Marketing Budgets

  • Where do the biggest brands spend their marketing dollars?

    …, Macy’s, The Home Depot, Best Buy, Costco, Target, Gap Inc., Williams-Sonoma, Sears and Kohl’s sold. Combined. What is Amazon doing that the others aren’t? According to Fractl, a Florida-based content marketing agency which analyzed the marketing spend of these massive retailers, search gets the lion’s share of Amazon’s budget. During that year…

    Mike O'brien/ Search Engine Watchin Display- 16 readers -
  • Linking Marketing to Revenue to Experience

    … on their programs to revenue. One clear takeaway from the research is that today’s marketers are relying on digital technology to deliver the insight that was never before possible. The email gold standard At this point, it’s important to point out that email marketing remains the gold standard when it comes to return on investment (ROI) in digital…

    Movable Ink Blogin EMail- 5 readers -
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