Marketing Campaigns

  • 4 Marketing Lessons from the Success of Hamilton

    … Clever marketing is the key to launching a successful product, right? Not quite. If you want proof, just take a stroll down West 46th Street in New York City, where “Hamilton” is playing. This Broadway hit musical has received a Pulitzer Prize, a Grammy, and 11 Tony Awards, including Best Musical. Prices for the premium seats now sell…

    Acceleration Partners- 9 readers -
  • Super Bowl Advertising: The Best Digital Marketing Campaigns

    … platform with people sharing their puppy pictures. Different adoption organizations in major cities across the US took place in the promotion, marketing the Puppy Bowl, finding the dogs homes, and turning an average work day into something much more enjoyable. The blend of offline and online advertising is something that marketers should be taking…

    ROI Factor Blog- 26 readers -
  • The Top Marketing Priority of 2016 – Know Customers

    … a product.) How was a selection made? (Their priorities make a different than what you think.) Was it successful? How did you measure success? Once you have those type of insights, you can begin focusing on search, websites, social and more. You’ll know what terms to use, what engages buyers and more. What do you think of this idea? Love to read your comments. Filed under: BtoB Marketing, Marketing, Marketing Automation, marketing campaigns, sales challenges, sales leadership…

    Jeff Ogden/ Fearless Competitor- 10 readers -
  • How An Integrated Marketing Campaign Can Help Your Business

    … both offline and offline, the use of integrated marketing channels is key. Integrated marketing campaigns include a combination of marketing channels being utilized and supporting one another to reach a common, shared goal. For most businesses to achieve their outlined business objective there needs to be cross-channel collaboration with consistent…

    ROI Factor Blogin EMail How To's- 11 readers -
  • The Cause and Staggering Consequences of Data Issues

    …. Matt Heinz, President of Heinz Marketing Be sure to follow Matt and Integrate on Twitter – they’ll be having a TweetChat on the topic of Data Quality on February 19th. Findings from the Integrate Data Index include: Duplicate data (15%), invalid values/ranges (10%) and missing fields (8%) are the most prevalent data quality issues. Invalid…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
  • 5 Tips for Developing Strong Buyer Personas

    …Buyer Personas are the foundation of great B2B marketing plain and simple and there was a big discussion on Linkedin about personas recently. To create great lead generation campaigns, you start with buyer personas. In fact, in his great book, Launch by Mike Stelzner of Social Media Examiner, which we were hand-selected to review, he calls these…

    Jeff Ogden/ Fearless Competitor- 8 readers -
  • It’s Time to Plan Your Valentine’s Day Campaigns!

    … Love is in the air, can you feel it? Ok, maybe we’re a little early but it will be in the air next month as Valentine’s Day approaches. Valentine’s Day is Saturday, February 14 this year – providing you plenty of time to ramp up your email marketing and social campaigns. Valentine’s Day is a huge deal for most email marketers and is simply…

    Douglas Karr/ Marketing Technology Blogin EMail- 9 readers -
  • Great News for companies in Tampa/St Petersburg, Florida – the BMA is coming

    … Marketing Association, Business relationships, Business Strategy, Buyer Personas, Chief Content Officer, Chief Marketing Officer, Demand Generation, Fearless Competitor, Find New Customers, Florida, Guest appearances, lead generation, Lead Nurturing, Lead Scoring, Leadership, Management best practices, Marketing Automation, marketing campaigns, marketing funnel, Marketing Metrics, Marketing ROI, Marketing Tips, Mobile Marketing, Personal growth, Presentation skills, Tampa…

    Jeff Ogden/ Fearless Competitorin Mobile- 24 readers -
  • The Critical Importance of Marketing Specialization

    …Why everyone needs to have a specialty, like mine in Marketing Ruth Stevens The award-winning marketing expert Jeff Ogden is 100% focused on marketing. You should specialize in something too. This story explains why. Recently Jeff Ogden of Find New Customers added a post to LinkedIn and there was a minor typo in my post. I didn’t notice…

    Jeff Ogden/ Fearless Competitorin Social YouTube- 9 readers -
  • The Time I was a Featured Guest on Hubspot TV

    … and those who share on social media. As my friend, Jay Baer said “Content is fire. Social Media is gasoline. ” Please help me make an inferno! Maybe everyone at Hubspot can share it. Filed under: Business Marketing Association, Demand Generation, Find New Customers, Florida, Guest appearances, lead generation, Management best practices, Marketing Awards, marketing campaigns…

    Jeff Ogden/ Fearless Competitorin Social Twitter -
  • What makes Jeff Ogden a superb Chief Marketing Officer candidate?

    … helped me create this awesome and short video clip, designed to show exactly why Jeff Ogden is an ideal Chief Marketing Officer candidate. What like is the video is short, compelling and sweet. It shares the ideal number – 3 -reasons Jeff is an ideal Chief Marketing Officer candidate. I’m also nominated for this prestigious marketing award…

    Jeff Ogden/ Fearless Competitor- 62 readers -
  • Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post

    … for marketers to automate key processes for lead and demand generation. Salesfusion’s mission is to help businesses attract new opportunities, convert them into customers and nurture them into lifetime relationships. Filed under: Fearless Competitor, Find New Customers, Florida, lead generation, Lead Nurturing, Marketing Automation, marketing campaigns, Marketing Tips…

    Jeff Ogden/ Fearless Competitor -
  • There’s a Better Way to do Demand Generation – SCORE!

    … and appreciate those who share on social media. As my friend Jay Baer said “Content (like a blog post) is fire, and Social Media is gasoline.” So you can help me create an inferno! You can also fill out the short form below. [contact-form] Filed under: B2B demand generation, B2B lead generation, Buyer Personas, Content marketing, Demand Generation Manager, Email Marketing, Find New Customers, Management best practices, Marketing, Marketing Automation, marketing campaigns…

    Jeff Ogden/ Fearless Competitorin Social EMail Content- 4 readers -
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