Marketer

  • The Marketer Vs. Publisher Side of Lead Generation: Know Where Your Leads are From

    … It’s 2016 and everyone seems to be selling lead generation. Marketers have the “luxury” of owning the strategy and execution of demand generation programs, with the constant pressure of ROI and sales satisfaction. The selection of demand generation strategies, partners, and vendors requires marketers to be very well educated in all aspects…

    Relevance- 31 readers -
  • Tools Don’t Make The Marketer

    … We put a significant proposal in front of a prospect that was going to build their search team. The plan incorporated us both managing their clients and training their internal team to become proficient at organic search. We provided our complete site audit, a 50+ page document that incorporated a ton of hands-on training with our analysts…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
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