Market Research Insights

  • 2016 Small Business Social Media Trends Trump Understood

    … Small Business Social Media Research: Do You Measure Up? Were you paying attention to the 2016 small business social media trends? Donald Trump’s Presidential Campaign was. (Note: This is not a political article!) Small businesses were the early social media champions. With David-like agility, they tapped into social media’s distribution…

    Heidi Cohen/ Heidi Cohenin Social- 16 readers -
  • 2017 B2B Content Marketing Research Analyzed

    … what a successful content marketing looks like. Be committed to content marketing success. Have a documented content strategy Measure content marketing ROI. Allocate largest proportion of marketing budget to content. 2017 B2B Content Marketing Research: 3 Key points As content marketing matures as a business process, your business must commit…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • US Daily Media Consumption (Charts)

    … around you versus what you directly focus on. The biggest marketing implication: Advertising placement isn’t aligned with media consumption, as Kleiner Perkins’s Mary Meeker pointed out. 2. Racial differences in media consumption Nielsen broke out US media consumption by race. These numbers should be viewed as directional. They don’t include…

    Heidi Cohen/ Heidi Cohen- 13 readers -
  • 2016 Social Media Marketing Benefits

    … real, tangible resources, namely employees and budget. Therefore 2016 social media marketing business benefits are your performance scorecard. They prove your social media marketing is working. They show you contributed to your business’s success. 2016 Social Media Marketing Benefits – Social Media Examiner Research Chart According to Social…

    Heidi Cohen/ Heidi Cohenin Social- 15 readers -
  • 2016 Small Business Social Media Use: 5 Trends

    …. They spent time not dollars to find opportunities these new platforms presented. Since then, social media adoption for marketing objectives has increased across businesses as platforms evolve and mature. Now almost all of the Inc. 500 use at least 1 social media platform. 2016 Small Business Social Media Use – UMass Dartmouth Chart Concurrently, larger…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter Blogging- 20 readers -
  • 3 B2B Customer-Vendor Disconnects You Can Fix

    … difficult. Therefore, price is one of their considerations but it’s not the top one. I get this. When I was at The Economist, I tried to find lower priced market research vendors. Since their price wasn’t sufficiently cheaper, I chose the Tiffany brand that other Economist marketers used. It made my life easier. B2B clients want to work…

    Heidi Cohen/ Heidi Cohenin Content- 13 readers -
  • 2016 Mobile Marketing Trends Every Marketer Needs

    … usage exceeds that of all other devices combined. Global Web Index predicts this will happen in 2018. Your mobile connected and savvy customer (B2B or B2C) demands a quality mobile customer experience. Roughly 50% of US consumers expect to find the information they want or need based on their context on their mobile device. Only 14% of companies…

    Heidi Cohen/ Heidi Cohenin Mobile- 33 readers -
  • Customer Advertising Preferences For 2016

    … or customer wants to engage with your business? Customer’s preferred communications channels Customer’s preferred communications channels based on MarketingSherpa research (2015) rank as follows: 72% of US adults prefer email. 48% of US adults prefer postal mail. 34% of US adults prefer television ads. 31% of US adults prefer magazine and newspaper ads…

    Heidi Cohen/ Heidi Cohenin EMail- 15 readers -
  • 5 Ways To Make Your Social Media Marketing Measurable

    … on your social media investment. The bottom line is that to make your social media more measurable, you need to set goals that are directly associated with your business objectives. Then you must ensure that your social media marketing efforts are optimized to help you achieve those goals. What is your best tip for making social media more measurable…

    Heidi Cohen/ Heidi Cohenin Social- 15 readers -
  • Millennials Outnumber Boomers: The Meaning For Marketers

    … 5 Key Millennial Marketing Tips Based On Research Millennials now outnumber boomers. Dear marketers, while numbers vary based on how different organizations bracket the age groups, have no doubt that millennials are ascendent. And they think very differently from previous generations. As Ann Handley and C.C. Chapman point out in Content Rules…

    Heidi Cohen/ Heidi Cohen- 31 readers -
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