Marketing Books

  • What is Neuro Design?

    … things like which areas of our visual field are more sensitive to noticing visual elements, thus helping designers compose more effective images. Design and marketing agencies, as well as brand owners, are increasingly commissioning their own neuro research to assess specific design options. For example, if a brand is thinking of completely…

    Marketing Technology Blog- 18 readers -
  • Top Marketing Books: Educate Yourself!

    … Top Marketers Recommend Favorite Marketing Books As a marketer and professor, I’m often asked, “What are the top marketing books I need to read?” I’m also asked, ”What are the top marketing books should I recommend my boss or team read?” These readers are like you. They’re marketers. They want useful, easy-to-understand marketing information…

    Heidi Cohen/ Heidi Cohen- 32 readers -
  • Interview: Zain Raj on Marketing for Tomorrow, Not Yesterday

    … It’s not enough to play by the old rules of marketing anymore. They’ve changed – for good. In today’s world, the Insight Economy™, even some of the most steadfast and iconic mega-brands are stumbling as they fail to recognize that we’ve moved into a new future. We’ve got educated consumers, brilliant technological advancements, and more channels…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • Share Your Favorite Marketing Books via Audible

    … It’s been a while since I was an Audible subscriber but I recently started back up. Audible content includes more than 250,000 audio programs from leading audiobook publishers, broadcasters, entertainers, magazine and newspaper publishers, and business information providers. Audible is also the preeminent provider of spoken-word audio products…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • 12 Lessons Applied from Extreme Ownership to Marketing

    … resources that can shift direction and strategy in real-time as results take shape. I just finished reading Extreme Ownership: How U.S. Navy SEALs Lead and Win. It’s a great read of the lessons on the battlefield and how they can be applied to everyday business efforts. As a Navy Veteran, I suppose I’m not very biased in my appreciation…

    Douglas Karr/ Marketing Technology Blog- 5 readers -
  • Interview: Jay Baer on Hug Your Haters

    … handle customer complaints in a modern, mobile world. Widespread adoption of smartphones and social media has fundamentally altered the science of complaints. Critics of companies – haters – can now express their displeasure in seconds, in public, with no interpersonal friction. This trend has resulted in an overall rise in complaints, and a belief…

    Douglas Karr/ Marketing Technology Blogin Social- 20 readers -
  • Marcom Valuation: An Alternative to A/B Testing

    … 1 0 $4,500 17 0 0 25 0 1 0 $2,875 18 0 0 35 0 1 0 $6,500 To include price as an independent variable means having price on both sides of the equation, which is inappropriate. (My book, Marketing Analytics: A Practical Guide to Real Marketing Science, provides extensive examples and analysis of this analytic problem.) The adjusted R2 for this model…

    Marketing Technology Blog- 14 readers -
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