Marketing And Sales Alignment

  • Integrating B2B Marketing and Sales Planning – Product Sales Training

    … This week we’ve been looking at ideas for aligning marketing and sales teams, a task that sometimes seems as difficult as solving the challenges of the Middle East. We’ve looked at defining a qualified lead, cooperating to define core messages and a value proposition, and the final step – cooperative product sales training. Here’s how too many…

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  • Integrating B2B Marketing and Sales Planning – Value Proposition

    … Maximizing your company’s chance for success comes from having marketing and sales teams aligned on a common value proposition for each of your markets. For example, if marketing is thinking your product has lots of value added features while sales only sees a low price position, your organization will fail. This portion of the alignment…

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  • Integrating B2B Marketing and Sales Planning – Core Messages

    … Getting marketing and sales teams to cooperate historically has been a difficult task. But a good next step, after defining a qualified lead, is to host a discussion on the core messages of the company. Marketing is the creator of the message, but its sales who must deliver them to prospect after prospect. Together the core messages will be much…

    Daily Conversions- 5 readers -