their parents. 69% of millennials crave adventure. Millennials count their worth in terms of experiences. 25% of millennials are parents according to Millennial Marketing Research. BTW, here are 30 millennial demographic insights with charts. How to market to millennials Barkley research uncovered…

    Heidi Cohen/ Heidi Cohen- 26 readers -
  • What The Most Effective Social Media Marketers Actually Do

    … How To Become A Savvy Social Media Marketer The savvy social media marketer, especially those with limited budgets and employees, must think in terms of their specific business. This translates to setting your goals, understanding your audience, and determining the results you seek. Unlike other marketing platforms, social media helps level…

    Heidi Cohen/ Heidi Cohenin Social- 15 readers -
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