Market Research Insights

    • How 2017 Marketing Can Drive More Profitable Sales [Research]

      What 2017 State of Inbound Marketing Means For Your Business Want your business to standout amidst a broader array of customer options online and offline? Then focus your 2017 marketing on building customer relationships by providing concierge-like service to meet your audience needs over time. Because customer experience is the new marketing black! As a result, marketing ...

      Heidi Cohen/ Heidi Cohenin How To's- 12 readers -
  • Earned Social Media Shares Trump Owned: What You Need To Know

    … Why All Social Shares Are Not Created Equal Matters Want to increase your marketing results from your social media shares? Of course you do—unless you’ve been living under a rock, who doesn’t? To do so, understand that not all social media shares are created equal. Surprised? You shouldn’t be. Trust is in extremely short supply these days…

    Heidi Cohen/ Heidi Cohenin Social How To's- 21 readers -
  • 2016 Small Business Social Media Trends Trump Understood

    …. 85% of respondents had marketing teams of 5 or less employees; almost half were the only marketer! 21% of respondents work for marketing, PR or advertising firms. They’re outsourced marketing support. 3 Small Business Social Media Trends for 2016 Based on Buffer’s research, here are 3 key small business social media trends to help you plan for 2017…

    Heidi Cohen/ Heidi Cohenin Social- 26 readers -
  • 2017 B2B Content Marketing Research Analyzed

    … Are You Committed To Content Marketing? Corporate commitment to content marketing is key finding of Content Marketing Institute/MarketingProfs’s 2017 B2B Content Marketing Research. Like any on-going relationship, content marketing requires commitment and work to be successful Lest you think there’s room for anything less than a full…

    Heidi Cohen/ Heidi Cohenin Content- 29 readers -
  • US Daily Media Consumption (Charts)

    … consumption bottomline: Americans consume a lot of media. This means a lot of content marketing and advertising. US daily media consumption research provides the following key insights to help you create better content marketing and advertising: Where does your audience get their information and entertainment? What media sources do they automatically…

    Heidi Cohen/ Heidi Cohen- 21 readers -
  • 2016 Social Media Marketing Benefits

    … Media Examiner’s 2016 Marketing Research, the Top 10 Social Media Marketing Benefits are: 89% Increased exposure 75% Increased traffic 68% Developed loyal fans 66% Provided marketplace insight 66% Generated leads 58% Improved search rankings 55% Grew business partnerships 54% Established thought leadership 51% Improved sales 50% reduced marketing…

    Heidi Cohen/ Heidi Cohenin Social- 22 readers -
  • 2016 Small Business Social Media Use: 5 Trends

    …. They spent time not dollars to find opportunities these new platforms presented. Since then, social media adoption for marketing objectives has increased across businesses as platforms evolve and mature. Now almost all of the Inc. 500 use at least 1 social media platform. 2016 Small Business Social Media Use – UMass Dartmouth Chart Concurrently, larger…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter Blogging- 31 readers -
  • 3 B2B Customer-Vendor Disconnects You Can Fix

    … effective in driving their business. 80% of customers expect engagement and 73% of customers consider competitors post-purchase according to Forbes Insights. Although sellers aren’t focused on this content yet. This is another opportunity. Translation: Your sale doesn’t stop with the purchase and implementation. You need to be there for your…

    Heidi Cohen/ Heidi Cohenin Content- 25 readers -
  • 2016 Mobile Marketing Trends Every Marketer Needs

    … Mobile Research For Your 2016 Marketing Plans I’ve got one word for your 2016 marketing: Mobile. Ignore mobile at your peril. Mobile isn’t about you, your product or your brand. Mobile is about reaching your prospects, customers and audience where, when and how they want to interact with you. This isn’t a new message. (Check 2015’s data…

    Heidi Cohen/ Heidi Cohenin Mobile- 43 readers -
  • Customer Advertising Preferences For 2016

    … How Customers Feel About Your Advertising (Research) As marketer you invest in advertising to achieve goals such as extending your brand, expanding your audience, and increasing leads. Yet, do you know what your target audience’s advertising preferences are? Even more important, do you know if your audiences wants to communicate with your…

    Heidi Cohen/ Heidi Cohenin EMail- 18 readers -
  • 5 Ways To Make Your Social Media Marketing Measurable

    … Marketing Challenges-Research Chart Customers are savvy. They don’t like to be marketed to. Instead, they use tap into their networks using search and social media to get the purchase information they need. But an alluring social media deal can still attract their attention. While social media can be critical to the buyer decision process, it often…

    Heidi Cohen/ Heidi Cohenin Social- 17 readers -
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