Market Segmentation

  • Marketing Segmentation Challenges and Opportunities

    … Customers expect a personalized experience and marketers are clearly seeing the opportunity on marketing segmentation and personalization. In fact, personalized media programs led to improved response rates, increased sales and strong brand perceptions for 48% of marketers Tweet This!. Personalized emails drive 6 times the response rate over…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • How to Identify a Hungry Market For Your Next Digital Product

    …. And a huge part of your marketing effort should be centered around identifying your target market so you can be sure that the product you’re developing will actually have a marketplace filled with eager buyers. It’s easier said than done sometimes, but in this article we’ll take a look at how to accomplish this and give your product the best chance…

    Famous Bloggersin How To's- 25 readers -