Marketing

Marketing is "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. " For business to consumer marketing it is "the process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return". For business to business marketing it is creating value, solutions, and relationships either short term or long term with a company or brand. It generates the strategy that underlies sales techniques, business communication, and business developments.
Posts about Marketing
    • Consulting firms are crashing the party in Cannes

      Management consultancies are taking their tussle with agencies for marketing budgets to the Croisette in Cannes. Accenture Interactive, Deloitte, PwC, Ernst & Young and McKinsey will all be out in force at the festival. Purists might argue their presence is indicative of how industrialized advertising has become, but few can deny the influence these companies could wield i ...

      Digiday- 29 readers -
    • What influencer marketing really costs

      A lot of people talk about influencer marketing, but few understand how it is priced. Influencer costs can range from a couple of hundred to millions of dollars on one platform or across social networks, because of all the factors that go into it, including exclusivity, engagement rate, following size and usage rights.

      Yuyu Chen/ Digidayin Social- 26 readers -
  • Farfetch CMO John Veichmanis: ‘Data is the new marketer’s currency’

    … As Farfetch’s newly appointed chief marketing officer, John Veichmanis is at the helm of a small army of 130 creatives, data scientists, editors and artificial intelligence specialists on the marketing team at the company’s London headquarters. Veichmanis, formerly the company’s svp of digital marketing, took over the post at the beginning…

    Digidayin Paid Search EMail- 10 readers -
  • Facebook video ad viewability rates are as low as 20 percent, agencies say

    … Facebook’s metrics woes may be far from over. After fessing up to a string of measurement errors over the past six months, the social media company has bowed to pressure from ad buyers and started letting third-party auditors check its numbers. Some agencies started using the new auditing capabilities a few months ago and have been stunned…

    Digidayin Social- 10 readers -
  • Digiday Research: PMPs have insufficient inventory to appease marketers

    … Earlier this month, we gathered over 100 marketers and agencies in Scottsdale, Arizona, for the Digiday Programmatic Marketing Summit. During the summit, speakers and attendees discussed some of the biggest challenges in programmatic advertising, including the struggle for brands to bring programmatic in-house, the difficulty of scaling private…

    Digiday- 13 readers -
  • How to Grow Your Online Business With These Powerful Tools

    … to catch the eyes of potential customers. The key to any successful business is to use the right tools to improve your productivity, meet the needs of your audience, and target your audience members so they do business with you. In this article, I will show you how to make use of the latest marketing and analytics tools in order to grow your online…

    Growmapin Social How To's- 18 readers -
  • Best of the week: Ad agencies contemplate cutting Cannes Lions

    … This week, our top articles highlighted the Cannes Lions, examined MediaLink and more. As always, a full list of these stories appears at the bottom. Cannes takeaways We spent the week at Cannes chatting with media, marketing and tech execs. Here are three things we learned: Cannes risks losing its core constituency in advertising agencies…

    Digiday- 11 readers -
  • Kering wants to double revenue at Saint Laurent, its second-strongest brand

    … of doubling its revenue, Saint Laurent plans to also double its digital marketing spend this year. Right now, only 22 percent of its marketing budget goes toward social media. Last year, when Vaccarello took over as creative director from Hedi Slimane, the brand, which hadn’t been that active on Instagram to begin with, deleted what was on its feed in order…

    Digiday- 14 readers -
  • Why blockchain faces an uphill battle in fixing ad tech’s transparency problems

    … Most ad tech conferences these days feature at least one presentation on how blockchain will revolutionize programmatic buying, but blockchain must overcome a lot of hurdles before it can help ad tech with its transparency issues. Blockchain, the technology that underpins cryptocurrency, is appealing to ad buyers and publishers who want to make…

    Digiday- 23 readers -
  • The state of programmatic advertising

    … including Chase Bank pulled ads from YouTube because ads were appearing next to extremist content there. (Some brands, like Nestle, Verizon and General Motors, have since returned to the platform.) Nichola Perrigo, director of digital marketing for agency RPA, said that during the crisis, her team discussed the real implications with the agency’s…

    Yuyu Chen/ Digiday- 19 readers -
  • Starting out with David Baldwin: ‘It’s been a magic carpet ride’

    … Baldwin& co-founder David Baldwin is a veteran of the ad business. Before founding his own agency in Raleigh, North Carolina, during the economic recession, Baldwin spent time at some of the most well-known New York shops of the 1980s and 1990s. Here, he shares his story of how he broke into the industry. I grew up in advertising. My mother…

    Shareen Pathak/ Digiday- 12 readers -
  • 10 Things You Need to Do After You Publish Your Blog Post

    … Can I ask you a question? What do you do after you hit the “Publish” button? If your blog isn’t getting any traction, you probably aren’t doing the right things. Let’s be real. You can’t just post to social media a few times and move on to the next post. That’s not going to cut it. You can’t spend all your time writing new posts…

    Boost Blog Trafficin Content- 17 readers -
  • The Superheroes of Video Marketing Infographic

    … The Superheroes of Video Marketing Infographic June 22, 2017 by Blog Herald Leave a Comment In the ever-expanding world of branded content, catering to what your audience wants has never been more important. Space is crowded everywhere you look: Social feeds are flooded with links (and tricky algorithms to boot), influencers are accepting…

    The Blog Herald- 12 readers -
  • Gocompare.com uses automation to identify and show its best-performing TV ads

    … each channel, something advertisers can’t do now due to the high cost. “We’re able to use direct response TV and programmatic marketing to start going after those difficult-to-reach audiences or those people who are in-market,” he added. Looking forward, Gocompare.com will continue to wade into addressable TV as it takes more ownership of its…

    Digiday- 10 readers -
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