Marketing Alignment

  • Sales and Marketing Alignment: Top Predictions for the Future

    … on their industry, products, buyer personas, and customer journey, and will need marketing’s enablement along the way. Some industries will even begin merging sales and marketing into the same teams. Cross-training will become an imperative. The most desired workers will be those that seek out experiences beyond their domain of expertise, including sellers…

    Douglas Karr/ Marketing Technology Blog- 36 readers -
  • 5 Dimensions of Marketing Operations Excellence

    … that facilitate sales and marketing alignment. Just 24% of salespeople say there is good collaboration between marketing and sales Tweet This!. Systems Integration – Marketing Operations ensures all systems and tools involved will improve customer communication. I’d add that the goal should be a single view of the customer that’s shared throughout…

    Douglas Karr/ Marketing Technology Blogin Affiliate- 16 readers -
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