Market Research Insights

  • How To Use 2018 B2B Content Marketing Trends To Improve Results

    … metrics to yield optimal results. Let’s take a deeper look at the results to see how you can improve your 2018 B2B content marketing. 2018 B2B Content Marketing Trends: How To Focus Your Strategy For years, Joe Pulizzi has been banging the content marketing drum loudly for a documented strategy including a well-defined, differentiated content…

    Heidi Cohen/ Heidi Cohenin Content How To's- 27 readers -
  • Are You Crushing Your Business Social Media Use?

    … go it alone. Get senior management buy-in and support as well as Human Resources and Legal. Share your business social media plans. Social media by its nature is public. Don’t treat your strategy and plans top secret in your organization. How Businesses Measure Social Media Like other social media research findings, most marketers measure easy…

    Heidi Cohen/ Heidi Cohenin Social- 19 readers -
  • How 2017 Marketing Can Drive More Profitable Sales [Research]

    … a marketing-sales perspective, examine the entire buyer journey and customer experience. To put these results in context, customer conversion takes time and repeated engagement, specifically 10+ interactions. Microsoft research found 12 touches were needed. (Note: Couldn’t find source.) According to Moz’s Rand Fishkin, customers who visit Moz 10…

    Heidi Cohen/ Heidi Cohenin How To's- 19 readers -
  • Earned Social Media Shares Trump Owned: What You Need To Know

    … turn to social media for buying decisions. B2B buyers also use social media to make purchase decisions, according to IDC research. To determine which social media shares are most effective to achieve your marketing objectives we’ll examine recent Simply Measured data analysis. Then we’ll show you how to use these findings to maximize your marketing…

    Heidi Cohen/ Heidi Cohenin Social How To's- 37 readers -
  • 2016 Small Business Social Media Trends Trump Understood

    … Small Business Social Media Research: Do You Measure Up? Were you paying attention to the 2016 small business social media trends? Donald Trump’s Presidential Campaign was. (Note: This is not a political article!) Small businesses were the early social media champions. With David-like agility, they tapped into social media’s distribution…

    Heidi Cohen/ Heidi Cohenin Social- 42 readers -
  • 2017 B2B Content Marketing Research Analyzed

    … what a successful content marketing looks like. Be committed to content marketing success. Have a documented content strategy Measure content marketing ROI. Allocate largest proportion of marketing budget to content. 2017 B2B Content Marketing Research: 3 Key points As content marketing matures as a business process, your business must commit…

    Heidi Cohen/ Heidi Cohenin Content- 39 readers -
  • US Daily Media Consumption (Charts)

    … consumption bottomline: Americans consume a lot of media. This means a lot of content marketing and advertising. US daily media consumption research provides the following key insights to help you create better content marketing and advertising: Where does your audience get their information and entertainment? What media sources do they automatically…

    Heidi Cohen/ Heidi Cohen- 27 readers -
  • 2016 Social Media Marketing Benefits

    … real, tangible resources, namely employees and budget. Therefore 2016 social media marketing business benefits are your performance scorecard. They prove your social media marketing is working. They show you contributed to your business’s success. 2016 Social Media Marketing Benefits – Social Media Examiner Research Chart According to Social…

    Heidi Cohen/ Heidi Cohenin Social- 27 readers -
  • 2016 Small Business Social Media Use: 5 Trends

    … social media plan. Based on 2016 B2B content marketing research by Content Marketing Institute and MarketingProfs, businesses need the following to succeed: Know what social media success looks like. (Only 44% of B2B content marketers say they do.) Have a documented social media strategy. (Only 32% of B2B content marketers have one.) Have a documented…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter Blogging- 32 readers -
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