Marketing Budgets

  • Where do the biggest brands spend their marketing dollars?

    … Different retailers have different priorities when it comes to their marketing budgets, but the most valuable brands – Amazon and Apple – are banking on search. We all know Amazon is the undisputed king of ecommerce. From November 2014 to November 2015, the company raked in more than $71 billion in online sales, which is more than Walmart, Apple…

    Mike O'brien/ Search Engine Watchin Display- 12 readers -
  • Linking Marketing to Revenue to Experience

    … on their programs to revenue. One clear takeaway from the research is that today’s marketers are relying on digital technology to deliver the insight that was never before possible. The email gold standard At this point, it’s important to point out that email marketing remains the gold standard when it comes to return on investment (ROI) in digital…

    Movable Ink Blogin EMail- 4 readers -