Marketing Automation

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Marketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes which are then interpreted, stored and executed by software, which increases efficiency and reduces human error. Originally focused on email marketing automation, marketing automation refers to a broad range of automation and analytic tools for marketing especially inbound marketing.
Posts about Marketing Automation
    • What is demand generation marketing?

      The role of demand generation marketing is evolving along with technology, enabling B2B marketers to get better at filling the pipeline with actual opportunities versus just a bunch of leads. In one TED Talk, Malcolm Gladwell shares a story about choice, happiness and Howard Moskowitz. He talks about Howard’s role as a food scientist and his work to discover the perfect foo ...

      Marketing Land- 25 readers -
  • What’s really holding back your messaging program?

    … Marketers want to innovate. They want automation and personalization because the ROI can be huge. For many companies, this desire leads to an RFP (request for proposal) for marketing technology to fuel a transformation. But is that really the answer? From what I have seen, a lack of technology is not what’s keeping companies from building…

    Marketing Land- 15 readers -
  • Boost Your SERP Rankings with Better Marketing Automation

    …. It takes several marketing modalities tied to one another for real impact to occur. SEO needs email, email needs content, content needs social media, and so on. By understanding the intrinsic and continuously melding links between all marketing tactics, you stand to become more proficient in each and to ultimately craft a rock-solid marketing strategy. The post Boost Your SERP Rankings with Better Marketing Automation appeared first on The Blog Herald. …

    The Blog Heraldin Social SEO EMail Content- 18 readers -
  • Hootsuite’s recent buying spree may only be a warm-up

    … and communicated across the major social platforms for the organization. These days, he noted, his company sells “into multiple teams, multiple departments,” even though the final purchase decision is often made by an executive like a chief marketing officer. Social media is now a tool for customer acquisition, employee recruiting, demand…

    Marketing Land- 14 readers -
  • Marketing automation struggles to reach its full potential

    … of marketing automation remains almost impossible. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Mary Wallace is a modern marketer with the skills and ability to increase revenue and optimize…

    Marketing Land- 18 readers -
  • The new marketing mindset

    … and watchers. Marketers are building massive data warehouses that enable segmentation and personalization on a scale never seen before. Software has eaten marketing, whether it’s the martech that your company uses, the ad platforms that Google runs or the worldwide, real-time content distribution system known as Facebook. The internet has created…

    Marketing Land- 16 readers -
  • 60+ Sites to Discover or Promote Startups, Apps or Tools

    … Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from alerts we have set up, there are some great resources out there for finding tools. I was recently sharing my list with Matthew Gonzales at Echo Rank and he…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • What is customer marketing?

    … marketing and customer success collide. At Act-On, we see this falling in the Expand (retention) phase of marketing, joining Brand (awareness) and Demand (acquisition). All three phases are important, and they feed into the success of the others. As a view into how some people think of marketing, Act-On is releasing a series of videos styled…

    Marketing Land- 22 readers -
  • What is brand marketing?

    … name and logo everywhere with the hope the carpet-bombing exposure is sufficient to sell your product. What it is not is tattooing your logo on someone’s forehead. “That’s branding, but that’s like branding with cow and cattle back in the day for ownership and territory,” said Paige Musto, Act-On’s senior director for corporate communications…

    Marketing Landin Social- 23 readers -
  • Salesforce opens its Einstein AI layer to all customers

    … is built into the Salesforce platform, customers can customize their AI models for their specific needs. Einstein’s AI adds news features to Salesforce’s Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Analytics Cloud and Community Cloud. [Read the full article on MarTech Today.] About The Author Matt McGee is the Editor-In-Chief…

    Matt Mcgee/ Marketing Land- 19 readers -
  • Machine learning is marketing’s future

    … accessible tomorrow — just look at the GPS system, or drones. We’re seeing this now with marketing technologies. Machine learning has made it so that marketing automation platforms can be predictive — able to learn, think and act without explicit instructions. The result: more precise, efficient marketing that adapts to the journeys customers travel…

    Marketing Land- 29 readers -
  • Swrve’s new integration gives Oracle visibility into apps

    … The big marketing clouds are still catching up in mobile marketing. Last week, Oracle took at step toward more complete mobile coverage with the full integration of Swrve’s app-oriented mobile marketing application. Oracle’s Marketing Cloud out-of-the-box is “blind to what users do in the app,” Swrve Senior Director of Product Marketing Alan…

    Marketing Land- 19 readers -
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