Market Share

  • Television’s Dynamic Evolution Continues

    … spending on commercials in the Super Bowl from 1967 through 2016 (and adjusted for inflation) was $5.9 billion. Super Bowl 50’s estimated share of 2016 U.S. broadcast network TV ad spending was a record 2.4%, double the level in 2010 (1.2%), four times the level in 1995 (0.6%), and six times the level in 1990 (0.4%). The big game followed…

    Marketing Technology Blogin Paid Search- 24 readers -
  • Data: 37% of Global iPhone Users Use iPhone 5S or Older

    … percent of iPhone users have moved on to the iPhone 6/6 Plus and iPhone 6S/6S Plus. In a blog post, John Krystynak, founder of AppLovin, offered three potential explanations for why users are still using iPhones with screens four inches in size or less: There’s always a faction that buys a new larger model and then gets so frustrated with the size…

    AllFacebook- 24 readers -
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