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… allows you to look at all your channels and compare three different attribution models with one another in Google Analytics. This helps marketers determine how a marketing channel can be valued from different perspectives. For example, you could compare how your paid Facebook advertising stacks up when you apply Last Click attribution with Linear…
Attribution. A word that that many equate with another noun: confusion. The growing bewilderment around attribution is due, in large part, to the increasingly complex and overgrown marketing landscape. To help bring some clarity and consistency to the topic, we’ve written a new e-book titled, Marketing Attribution in a Multi-Touch World.
…. For example: Online to Offline (MCA – O2S): In this model the goal is to understand which digital marketing channels contributed to a particular offline conversion. Multi-Channel Attribution (MCA- AMS): Understanding attribution across multiple screens and advertising channels (TV, Print, Digital) Multi-Channel Attribution (AMS – ADC…
… Modern marketing is digital marketing. Its broad scope spans outbound and inbound tactics, lead generation and nurturing strategies, and customer lifecycle optimization and advocacy programs. To succeed, marketers need a digital marketing solution that’s capability-rich, flexible, interoperable with other systems and tools, intuitive, easy…