Marketing Budget

  • Mobile Marketing: How mobile impacts customer awareness

    … on repeat since 2011. The story I’m talking about is that of mobile marketing and how it is the “wave of the future.” We here at Sherpa have been preaching the shift in marketing budgets to mobile for years as well — just take a look back at this chart from last April. Taking a look at some of the mobile channel data I don’t think there’s any…

    MarketingSherpa Blogin Mobile EMail How To's- 12 readers -
  • The Future of MarTech

    … technology more effectively Scott also weighed in on MarTech’s impact on marketing budgets, emphasizing that “All indications are that marketing is going to keep increasing its investments in technology at a significant level.” In fact, at the MarTech Conference, Laura McClellan, senior analyst at Gartner Group, updated her prediction that CMOs would…

    Marketing Technology Blogin Social EMail Content Google- 9 readers -
  • New Research: B2B Video Marketing on the Rise

    … Demand Metric, a leading analyst firm for research and best practices for the Marketing industry. The good news, the analysts said, is that those barriers are becoming less challenging and that those who overcome them realize significant returns. Products and services for video marketing are becoming more affordable, and organizations are putting…

    Tyler Lessard/ Convince and Convert- 27 readers -
  • Get Your Social Media Marketing Budget Approved #SocialZoomFactor Podcast

    …. In this Social Zoom Factor podcast episode I share strategies, best practices and tactics for marketing and business leaders to obtain buy-in , support and budget allocation for their planned efforts integrating social media into the business. Included are solid recommendations for what you should do and what you should not do to obtain necessary support from…

    Pam Marketing Nutin Social- 13 readers -
  • Yeah, But...I Can't Afford SEO!

    … businesses afford SEM?"! Marketing Investment Is All About Priorities I find it odd that we easily find money for entertainment, but when it comes to investing in our businesses, we suddenly can't afford a good marketing campaign. Now I get it--one is a personal expenditure, and we are all need to enjoy life a bit. But if you look at the businesses…

    Search Engine Guidein SEO- 3 readers -
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