Market Segmentation

  • Marketing Segmentation Challenges and Opportunities

    … Customers expect a personalized experience and marketers are clearly seeing the opportunity on marketing segmentation and personalization. In fact, personalized media programs led to improved response rates, increased sales and strong brand perceptions for 48% of marketers Tweet This!. Personalized emails drive 6 times the response rate over…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
  • How to Identify a Hungry Market For Your Next Digital Product

    … the actual product creation begins. And remember that the more work you do upfront regarding marketing, the more tightly focused and customer-centric your product will be. While it would be nice to create a product we think is fun to work on and MIGHT fit well in the marketplace, . It’s much more profitable, too! …

    Famous Bloggersin How To's- 22 readers -
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