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…, Macy’s, The Home Depot, Best Buy, Costco, Target, Gap Inc., Williams-Sonoma, Sears and Kohl’s sold. Combined. What is Amazon doing that the others aren’t? According to Fractl, a Florida-based content marketing agency which analyzed the marketing spend of these massive retailers, search gets the lion’s share of Amazon’s budget. During that year…
How do you connect the amount you spend on marketing and advertising to the revenue it generates? It’s been a challenge since at least the turn of the twentieth century and a recent survey of CMOs by Gartner shows that despite renewed focus by these leaders, the question continues to have no simple answers.
…. Even a superior product and incredible word of mouth can’t always overcome incredible marketing. There are three exceptions to the rule of marketing growth as a percentage of revenue. Product Superiority – your product is so good that your customers and the media invest their time and energy without impacting your budget. Affiliate Superiority…