Marketing Budget

  • 5 Marketing Budget Mistakes to Avoid

    … One of the most shared infographics we did was speaking to SaaS Marketing Budgets and exactly what percent of total revenue some companies were spending to maintain and acquire market share. By setting your marketing budget to an overall percentage of revenue, it provides your marketing team to incrementally increase demand as your sales team…

    Douglas Karr/ Marketing Technology Blogin EMail- 19 readers -
  • Facebook Ads: Are You Allocating As Much As Google AdWords?

    … Facebook Ads: Are You Allocating As Much As Google AdWords? By PPC Ian May 28 0 Are you allocating the same marketing budget on Facebook Ads as Google AdWords? Here’s how I look at it, at a high level… As of today, Alphabet (the parent company behind Google) has a market capitalization is $678.9 billion. Facebook’s market cap is $440.9 billion…

    Ian Lopuch/ PPC Ianin Social Paid Search Google- 18 readers -
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