Marketing Books

  • Top Marketing Books: Educate Yourself!

    … Top Marketers Recommend Favorite Marketing Books As a marketer and professor, I’m often asked, “What are the top marketing books I need to read?” I’m also asked, ”What are the top marketing books should I recommend my boss or team read?” These readers are like you. They’re marketers. They want useful, easy-to-understand marketing information…

    Heidi Cohen/ Heidi Cohen- 18 readers -
  • Interview: Zain Raj on Marketing for Tomorrow, Not Yesterday

    …, this book has answers to your questions about how to cut through the noise of big data, how much you should (or shouldn’t) invest in social media, and how to craft marketing and brand-building strategies that net you loyal customers and a long and happy shelf life. We have entered a new world of marketing – we are dealing with more complexity…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • Share Your Favorite Marketing Books via Audible

    … It’s been a while since I was an Audible subscriber but I recently started back up. Audible content includes more than 250,000 audio programs from leading audiobook publishers, broadcasters, entertainers, magazine and newspaper publishers, and business information providers. Audible is also the preeminent provider of spoken-word audio products…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • 12 Lessons Applied from Extreme Ownership to Marketing

    … resources that can shift direction and strategy in real-time as results take shape. I just finished reading Extreme Ownership: How U.S. Navy SEALs Lead and Win. It’s a great read of the lessons on the battlefield and how they can be applied to everyday business efforts. As a Navy Veteran, I suppose I’m not very biased in my appreciation…

    Douglas Karr/ Marketing Technology Blog- 5 readers -
  • Interview: Jay Baer on Hug Your Haters

    … One of our show favorites, Jay Baer, is back for another interview with what will be another best selling marketing book. In fact, I think this book goes beyond marketing and should impact the process and procedures of every business as it relates to customer service. Hug Your Haters is the new playbook for how businesses of all sizes must…

    Douglas Karr/ Marketing Technology Blogin Social- 14 readers -
  • Marcom Valuation: An Alternative to A/B Testing

    … 1 0 $4,500 17 0 0 25 0 1 0 $2,875 18 0 0 35 0 1 0 $6,500 To include price as an independent variable means having price on both sides of the equation, which is inappropriate. (My book, Marketing Analytics: A Practical Guide to Real Marketing Science, provides extensive examples and analysis of this analytic problem.) The adjusted R2 for this model…

    Marketing Technology Blog- 14 readers -
  • 9 Books for Your Summer Reading List

    … to get book recommendations at this time of year so that I can make my summer reading hit list, and since this is Memorial Day weekend coming up, I thought you might appreciate the same thing. Following are 9 book recommendations divided into three categories – Business, Fiction and Non-Fiction. Business Books 1. Social Media ROI, by Olivier…

    Margie Clayman/ Vocus Blog- 13 readers -
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