Market Research Insights

    • Earned Social Media Shares Trump Owned: What You Need To Know

      Why All Social Shares Are Not Created Equal Matters Want to increase your marketing results from your social media shares? Of course you do—unless you’ve been living under a rock, who doesn’t? To do so, understand that not all social media shares are created equal. Surprised? You shouldn’t be. Trust is in extremely short supply these days, especially where businesses are concerned.

      Heidi Cohen/ Heidi Cohenin Social How To's- 13 readers -
  • 2016 Small Business Social Media Trends Trump Understood

    …. 85% of respondents had marketing teams of 5 or less employees; almost half were the only marketer! 21% of respondents work for marketing, PR or advertising firms. They’re outsourced marketing support. 3 Small Business Social Media Trends for 2016 Based on Buffer’s research, here are 3 key small business social media trends to help you plan for 2017…

    Heidi Cohen/ Heidi Cohenin Social- 18 readers -
  • 2017 B2B Content Marketing Research Analyzed

    … beneath the 89% of North American B2B companies to appreciate what’s required to be a content marketer in 2017. When it comes to content marketing success, there’s a marked difference when you look at the most successful, the average and least success marketers. 2017 B2B Content Marketing Research Comparison Chart Specifically you must: Know…

    Heidi Cohen/ Heidi Cohenin Content- 20 readers -
  • US Daily Media Consumption (Charts)

    … consumption bottomline: Americans consume a lot of media. This means a lot of content marketing and advertising. US daily media consumption research provides the following key insights to help you create better content marketing and advertising: Where does your audience get their information and entertainment? What media sources do they automatically…

    Heidi Cohen/ Heidi Cohen- 18 readers -
  • 2016 Social Media Marketing Benefits

    … real, tangible resources, namely employees and budget. Therefore 2016 social media marketing business benefits are your performance scorecard. They prove your social media marketing is working. They show you contributed to your business’s success. 2016 Social Media Marketing Benefits – Social Media Examiner Research Chart According to Social…

    Heidi Cohen/ Heidi Cohenin Social- 17 readers -
  • 2016 Small Business Social Media Use: 5 Trends

    … social media plan. Based on 2016 B2B content marketing research by Content Marketing Institute and MarketingProfs, businesses need the following to succeed: Know what social media success looks like. (Only 44% of B2B content marketers say they do.) Have a documented social media strategy. (Only 32% of B2B content marketers have one.) Have a documented…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter Blogging- 23 readers -
  • 3 B2B Customer-Vendor Disconnects You Can Fix

    … Improve Content Marketing To Make Your Sales Team Happy B2B customers have changed how they buy causing B2B customer-vendor disconnects that hurt sales and extend the purchase process. This isn’t a news flash. Research has shown that B2B clients are 57% or more of the way through the purchase process before they contact vendors. Content…

    Heidi Cohen/ Heidi Cohenin Content- 17 readers -
  • 2016 Mobile Marketing Trends Every Marketer Needs

    … Mobile Research For Your 2016 Marketing Plans I’ve got one word for your 2016 marketing: Mobile. Ignore mobile at your peril. Mobile isn’t about you, your product or your brand. Mobile is about reaching your prospects, customers and audience where, when and how they want to interact with you. This isn’t a new message. (Check 2015’s data…

    Heidi Cohen/ Heidi Cohenin Mobile- 37 readers -
  • Customer Advertising Preferences For 2016

    … business at all? And if so, where do they want to see your brand’s ads? If you’re like most marketers, you only think about your prospect to get her to buy your product. Yet as David Ogilvy famously pointed out: “The consumer isn’t a moron; she is your wife.” If that’s the case, don’t you think it’s worth your time to understand how your prospect…

    Heidi Cohen/ Heidi Cohenin EMail- 17 readers -
  • 5 Ways To Make Your Social Media Marketing Measurable

    … on your social media investment. The bottom line is that to make your social media more measurable, you need to set goals that are directly associated with your business objectives. Then you must ensure that your social media marketing efforts are optimized to help you achieve those goals. What is your best tip for making social media more measurable…

    Heidi Cohen/ Heidi Cohenin Social- 16 readers -
  • Millennials Outnumber Boomers: The Meaning For Marketers

    … at the heart of how you talk to your prospects and your customers. Millennials have buying power Unlike their boomer parents, many millennials entered the workforce during difficult economic times. This colors their spending and outlook. US millennials account for an estimated $1.3 trillion in direct annual spending according to BCG. US millennials had…

    Heidi Cohen/ Heidi Cohen- 35 readers -
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