Market Segmentation

  • Marketing Segmentation Challenges and Opportunities

    … channels was an extreme challenge Tweet This!. In this infographic, Kahuna details why segmentation and personalization is not a nice-to-have but a must, the returns from moving beyond overly simple segmentation, and what’s holding marketers back. About Kahuna Kahuna is a communication automation platform that leverages rich cross-channel data…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • How to Identify a Hungry Market For Your Next Digital Product

    … ideal customer. Her pain points are being stressed, being overweight, and worrying about her relationship. I’m guessing they’re all tied together and linked back to being a bit overweight. It can put tremendous stress on relationships and the health of the individual. Product Design So if we were to design a product around the needs of our ideal…

    Famous Bloggersin How To's- 26 readers -
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