Marketing Alignment

  • Sales and Marketing Alignment: Top Predictions for the Future

    … We recently had a fantastic interview with Giles House and one of the topics of the discussion was sales and marketing alignment. Fresh off that interview, InsideView recently published these predictions for sales and marketing alignment. They’re based on the new book, Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • 5 Dimensions of Marketing Operations Excellence

    … – Marketing Operations is charged with arming sales teams with the data needed to serve the prospects immediately. 30 to 50% of sales go to the vendor that responds first Tweet This!. Measurement and Analytics – As marketing technology capabilities expand, more data will be driven into the organization. This will require someone facilitate the organization’s understanding of the performance. Marketing analytics budget are predicted to increase 84% in the next 3 years Tweet This!. © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Affiliate- 13 readers -