Marketing is "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. " For business to consumer marketing it is "the process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return". For business to business marketing it is creating value, solutions, and relationships either short term or long term with a company or brand. It generates the strategy that underlies sales techniques, business communication, and business developments.
Posts about Marketing
    • Snapchat is launching a self-serve platform for Snap ads

      After sponsored geofilters, Snapchat is working on launching a new self-serve platform for its Snap ads product, according to sources. The platform is expected to roll out shortly and is expected to be timed to release alongside the IAB’s Newfronts conference, which kicks off in New York on May 1, said multiple agency executives interviewed by Digiday.

      Tanya Dua/ Digiday- 29 readers -
    • Confessions of an advertising vet: ‘Obsession with newness is why we’re in such a mess’

      The speed of change in digital media has bred a magpie-like obsession with what’s new and shiny. And that’s been to the detriment of holding platforms to account, whether it be for effectiveness, measurement or ad serving. That’s the view of an advertising veteran we interviewed for the latest edition of our Confessions series, in which we grant anonymity in exchange for candor.

      Digidayin Display- 17 readers -
  • Banks are loosening up internally so they can work with startups

    … As banks and financial technology startups collaborate more closely, banks are beginning to pull apart the image of their institutions as segmented bureaucratic machines that can’t innovate quickly. With public confidence in them in the U.S. below 50 percent across the political spectrum, banks have a branding problem — one that gets even more…

    Digiday- 8 readers -
  • How Boohoo is beating the rocky American retail market

    … over the past year. To break in, the company built a strategy based on temporary, experiential retail spaces, strong social media marketing and notable acquisitions of Nasty Gal and PrettyLittleThing — two companies already established with Boohoo’s core demographic of college-aged consumers. “Our strategy [in the U.S.] is to spend assets…

    Digidayin How To's- 15 readers -
  • Why luxury remains far out of reach for Amazon and Walmart

    … in any kind of sale, and, [if they were], it would be to a company they believe will continue to value and protect their brand.” “Anyone can be bought,” countered Cole, with some skepticism. “But we also saw the chief marketing officer of LVMH — days after it acquired [suitcase brand] Rimowa — saying flat-out that none of their brands would be sold…

    Digiday- 18 readers -
  • Influencer Marketing: Rules, Regulations, and ROI

    … Influencer Marketing is not a new concept. In fact, in 1940, a study on political communication came out stating that “people are influenced by secondhand information and opinion leaders.” Now, in the age of social media, Influencer Marketing continues to evolve and become a vital part of social media advertising, especially for fashion…

    ROI Factor Blog- 14 readers -
  • Inside Activision’s ‘Call of Duty’ marketing playbook

    … Video game franchise “Call of Duty” is a moneymaker that has brought in at least $11 billion in revenue for its parent company Activision Blizzard since 2003. It is also a marketing machine that has featured celebrities like Kevin Spacey and Michael Jordan, and won awards at Cannes Lions. Keeping the campaign fresh each year is no easy task…

    Yuyu Chen/ Digiday- 12 readers -
  • Glossary: Call to Action

    … A call to action (abbreviated “CTA”) is the desired action a user or visitor is supposed to take at a certain stage of the conversion funnel. It can be as simple as a click, an opt-in, login, registering for a trial or even a purchase. Here’s an example: If you would like more information, please contact us. Calls to action are the connectors…

    The Daily Egg- 11 readers -
  • As Facebook grows, brands say it’s gotten more complicated to work with

    …, the platform has become more confusing to work with as it has expanded, and often pushes its own agenda. The marketer said that one Facebook sales rep will sell to one group at the company, while another will sell something to another. Often the result is that the marketing department will spend more money because it doesn’t have a cohesive strategy…

    Shareen Pathak/ Digidayin Social- 11 readers -
  • Inside Chase’s marketing strategy

    … In the three years that Karna Crawford has been working at Chase, it’s been going through some major changes. Crawford, the bank’s head of marketing strategy and digital, said that transformation is being moved by largely by the work of financial technology startups and the contributions they’re making to financial services through digital…

    Digiday- 13 readers -
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