Marketing Attribution

  • Google Analytics Spotlight: The Model Comparison Tool

    … There’s a key question that most marketing teams want to know the answer to: “How should we be attributing credit to all our different marketing channels?” One answer that provides helpful insight into this issue is Google Analytics’ Model Comparison Tool. What Is the Model Comparison Tool? As its name suggests, the model comparison tool…

    Acceleration Partnersin SEO Google- 25 readers -
  • E-Book: Marketing Attribution in a Multi-Touch World

    … Attribution. A word that that many equate with another noun: confusion. The growing bewilderment around attribution is due, in large part, to the increasingly complex and overgrown marketing landscape. To help bring some clarity and consistency to the topic, we’ve written a new e-book titled, Marketing Attribution in a Multi-Touch World…

    Acceleration Partnersin SEO- 15 readers -