Marketing Best Practices

    • Five of my best insights on becoming a great marketing consultant

      By Mark Schaefer I had the honor of studying under the legendary American management consultant Peter Drucker while I was earning my master’s degree from Claremont Graduate University. Dr. Drucker was the most brilliant man I’ve known, and this was an extraordinarily impactful period of my professional life.

      {grow}- 8 readers -
    • To dramatically increase creativity, slash your budget in half

      By Mark Schaefer Early in my career, I learned an extraordinary lesson about creativity: Money kills it. Here’s my story. We were all out of a job As a young man I worked in PR for a Fortune 100 company and was shipped out to become the communications manager at a massive manufacturing facility in Texas.

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    • Social Proof and the Business Case for Buying Fake Followers

      By Mark Schaefer The New York Times just published an extraordinary and detailed report called “The Follower Factory” detailing the black market for fake followers, likes, and comments. The reporters outed politicians, athletes, and even social media gurus who had bought followers from a company called Devumi. (The State of New York is now investigating this company).

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  • Face the facts: 5 social media truths that are hard to admit

    … director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon. Illustration…

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  • Why marketing technology is sucking the life out of the marketing profession

    … By Mark Schaefer In the medical profession, technology is being used to cure disease, significantly improving life expectancy nearly everywhere in the world. In the automotive industry, we are at the dawn of nearly miraculous connected, self-driving vehicles. And in physics, technology is being applied to unlock the very secrets of our…

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  • Five weird lessons from an unexpected viral post

    … and this experience just goes to show there are still surprises around every corner! What’s your take on this episode? Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator…

    {grow}- 14 readers -
  • 10 Profound digital marketing trends to you need to know about now

    …, advertising, and even movies are regulated but Facebook, the biggest media channel in the history of the world, is whistling in the dark, manipulating our newsfeeds to create levels of social media addiction to increase their profits. Social media is the new world order. It determines our digital and real world opinions and behaviors in incalculable…

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  • Content Shock isn’t the problem. It’s the solution.

    …. In a world over-flowing with content, is saturation really our salvation? Let’s explore this idea. Content Shock in action A few years ago I wrote a post called Content Shock. The premise was simple: As the supply of content increases exponentially, the cost of competing through content will increase. In fact, it will become so expensive to compete…

    {grow}in Content- 10 readers -
  • The future of marketing is about embracing chaos, scaling love

    … By Mark Schaefer Each year, it seems my content adopts a certain theme based on emerging disruptions in the marketplace. I think a theme is coming into view for the next year and beyond: Love, Chaos, and The Hyper-Empowered Customer. I’ve worked in marketing for more than 30 years and we are on the cusp of the most exciting changes I’ve…

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  • An indispensable guide to 12 possible content marketing strategies

    … want to appease Google and attract organic traffic? Well, it depends. I decided to create a very simple guide to clarify and simplify your content marketing strategies based on your business goals and the type of content that can best achieve those goals. Ready? First, let’s identify four common content business goals and the three basic content…

    {grow}in Content- 25 readers -
  • Why the content marketing future is NOT in video content

    … never listened to one audio book. I simply can’t pay attention to audio content even though I know audio books are booming and incredibly popular. I am not an audio learner. Hitting the wall Video, audio, and visual content have been absolutely exploding, while many social media gurus are calling for the death of the blog. The reason these content…

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  • 3 Timeless tips for selling your online product in an overcrowded market

    … By Mars Dorian, {grow} Contributing Columnist The Internet has allowed us to reach millions of customers, but that led to a side effect many fear: how do you sell a (digital) product in an overcrowded market? After all, whether you sell e-books, courses, or content marketing, there will be competitors in your niche, and some of them…

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  • I wasn’t a desperate entrepreneur, and that’s why I failed

    … out their entire marketing strategy from one master calendar, collaborate with their teams, and streamline their entire execution process in one place. CoSchedule is the web’s most popular marketing calendar and the fastest growing startup in North Dakota. Ranked as the best business tool built by a startup on Entrepreneur.com. Get your Marketing…

    {grow}- 23 readers -
  • What is your strategy in an era of brand resistance?

    … By Mark Schaefer I’ve been working on a few projects and immersing myself in research about changes in consumer behavior. What I’m discovering is that consumer behavior has changed A LOT, and social media has much to do with it. If you’re marketing to consumers the same way you did five years ago, you’re probably falling behind. Today I want…

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  • Is Amazon Spark primed for new social network success?

    …. CoSchedule is the web’s most popular marketing calendar and the fastest growing startup in North Dakota. Ranked as the best business tool built by a startup on Entrepreneur.com. Get your Marketing Companion 30-day free trial by heading to www.coschedule.com/marketing-companion. BuzzSumo is the world’s best way to discover, analyze and amplify…

    {grow}in Social- 15 readers -
  • 3 Lessons I learned from my creative burnout

    … that help clients stand out online and reach their customers. You can find his homebase at http://www.marsdorian.com and connect with him on Twitter @marsdorian Original illustration by the author. The post 3 Lessons I learned from my creative burnout appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

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  • Social media engagement is a lousy metric

    … me for a speech, workshop, or consulting engagement, I’ve never heard of the person before. Doesn’t that seem weird? All that time, all that content, all that engagement, and I’ve never heard of the people who become my biggest customers. To be clear, nearly everyone who hires me is a fan of some form of my content — this blog, The Marketing…

    {grow}in Social- 20 readers -
  • Achieving escape velocity: The content discovery challenge

    … By Mark Schaefer My Marketing Companion co-host Tom Webster told me that within a few weeks, three of his clients all came to him with the same question: How do we get our content discovered? The answer you typically hear in our space is “create quality content and it will rise to the top” but that does not work any more. Perhaps it never has…

    {grow}in Content- 16 readers -
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