Marketing Best Practices

    • 3 Lessons I learned from my creative burnout

      By Mars Dorian, {grow} Contributing Columnist This year, I created tons of blog posts, launched a couple of books, and created dozens of pieces of artwork for my clients. I was busy like a bee on steroids. I felt good and useful, at least for a while. Then I burned like a candle dipped into diesel, lit on both ends. The aftermath? I stayed in bed into afternoon and whined. For weeks.

      {grow}- 11 readers -
  • Social media engagement is a lousy metric

    … By Mark Schaefer Thank you for your social media engagement through your generous tweets, blog comments, and likes. I have just one question: Why aren’t you hiring me? Let me unpack this unusual question … I’ve been creating content consistently for nearly 10 years and have built an amazing community that has generated 60,000 blog comments…

    {grow}in Social- 19 readers -
  • Achieving escape velocity: The content discovery challenge

    … By Mark Schaefer My Marketing Companion co-host Tom Webster told me that within a few weeks, three of his clients all came to him with the same question: How do we get our content discovered? The answer you typically hear in our space is “create quality content and it will rise to the top” but that does not work any more. Perhaps it never has…

    {grow}in Content- 16 readers -
  • Creating content? When is it time to pivot (or quit?)

    … this thing … or any content project on the web? The art and science of stopping I’ve been consistently creating content for eight years. I’ve blogged at least twice a week, every week, since 2009. I’ve written six marketing books in that timeframe. Tom Webster and I have published more than 100 episodes of The Marketing Companion podcast over four years…

    {grow}in Content- 17 readers -
  • Content monetization, brocial media, and the role of love in business

    … is like streaking down the center of an association hall, shouting ‘hey look at me I’m really great.’ Mark: Well, there are a lot of people who do that. The social media streakers. Phil: I like to call it kind of the brocial media. ‘Hey bro, what’s up!’ That’s fake. I don’t think anybody expects immediate responses on every channel, but they do…

    {grow}in Content- 33 readers -
  • 3 Important relationship lessons I’ve learned from offline businesses

    … By Mars Dorian, {grow} Contributing Columnist Sometimes the best online marketing advice comes from the offline world. You know, that strange, physical realm inhabited by carbon-based lifeforms that occasionally look up from their square-shaped magic boxes. In this post, I want to reveal the top three relationship lessons I’ve learned from my…

    {grow}- 22 readers -
  • 4 Non-Marketing Skills You Need to Become a Better Marketer

    …). Sites like Pixabay offer searchable databases of images you can use. That’s a pretty good start, but you get bonus points if you work with the legal department to create a standard set of rules for giveaways and a template agreement for working with influencers. Operations: Align marketing goals with financial/legal best practices True…

    {grow}- 21 readers -
  • How business strategy is being re-invented by social media

    … a juicy one: How social media is upending traditional marketing strategy … perhaps business strategy. Mitch and I have both written recently about the danger of politicizing a brand. But Mitch makes the additional smart point that brands may not have a choice in the matter — customers may be demanding that we take a political stand. This is a thought…

    {grow}in Social How To's- 32 readers -
  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    … immediate challenge — how does a company add value in that private environment without being creepy? So that is a bit of my current thinking. What’s your take on these trends? Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He…

    {grow}- 33 readers -
  • Why the marketing world is one big selfie

    … By Mark Schaefer I had lunch with a friend the other day and we were observing a bunch of young people taking selfies. “You know,” he said, “the marketing world is just one big selfie.” So this became a discussion topic and perhaps it’s true. Here is what we would learn if we looked at the current marketing culture through the psychology…

    {grow}- 22 readers -
  • The greatest content marketing case study in history

    … customers shed tears of joy. Hello. It celebrated customers. Too often, corporate content is me-centric. I can imagine what these customers were thinking as they gazed into the night sky: “Somebody noticed me.” The basic art was user-generated content. B2B content at that. It applied a creative story-telling approach to highlight a potentially…

    {grow}in Content- 25 readers -
  • Content shock re-visited, the content marketing myths and realities

    …. Many reputable voices in our field have weighed in and said “yes, content shock is here” including BuzzSumo, Buffer, TopRank, Rand Fishkin of Moz, Christopher S. Penn of Shift Communications and many more. Track Maven has reported on this extensively. In a recent post they noted that the output of content per brand increased 35% per channel in one…

    {grow}in Social Content- 54 readers -
  • 4 Ways Marketers Can Up Their Mental Game

    … how you deal with adversity, deal with loss, and bounce back/learn from your mistakes. One of the biggest keys to having a strong mental game is focusing on the things you can control. Use the tips outlined above to better refine your routine, processes & workflows for a better mental game. What are some ways you’ve upped your marketing…

    {grow}- 13 readers -
  • The gig economy and conversational marketing

    …. Conversational marketing — This is beyond the social media mantra of “conversation.” New technology like bots enable one-on-one conversations to develop enhanced personal profiling about … you. This could revolutionize customer service and targeted marketing. Will bots know you better than your best friend? Fake news and filter bubbles — Our…

    {grow}- 35 readers -
  • What it’s like to be hugged by a brand. Literally.

    … Burdett’s fine Marketing Book podcast, the legendary Philip Kotler described the importance of P2P in his new book Marketing 4.0: Moving from Traditional to Digital: “What we’re missing as consumers is high touch. We’re missing the satisfaction of real relationships and knowing that other people care. “This is especially pertinent to retailing. If I face…

    {grow}- 15 readers -
  • Content marketing strategy: Start with questions, end with insights

    … By Mark Schaefer A great way to initiate your content marketing strategy is to “start with answers and end with insights.” Let’s unpack that idea. A few years ago, YouTube came out with a white paper stating that companies doing the best job building brands on the web used three different kinds of content: Hygiene — The “everyday content…

    {grow}in Content- 21 readers -
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