• xAd Unveils Location Intelligence Platform for Brick-and-Mortar Businesses

    … xAd, a New York-based company that leverages location data to help marketers understand how best to court consumers, announced a new tool called MarketPlace Discovery on Wednesday. The platform will provide brands with insights about where consumers active in their industries are shopping. The release builds on xAd’s previous work to provide…

    Street Fight- 15 readers -
  • I Wish Marketers Would Stop Saying This…

    Jenn and I visited the headquarters of Interactive Intelligence this week and got to sit down their their digital marketing team and one of the questions that popped up was if we ever put an infographic behind a registration. We quickly answered that we had never done that before. The Interactive team said they’d done a test with both a whitepaper and infographic and 0% registe ...

    Douglas Karr/ Marketing Technology Blog- 3 readers -
  • The Marketer’s Guide to Thought Leadership

    …. Understand Your Market And Your Audience OK, so all marketers need to understand their target audience, and those of you who are at all successful no doubt will. But, when it comes to thought leadership, understanding your market goes beyond keeping your eye on what’s hot and what’s not in terms of product sales. No, being a thought leader means…

    Kerry Butters/ GetResponse Blogin EMail Content- 8 readers -
  • How to Get Your Email into The Inbox

    How to Get Your Email into The Inbox Many people have been saying that email marketing is “dead”, but with a look at some statistics from 2014, it becomes obvious that email continues to be one of the most effective marketing tools available. In fact, it’s said that 95% of consumers use email, and 91% of users check their inbox at least once a day. 6 readers -
  • 4 Social Media Facts that Marketers Should Know

    There’s no denying the power of social media when it comes to getting a brand’s message out there and most digital marketers these days make some use of it. But are you using social to its full potential? It’s never worth ignoring social, as it does offer a decent ROI, sometimes up to three times the amount spent, if the marketer is savvy.

    Kerry Butters/ GetResponse Blog- 5 readers -
  • How Are You Doing Compared to 400 Other Marketers?

    We’ve been having some incredible meetings with an enterprise company recently. They have all the challenges you can think of – a small team, enterprise structure, franchises, ecommerce… the works. Over time, they’ve evolved with their small team to a hodge-podge of technology that’s becoming more and more difficult to manage.

    Douglas Karr/ Marketing Technology Blog- 19 readers -