Marketing Automation

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Marketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes which are then interpreted, stored and executed by software, which increases efficiency and reduces human error. Originally focused on email marketing automation, marketing automation refers to a broad range of automation and analytic tools for marketing especially inbound marketing.
Posts about Marketing Automation
  • How Automation Tools Can Light a Fire Under Your Marketing Strategy

    … to automate postings in Twitter, Facebook, YouTube, LinkedIn, Instagram and more. Once you post, you can automatically see which content performed the best and at what times of the day. This data will help you to send future posts out with the right message at the right time. In addition to scheduling posts, Hootsuite allows businesses to automate…

    Growmapin EMail Content How To's- 15 readers -
  • The Honeymoon Period for Chatbots

    … When I got married, I was so happy for the first couple of years. They call this the honeymoon period. But.. … luckily…..I’m still very happy! So I didn’t have the typical honeymoon period, it has been lasting for 15 years now! With chatbots, it’s a different story. What are chatbots? A computer program that responds to a person’s questions…

    Ian Cleary/ RazorSocial- 15 readers -
  • InsideView Fuels Go-to-Market Success with Targeting Intelligence

    … contributing to measurable revenue growth. Know your targets with certainty – and have the data to reach them. You could have your sales team select your accounts (and this is often where companies start), but the process should ultimately be driven by marketing. Marketing is trained to execute target market selection across industry, persona…

    Marketing Technology Blog- 20 readers -
  • LEGO logic rocks marketing automation

    … unit. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Mary Wallace is a modern marketer with the skills and ability to increase revenue and optimize campaign performance by leveraging technical…

    Marketing Land- 19 readers -
  • 5 Companies That Are Winning with Social Data and Email Marketing

    …, automation and dynamic content. Email marketing platforms like Campaign Monitor allow marketers to use information they already have about subscribers to dynamically personalize the content to individual’s interests and behavior. The following five companies are proving that social media data about individual customers alongside email marketing…

    The Blog Heraldin EMail- 19 readers -
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