Marketing Budget

    • 5 Marketing Budget Mistakes to Avoid

      One of the most shared infographics we did was speaking to SaaS Marketing Budgets and exactly what percent of total revenue some companies were spending to maintain and acquire market share. By setting your marketing budget to an overall percentage of revenue, it provides your marketing team to incrementally increase demand as your sales team requires it.

      Douglas Karr/ Marketing Technology Blogin EMail- 17 readers -
  • Facebook Ads: Are You Allocating As Much As Google AdWords?

    Facebook Ads: Are You Allocating As Much As Google AdWords? By PPC Ian May 28 0 Are you allocating the same marketing budget on Facebook Ads as Google AdWords? Here’s how I look at it, at a high level… As of today, Alphabet (the parent company behind Google) has a market capitalization is $678.9 billion. Facebook’s market cap is $440.9 billion. $440.9 billion / $678.

    Ian Lopuch/ PPC Ian- 16 readers -
  • Mobile Marketing: How mobile impacts customer awareness

    … on repeat since 2011. The story I’m talking about is that of mobile marketing and how it is the “wave of the future.” We here at Sherpa have been preaching the shift in marketing budgets to mobile for years as well — just take a look back at this chart from last April. Taking a look at some of the mobile channel data I don’t think there’s any…

    MarketingSherpa Blogin Mobile EMail How To's- 13 readers -
  • The Future of MarTech

    The present and future of Marketing Technology was debated and captured at the inaugural MarTech Conference in Boston. It was a sold-out event that brought together diverse thought leaders in the MarTech world. In advance, I had the opportunity to connect with the conference chair, Scott Brinker, to discuss the industry’s evolution and how the role of Chief Marketing Technolog ...

    Marketing Technology Blog- 14 readers -
  • New Research: B2B Video Marketing on the Rise

    … is significant for those brands that can overcome initial hurdles in building a storytelling culture. Although four out of five B2B marketing professionals reported their video marketing efforts were successful, budget, resources and the ability to produce quality content continue to get in the way of good work, according to the results of a new survey from…

    Tyler Lessard/ Convince and Convert- 28 readers -
  • Get Your Social Media Marketing Budget Approved #SocialZoomFactor Podcast

    …. In this Social Zoom Factor podcast episode I share strategies, best practices and tactics for marketing and business leaders to obtain buy-in , support and budget allocation for their planned efforts integrating social media into the business. Included are solid recommendations for what you should do and what you should not do to obtain necessary support from…

    Pam Marketing Nutin Social- 23 readers -
  • Yeah, But...I Can't Afford SEO!

    … businesses afford SEM?"! Marketing Investment Is All About Priorities I find it odd that we easily find money for entertainment, but when it comes to investing in our businesses, we suddenly can't afford a good marketing campaign. Now I get it--one is a personal expenditure, and we are all need to enjoy life a bit. But if you look at the businesses…

    Search Engine Guidein SEO- 5 readers -
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