Market Research Insights

  • How To Use 2018 B2B Content Marketing Trends To Improve Results

    … metrics to yield optimal results. Let’s take a deeper look at the results to see how you can improve your 2018 B2B content marketing. 2018 B2B Content Marketing Trends: How To Focus Your Strategy For years, Joe Pulizzi has been banging the content marketing drum loudly for a documented strategy including a well-defined, differentiated content…

    Heidi Cohen/ Heidi Cohenin Content How To's- 25 readers -
  • Are You Crushing Your Business Social Media Use?

    … go it alone. Get senior management buy-in and support as well as Human Resources and Legal. Share your business social media plans. Social media by its nature is public. Don’t treat your strategy and plans top secret in your organization. How Businesses Measure Social Media Like other social media research findings, most marketers measure easy…

    Heidi Cohen/ Heidi Cohenin Social- 19 readers -
  • How 2017 Marketing Can Drive More Profitable Sales [Research]

    … individuals in 141 countries. 58% of those surveyed had 25 or fewer employees. 46% of those surveyed generated less $1 million in sales. 43% of those surveyed spent less than $25,000 on marketing. 43% of those surveyed invested less than $5,000 in sales technology. While the majority of Hubspot respondents are SMBs, larger companies can benefit from…

    Heidi Cohen/ Heidi Cohenin How To's- 19 readers -
  • Earned Social Media Shares Trump Owned: What You Need To Know

    …, especially where businesses are concerned. This includes social media. Fortunately for us marketers, customers do trust other people including family, friends, colleagues and other customers. (Don’t take my word for it—it’s Nielsen’s research!) And we can tap into the power of their social media interactions. BTW—it’s not just consumers who…

    Heidi Cohen/ Heidi Cohenin Social How To's- 37 readers -
  • 2016 Small Business Social Media Trends Trump Understood

    …, small businesses must build owned social media platforms. This means blogs. Chris Brogan has said, “Blogging isn’t dead!“ Spin Sucks’s Gini Dietrich repeated this business blogging call-to-action. Blogging is one of the original social media formats. But Buffer’s research didn’t include blogging as a form of social media! Need blogging help…

    Heidi Cohen/ Heidi Cohenin Social- 42 readers -
  • 2017 B2B Content Marketing Research Analyzed

    … necessarily translate to quality leads or sales. (Michael Brenner’s The Content Formula is helpful for accomplishing this. Check his author interview. ) 80% of 2017 B2B Content Research respondents believe their organization will focus on lead generation in the next year. 57% of respondents measure lead quality; only 34% feel this metric truly measures…

    Heidi Cohen/ Heidi Cohenin Content- 39 readers -
  • US Daily Media Consumption (Charts)

    … around you versus what you directly focus on. The biggest marketing implication: Advertising placement isn’t aligned with media consumption, as Kleiner Perkins’s Mary Meeker pointed out. 2. Racial differences in media consumption Nielsen broke out US media consumption by race. These numbers should be viewed as directional. They don’t include…

    Heidi Cohen/ Heidi Cohen- 27 readers -
  • 2016 Social Media Marketing Platforms: 5 Key Trends

    … to yield measurable success. Better social media results will come from smaller incremental improvements and overall marketing integration. 2. Video continues to grow Social Media Examiner data understates video’s expanding reach. (BTW, I called this trend back in the beginning of 2015 on SME!) Social Media Marketing Video Chart – It’s not just…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter YouTube- 36 readers -
  • 2016 Social Media Marketing Benefits

    … Media Examiner’s 2016 Marketing Research, the Top 10 Social Media Marketing Benefits are: 89% Increased exposure 75% Increased traffic 68% Developed loyal fans 66% Provided marketplace insight 66% Generated leads 58% Improved search rankings 55% Grew business partnerships 54% Established thought leadership 51% Improved sales 50% reduced marketing…

    Heidi Cohen/ Heidi Cohenin Social- 26 readers -
  • 2016 Small Business Social Media Use: 5 Trends

    How The Inc. 500 Use Social Media In 2016 Until now small businesses have been at the cutting edge of social media marketing use. In 2007, the Inc. 500 outpaced the Fortune 500 in their use of social media according to UMass Dartmouth research. This makes sense. Social media leveled the marketing playing field for small businesses.

    Heidi Cohen/ Heidi Cohen- 31 readers -
  • 3 B2B Customer-Vendor Disconnects You Can Fix

    … difficult. Therefore, price is one of their considerations but it’s not the top one. I get this. When I was at The Economist, I tried to find lower priced market research vendors. Since their price wasn’t sufficiently cheaper, I chose the Tiffany brand that other Economist marketers used. It made my life easier. B2B clients want to work…

    Heidi Cohen/ Heidi Cohenin Content- 28 readers -
  • 2016 Mobile Marketing Trends Every Marketer Needs

    … Mobile Research For Your 2016 Marketing Plans I’ve got one word for your 2016 marketing: Mobile. Ignore mobile at your peril. Mobile isn’t about you, your product or your brand. Mobile is about reaching your prospects, customers and audience where, when and how they want to interact with you. This isn’t a new message. (Check 2015’s data…

    Heidi Cohen/ Heidi Cohenin Mobile- 52 readers -
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