Marketing Best Practices

    • 10 Epic Shifts that are Re-Writing the Rules of Marketing

      By Mark Schaefer I’m often asked: “What is the next big thing in marketing?” This seems like a simple question, but I’m not sure I know any more. I started thinking about this and came up with at least 10 “big things” that will profoundly impact my career, and yours. I first posted this list on Facebook and it provoked some interesting comments.

      {grow}- 15 readers -
    • Why the marketing world is one big selfie

      By Mark Schaefer I had lunch with a friend the other day and we were observing a bunch of young people taking selfies. “You know,” he said, “the marketing world is just one big selfie.” So this became a discussion topic and perhaps it’s true. Here is what we would learn if we looked at the current marketing culture through the psychology of a selfie: It’s all about me. I want to be cool.

      {grow}- 15 readers -
  • The greatest content marketing case study in history

    … Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon. Illustration courtesy Flickr CC and MK Feeney The post The greatest content marketing case study in history appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in Content- 16 readers -
  • Content shock re-visited, the content marketing myths and realities

    … of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon. Illustration marked safe for re-use by Google search. The post Content shock re-visited, the content marketing myths and realities appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in Social Content- 34 readers -
  • 4 Ways Marketers Can Up Their Mental Game

    … selling. 4) Know that advantage is overstated. Clients often focus on competitors. “They’re budget is bigger.” “We’re a little guy and they’re not.” “They have X.” Who cares? If we all went around with that mentality we’d never go into business, or join a team, or get a date! Why waste your time and energy on those things? Instead, learn to control…

    {grow}- 12 readers -
  • The gig economy and conversational marketing

    … intelligence platform that leverages the interest graph to understand today’s consumers. Affinio believes that if we can understand individuals at a deeper and richer level, then we can fundamentally change the way people relate to one another. By understanding the interests and cultural DNA of key audience segments, marketers are empowered to take…

    {grow}- 24 readers -
  • What it’s like to be hugged by a brand. Literally.

    … that the best brands are no longer B2B or B2C, they’re P2P — connecting their people with consumers who need them. Despite the amazing new technology we have to connect with people directly, most brands have fallen into the same bad habits of using social media content to advertise, sell, and promote. What are some of the biggest digital marketing trends…

    {grow}- 11 readers -
  • Content marketing strategy: Start with questions, end with insights

    … By Mark Schaefer A great way to initiate your content marketing strategy is to “start with answers and end with insights.” Let’s unpack that idea. A few years ago, YouTube came out with a white paper stating that companies doing the best job building brands on the web used three different kinds of content: Hygiene — The “everyday content…

    {grow}in Content- 13 readers -
  • Your marketing strategy is not a decision. It’s decided for you

    … By Mark Schaefer I get a lot of requests every day from people who want to “pick my brain.” I can’t possibly spend so much time giving free advice, and yet I’m a softie who hates to tell people “no!” So I created a place on my site where people can buy an hour of my time and get instant marketing advice for a small amount of money…

    {grow}- 11 readers -
  • What is the role of content marketing in an ad-free world?

    …, influence marketing is an indispensable tactic and one of the hottest trends around. In 2012 I wrote the first book on influence marketing (Return On Influence) and predicted that it would become a mainstream tactic. The reason is simple: Social media has flipped the center of power. Everyone with an opinion and a wifi connection can publish…

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  • A content dominance strategy drives new media economy

    …” (getting all your media from the internet instead of traditional TV and cable) is only growing at just 1 percent per year. Growth in cord-cutting has been blunted because just 12 percent of the U.S. has access to the minimum speeds needed for multiple pay TV video streams. In our new episode of The Marketing Companion, Tom Webster and I dissect…

    {grow}in Content- 9 readers -
  • Strategies to deal with losing readers through the newsfeed evolution

    … to this new world of endless free content shoved into little gray newsfeed boxes, I interviewed leading experts from The Economist, W Magazine, Ebony, Foundr, and a rock magazine media group in London. Let’s look at how the world is changing, and what they say this means to you. The publishing transformation Twenty years ago, most people subscribed…

    {grow}in Facebook- 16 readers -
  • 5 Ways to distinguish your content and brand by using research

    … of The Marketing Companion podcast. Illustration courtesy Married to the Sea. Tags: content marketing, research, tom webster Posted in Content distribution, Content Marketing, Content Shock, economics of social media, Infographics, Marketing best practices, research, Social Media best practices, Social Media Strategy | No Comments » All posts …

    {grow}in Content- 10 readers -
  • What is Blockchain and what is its impact on marketing?

    … be selling products through Blockchain, but marketing companies who run off of it as well. A basic grasp of how it works and how important it will prove to be is likely sufficient now, but won’t be in the future. The importance of privacy is becoming more clear. Right now people are flocking to ephemeral applications like Snapchat and to encrypted…

    {grow}- 18 readers -
  • How to turn social media connections into an actionable audience

    … thoughts in the comment section. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts…

    {grow}in Social Content How To's- 16 readers -
  • I’ll be telling my stories on Sundays

    … and Cameron Bathory The post I’ll be telling my stories on Sundays appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Four ways Facebook Instant Articles will dramatically impact marketing The business case for unbranded content Break the mold: Why content marketing needs to be like a chalupa …

    {grow}in Content Facebook- 7 readers -
  • Highlights from my #SMMW keynote speech

    … are focused on building “traffic” instead of the “trust” that truly builds economic value to the business. It was a lot of fun and a tremendous honor presenting to the big crowd at Social Media Marketing World. The best part of my job is meeting fans of the blog and my books in real life and that’s why I love this event so much. I hope I’ll get to meet…

    {grow}in SEO Content- 11 readers -
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