Marketing Budget

  • Mobile Marketing: How mobile impacts customer awareness

    … on repeat since 2011. The story I’m talking about is that of mobile marketing and how it is the “wave of the future.” We here at Sherpa have been preaching the shift in marketing budgets to mobile for years as well — just take a look back at this chart from last April. Taking a look at some of the mobile channel data I don’t think there’s any…

    MarketingSherpa Blogin Mobile EMail How To's- 12 readers -
  • The Future of MarTech

    … technology more effectively Scott also weighed in on MarTech’s impact on marketing budgets, emphasizing that “All indications are that marketing is going to keep increasing its investments in technology at a significant level.” In fact, at the MarTech Conference, Laura McClellan, senior analyst at Gartner Group, updated her prediction that CMOs would…

    Marketing Technology Blogin Social EMail Content Google- 7 readers -
  • New Research: B2B Video Marketing on the Rise

    … and how effective they are. Eighty-one percent said their own company website is their most used channel for distribution, compared to 73 percent for video sharing sites such as Vimeo or YouTube and 49 percent for social networks. However, 26 percent consider sharing sites the most effective distribution channels, compared to just 22 percent for company…

    Tyler Lessard/ Convince and Convert- 27 readers -
  • Get Your Social Media Marketing Budget Approved #SocialZoomFactor Podcast

    … “I have a massive social media marketing budget, fully dedicated team, and more than enough time to implement my social media marketing plan” said no marketing director ever on the planet! You can have the greatest social media marketing plan on the planet but if you don’t have resource and budget to implement it’s a wasted effort…

    Pam Marketing Nutin Social- 11 readers -
  • Yeah, But...I Can't Afford SEO!

    … understand the value of SEO. Many companies we partner with started with small SEO budgets years ago. As they saw their businesses succeed through their online marketing efforts, they continued to invest accordingly. These companies have grown several hundred percent because they realized the value in SEO and were not afraid to keep investing…

    Search Engine Guidein SEO- 3 readers -
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