Marketing Books

    • Humans Really Have to Get Better at Social Media

      At a recent conference, I was having a discussion with other social media leaders about an unhealthy climate growing on social media. It’s not so much about the general political divisiveness, which is obvious, but about the stampedes of rage that charge whenever a controversial issue arises. I utilized the term stampede because that’s what we see.

      Douglas Karr/ Marketing Technology Blog- 8 readers -
  • Are You Getting Bad Advise From Leading Marketers?

    … Maybe I’ve been in the marketing game too long. It seems that the more time that I spend in this industry, the fewer people I respect or listen to. That’s not to say I don’t have those folks that I respect, it’s just that I’m becoming disillusioned with so many who hold the spotlight. Beware of false prophets, who come to you in sheep’s…

    Douglas Karr/ Marketing Technology Blog- 25 readers -
  • What is Neuro Design?

    … of people’s brains as they view images, either using fMRI scanners or caps fitted with EEG sensors. Eye-tracking cameras can also be used to measure exactly where we look on an image or video. A technique called Facial Action Coding extracts information on our emotional reactions to images through measuring momentary changes in our facial muscles…

    Marketing Technology Blog- 20 readers -
  • Future Marketing: An Interview with Author Jon Wuebben

    … Long-time friend, marketing speaker, three-time author, and now futurist Jon Wuebben joined us on a podcast to speak about his newest book Future Marketing: Winning in the Prosumer Age. What is a Prosumer? The term prosumer has transformed from meaning professional consumer to meaning product and brand advocate. Rather than simply “consuming…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • Top Marketing Books: Educate Yourself!

    … Top Marketers Recommend Favorite Marketing Books As a marketer and professor, I’m often asked, “What are the top marketing books I need to read?” I’m also asked, ”What are the top marketing books should I recommend my boss or team read?” These readers are like you. They’re marketers. They want useful, easy-to-understand marketing information…

    Heidi Cohen/ Heidi Cohen- 40 readers -
  • Interview: Zain Raj on Marketing for Tomorrow, Not Yesterday

    …, this book has answers to your questions about how to cut through the noise of big data, how much you should (or shouldn’t) invest in social media, and how to craft marketing and brand-building strategies that net you loyal customers and a long and happy shelf life. We have entered a new world of marketing – we are dealing with more complexity…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • Share Your Favorite Marketing Books via Audible

    … for Apple’s iTunes Store. I have a lot more time to listen to books while I’m driving or working than to take the time to read them. I do still read many books, but my productivity for educating myself and keeping up on my peers’ latest books increased substantially when I began to listen to books. Buying your audiobook is fairly simple via mobile…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • 12 Lessons Applied from Extreme Ownership to Marketing

    … Execution of great marketing strategies is a balance of many variables. Without adequate planning and long-term strategies, agile marketing efforts can derail a brand. But slow and highly critical marketing efforts can stymie one. Somewhere in the middle is success, requiring continued focus on the long-term goals of the organization, but having…

    Douglas Karr/ Marketing Technology Blog- 6 readers -
  • Interview: Jay Baer on Hug Your Haters

    … One of our show favorites, Jay Baer, is back for another interview with what will be another best selling marketing book. In fact, I think this book goes beyond marketing and should impact the process and procedures of every business as it relates to customer service. Hug Your Haters is the new playbook for how businesses of all sizes must…

    Douglas Karr/ Marketing Technology Blogin Social- 24 readers -
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