Market Research Insights

  • How 2017 Marketing Can Drive More Profitable Sales [Research]

    …. You must balance the tradeoff between quality and quantity. Without sufficient leads, you won’t convert sufficient customers. With poor quality leads, you won’t drive enough sales. Forrester Research develop a visual graphic illustrating how low value leads hurt your purchase process. Without being able to track people at different points…

    Heidi Cohen/ Heidi Cohenin How To's- 19 readers -
  • Earned Social Media Shares Trump Owned: What You Need To Know

    … Why All Social Shares Are Not Created Equal Matters Want to increase your marketing results from your social media shares? Of course you do—unless you’ve been living under a rock, who doesn’t? To do so, understand that not all social media shares are created equal. Surprised? You shouldn’t be. Trust is in extremely short supply these days…

    Heidi Cohen/ Heidi Cohenin Social How To's- 31 readers -
  • 2016 Small Business Social Media Trends Trump Understood

    …? Download your blogging checklist NOW! As owned media, a blog is the jewel in your business’s content offering according to LinkedIn’s Jason Miller. Even better, a blog yields measurable results and ownership of your house file and content. Content Marketing Institute’s Joe Pulizzi laser-focuses on blog email subscribers. How Content Marketing…

    Heidi Cohen/ Heidi Cohenin Social- 37 readers -
  • 2017 B2B Content Marketing Research Analyzed

    … commitment, take heed of Content Marketing Institute’s Joe Pulizzi. At Content Marketing World 2016, he declared, “Halfway measures are worst than not doing any content marketing.” (Editor’s note: Quote based on my notes.) On the content marketing maturity scale, roughly one third are mature, one third are midway there and a third are starting out. Look…

    Heidi Cohen/ Heidi Cohenin Content- 34 readers -
  • US Daily Media Consumption (Charts)

    … consumption bottomline: Americans consume a lot of media. This means a lot of content marketing and advertising. US daily media consumption research provides the following key insights to help you create better content marketing and advertising: Where does your audience get their information and entertainment? What media sources do they automatically…

    Heidi Cohen/ Heidi Cohen- 26 readers -
  • 2016 Social Media Marketing Benefits

    … Media Examiner’s 2016 Marketing Research, the Top 10 Social Media Marketing Benefits are: 89% Increased exposure 75% Increased traffic 68% Developed loyal fans 66% Provided marketplace insight 66% Generated leads 58% Improved search rankings 55% Grew business partnerships 54% Established thought leadership 51% Improved sales 50% reduced marketing…

    Heidi Cohen/ Heidi Cohenin Social- 26 readers -
  • 2016 Small Business Social Media Use: 5 Trends

    … relationships that LinkedIn activity provides. Research respondents didn’t mention using LinkedIn for thought leadership. They’re probably not using: LinkedIn Publishing provides a great forum for thought leadership. For example, Likeable Local’s Dave Kerpen (and author of The Art of Influence) worked his connections to become an early user of the platform…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter Blogging- 31 readers -
  • 3 B2B Customer-Vendor Disconnects You Can Fix

    … difficult. Therefore, price is one of their considerations but it’s not the top one. I get this. When I was at The Economist, I tried to find lower priced market research vendors. Since their price wasn’t sufficiently cheaper, I chose the Tiffany brand that other Economist marketers used. It made my life easier. B2B clients want to work…

    Heidi Cohen/ Heidi Cohenin Content- 26 readers -
  • 2016 Mobile Marketing Trends Every Marketer Needs

    … its time. 73% of people always have their mobile device with them (October 2015 Facebook research). People pick up their mobile devices 150 to 200 times a day. Result: Almost 30 billion US mobile moments per day total. (Forrester) Mobile sessions average 1 minute 10 seconds or 177 minutes per day. (2014 Google data) Before you integrate…

    Heidi Cohen/ Heidi Cohenin Mobile- 45 readers -
  • Customer Advertising Preferences For 2016

    … business at all? And if so, where do they want to see your brand’s ads? If you’re like most marketers, you only think about your prospect to get her to buy your product. Yet as David Ogilvy famously pointed out: “The consumer isn’t a moron; she is your wife.” If that’s the case, don’t you think it’s worth your time to understand how your prospect…

    Heidi Cohen/ Heidi Cohenin EMail- 18 readers -
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