Marketing Best Practices

    • 4 Non-Marketing Skills You Need to Become a Better Marketer

      By Kerry Gorgone, {grow} Contributing Columnist Marketing isn’t a department. It needs to be a way of life throughout your organization. Human Resources needs to market the company to prospective applicants. Product development must make a quality deliverable or marketing will prove impossible.

      {grow}- 11 readers -
    • How business strategy is being re-invented by social media

      By Mark Schaefer My friend Mitch Joel has been on a roll lately. I’ve always considered him one of the world’s great marketing bloggers but the quality of his thinking lately seems to have gone up a notch. If you don’t yet subscribe to his blog Six Pixels of Separation, you should! One of his recent posts inspired today’s topic … and it’s a juicy one: How social media is upe ...

      {grow}in Social How To's- 21 readers -
    • 3 Important relationship lessons I’ve learned from offline businesses

      By Mars Dorian, {grow} Contributing Columnist Sometimes the best online marketing advice comes from the offline world. You know, that strange, physical realm inhabited by carbon-based lifeforms that occasionally look up from their square-shaped magic boxes. In this post, I want to reveal the top three relationship lessons I’ve learned from my three favorite local businesses.

      {grow}- 10 readers -
  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    … By Mark Schaefer I’m often asked: “What is the next big thing in marketing?” This seems like a simple question, but I’m not sure I know any more. I started thinking about this and came up with at least 10 “big things” that will profoundly impact my career, and yours. I first posted this list on Facebook and it provoked some interesting comments…

    {grow}- 19 readers -
  • Why the marketing world is one big selfie

    … By Mark Schaefer I had lunch with a friend the other day and we were observing a bunch of young people taking selfies. “You know,” he said, “the marketing world is just one big selfie.” So this became a discussion topic and perhaps it’s true. Here is what we would learn if we looked at the current marketing culture through the psychology…

    {grow}- 17 readers -
  • The greatest content marketing case study in history

    … glorious, for just one amazing moment. Here’s why I love this piece of content so much. This was an extraordinarily effective use of video, photography, and text to tell a multi-media story. The concept created this incredibly powerful emotional reaction, a reaction so profound in fact that it is still on my mind five years later. GE made its…

    {grow}in Content- 18 readers -
  • Content shock re-visited, the content marketing myths and realities

    … back my friends to the show that never ends. Content Shock is certainly here to stay. Content Shock in large and small ways It’s hard to believe that it’s been three years since I wrote the original article on this theme, projecting that for some businesses, content marketing would not be a long-term sustainable strategy … for the very reasons we…

    {grow}in Social Content- 36 readers -
  • 4 Ways Marketers Can Up Their Mental Game

    … selling. 4) Know that advantage is overstated. Clients often focus on competitors. “They’re budget is bigger.” “We’re a little guy and they’re not.” “They have X.” Who cares? If we all went around with that mentality we’d never go into business, or join a team, or get a date! Why waste your time and energy on those things? Instead, learn to control…

    {grow}- 12 readers -
  • The gig economy and conversational marketing

    …. Conversational marketing — This is beyond the social media mantra of “conversation.” New technology like bots enable one-on-one conversations to develop enhanced personal profiling about … you. This could revolutionize customer service and targeted marketing. Will bots know you better than your best friend? Fake news and filter bubbles — Our…

    {grow}- 28 readers -
  • What it’s like to be hugged by a brand. Literally.

    … By Mark Schaefer Last week I was hugged by a brand. I’m serious — a literal, physical hug. I’ll tell you more about this unexpected embrace, but before I do, I need to explain why this gesture was so important to me, and why it should be important to you, too. P2P Since the first edition of The Tao of Twitter (2011), I’ve been writing…

    {grow}- 13 readers -
  • Content marketing strategy: Start with questions, end with insights

    … By Mark Schaefer A great way to initiate your content marketing strategy is to “start with answers and end with insights.” Let’s unpack that idea. A few years ago, YouTube came out with a white paper stating that companies doing the best job building brands on the web used three different kinds of content: Hygiene — The “everyday content…

    {grow}in Content- 13 readers -
  • Your marketing strategy is not a decision. It’s decided for you

    … marketing options, they don’t know where to start. I’ve been offering this service for more than three years and I have a 100 percent success rate at helping people get on track. Here’s my secret to success: I demonstrate that there really aren’t that many marketing options at all. In fact, most of the time your market strategy is dictated to you…

    {grow}- 12 readers -
  • What is the role of content marketing in an ad-free world?

    … to achieve that goal. Are you up to speed on this priority? 4. Influence and content marketing I regard influence marketing as a sub-set of content marketing for the simple reason that on the web, in general the “influencers” we want to work with achieved that position through their content — videos, snaps, photos, and blogs. In an ad-free world…

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  • A content dominance strategy drives new media economy

    … at 80 percent — in just five years! And content-based subscriptions will account for more than half of all internet consumer media growth in the next five years. These projections came from Activate CEO Michael Wolf’s presentation this month at a recent Wall Street Journal Conference. What makes this trend even more remarkable is that “cord-cutting…

    {grow}in Content- 9 readers -
  • Strategies to deal with losing readers through the newsfeed evolution

    … marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon. Illustration courtesy Flickr CC and Irina Slutsky Related Posts Tags: blogging best practices…

    {grow}in Facebook- 25 readers -
  • 5 Ways to distinguish your content and brand by using research

    … of The Marketing Companion podcast. Illustration courtesy Married to the Sea. Tags: content marketing, research, tom webster Posted in Content distribution, Content Marketing, Content Shock, economics of social media, Infographics, Marketing best practices, research, Social Media best practices, Social Media Strategy | No Comments » All posts …

    {grow}in Content- 10 readers -
  • What is Blockchain and what is its impact on marketing?

    … By Kiki Schirr, {grow} Contributing Columnist Bitcoin, the largest and most famous cryptocurrency, is always in the news these days. You might have a few coins in a wallet yourself, or might feel a little overwhelmed at the thought of investing in such a volatile market. But even if Bitcoin eventually fails (which is looking ever less likely…

    {grow}- 18 readers -
  • How to turn social media connections into an actionable audience

    … By Mark Schaefer Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. It doesn’t. Most of the time, your social media connections begin as “weak relational links.” It’s like a handshake. This first connection doesn’t mean they will respond to a call to action like buying…

    {grow}in Social Content How To's- 17 readers -
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