Marketing Books

  • Top Marketing Books: Educate Yourself!

    … Top Marketers Recommend Favorite Marketing Books As a marketer and professor, I’m often asked, “What are the top marketing books I need to read?” I’m also asked, ”What are the top marketing books should I recommend my boss or team read?” These readers are like you. They’re marketers. They want useful, easy-to-understand marketing information…

    Heidi Cohen/ Heidi Cohen- 9 readers -
  • Interview: Zain Raj on Marketing for Tomorrow, Not Yesterday

    … It’s not enough to play by the old rules of marketing anymore. They’ve changed – for good. In today’s world, the Insight Economy™, even some of the most steadfast and iconic mega-brands are stumbling as they fail to recognize that we’ve moved into a new future. We’ve got educated consumers, brilliant technological advancements, and more channels…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • Share Your Favorite Marketing Books via Audible

    … It’s been a while since I was an Audible subscriber but I recently started back up. Audible content includes more than 250,000 audio programs from leading audiobook publishers, broadcasters, entertainers, magazine and newspaper publishers, and business information providers. Audible is also the preeminent provider of spoken-word audio products…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • 12 Lessons Applied from Extreme Ownership to Marketing

    … of the book. But as a business owner, I couldn’t agree more with the lessons learned and how they apply to my business. The words of one page jumped off the paper as I read them. With respect to the authors of the book, I’m going to reword the key elements of leadership and apply them to an organization’s overall marketing strategy: Goals – analyze…

    Douglas Karr/ Marketing Technology Blog- 5 readers -
  • Interview: Jay Baer on Hug Your Haters

    … One of our show favorites, Jay Baer, is back for another interview with what will be another best selling marketing book. In fact, I think this book goes beyond marketing and should impact the process and procedures of every business as it relates to customer service. Hug Your Haters is the new playbook for how businesses of all sizes must…

    Douglas Karr/ Marketing Technology Blogin Social- 13 readers -
  • Marcom Valuation: An Alternative to A/B Testing

    … So we always wanna know how marcom (marketing communications) is performing, both as a vehicle and for an individual campaign. In evaluating marcom it is common to employ simple A/B testing. This is a technique wherein random sampling populates two cells for campaign treatment. One cell gets the test and the other cell will not. Then response…

    Marketing Technology Blog- 14 readers -
  • An Interview with Mark Schaefer on Content Ignition

    If you’re read this blog, you know that I don’t promote books as much as I used to. It’s not that I don’t find something useful in each, it’s just that sometimes I think people write books to say they wrote a book. Having written a book, I know how difficult it is to organize your thoughts, effectively communicate them, and say something important enough that everyone takes notice.

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • 9 Books for Your Summer Reading List

    … Social Media Strategist is geared most specifically to marketers working for very large companies, the information is valuable for anyone. 3. Humanize, by Jamie Notter and Maddie Grant Humanize, per the name, is about the culture change companies must undergo in order to embrace the full potential of social media, not just for marketing…

    Margie Clayman/ Vocus Blog- 13 readers -
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