Marketing Best Practices

    • Your marketing strategy is not a decision. It’s decided for you

      By Mark Schaefer I get a lot of requests every day from people who want to “pick my brain.” I can’t possibly spend so much time giving free advice, and yet I’m a softie who hates to tell people “no!” So I created a place on my site where people can buy an hour of my time and get instant marketing advice for a small amount of money. This decision has had two results.

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    • A content dominance strategy drives new media economy

      I want to share a statistic that kind of blew my mind. In 2011, about 20 percent of non-game Internet revenue came from content subscriptions (to stuff like Hulu, Spotify, Amazon Prime, and Netflix). The bulk of the revenue has historically derived from advertising. Today, that number has completely flopped with subscription-based revenue at 80 percent — in just five years! ...

      {grow}in Content- 7 readers -
    • What is the role of content marketing in an ad-free world?

      By Mark Schaefer Here’s the current state of my advertising consumption. I subscribe to digital versions of The New York Times, The Wall Street Journal and my local paper. I have not seen a newspaper ad in five years. Maybe longer. With the exception of the news or a live sporting event, I never see ads on TV. Nearly all of my video consumption is through Netflix or Amazon Prime.

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  • Strategies to deal with losing readers through the newsfeed evolution

    … marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon. Illustration courtesy Flickr CC and Irina Slutsky Related Posts Tags: blogging best practices…

    {grow}in Facebook- 8 readers -
  • 5 Ways to distinguish your content and brand by using research

    … of The Marketing Companion podcast. Illustration courtesy Married to the Sea. Tags: content marketing, research, tom webster Posted in Content distribution, Content Marketing, Content Shock, economics of social media, Infographics, Marketing best practices, research, Social Media best practices, Social Media Strategy | No Comments » All posts …

    {grow}in Content- 8 readers -
  • What is Blockchain and what is its impact on marketing?

    … be selling products through Blockchain, but marketing companies who run off of it as well. A basic grasp of how it works and how important it will prove to be is likely sufficient now, but won’t be in the future. The importance of privacy is becoming more clear. Right now people are flocking to ephemeral applications like Snapchat and to encrypted…

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  • How to turn social media connections into an actionable audience

    … something from you. It simply means the door has been opened. So that’s why it is so ridiculous to equate something like Twitter followers with influence and power on the web. Don’t believe me? Let me prove it to you. The case of the missing book sales This is one of my favorite case studies about how difficult it is to get people to take action…

    {grow}in Social Content How To's- 14 readers -
  • I’ll be telling my stories on Sundays

    … The hottest social media trend is live-streaming video. It seems like everybody is trying to figure out how to give behind-the-scenes peeks and on-the-fly insights. It’s a great new technology — I’m a big fan of Blab and have done a few Facebook live and Periscope events. But with this opportunity comes a new pressure to “perform” on camera…

    {grow}in Content Facebook- 6 readers -
  • Highlights from my #SMMW keynote speech

    … patterns. The economic value of content is zero unless it is seen and shared. This suggests we need to develop a core competency focused on content ignition, in addition to content creation and audience building. We need to find and nurture our Alpha Audience, the elite group of people who share our content the most. Too many marketers…

    {grow}in SEO Content- 8 readers -
  • The world’s best creativity technique

    … OK, some blog post headlines tend to be a little sensational. Not this one. I want to share with you the absolute best, can’t-miss technique for truly breakthrough thinking I have ever used. That sounds like a cheesy affiliate ad or something, but there’s no catch here. I am simply giving you one of my best leadership ideas. But it gets better…

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  • Martin Lindstrom on instinct and competitive advantage

    …, all guiding the seeker to an answer. An instinct is the art of connecting thousands of impressions. One can’t consciously explain how all those dots were connected. They simply were. Some of the most powerful business leaders of all time share one thing. They trust in their instincts. Legendary instincts One example is Rupert Murdoch, who…

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  • Market networks bring businesses into the “enabling economy”

    … At SXSW I became aware of a new marketing trend called “market networks.” This new business model of an “enabling economy” seems to coming of age and I thought I would explore the idea. Market networks represent a different way to do business compared to sites like Air BNB or Uber that simply aggregate demand. In that model, neither the seller…

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  • Driving economic benefits from your Alpha Audience

    … with them. Mark: I think that is one of the things that impresses me most about WD. You’re not just plowing through customer data. You’re making human connections. I know a lot of big companies struggle with the idea of scaling a human connection. That is a priority for the marketing team and the entire company. We want our executives to see…

    {grow}in Social Content- 12 readers -
  • The Fatal Flaw of A/B Testing

    … for significance of a 25% change off of an expected 4% conversion rate… well, you’d need to send it to more than twice as many subscribers than you actually have. Whoops. So yeah. Don’t always trust an A/B test without putting some serious thought into it. My best suggestion? Narrow it down to a few options, sleep on it, and then in the morning…

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  • Why brand building depends on the imbalances in people’s lives

    … Facebook page. Why boredom is the world’s greatest source of creativity Why personal “transformation” is the single-biggest opportunity for brands today The connection between Big Data and Small Data. Three things you can do today to begin learning about the emotional DNA of your customers. If you can’t see this video in your browser, click…

    {grow}in Facebook- 11 readers -
  • Four ways Facebook Instant Articles will dramatically impact marketing

    … … and links make you leave Facebook. Google and Twitter’s response to this is its new partnership around the Accelerated Mobile Pages (AMP) project which recently launched. It’s also rumored that LinkedIn is working on a version of this, as well. Everyone wants to keep readers on their site instead of yours. 4. The Content Shock wave I recently…

    {grow}in Social Content Facebook- 17 readers -
  • 5 Ways to keep up with the avalanche of online customer feedback

    … By Jay Baer, {grow} Community Member Mobile technology and the explosion of review sites and forums have made it easier than ever for customers to provide feedback – good and bad. Further, companies’ participation in these platforms creates even more feedback, the way one barking dog spurs on every other dog within earshot to join the ruckus. 8X…

    {grow}in EMail- 13 readers -
  • The business case for unbranded content

    … on building trust, not traffic. Nobody wants to be screamed at to buy something. Clearly we must move toward a day when corporate content puts people first and aims to be as good or better than something we would read in our favorite magazines. One trend that seems to be building steam is content that has so little branding, so little selling…

    {grow}in Social Content- 15 readers -
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