Marketing Analytics

Marketing performance measurement and management (MPM) is a term used by marketing professionals to describe the analysis and improvement of the efficiency and effectiveness of marketing. This is accomplished by focus on the alignment of marketing activities, strategies, and metrics with business goals. It involves the creation of a metrics framework to monitor marketing performance, and then develop and utilize marketing dashboards to manage marketing performance.Performance management is one of the key processes applied to business operations such as manufacturing, logistics, and product development.
Posts about Marketing Analytics
  • Adapting To The NEW Consumer With Better Analytics

    … By Brooke B. Sellas, {grow} Contributing Columnist While your customer may not have seemingly changed, a NEW consumer has been shaped and molded by online channels, marketing, and sales. At least, that’s what Hessie has to say. In my last post for {grow}, I wrote about three goals and KPIs needed for social media analytics but was surprised…

    {grow}- 16 readers -
  • 5 Dimensions of Marketing Operations Excellence

    … and the offensive coach. What is Marketing Operations? With the advent of omnichannel marketing strategies and marketing automation, we’ve seen success in the industry with marketing operations management. The marketing department is filling up with tactical resources, working on the optimization and production of content, campaigns, and other initiatives…

    Douglas Karr/ Marketing Technology Blogin Affiliate- 14 readers -
  • Marcom Valuation: An Alternative to A/B Testing

    … So we always wanna know how marcom (marketing communications) is performing, both as a vehicle and for an individual campaign. In evaluating marcom it is common to employ simple A/B testing. This is a technique wherein random sampling populates two cells for campaign treatment. One cell gets the test and the other cell will not. Then response…

    Marketing Technology Blog- 14 readers -
  • How To Measure Marketing ROI for Growth

    …-to-action to blog posts. We've written in the past about SMART goals for lead generation and tactical inbound marketing analytics. But what about the business manager who wants to know how effective her overall marketing is? This blog post and the accompanying eBook will give you the tools to measure marketing ROI for growth. How business owners can…

    John Beveridge/ The Inbound Growth Blogin How To's- 15 readers -
  • Do You Know Your Customers as Individuals? You Should.

    … Many digital marketers and business leaders find it easy to talk about the buzzwords, key technologies and popular social marketing, data and analytics technologies and happenings. We write about them. We tweet about them. We even present concepts at events and training workshops to teach others. Unfortunately despite how much noise there…

    Pam Moore/ Pam Marketing Nutin Social- 26 readers -
  • Four lessons in marketing data analysis for beginners

    … Some time ago, I was working with an SEO professional who was helping my client with some A/B testing of a website (testing two different versions to see which performs better). After just a week, they came back with some good news. They tested a new version they had developed and indeed, there was a small, positive bump in sales. I asked what I…

    {grow}- 8 readers -
  • Two questions to help you find the value of marketing

    … how many of them would have become customers anyway. We had not measured our impact. Re-thinking the value of marketing Despite the advancements in data and analytics over the last 10 years, this same thing still happens every day. What’s worse, it is celebrated, with awards or case studies highlighting the success of things like social media…

    Eric Wittlake/ {grow}- 16 readers -
  • I don’t know my online audience and neither do you

    …-estimate this number because the online version of word of mouth transmission is so easy to see and record for measurement purposes. Social media provides such an intoxicating database of tweets, mentions, and posts that it is easy to rely to heavily on these symbols of content transmission. But it gets more interesting. A number of studies show…

    {grow}- 14 readers -
  • 3 Easy Ways To Sell Professional Services

    … a prediction of the financial impact on their business. Ask customers for testimonials. Testimonials are a great way to offer social proof for the value of your services. All of these "asks" should be part of your service review process. If a client agrees to give you a testimonial, write a "mock" testimonial for them to edit. Try to use numerical values…

    John Beveridge/ The Inbound Growth Blogin Social Content- 26 readers -
  • 3 Steps To 2015 Marketing Success For Retail Standouts

    … and save $400! About The Author Jordan Elkind heads the customer success team at Custora, a customer-centric marketing platform for e-commerce retailers. Prior to joining Custora, he earned an MBA from Wharton and worked in marketing analytics at Citi Cards. (Some images used under license from Shutterstock.com.)…

    Jordan Elkind/ Marketing Landin EMail- 17 readers -
  • The Marketing Analytics Practice Is Evolving: How Can You Adapt?

    … the modern marketer, what specifically defines the modern marketing analyst? I am starting to see a dramatic shift in job descriptions and requirements posted for digital marketing analytics positions. Nowadays, the bar for new marketing analyst hires is noticeably higher than it was a few years ago, and it will continue to rise as the space becomes…

    Kohki Yamaguchi/ Marketing Landin How To's- 16 readers -
  • 2014 Marketing Stats from Salesforce Marketing Cloud

    … Perhaps one of the biggest highlights coming out of 2014 is that companies are beginning to look at lot closer at the customer journey. How are your products being discovered online? How are you leading the prospect from discovery through to conversion? And even more importantly, what are you doing to ensure you retain and build more valuable…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
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