Market Segmentation

  • Marketing Segmentation Challenges and Opportunities

    … channels was an extreme challenge Tweet This!. In this infographic, Kahuna details why segmentation and personalization is not a nice-to-have but a must, the returns from moving beyond overly simple segmentation, and what’s holding marketers back. About Kahuna Kahuna is a communication automation platform that leverages rich cross-channel data…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • How to Identify a Hungry Market For Your Next Digital Product

    … for success. Psychology 101 Any type of marketing, whether online or offline, is all about psychology. You must get in the head of potential buyers and understand what makes them pull the purchasing trigger. People buy things for all kinds of reasons, but their right at the top of the list is to either relieve a pain they’re suffering from…

    Famous Bloggersin How To's- 23 readers -