Marketing is "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. " For business to consumer marketing it is "the process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return". For business to business marketing it is creating value, solutions, and relationships either short term or long term with a company or brand. It generates the strategy that underlies sales techniques, business communication, and business developments.
Posts about Marketing
  • 5 things we learned about influencer marketing this year

    … Influencer marketing is worth at least $1 billion, and it has grown up a lot this year, with more sophisticated data and tighter media contracts. But influencer marketing still faces problems like fraud and lack of sponsorship disclosures required by the U.S. Federal Trade Commission. Here are five things we learned about influencer marketing…

    Yuyu Chen/ Digiday- 14 readers -
  • How China’s luxury e-commerce market will evolve in 2018

    … In 2017, Western luxury brands embarked on a migration in an eastern direction. To drive revenue, they had to more aggressively tap into the one region that has showed consistent sales growth, while the rest of the world’s luxury purchases have slowed: Asia, and China in particular. Over the past several months, Gucci and Louis Vuitton opened e…

    Digidayin How To's- 13 readers -
  • Snapchat keeps pushing toward self-serve with Lens Studio

    … Snapchat has been testing a design toolkit called Lens Studio for a while, and today, it finally made it available to every advertiser so they can create lenses on their own, instead of going through a manual process with the Snapchat team. This move fits Snapchat’s overall ad strategy of making its inventory programmatic. Lens Studio entails…

    Yuyu Chen/ Digiday- 9 readers -
  • How Slack is reshaping the client-agency relationship

    … Slack has become vital at many ad agencies, even reshaping the traditional client-agency relationship — for good and bad. Ad agencies and their clients are increasingly forming dedicated channels to allow for easy interaction and collaboration beyond the dreaded conference call. At the same time, the ease of use is making some agency staffers…

    Digidayin How To's- 25 readers -
  • 10 Mistakes That Will Kill Your Relationships With Influencers

    … Influencers can be your long-term advocate and brand ambassadors. Spending even $1000 on influencers can yield amazing returns. You don’t want to kill your influencer relationships because of some overlooked or careless mistake. You can build invaluable relationships with your influencers that can be mutually beneficial. Truth be told…

    The Daily Egg- 7 readers -
  • 5 things social media revealed about fashion and beauty in 2017

    … on engagement with pins and searches in 2017, as well as data captured by retail analytics firm Edited. “With more than 2 billion people on Facebook, we have a unique vantage point on which conversations are growing at scale and taking hold in culture,” said Ann Mack, director of insights marketing at Facebook. “In this respect, we can see topics and trends…

    Digiday- 17 readers -
  • L’Oreal Europe CMO: I’ll pay more for quality

    … Reducing the money wasted on unprofitable media will be at the heart of L’Oréal’s advertising plans in 2018. There is still “a lot of waste” in the media the advertiser buys, admitted Stéphane Bérubé, L’Oréal’s CMO for Western Europe. But unlike Procter & Gamble, Unilever and other big advertisers, L’Oréal has no intention of slashing its…

    Digiday- 14 readers -
  • Know AAP from AMG and AMS: How Amazon’s major ad offerings work

    WPP, Publicis and Omnicom are looking to spend more than $800 million combined on Amazon advertising next year, while Amazon is improving its advertising products and hiring sales people to cater to agencies’ needs. But Amazon’s rapid advertising growth comes with much confusion surrounding the often talked-about Amazon Media Group, Amazon Marketing Services and Amazon Advertising Platform.

    Yuyu Chen/ Digiday- 12 readers -
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