Marketing Analytics

Marketing performance measurement and management (MPM) is a term used by marketing professionals to describe the analysis and improvement of the efficiency and effectiveness of marketing. This is accomplished by focus on the alignment of marketing activities, strategies, and metrics with business goals. It involves the creation of a metrics framework to monitor marketing performance, and then develop and utilize marketing dashboards to manage marketing performance.Performance management is one of the key processes applied to business operations such as manufacturing, logistics, and product development.
Posts about Marketing Analytics
  • Adapting To The NEW Consumer With Better Analytics

    … By Brooke B. Sellas, {grow} Contributing Columnist While your customer may not have seemingly changed, a NEW consumer has been shaped and molded by online channels, marketing, and sales. At least, that’s what Hessie has to say. In my last post for {grow}, I wrote about three goals and KPIs needed for social media analytics but was surprised…

    {grow}- 28 readers -
  • How to Make Marketing Analytics Easier

    … analytics, start with the “so what?” question. For example, clickthroughs and blog views are nice to have, but do they impact revenue? When you frame your decisions through the “so what?” question, you’re beginning to dig deeper into analytics. Here are five ways to make the most out of your marketing analytics. 1. Stop relying on gut instincts…

    Chris Lucas/ Convince and Convertin Twitter How To's- 13 readers -