Marketing Best Practices

    • Content Shock isn’t the problem. It’s the solution.

      By Mark Schaefer I was at a conference this week and the speaker after me was an SEO expert of some kind. I was sort of paying attention but one slide made me look up. It said this: “The key to SEO success is to saturate the content landscape.” On the surface, this seems … yucky. We want quality over quantity, right? Well … it depends.

      {grow}in Content- 10 readers -
  • The future of marketing is about embracing chaos, scaling love

    … witnessed. In fact, I foresee a transformation of the very foundations of marketing and many of our most persistent beliefs and beloved best practices will be strangled out of existence. Let’s start unpacking this today. Brand-building is out of control We read every day how many of most valuable brands from marketing titans like Proctor & Gamble…

    {grow}- 15 readers -
  • An indispensable guide to 12 possible content marketing strategies

    … want to appease Google and attract organic traffic? Well, it depends. I decided to create a very simple guide to clarify and simplify your content marketing strategies based on your business goals and the type of content that can best achieve those goals. Ready? First, let’s identify four common content business goals and the three basic content…

    {grow}in Content- 25 readers -
  • Why the content marketing future is NOT in video content

    … precludes us from learning in any other way. For example, I had a reader of this blog beg me to transcribe the Marketing Companion podcasts. “I simply can’t listen to podcasts,” she said. “I can’t absorb content that way. I know you have a lot of valuable content on your podcasts but the only way I will get it is if I can read it.” Similarly, I have…

    {grow}- 18 readers -
  • 3 Timeless tips for selling your online product in an overcrowded market

    … By Mars Dorian, {grow} Contributing Columnist The Internet has allowed us to reach millions of customers, but that led to a side effect many fear: how do you sell a (digital) product in an overcrowded market? After all, whether you sell e-books, courses, or content marketing, there will be competitors in your niche, and some of them…

    {grow}- 16 readers -
  • I wasn’t a desperate entrepreneur, and that’s why I failed

    … biggest business failure. It’s a story I tell in the latest episode of The Marketing Companion. I had a great business idea and put a ton of money into it … but a lack of desperation made me lazy in the face of selling obstacles. If you’re fans of the podcast, you’re in for a treat as Tom Webster and I recount our biggest marketing successes…

    {grow}- 22 readers -
  • What is your strategy in an era of brand resistance?

    … of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon. Illustration marked safe for re-use by Unsplash.com The post What is your strategy in an era of brand resistance? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}- 15 readers -
  • Is Amazon Spark primed for new social network success?

    …. CoSchedule is the web’s most popular marketing calendar and the fastest growing startup in North Dakota. Ranked as the best business tool built by a startup on Entrepreneur.com. Get your Marketing Companion 30-day free trial by heading to www.coschedule.com/marketing-companion. BuzzSumo is the world’s best way to discover, analyze and amplify…

    {grow}in Social- 15 readers -
  • 3 Lessons I learned from my creative burnout

    … that help clients stand out online and reach their customers. You can find his homebase at http://www.marsdorian.com and connect with him on Twitter @marsdorian Original illustration by the author. The post 3 Lessons I learned from my creative burnout appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}- 11 readers -
  • Social media engagement is a lousy metric

    … is conversions and sales. What are your thoughts? How about some engagement! : ) Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast…

    {grow}in Social- 20 readers -
  • Achieving escape velocity: The content discovery challenge

    … By Mark Schaefer My Marketing Companion co-host Tom Webster told me that within a few weeks, three of his clients all came to him with the same question: How do we get our content discovered? The answer you typically hear in our space is “create quality content and it will rise to the top” but that does not work any more. Perhaps it never has…

    {grow}in Content- 16 readers -
  • Creating content? When is it time to pivot (or quit?)

    … this thing … or any content project on the web? The art and science of stopping I’ve been consistently creating content for eight years. I’ve blogged at least twice a week, every week, since 2009. I’ve written six marketing books in that timeframe. Tom Webster and I have published more than 100 episodes of The Marketing Companion podcast over four years…

    {grow}in Content- 18 readers -
  • Content monetization, brocial media, and the role of love in business

    … blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event…

    {grow}in Content- 36 readers -
  • 3 Important relationship lessons I’ve learned from offline businesses

    … By Mars Dorian, {grow} Contributing Columnist Sometimes the best online marketing advice comes from the offline world. You know, that strange, physical realm inhabited by carbon-based lifeforms that occasionally look up from their square-shaped magic boxes. In this post, I want to reveal the top three relationship lessons I’ve learned from my…

    {grow}- 22 readers -
  • 4 Non-Marketing Skills You Need to Become a Better Marketer

    …). Sites like Pixabay offer searchable databases of images you can use. That’s a pretty good start, but you get bonus points if you work with the legal department to create a standard set of rules for giveaways and a template agreement for working with influencers. Operations: Align marketing goals with financial/legal best practices True…

    {grow}- 21 readers -
  • How business strategy is being re-invented by social media

    … in the comment section … Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts…

    {grow}in Social How To's- 32 readers -
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