Marketing Campaigns

  • 4 Marketing Lessons from the Success of Hamilton

    … marketers believe they have the power to compensate for mediocrity, thinking their efforts will be able to overcome an inherently poor service or product. That is rarely true. A marketing campaign is much more likely to be successful if you start with a high-quality product, take the time to gather feedback, and focus on solving problems. As they say…

    Acceleration Partners- 12 readers -
  • Super Bowl Advertising: The Best Digital Marketing Campaigns

    … The commercials that air throughout the Super Bowl are a time-honored tradition in the football-watching world (America). However, what was once the Monday morning water-cooler topic of conversation, has evolved into something much greater. As the marketing industry continues to change, these game-day advertising campaigns now begin long before…

    ROI Factor Blog- 27 readers -
  • The Top Marketing Priority of 2016 – Know Customers

    … a product.) How was a selection made? (Their priorities make a different than what you think.) Was it successful? How did you measure success? Once you have those type of insights, you can begin focusing on search, websites, social and more. You’ll know what terms to use, what engages buyers and more. What do you think of this idea? Love to read your comments. Filed under: BtoB Marketing, Marketing, Marketing Automation, marketing campaigns, sales challenges, sales leadership…

    Jeff Ogden/ Fearless Competitor- 10 readers -
  • How An Integrated Marketing Campaign Can Help Your Business

    … both offline and offline, the use of integrated marketing channels is key. Integrated marketing campaigns include a combination of marketing channels being utilized and supporting one another to reach a common, shared goal. For most businesses to achieve their outlined business objective there needs to be cross-channel collaboration with consistent…

    ROI Factor Blogin EMail How To's- 12 readers -
  • The Cause and Staggering Consequences of Data Issues

    … it’s inaccurate and a staggering 80% say they have risky phone contact records! Dirty data is the silent killer of marketing campaigns. It makes you look bad, depresses the impact of great content and offers, and can put your brand, reputation and domain at risk (or worse). Ignore this report and its implications for your business at your peril…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • 5 Tips for Developing Strong Buyer Personas

    … people identifiers. They lack the depth of information to build great content for your marketing campaigns. To help you create personas in your business, let me share 5 tips for great personas. 1. Start with ideal customer profiles To start developing personas, start with the ideal buyers of the products and services your company sells. We’re…

    Jeff Ogden/ Fearless Competitor- 8 readers -
  • It’s Time to Plan Your Valentine’s Day Campaigns!

    … Love is in the air, can you feel it? Ok, maybe we’re a little early but it will be in the air next month as Valentine’s Day approaches. Valentine’s Day is Saturday, February 14 this year – providing you plenty of time to ramp up your email marketing and social campaigns. Valentine’s Day is a huge deal for most email marketers and is simply…

    Douglas Karr/ Marketing Technology Blogin EMail- 11 readers -
  • Great News for companies in Tampa/St Petersburg, Florida – the BMA is coming

    … Marketing Association, Business relationships, Business Strategy, Buyer Personas, Chief Content Officer, Chief Marketing Officer, Demand Generation, Fearless Competitor, Find New Customers, Florida, Guest appearances, lead generation, Lead Nurturing, Lead Scoring, Leadership, Management best practices, Marketing Automation, marketing campaigns, marketing funnel, Marketing Metrics, Marketing ROI, Marketing Tips, Mobile Marketing, Personal growth, Presentation skills, Tampa…

    Jeff Ogden/ Fearless Competitorin Mobile- 24 readers -
  • The Time I was a Featured Guest on Hubspot TV

    … and those who share on social media. As my friend, Jay Baer said “Content is fire. Social Media is gasoline. ” Please help me make an inferno! Maybe everyone at Hubspot can share it. Filed under: Business Marketing Association, Demand Generation, Find New Customers, Florida, Guest appearances, lead generation, Management best practices, Marketing Awards, marketing campaigns…

    Jeff Ogden/ Fearless Competitorin Social Twitter -
  • Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post

    … for marketers to automate key processes for lead and demand generation. Salesfusion’s mission is to help businesses attract new opportunities, convert them into customers and nurture them into lifetime relationships. Filed under: Fearless Competitor, Find New Customers, Florida, lead generation, Lead Nurturing, Marketing Automation, marketing campaigns, Marketing Tips…

    Jeff Ogden/ Fearless Competitor -
  • There’s a Better Way to do Demand Generation – SCORE!

    … and appreciate those who share on social media. As my friend Jay Baer said “Content (like a blog post) is fire, and Social Media is gasoline.” So you can help me create an inferno! You can also fill out the short form below. [contact-form] Filed under: B2B demand generation, B2B lead generation, Buyer Personas, Content marketing, Demand Generation Manager, Email Marketing, Find New Customers, Management best practices, Marketing, Marketing Automation, marketing campaigns…

    Jeff Ogden/ Fearless Competitorin Social EMail Content- 4 readers -
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