Marketing Automation

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Marketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes which are then interpreted, stored and executed by software, which increases efficiency and reduces human error. Originally focused on email marketing automation, marketing automation refers to a broad range of automation and analytic tools for marketing especially inbound marketing.
Posts about Marketing Automation
  • ShippingEasy: Marketing Automation for Ecommerce

    … with 3dcart, Amazon Prime Shipping, Amazon Seller Central, Bigcommerce, ChannelAdvisor, eBay, Etsy, Magento, Prestashop, QuickBooks, Shopify, Storenvy, Volusion, WooCommerce, and Yahoo! Stores. View all integrations and review their Shipping APIs. Disclosure: We are an affiliate for ShippingEasy. Download a Sponsored Marketing Whitepaper: Turn…

    Douglas Karr/ Marketing Technology Blogin EMail- 11 readers -
  • Workflows: Best Practices for Automating Today’s Marketing Department

    … the technology but from simple fear of the unknown, can derail adoption before it even begins. The more marketing leaders educate their teams about the value of automation, the easier it will be to alleviate the stress of change.At the start of the education process, automation needs to be positioned as a tool that eliminates the undesirable elements…

    Marketing Technology Blog- 19 readers -
  • How Automation Tools Can Light a Fire Under Your Marketing Strategy

    … Following any good marketing strategy means you will never use a channel in a vacuum. Your content, social and on-site tactics need to work in tandem with your email objectives. For most small and mid-sized companies, allocating entire teams to each marketing channel can be overwhelming. It can even be downright impossible due to budgetary…

    Growmapin EMail Content How To's- 16 readers -
  • The Honeymoon Period for Chatbots

    … When I got married, I was so happy for the first couple of years. They call this the honeymoon period. But.. … luckily…..I’m still very happy! So I didn’t have the typical honeymoon period, it has been lasting for 15 years now! With chatbots, it’s a different story. What are chatbots? A computer program that responds to a person’s questions…

    Ian Cleary/ RazorSocial- 15 readers -
  • InsideView Fuels Go-to-Market Success with Targeting Intelligence

    … and completeness. InsideView powers sales and marketing execution InsideView’s SaaS-based business applications put the power of Targeting Intelligence directly into sales and marketing workflows and seamlessly integrate into Marketing Automation and CRM systems. InsideView Target – Build highly-customized prospect lists to engage the right…

    Marketing Technology Blog- 20 readers -
  • LEGO logic rocks marketing automation

    … by putting together modules from a variety of sets to create something different and original, thereby expanding his enjoyment of the toy. Marketing automation has a lot in common with building LEGOs. Complex marketing automation campaigns designed and built unit by unit are easier and more effective than an entire campaign implemented as a single…

    Marketing Land- 19 readers -
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