Marketing Budget

  • Mobile Marketing: How mobile impacts customer awareness

    … can get more information on it here — Multi-Channel Attribution: Definitions, Models and a Reality Check. You might also like A/B Testing: How to improve already effective marketing (and win a ticket to Email Summit in Vegas) [More from the blogs] Marketing Research Chart: 2012 budgets suggest a new role for email marketing [MarketingSherpa…

    MarketingSherpa Blogin Mobile EMail How To's- 12 readers -
  • The Future of MarTech

    … technology more effectively Scott also weighed in on MarTech’s impact on marketing budgets, emphasizing that “All indications are that marketing is going to keep increasing its investments in technology at a significant level.” In fact, at the MarTech Conference, Laura McClellan, senior analyst at Gartner Group, updated her prediction that CMOs would…

    Marketing Technology Blogin Social EMail Content Google- 11 readers -
  • New Research: B2B Video Marketing on the Rise

    … is significant for those brands that can overcome initial hurdles in building a storytelling culture. Although four out of five B2B marketing professionals reported their video marketing efforts were successful, budget, resources and the ability to produce quality content continue to get in the way of good work, according to the results of a new survey from…

    Tyler Lessard/ Convince and Convert- 27 readers -
  • Get Your Social Media Marketing Budget Approved #SocialZoomFactor Podcast

    … “I have a massive social media marketing budget, fully dedicated team, and more than enough time to implement my social media marketing plan” said no marketing director ever on the planet! You can have the greatest social media marketing plan on the planet but if you don’t have resource and budget to implement it’s a wasted effort…

    Pam Marketing Nutin Social- 16 readers -
  • Yeah, But...I Can't Afford SEO!

    … understand the value of SEO. Many companies we partner with started with small SEO budgets years ago. As they saw their businesses succeed through their online marketing efforts, they continued to invest accordingly. These companies have grown several hundred percent because they realized the value in SEO and were not afraid to keep investing…

    Search Engine Guidein SEO- 5 readers -
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