Marketing Automation

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Marketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes which are then interpreted, stored and executed by software, which increases efficiency and reduces human error. Originally focused on email marketing automation, marketing automation refers to a broad range of automation and analytic tools for marketing especially inbound marketing.
Posts about Marketing Automation
    • AI at the core. Humans at the helm.

      Any marketer will tell you that applying AI to Marketing is a hot trend right now and has the potential to disrupt the industry. Just last week, Oracle announced that it is delivering artificial intelligence across its customer experience cloud. Oracle’s announcement follows a long line of press releases from major marketing clouds such as Salesforce, IBM and Adobe.

      Marketing Land- 20 readers -
    • Oracle adds chatbots, smarter recommendation engine to its Clouds

      This week, Oracle is livening up its Clouds with chatbots and other kinds of intelligent apps. First, it is bringing chatbot creation, management and hosting for the first time to its Customer Experience Cloud Suite. The Suite is the uber-brand for the constituent Clouds of Marketing, Sales, Commerce, Configure/Price/Quote, Service and Social.

      Marketing Land- 21 readers -
  • What’s really holding back your messaging program?

    … management), messaging, web analytics, DMP (data management platform), DSP (demand-side platform), and other platforms, but without the proper skills or strategy, the opportunity will be lost. The problem lies in harnessing the power of the platforms you have. [Read the full article on MarTech Today.] Some opinions expressed in this article may…

    Marketing Land- 15 readers -
  • Boost Your SERP Rankings with Better Marketing Automation

    … Email marketing and SEO campaigns are often thought of as two separate modalities, but the practices are far more intertwined than you might realize. In August of 2015, Google received a patent which the company initially applied for in 2012 that allows the search engine to employ the metrics it harvests from Gmail spam filters to improve its…

    The Blog Heraldin Social SEO EMail Content- 18 readers -
  • Hootsuite’s recent buying spree may only be a warm-up

    … One way to look at Hootsuite’s recent acquisition spree is to see it as the maturation of social media management platforms. That’s how Hootsuite Senior Director of Business and Corporate Development Richard Hungerford sees it. It used to be, he said, that social media was owned by an organization’s social guru or social team, who monitored…

    Marketing Land- 16 readers -
  • Marketing automation struggles to reach its full potential

    … of marketing automation remains almost impossible. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Mary Wallace is a modern marketer with the skills and ability to increase revenue and optimize…

    Marketing Land- 19 readers -
  • The new marketing mindset

    … and watchers. Marketers are building massive data warehouses that enable segmentation and personalization on a scale never seen before. Software has eaten marketing, whether it’s the martech that your company uses, the ad platforms that Google runs or the worldwide, real-time content distribution system known as Facebook. The internet has created…

    Marketing Land- 19 readers -
  • What is demand generation marketing?

    … to that specific buyer, at that specific time. As a response to this evolution, Act-On is releasing a series of videos styled in the “Big Short” way, using metaphors to humorously explain Brand (awareness), Demand and Expand (customer marketing) and how marketing automation can help marketers adapt to the ever-changing buyer’s journey. In the Demand video…

    Marketing Land- 32 readers -
  • 60+ Sites to Discover or Promote Startups, Apps or Tools

    … Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from alerts we have set up, there are some great resources out there for finding tools. I was recently sharing my list with Matthew Gonzales at Echo Rank and he…

    Douglas Karr/ Marketing Technology Blog- 34 readers -
  • What is customer marketing?

    … in the “Big Short” style, using metaphors to humorously explain Brand, Demand and Expand and how marketing automation can help marketers adapt to the ever-changing buyer’s journey. In the Expand video, we discuss the importance of customer marketing, or what the video describes as sustainable marketing … dude. In recent years, there has been a shift…

    Marketing Land- 25 readers -
  • What is brand marketing?

    … metaphors to humorously explain Brand, Demand, Expand and how marketing automation can help marketers adapt to the ever-changing buyer’s journey. How marketing automation helps brand marketers Musto’s brand team at Act-On is typical for a mid-sized B2B company. They manage analyst and press relations, corporate and internal communications, events…

    Marketing Landin Social- 27 readers -
  • Salesforce opens its Einstein AI layer to all customers

    … is built into the Salesforce platform, customers can customize their AI models for their specific needs. Einstein’s AI adds news features to Salesforce’s Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Analytics Cloud and Community Cloud. [Read the full article on MarTech Today.] About The Author Matt McGee is the Editor-In-Chief…

    Matt Mcgee/ Marketing Land- 22 readers -
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