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As sales cycles increase and buyers become more informed, marketing automation is on the tip of the tongue of almost every marketer you talk to today. In fact, research has found that 79% of top-performing companies have been using marketing automation for more than 2 years. Over the past five years, I’ve consulted with clients as marketing automation conversations evolved fr ...
… of goals. There are a few key goals that help you clearly measure successful use of marketing automation. They include: Successful Marketing Automation Strategies Result in an Increase in: Qualified lead generation Sales opportunities Sales productivity Revenue Successful Marketing Automation Strategies Result in a Decrease…