Marketing Budgets

  • Where do the biggest brands spend their marketing dollars?

    …, Macy’s, The Home Depot, Best Buy, Costco, Target, Gap Inc., Williams-Sonoma, Sears and Kohl’s sold. Combined. What is Amazon doing that the others aren’t? According to Fractl, a Florida-based content marketing agency which analyzed the marketing spend of these massive retailers, search gets the lion’s share of Amazon’s budget. During that year…

    Mike O'brien/ Search Engine Watchin Display- 17 readers -
  • Linking Marketing to Revenue to Experience

    How do you connect the amount you spend on marketing and advertising to the revenue it generates? It’s been a challenge since at least the turn of the twentieth century and a recent survey of CMOs by Gartner shows that despite renewed focus by these leaders, the question continues to have no simple answers.

    Movable Ink Blog- 5 readers -
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