Marketing And Advertising

  • Is traditional marketing dead?

    … never been able to to do a good job with traditional marketing, then of course it is dead, but that had nothing to do with the Internet. It was always dead to you. If you are a B2B company whose marketing consisted of what brochure to bring to the trade show, it's safe to declare traditional marketing dead, because the effective and affordable…

    Search Engine Guide- 11 readers -
  • Does the Internet allow more differentiation?

    … by Mike Moran If you are a marketer, you can't ignore differentiation. Differentiation is not just about differences from the competition--it's differences that your customers care about. Without some kind of differentiation, marketers don't have much to talk about. And talk they do. Every kind of advertising is based on some kind of marketing…

    Search Engine Guide- 4 readers -
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