Marketing Budget

  • Mobile Marketing: How mobile impacts customer awareness

    … on repeat since 2011. The story I’m talking about is that of mobile marketing and how it is the “wave of the future.” We here at Sherpa have been preaching the shift in marketing budgets to mobile for years as well — just take a look back at this chart from last April. Taking a look at some of the mobile channel data I don’t think there’s any…

    MarketingSherpa Blogin Mobile EMail How To's- 12 readers -
  • The Future of MarTech

    … the role of Chief Marketing Technologist has become the must-have role within marketing organizations around the globe. In our conversation, Scott emphasized, ironically: The biggest challenge to the adoption of MarTech, is more human than technical. Marketing technologies have enabled new ways for marketers to manage their organizations and spend…

    Marketing Technology Blogin Social EMail Content Google- 11 readers -
  • New Research: B2B Video Marketing on the Rise

    … is significant for those brands that can overcome initial hurdles in building a storytelling culture. Although four out of five B2B marketing professionals reported their video marketing efforts were successful, budget, resources and the ability to produce quality content continue to get in the way of good work, according to the results of a new survey from…

    Tyler Lessard/ Convince and Convert- 27 readers -
  • Get Your Social Media Marketing Budget Approved #SocialZoomFactor Podcast

    … “I have a massive social media marketing budget, fully dedicated team, and more than enough time to implement my social media marketing plan” said no marketing director ever on the planet! You can have the greatest social media marketing plan on the planet but if you don’t have resource and budget to implement it’s a wasted effort…

    Pam Marketing Nutin Social- 15 readers -
  • Yeah, But...I Can't Afford SEO!

    … businesses afford SEM?"! Marketing Investment Is All About Priorities I find it odd that we easily find money for entertainment, but when it comes to investing in our businesses, we suddenly can't afford a good marketing campaign. Now I get it--one is a personal expenditure, and we are all need to enjoy life a bit. But if you look at the businesses…

    Search Engine Guidein SEO- 4 readers -
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