Marketing Automation

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Marketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes which are then interpreted, stored and executed by software, which increases efficiency and reduces human error. Originally focused on email marketing automation, marketing automation refers to a broad range of automation and analytic tools for marketing especially inbound marketing.
Posts about Marketing Automation
  • 5 Companies That Are Winning with Social Data and Email Marketing

    …, automation and dynamic content. Email marketing platforms like Campaign Monitor allow marketers to use information they already have about subscribers to dynamically personalize the content to individual’s interests and behavior. The following five companies are proving that social media data about individual customers alongside email marketing…

    The Blog Heraldin EMail- 19 readers -
  • HubSpot Sales Pro - High-Level Sales Enablement For Teams

    There's no doubt about it, Salesforce is the 800 pound gorilla in the CRM marketplace. But for many SMB professional services and technology companies, it's feature-rich platform is more than you really need. It's capabilities and complexities are great for large sales teams, but they can be a barrier to effective usage for smaller teams.

    John Beveridge/ The Inbound Growth Blog- 28 readers -
  • Reducing chaos and stress in email marketing

    … should consider. Automate where possible Repetitive manual tasks are time-killers that drive up costs and drive down efficiency. In the context of email marketing, easy automation candidates include: recurring manual campaigns that are not automated or triggered. Dig into the roadblocks to automation and make the business case to prioritize…

    Marketing Landin EMail- 11 readers -
  • How AI is disrupting major industries

    … and AI solutions will continue to see significant corporate investment over the next several years, achieving a compound annual growth rate (CAGR) of 54.4 percent through 2020 when revenues will be more than $46 billion. On the other end of the spectrum, you have billionaire Mark Cuban stating at SXSW that “the world’s first trillionaires are going…

    Marketing Landin How To's- 25 readers -
  • Marketing Automation: A False Hope for Small Businesses?

    … You might have heard the term “marketing automation” being thrown around. The “automation” part sounds seductive. After all, who doesn’t want to automate parts of their business, not to mention marketing? So what is marketing automation? One of the major marketing automation vendors, Marketo, defines it as “a category of software…

    Growmap- 26 readers -
  • AI at the core. Humans at the helm.

    … Any marketer will tell you that applying AI to Marketing is a hot trend right now and has the potential to disrupt the industry. Just last week, Oracle announced that it is delivering artificial intelligence across its customer experience cloud. Oracle’s announcement follows a long line of press releases from major marketing clouds…

    Marketing Land- 25 readers -
  • Oracle adds chatbots, smarter recommendation engine to its Clouds

    … This week, Oracle is livening up its Clouds with chatbots and other kinds of intelligent apps. First, it is bringing chatbot creation, management and hosting for the first time to its Customer Experience Cloud Suite. The Suite is the uber-brand for the constituent Clouds of Marketing, Sales, Commerce, Configure/Price/Quote, Service and Social…

    Marketing Land- 26 readers -
  • What’s really holding back your messaging program?

    … Marketers want to innovate. They want automation and personalization because the ROI can be huge. For many companies, this desire leads to an RFP (request for proposal) for marketing technology to fuel a transformation. But is that really the answer? From what I have seen, a lack of technology is not what’s keeping companies from building…

    Marketing Land- 15 readers -
  • Boost Your SERP Rankings with Better Marketing Automation

    … Email marketing and SEO campaigns are often thought of as two separate modalities, but the practices are far more intertwined than you might realize. In August of 2015, Google received a patent which the company initially applied for in 2012 that allows the search engine to employ the metrics it harvests from Gmail spam filters to improve its…

    The Blog Heraldin Social SEO EMail Content- 20 readers -
  • Hootsuite’s recent buying spree may only be a warm-up

    … and communicated across the major social platforms for the organization. These days, he noted, his company sells “into multiple teams, multiple departments,” even though the final purchase decision is often made by an executive like a chief marketing officer. Social media is now a tool for customer acquisition, employee recruiting, demand…

    Marketing Land- 18 readers -
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