Marketing Analytics

Marketing performance measurement and management (MPM) is a term used by marketing professionals to describe the analysis and improvement of the efficiency and effectiveness of marketing. This is accomplished by focus on the alignment of marketing activities, strategies, and metrics with business goals. It involves the creation of a metrics framework to monitor marketing performance, and then develop and utilize marketing dashboards to manage marketing performance.Performance management is one of the key processes applied to business operations such as manufacturing, logistics, and product development.
Posts about Marketing Analytics
  • Adapting To The NEW Consumer With Better Analytics

    … By Brooke B. Sellas, {grow} Contributing Columnist While your customer may not have seemingly changed, a NEW consumer has been shaped and molded by online channels, marketing, and sales. At least, that’s what Hessie has to say. In my last post for {grow}, I wrote about three goals and KPIs needed for social media analytics but was surprised…

    {grow}- 14 readers -
  • Step-by-Step Guide for Google Analytics 2016

    … Google Analytics stands apart in a league of its own as the best tool for understanding your web traffic and conversions. Yet, as the best tool, it can be confusing and overwhelming to figure out. In this article, we first look at how you set up an account in Google Analytics, and then we look at some more advanced tips for making it work…

    Jon Correll/ conversionvoodoo.comin Google- 15 readers -
  • 5 Dimensions of Marketing Operations Excellence

    … that facilitate sales and marketing alignment. Just 24% of salespeople say there is good collaboration between marketing and sales Tweet This!. Systems Integration – Marketing Operations ensures all systems and tools involved will improve customer communication. I’d add that the goal should be a single view of the customer that’s shared throughout…

    Douglas Karr/ Marketing Technology Blogin Affiliate- 13 readers -
  • Marcom Valuation: An Alternative to A/B Testing

    … 1 0 $4,500 17 0 0 25 0 1 0 $2,875 18 0 0 35 0 1 0 $6,500 To include price as an independent variable means having price on both sides of the equation, which is inappropriate. (My book, Marketing Analytics: A Practical Guide to Real Marketing Science, provides extensive examples and analysis of this analytic problem.) The adjusted R2 for this model…

    Marketing Technology Blog- 14 readers -
  • How To Measure Marketing ROI for Growth

    …-to-action to blog posts. We've written in the past about SMART goals for lead generation and tactical inbound marketing analytics. But what about the business manager who wants to know how effective her overall marketing is? This blog post and the accompanying eBook will give you the tools to measure marketing ROI for growth. How business owners can…

    John Beveridge/ The Inbound Growth Blogin How To's- 11 readers -
  • Do You Know Your Customers as Individuals? You Should.

    … Many digital marketers and business leaders find it easy to talk about the buzzwords, key technologies and popular social marketing, data and analytics technologies and happenings. We write about them. We tweet about them. We even present concepts at events and training workshops to teach others. Unfortunately despite how much noise there…

    Pam Moore/ Pam Marketing Nutin Social- 23 readers -
  • Four lessons in marketing data analysis for beginners

    … and don’t necessarily represent Dell’s positions or strategies. Illustration courtesy of Flickr CC and Andy McGuire. The post Four lessons in marketing data analysis for beginners appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Two questions to help you find the value of marketing I don’t know my online audience and neither do you Four online marketing metrics to obsess about …

    {grow}- 8 readers -
  • Two questions to help you find the value of marketing

    … more cost effective than the prior agency’s. Life was good! But during the presentation, we received a shock. Our client’s overall business had barely changed. Ouch! It made me re-consider how we accounted for the value of marketing. We were counting, not causing. We knew people saw our ads and then became customers. But we didn’t have any idea…

    Eric Wittlake/ {grow}- 16 readers -
  • I don’t know my online audience and neither do you

    …. Coincidence? Facebook recently reported that less than 5 percent of the fans of a company page typically share the content online. In the same ballpark. Marketing to the online audience elite The precise number can be debated but I think we can agree that there is a massive, silent audience out there we may never know. In my mind, I am seeing many, many…

    {grow}- 14 readers -
  • 3 Easy Ways To Sell Professional Services

    …, promote your firm as a trusted advisor and generate sales leads. Whitepapers and eBooks can be used as premium content on offer in exchange for marketing contact information. Analyze and optimize your inbound marketing process. Invest in inbound marketing software like HubSpot and use marketing analytics to optimize your process. Identify what works…

    John Beveridge/ The Inbound Growth Blogin Social Content- 21 readers -
  • 3 Steps To 2015 Marketing Success For Retail Standouts

    …. As a result, they’re able to spend their budget focused on long-term value over short-term growth. Similar improvements can be had in the area of retention. You may already be running “win-back” efforts by emailing people who haven’t made a purchase in a predefined amount of time, but if not, that’s a great place to start. Our client Nasty Gal…

    Jordan Elkind/ Marketing Landin EMail- 15 readers -
  • The Marketing Analytics Practice Is Evolving: How Can You Adapt?

    … the modern marketer, what specifically defines the modern marketing analyst? I am starting to see a dramatic shift in job descriptions and requirements posted for digital marketing analytics positions. Nowadays, the bar for new marketing analyst hires is noticeably higher than it was a few years ago, and it will continue to rise as the space becomes…

    Kohki Yamaguchi/ Marketing Landin How To's- 16 readers -
  • 2014 Marketing Stats from Salesforce Marketing Cloud

    … cooking batch and blast marketing efforts to keep up with the demands of our sales teams rather than applying resources more strategically. Worse yet, there’s a shortage of analytics talent in the industry and a lack of marketing engagement throughout other aspects of the organization that support marketing – like customer service or product…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
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