Market Research Insights

  • Are You Crushing Your Business Social Media Use?

    … go it alone. Get senior management buy-in and support as well as Human Resources and Legal. Share your business social media plans. Social media by its nature is public. Don’t treat your strategy and plans top secret in your organization. How Businesses Measure Social Media Like other social media research findings, most marketers measure easy…

    Heidi Cohen/ Heidi Cohenin Social- 14 readers -
  • How 2017 Marketing Can Drive More Profitable Sales [Research]

    … individuals in 141 countries. 58% of those surveyed had 25 or fewer employees. 46% of those surveyed generated less $1 million in sales. 43% of those surveyed spent less than $25,000 on marketing. 43% of those surveyed invested less than $5,000 in sales technology. While the majority of Hubspot respondents are SMBs, larger companies can benefit from…

    Heidi Cohen/ Heidi Cohenin How To's- 19 readers -
  • Earned Social Media Shares Trump Owned: What You Need To Know

    … Why All Social Shares Are Not Created Equal Matters Want to increase your marketing results from your social media shares? Of course you do—unless you’ve been living under a rock, who doesn’t? To do so, understand that not all social media shares are created equal. Surprised? You shouldn’t be. Trust is in extremely short supply these days…

    Heidi Cohen/ Heidi Cohenin Social How To's- 34 readers -
  • 2016 Small Business Social Media Trends Trump Understood

    … Small Business Social Media Research: Do You Measure Up? Were you paying attention to the 2016 small business social media trends? Donald Trump’s Presidential Campaign was. (Note: This is not a political article!) Small businesses were the early social media champions. With David-like agility, they tapped into social media’s distribution…

    Heidi Cohen/ Heidi Cohenin Social- 40 readers -
  • 2017 B2B Content Marketing Research Analyzed

    … Are You Committed To Content Marketing? Corporate commitment to content marketing is key finding of Content Marketing Institute/MarketingProfs’s 2017 B2B Content Marketing Research. Like any on-going relationship, content marketing requires commitment and work to be successful Lest you think there’s room for anything less than a full…

    Heidi Cohen/ Heidi Cohenin Content- 37 readers -
  • US Daily Media Consumption (Charts)

    … What You Need To Know About How Americans Consume Media US daily media consumption underscores a key challenge many Americans face. Are you one of them? Do you try pack more activity into less time? Multi-tasking, as tracked by media consumption, fills our lives. Multi-tasking gives us the sense that we’re accomplishing more…

    Heidi Cohen/ Heidi Cohen- 27 readers -
  • 2016 Social Media Marketing Platforms: 5 Key Trends

    … to yield measurable success. Better social media results will come from smaller incremental improvements and overall marketing integration. 2. Video continues to grow Social Media Examiner data understates video’s expanding reach. (BTW, I called this trend back in the beginning of 2015 on SME!) Social Media Marketing Video Chart – It’s not just…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter YouTube- 36 readers -
  • 2016 Social Media Marketing Benefits

    … real, tangible resources, namely employees and budget. Therefore 2016 social media marketing business benefits are your performance scorecard. They prove your social media marketing is working. They show you contributed to your business’s success. 2016 Social Media Marketing Benefits – Social Media Examiner Research Chart According to Social…

    Heidi Cohen/ Heidi Cohenin Social- 26 readers -
  • 2016 Small Business Social Media Use: 5 Trends

    …. They spent time not dollars to find opportunities these new platforms presented. Since then, social media adoption for marketing objectives has increased across businesses as platforms evolve and mature. Now almost all of the Inc. 500 use at least 1 social media platform. 2016 Small Business Social Media Use – UMass Dartmouth Chart Concurrently, larger…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter Blogging- 31 readers -
  • 3 B2B Customer-Vendor Disconnects You Can Fix

    … Improve Content Marketing To Make Your Sales Team Happy B2B customers have changed how they buy causing B2B customer-vendor disconnects that hurt sales and extend the purchase process. This isn’t a news flash. Research has shown that B2B clients are 57% or more of the way through the purchase process before they contact vendors. Content…

    Heidi Cohen/ Heidi Cohenin Content- 28 readers -
  • 2016 Mobile Marketing Trends Every Marketer Needs

    … Mobile Research For Your 2016 Marketing Plans I’ve got one word for your 2016 marketing: Mobile. Ignore mobile at your peril. Mobile isn’t about you, your product or your brand. Mobile is about reaching your prospects, customers and audience where, when and how they want to interact with you. This isn’t a new message. (Check 2015’s data…

    Heidi Cohen/ Heidi Cohenin Mobile- 46 readers -
  • Customer Advertising Preferences For 2016

    … How Customers Feel About Your Advertising (Research) As marketer you invest in advertising to achieve goals such as extending your brand, expanding your audience, and increasing leads. Yet, do you know what your target audience’s advertising preferences are? Even more important, do you know if your audiences wants to communicate with your…

    Heidi Cohen/ Heidi Cohenin EMail- 19 readers -
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