Marketer

  • The Marketer Vs. Publisher Side of Lead Generation: Know Where Your Leads are From

    … It’s 2016 and everyone seems to be selling lead generation. Marketers have the “luxury” of owning the strategy and execution of demand generation programs, with the constant pressure of ROI and sales satisfaction. The selection of demand generation strategies, partners, and vendors requires marketers to be very well educated in all aspects…

    Relevance- 29 readers -
  • Tools Don’t Make The Marketer

    … are interpreted, and how marketers determine how to assign limited resources to a long list of priorities where we see the advantages. You can spend $100,000 on a Gibson Les Paul, but it’s not going to turn you into Eric Clapton. You can buy a Snap-On Tools master mechanic kit, it’s not going to win you the Indianapolis 500. You can buy a gym…

    Douglas Karr/ Marketing Technology Blog- 21 readers -