Marketing Automation Infographic

  • The Current State of B2B Marketing Automation

    … Revenues for B2B marketing automation systems increased 60% to $1.2 Billion in 2014, compared to a 50% increase the year before. In the last 5 years, the industry has grown 11-fold as corporations continue to find value in the key features that marketing automation has to offer. As the industry rapidly matures, the foundations of a great…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • The State of Marketing Automation 2015

    … There’s no doubt as to the power of marketing automation but it’s a fairly vague and overused term that practically every platform promotes… but few actually encompass all the features and opportunities for. Some only utilize it for acquisition, some sales only, some marketing, some retention. Other platforms don’t have key elements like lead…

    Douglas Karr/ Marketing Technology Blog- 8 readers -