Marketing Analytics

Marketing performance measurement and management (MPM) is a term used by marketing professionals to describe the analysis and improvement of the efficiency and effectiveness of marketing. This is accomplished by focus on the alignment of marketing activities, strategies, and metrics with business goals. It involves the creation of a metrics framework to monitor marketing performance, and then develop and utilize marketing dashboards to manage marketing performance.Performance management is one of the key processes applied to business operations such as manufacturing, logistics, and product development.
Posts about Marketing Analytics
  • Adapting To The NEW Consumer With Better Analytics

    … By Brooke B. Sellas, {grow} Contributing Columnist While your customer may not have seemingly changed, a NEW consumer has been shaped and molded by online channels, marketing, and sales. At least, that’s what Hessie has to say. In my last post for {grow}, I wrote about three goals and KPIs needed for social media analytics but was surprised…

    {grow}- 22 readers -
  • 5 Dimensions of Marketing Operations Excellence

    …. Only 33% of companies who use CRM and Marketing Automation said the two were integrated well Tweet This!. Data Quality – Marketing Operations must be diligent in its approach to data hygiene and organization-wide utility. 25% of B2B Marketing databases are inaccurate and 60% of companies have unreliable data Tweet This!. Lead Velocity…

    Douglas Karr/ Marketing Technology Blogin Affiliate- 16 readers -
  • Marcom Valuation: An Alternative to A/B Testing

    … 1 0 $4,500 17 0 0 25 0 1 0 $2,875 18 0 0 35 0 1 0 $6,500 To include price as an independent variable means having price on both sides of the equation, which is inappropriate. (My book, Marketing Analytics: A Practical Guide to Real Marketing Science, provides extensive examples and analysis of this analytic problem.) The adjusted R2 for this model…

    Marketing Technology Blog- 14 readers -
  • How To Measure Marketing ROI for Growth

    …-to-action to blog posts. We've written in the past about SMART goals for lead generation and tactical inbound marketing analytics. But what about the business manager who wants to know how effective her overall marketing is? This blog post and the accompanying eBook will give you the tools to measure marketing ROI for growth. How business owners can…

    John Beveridge/ The Inbound Growth Blogin How To's- 15 readers -
  • Do You Know Your Customers as Individuals? You Should.

    … Data & Analytics to Speak to an Audience of One? (blog post) 10 Reasons Smart Digital Marketers Must Embrace Data and Analytics (podcast & blog post) Audience Analysis Worksheet Steps to Develop a Social Business Plan (white paper) ONE: Teradata Digital Marketing Festival Related Stories Bust out of the Social Media Echo Chamber and #BeTheChange Earned, Owned and Paid Media in a Nutshell Are You Using Big Data and Analytics to Speak to an Audience of ONE? …

    Pam Moore/ Pam Marketing Nutin Social- 31 readers -
  • Four lessons in marketing data analysis for beginners

    … KNOW there was a change.” Real marketing data analysis I hired a statistician to put the data through the appropriate test and learned that there was an 80 percent chance they were wrong and that the small increase was accounted for through normal variability in the data. I told the SEO I wouldn’t pay them until they started providing statistically…

    {grow}- 11 readers -
  • Two questions to help you find the value of marketing

    … By Eric Wittlake, {grow} Contributing Columnist I was just starting out in this marketing world and we were preparing to present the results of our first online advertising program to our largest client. We were thrilled. Our data clearly showed a big increase in the number of customers from advertising, and that our approach was significantly…

    Eric Wittlake/ {grow}- 19 readers -
  • I don’t know my online audience and neither do you

    … a big impact on me and I just wanted to let you know.” This man is clearly an important member of my online audience. He’s buying my books and transmitting my content on a regular basis. But he’s not active on social media so I’ve never heard of him before. No tweets, posts, or blog comments. In fact, there is no social media analytics program…

    {grow}- 17 readers -
  • 3 Easy Ways To Sell Professional Services

    …, promote your firm as a trusted advisor and generate sales leads. Whitepapers and eBooks can be used as premium content on offer in exchange for marketing contact information. Analyze and optimize your inbound marketing process. Invest in inbound marketing software like HubSpot and use marketing analytics to optimize your process. Identify what works…

    John Beveridge/ The Inbound Growth Blogin Social Content- 36 readers -
  • 3 Steps To 2015 Marketing Success For Retail Standouts

    … and save $400! About The Author Jordan Elkind heads the customer success team at Custora, a customer-centric marketing platform for e-commerce retailers. Prior to joining Custora, he earned an MBA from Wharton and worked in marketing analytics at Citi Cards. (Some images used under license from…

    Jordan Elkind/ Marketing Landin EMail- 19 readers -
  • 2014 Marketing Stats from Salesforce Marketing Cloud

    … relationships with your customers? Salesforce Marketing Cloud found that 86% of senior-level marketers agree that having a cohesive customer journey is essential but only 29% of enterprise companies actually rate themselves as effective at creating that journey. That’s a huge gap! And I believe technology and resources cover that spread. We’re still…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
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