Market Segmentation

  • Marketing Segmentation Challenges and Opportunities

    … Customers expect a personalized experience and marketers are clearly seeing the opportunity on marketing segmentation and personalization. In fact, personalized media programs led to improved response rates, increased sales and strong brand perceptions for 48% of marketers Tweet This!. Personalized emails drive 6 times the response rate over…

    Douglas Karr/ Marketing Technology Blog- 8 readers -
  • How to Identify a Hungry Market For Your Next Digital Product

    … ideal customer. Her pain points are being stressed, being overweight, and worrying about her relationship. I’m guessing they’re all tied together and linked back to being a bit overweight. It can put tremendous stress on relationships and the health of the individual. Product Design So if we were to design a product around the needs of our ideal…

    Famous Bloggersin How To's- 20 readers -
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