Marketers

  • Facebook Updates Branded Content Policy to Include Verified Profiles

    … Users with verified Facebook profiles can now share branded content on Facebook, as Facebook announced it updated its Branded Content Policy to include verified profiles. Facebook previously announced changes to its Branded Content Policy in April 2016, which allowed verified Facebook pages to bring their sponsorships onto Facebook by posting…

    AllTwitterin Social Content Facebook- 10 readers -
  • xAd Unveils Location Intelligence Platform for Brick-and-Mortar Businesses

    … xAd, a New York-based company that leverages location data to help marketers understand how best to court consumers, announced a new tool called MarketPlace Discovery on Wednesday. The platform will provide brands with insights about where consumers active in their industries are shopping. The release builds on xAd’s previous work to provide…

    Street Fight- 16 readers -
  • I Wish Marketers Would Stop Saying This…

    … it was all in Facebook. Well, that doesn’t mean that organic search didn’t work, it just means that resources weren’t applied to truly test it and see if there was a positive ROI. That’s a huge difference. Alongside of that statement are others: We get all of our business through referrals and word of mouth. Social media doesn’t work. We’re don’t…

    Douglas Karr/ Marketing Technology Blogin EMail- 4 readers -
  • The Marketer’s Guide to Thought Leadership

    …. Understand Your Market And Your Audience OK, so all marketers need to understand their target audience, and those of you who are at all successful no doubt will. But, when it comes to thought leadership, understanding your market goes beyond keeping your eye on what’s hot and what’s not in terms of product sales. No, being a thought leader means…

    Kerry Butters/ GetResponse Blogin EMail Content- 9 readers -
  • 4 Questions CEOs Wish Marketing Could Answer – Without Having to Ask

    Image via BigStockPhoto.com There are few marketers in the industry who haven’t felt the pains of working with a CEO who isn’t behind the marketing strategy. A study by The Fournaise Group revealed that 80 percent of CEOs don’t trust – and aren’t very impressed by – the work done by marketers. In other words, CEOs oftentimes aren’t on the same page with the people who spread ...

    Convince and Convert- 3 readers -
  • How to Get Your Email into The Inbox

    … and irrelevant marketers from infiltrating their users’ in-boxes. So, with that battle against irrelevance raging on, many email marketing messages get confused or wrongly identified as spam and therefore never actually reach the intended recipients, even if they’ve opted-in to your list. Therefore, the number one challenge for email marketers…

    whoisjonleuty.comin EMail How To's- 6 readers -
  • 4 Social Media Facts that Marketers Should Know

    … There’s no denying the power of social media when it comes to getting a brand’s message out there and most digital marketers these days make some use of it. But are you using social to its full potential? It’s never worth ignoring social, as it does offer a decent ROI, sometimes up to three times the amount spent, if the marketer is savvy. So…

    Kerry Butters/ GetResponse Blogin Social EMail- 5 readers -
  • How Are You Doing Compared to 400 Other Marketers?

    … with a company their team has this same reaction. Marketing resources are a luxury in this economy and companies shouldn’t be embarrassed that they’re unable to keep up. The industry is moving fast, and virtually ever platform is fighting for marketing dollars – confusing the heck out of marketers who are already getting pulled in every direction. Given…

    Douglas Karr/ Marketing Technology Blogin EMail Content- 19 readers -
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