Marketing Budget

  • Mobile Marketing: How mobile impacts customer awareness

    … on repeat since 2011. The story I’m talking about is that of mobile marketing and how it is the “wave of the future.” We here at Sherpa have been preaching the shift in marketing budgets to mobile for years as well — just take a look back at this chart from last April. Taking a look at some of the mobile channel data I don’t think there’s any…

    MarketingSherpa Blogin Mobile EMail How To's- 12 readers -
  • The Future of MarTech

    … many valuable takeaways from MarTech, one point of unanimous agreement among participants was the need for a MarTech strategy. CMOs and marketing organizations cannot afford to piece-meal their marketing technology, people and process. They need an integrated strategy in place to drive and measure results. The future of MarTech has arrived. As a CMO, I am glad to have a front seat on the MarTech rollercoaster. © 2014 DK New Media. …

    Marketing Technology Blogin Social EMail Content Google- 9 readers -
  • New Research: B2B Video Marketing on the Rise

    … is significant for those brands that can overcome initial hurdles in building a storytelling culture. Although four out of five B2B marketing professionals reported their video marketing efforts were successful, budget, resources and the ability to produce quality content continue to get in the way of good work, according to the results of a new survey from…

    Tyler Lessard/ Convince and Convert- 27 readers -
  • Get Your Social Media Marketing Budget Approved #SocialZoomFactor Podcast

    … “I have a massive social media marketing budget, fully dedicated team, and more than enough time to implement my social media marketing plan” said no marketing director ever on the planet! You can have the greatest social media marketing plan on the planet but if you don’t have resource and budget to implement it’s a wasted effort…

    Pam Marketing Nutin Social- 14 readers -
  • Yeah, But...I Can't Afford SEO!

    … understand the value of SEO. Many companies we partner with started with small SEO budgets years ago. As they saw their businesses succeed through their online marketing efforts, they continued to invest accordingly. These companies have grown several hundred percent because they realized the value in SEO and were not afraid to keep investing…

    Search Engine Guidein SEO- 4 readers -
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