Marketing is "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. " For business to consumer marketing it is "the process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return". For business to business marketing it is creating value, solutions, and relationships either short term or long term with a company or brand. It generates the strategy that underlies sales techniques, business communication, and business developments.
Posts about Marketing
    • How Amazon is readying its blitz on the ad industry

      Amazon continues to make serious inroads into the advertising business. Its latest move: a new office in Manhattan that it says will bring 2,000 jobs, mostly in advertising, to the city — and closer to Madison Avenue. Multiple media agency executives in New York said they’ve been hearing more from Amazon reps who are trying to sell them and their clients on Amazon advertising.

      Shareen Pathak/ Digidayin How To's- 25 readers -
    • Why Amazon is set to change advertising as we know it

      When it comes to threats to advertising, Martin Sorrell is a keen student. He quickly identified Google as a frenemy during its rise. And now, it’s Amazon that’s keeping him up at night. The reason: Amazon boasts a gigantic pool of data, not just likes and habits, but actual purchases. It could position its ad platform to be the arbiter of what ads work in actually driving peo ...

      Shareen Pathak/ Digidayin Affiliate Paid Search- 52 readers -
    • Clinique is turning print ads into six-second videos

      Clinique is working with Google to get more bang for its advertising buck. Earlier this month, the beauty and skin-care brand turned its print ad campaign for a new line of lipsticks into six-second bumper ads, which are quick clips that play before and after videos on YouTube. Clinique’s in-house team worked with Google’s creative unit Unskippable Labs to add animations, lik ...

      Digiday- 25 readers -
  • 5 Strategies To Help You Convert To Multi-Screen Marketing

    … Historically, television ads have been one of the most effective ways to reach a large audience. TV broadcasts, when first introduced, reached millions of residents in ways that were never before possible. The development and popularization of the internet led to a new revolution, connecting people in new ways, and presenting an alternative to [...] The post 5 Strategies To Help You Convert To Multi-Screen Marketing appeared first on Search Engine People Blog. …

    Larry Alton/ Search Engine People Blog- 8 readers -
  • Microsoft’s mixed-reality tech is finally gaining traction with brands

    … of October. Raul Gonzalez, vp of marketing and business Development at The Macallan, said the brand added HoloLens to “Gallery 12” as a “fun way for drinkers to learn about and enjoy both 12-year-old whiskies.” He said the app took a year to create. The Macallan doesn’t expect people to purchase HoloLens after the exhibit ends. To make “Gallery 12…

    Digiday- 10 readers -
  • Department stores want to cash in on the indie beauty boom

    … Independent beauty brands are having a moment. Their trendily packaged products combined with smart marketing strategies have drawn cult customer followings and attention from legacy companies like Estée Lauder and L’Oréal. Now, in need of a traffic boost, department stores want a piece of the action. Neiman Marcus is the latest to dust off…

    Digiday- 11 readers -
  • TUI is using its content hub to protect its SEO ranking after rebrand

    Awareness and branding are key to any rebrand. For travel agent TUI, SEO is just as vital given its own rebranding means shifting one site to another, a move that could potentially cost it more than half of its bookings if it doesn’t get it right. The U.K.’s biggest holiday firm by sales has spent the last six months carefully replacing the Thomson brand with TUI, the name of its German parent.

    Digiday- 16 readers -
  • Copyranter on bad ad agency website copy

    … you hire an ad agency. Everything else is chatter. Unfortunately, many agencies don’t know when to shut up. Because of insecurity (or because a marketing MBA got involved), they feel they need to try and explain what it is they do that is so transcendentally different from other ad agencies. After spending a day slogging through morasses of hooey…

    Digiday- 9 readers -
  • Logo Design in 2018 – Top Brands to Keep an Eye On

    …Another year is almost gone. Within a few months, it will be 2018. So it’s time to start thinking about what you want to do in the new year with your business that will help you increase your growth and revenue potential. One thing you should do is to consider your logo design and think about how you can improve upon it in the coming months…

    ShoeMoney- 9 readers -
  • Bayern Munich’s AR push starts from its app

    … It may be early days for augmented reality, but that hasn’t stopped German football team Bayern Munich from building it into its mobile app. Fans who download the latest version of the team’s iOS app can use the AR feature to bring either team captain Manuel Neuer or forward Arjen Robben into their selfies. There’s an option to pick which…

    Digiday- 16 readers -
  • Coke and Adobe crowdsource design ideas for the 2020 Special Olympics

    … Calling all brand marketers: We’re opening up a few more complimentary spots to join the Digiday Marketing Summit in the Bahamas in December. Interested? Apply here. The 2020 Special Olympics in Tokyo might be two years away, but Coca-Cola is already making a marketing play. On Oct. 18, the brand announced a collaboration with Adobe for a new…

    Digiday- 15 readers -
  • Advertisers start placing paid media behind influencer content for lower CPMs

    … Advertisers are known to use social stars as creative agencies, where media buyers send those active social media users RFPs and briefs, then have these individuals promote the content on their own channels. Now, advertisers are taking influencer marketing one step further by placing paid media to amplify influencer content beyond…

    Yuyu Chen/ Digiday- 32 readers -
  • is launching a self-serve platform for brands

    … Furniture retailer is planning to open up self-service ad options to furniture brands to bid on ad placements on Overstock’s site. The idea is to ramp up Overstock revenue from marketing and advertising, a high-margin way to make some money on the side. Overstock will now offer multiple types of advertisements to brands. In “tier…

    Shareen Pathak/ Digiday- 13 readers -
  • ‘Sandwiching’: How to outsmart Instagram’s algorithm to drive engagement

    While attempting to outsmart Instagram’s elusive algorithm is no easy feat, companies including Authentic Brands Group are employing tactics to get around tricky infrastructure designed to obscure promoted posts. Though Instagram does not share specifics about how the algorithm operates, fashion and beauty marketers have a general understanding that post placement within a us ...

    Digiday- 15 readers -
  • Inside Gold’s Gym’s new personal fitness app

    … will adjust accordingly. Zeitsiff did not say how much the brand spent on creating the app, only that the amount is “definitely bigger than a breadbox.” He added that Gold’s Gym will offer more digital offerings in 2018, along with a social marketing campaign around Gold’s Amp. The post Inside Gold’s Gym’s new personal fitness app appeared first on Digiday. …

    Digiday- 16 readers -
  • Join Us in a Marketing Wonderland on November 1st

    … by holiday shoppers this season. Here’s what you can expect to learn: Best practices in search engine optimization (SEO) How to create a quick and easy email marketing plan to drive sales How to reach customers with mobile and video Top tips for accepting payments every way your customers want to pay And yes, the experts will be on hand…

    Dave Charest/ Constant Contactin EMail- 10 readers -
  • How WPP’s Triad Media is turning retailers into ad sellers

    … When Sherry Smith joined Triad Retail Media as its fourth employee back in 2007, her first task was to build an office in Bentonville, Arkansas, to help Walmart-owned Sam’s Club sell ads and run product promotions. “The concept of digital retail was unheard of at the time, and we started with Walmart as the first client,” said Smith, who…

    Yuyu Chen/ Digidayin How To's- 15 readers -
  • The challenges US agencies face with Chinese clients

    … earlier or 12 hours later than originally planned, according to Sabet. “Finding a rhythm with Chinese clients that are [predominantly] based in China or in Asia often proves tricky,” she said. “It is best when the Chinese company has a team in the U.S. that has autonomy to run projects with agencies.” U.S. agency executives also believe marketing…

    Yuyu Chen/ Digiday- 11 readers -
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