Marketing Budget

    • Facebook Ads: Are You Allocating As Much As Google AdWords?

      Facebook Ads: Are You Allocating As Much As Google AdWords? By PPC Ian May 28 0 Are you allocating the same marketing budget on Facebook Ads as Google AdWords? Here’s how I look at it, at a high level… As of today, Alphabet (the parent company behind Google) has a market capitalization is $678.9 billion. Facebook’s market cap is $440.9 billion. $440.9 billion / $678.

      Ian Lopuch/ PPC Ianin Social Paid Search Google- 14 readers -
  • Mobile Marketing: How mobile impacts customer awareness

    … have reports for anyways): Conversion rate Daily users Average time on site Pages per visit Bounce rate Users’ flow After the basics, you should consider what metrics might be more indicative of user behavior on mobile devices and may be more specific to your industry. I recall working for a research partner that focused on travel services…

    MarketingSherpa Blogin Mobile EMail How To's- 13 readers -
  • The Future of MarTech

    … the role of Chief Marketing Technologist has become the must-have role within marketing organizations around the globe. In our conversation, Scott emphasized, ironically: The biggest challenge to the adoption of MarTech, is more human than technical. Marketing technologies have enabled new ways for marketers to manage their organizations and spend…

    Marketing Technology Blogin Social EMail Content Google- 14 readers -
  • New Research: B2B Video Marketing on the Rise

    … Demand Metric, a leading analyst firm for research and best practices for the Marketing industry. The good news, the analysts said, is that those barriers are becoming less challenging and that those who overcome them realize significant returns. Products and services for video marketing are becoming more affordable, and organizations are putting…

    Tyler Lessard/ Convince and Convert- 28 readers -
  • Get Your Social Media Marketing Budget Approved #SocialZoomFactor Podcast

    …. In this Social Zoom Factor podcast episode I share strategies, best practices and tactics for marketing and business leaders to obtain buy-in , support and budget allocation for their planned efforts integrating social media into the business. Included are solid recommendations for what you should do and what you should not do to obtain necessary support from…

    Pam Marketing Nutin Social- 18 readers -
  • Yeah, But...I Can't Afford SEO!

    … understand the value of SEO. Many companies we partner with started with small SEO budgets years ago. As they saw their businesses succeed through their online marketing efforts, they continued to invest accordingly. These companies have grown several hundred percent because they realized the value in SEO and were not afraid to keep investing…

    Search Engine Guidein SEO- 5 readers -
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