Market Saturation

In economics, market saturation is a situation in which a product has become diffused (distributed) within a market; the actual level of saturation can depend on consumer purchasing power; as well as competition, prices, and technology. When suppliers abruptly offers large quantities for sale and saturates the market, this is known as flooding the market. For example, in advanced economies an extremely high percentage of households own refrigerators (more than 97% of households). Hence, the diffusion rate is more than 97%, and the market is said to be saturated; i.e.
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