Marketing Best Practices

  • Creating content? When is it time to pivot (or quit?)

    … or device. And we have a special offer for you. Simply go to sanebox.com/marketing to receive a risk-free 14-day trial and $25 off your initial subscription! With glowing reviews from TechCrunch, Forbes, The New York Times and emailers everywhere, you will fall in love with email again. BuzzSumo is the world’s best way to discover, analyze and amplify…

    {grow}in Content- 14 readers -
  • Content monetization, brocial media, and the role of love in business

    … expect a real response when you finally do it. Mark: (laughing) Brocial media! That’s a lot of performing. That does not build a connection. Social media is a wonderful technology that can be an extension of ourselves, our hearts, our purpose in life. That’s what really builds the loyalty. It’s about having faith in the economics of the social media…

    {grow}in Content- 23 readers -
  • 3 Important relationship lessons I’ve learned from offline businesses

    … By Mars Dorian, {grow} Contributing Columnist Sometimes the best online marketing advice comes from the offline world. You know, that strange, physical realm inhabited by carbon-based lifeforms that occasionally look up from their square-shaped magic boxes. In this post, I want to reveal the top three relationship lessons I’ve learned from my…

    {grow}- 17 readers -
  • 4 Non-Marketing Skills You Need to Become a Better Marketer

    … don’t care about Likes, email sign-ups, or share of voice. They care about return on marketing investment, revenue and sales, reduced costs, and improved cash flow. Speak their language and align marketing goals so they feed directly into these broader business goals. For example, Ben Kaplan, director of mobile strategy and product…

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  • How business strategy is being re-invented by social media

    … a juicy one: How social media is upending traditional marketing strategy … perhaps business strategy. Mitch and I have both written recently about the danger of politicizing a brand. But Mitch makes the additional smart point that brands may not have a choice in the matter — customers may be demanding that we take a political stand. This is a thought…

    {grow}in Social How To's- 27 readers -
  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    … immediate challenge — how does a company add value in that private environment without being creepy? So that is a bit of my current thinking. What’s your take on these trends? Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He…

    {grow}- 26 readers -
  • Why the marketing world is one big selfie

    … By Mark Schaefer I had lunch with a friend the other day and we were observing a bunch of young people taking selfies. “You know,” he said, “the marketing world is just one big selfie.” So this became a discussion topic and perhaps it’s true. Here is what we would learn if we looked at the current marketing culture through the psychology…

    {grow}- 21 readers -
  • The greatest content marketing case study in history

    … Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon. Illustration courtesy Flickr CC and MK Feeney The post The greatest content marketing case study in history appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in Content- 20 readers -
  • Content shock re-visited, the content marketing myths and realities

    … back my friends to the show that never ends. Content Shock is certainly here to stay. Content Shock in large and small ways It’s hard to believe that it’s been three years since I wrote the original article on this theme, projecting that for some businesses, content marketing would not be a long-term sustainable strategy … for the very reasons we…

    {grow}in Social Content- 47 readers -
  • 4 Ways Marketers Can Up Their Mental Game

    … how you deal with adversity, deal with loss, and bounce back/learn from your mistakes. One of the biggest keys to having a strong mental game is focusing on the things you can control. Use the tips outlined above to better refine your routine, processes & workflows for a better mental game. What are some ways you’ve upped your marketing…

    {grow}- 12 readers -
  • The gig economy and conversational marketing

    …. Conversational marketing — This is beyond the social media mantra of “conversation.” New technology like bots enable one-on-one conversations to develop enhanced personal profiling about … you. This could revolutionize customer service and targeted marketing. Will bots know you better than your best friend? Fake news and filter bubbles — Our…

    {grow}- 31 readers -
  • What it’s like to be hugged by a brand. Literally.

    … that the best brands are no longer B2B or B2C, they’re P2P — connecting their people with consumers who need them. Despite the amazing new technology we have to connect with people directly, most brands have fallen into the same bad habits of using social media content to advertise, sell, and promote. What are some of the biggest digital marketing trends…

    {grow}- 14 readers -
  • Content marketing strategy: Start with questions, end with insights

    … By Mark Schaefer A great way to initiate your content marketing strategy is to “start with answers and end with insights.” Let’s unpack that idea. A few years ago, YouTube came out with a white paper stating that companies doing the best job building brands on the web used three different kinds of content: Hygiene — The “everyday content…

    {grow}in Content- 16 readers -
  • Your marketing strategy is not a decision. It’s decided for you

    …, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon…

    {grow}- 13 readers -
  • What is the role of content marketing in an ad-free world?

    …, influence marketing is an indispensable tactic and one of the hottest trends around. In 2012 I wrote the first book on influence marketing (Return On Influence) and predicted that it would become a mainstream tactic. The reason is simple: Social media has flipped the center of power. Everyone with an opinion and a wifi connection can publish…

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