Marketing Books

    • What is Neuro Design?

      Neuro Design is a new and growing field that applies insights from the mind sciences to help craft more effective designs. These insights can come from two main sources: The general principles of Neuro Design best practices that have been derived from academic research on the human visual system and the psychology of vision.

      Marketing Technology Blog- 18 readers -
  • Surprise! It’s not about passion. Five lessons on building a huge personal brand

    … By Mark Schaefer I’m proud to announce the official launch of my sixth (and best) book, KNOWN: The handbook for building and unleashing your personal brand in the digital age. At the end of this post, you can download a chapter for free! And you can see a “trailer” for the book here: Click here if you can’t see the KNOWN book trailer…

    {grow}- 16 readers -
  • Top Marketing Books: Educate Yourself!

    … Top Marketers Recommend Favorite Marketing Books As a marketer and professor, I’m often asked, “What are the top marketing books I need to read?” I’m also asked, ”What are the top marketing books should I recommend my boss or team read?” These readers are like you. They’re marketers. They want useful, easy-to-understand marketing information…

    Heidi Cohen/ Heidi Cohen- 30 readers -
  • Interview: Zain Raj on Marketing for Tomorrow, Not Yesterday

    …, this book has answers to your questions about how to cut through the noise of big data, how much you should (or shouldn’t) invest in social media, and how to craft marketing and brand-building strategies that net you loyal customers and a long and happy shelf life. We have entered a new world of marketing – we are dealing with more complexity…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • Share Your Favorite Marketing Books via Audible

    … It’s been a while since I was an Audible subscriber but I recently started back up. Audible content includes more than 250,000 audio programs from leading audiobook publishers, broadcasters, entertainers, magazine and newspaper publishers, and business information providers. Audible is also the preeminent provider of spoken-word audio products…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • 12 Lessons Applied from Extreme Ownership to Marketing

    … of the book. But as a business owner, I couldn’t agree more with the lessons learned and how they apply to my business. The words of one page jumped off the paper as I read them. With respect to the authors of the book, I’m going to reword the key elements of leadership and apply them to an organization’s overall marketing strategy: Goals – analyze…

    Douglas Karr/ Marketing Technology Blog- 5 readers -
  • Interview: Jay Baer on Hug Your Haters

    … One of our show favorites, Jay Baer, is back for another interview with what will be another best selling marketing book. In fact, I think this book goes beyond marketing and should impact the process and procedures of every business as it relates to customer service. Hug Your Haters is the new playbook for how businesses of all sizes must…

    Douglas Karr/ Marketing Technology Blogin Social- 19 readers -
  • Marcom Valuation: An Alternative to A/B Testing

    … So we always wanna know how marcom (marketing communications) is performing, both as a vehicle and for an individual campaign. In evaluating marcom it is common to employ simple A/B testing. This is a technique wherein random sampling populates two cells for campaign treatment. One cell gets the test and the other cell will not. Then response…

    Marketing Technology Blog- 14 readers -
  • 9 Books for Your Summer Reading List

    … his numerous excellent business books, including Marketing in the Round and The Fifth Estate (both of which I highly recommend). Last year, though, Geoff made a big leap and published his debut fiction novel. It is a fast-paced, action-filled introduction to what will ultimately be a trilogy. Now is a great time to read this book so that you can…

    Margie Clayman/ Vocus Blog- 14 readers -
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