Marketing Campaigns

  • How to Create a Campaign…It’s Not as Scary as You Think

    … Yes, I said the word campaign. Please don’t run away. From talking to nonprofit and small business owners, I’ve learned that many think the word “campaign” is scary. To them, it sounds incredibly complicated and time-consuming — but I’m here to tell you that it’s not hard to create an effective marketing campaign. A well-planned campaign can…

    Miranda Paquet/ Constant Contactin EMail How To's- 16 readers -
  • 4 Marketing Lessons from the Success of Hamilton

    … marketers believe they have the power to compensate for mediocrity, thinking their efforts will be able to overcome an inherently poor service or product. That is rarely true. A marketing campaign is much more likely to be successful if you start with a high-quality product, take the time to gather feedback, and focus on solving problems. As they say…

    Acceleration Partners- 20 readers -
  • Super Bowl Advertising: The Best Digital Marketing Campaigns

    … The commercials that air throughout the Super Bowl are a time-honored tradition in the football-watching world (America). However, what was once the Monday morning water-cooler topic of conversation, has evolved into something much greater. As the marketing industry continues to change, these game-day advertising campaigns now begin long before…

    ROI Factor Blog- 31 readers -
  • The Top Marketing Priority of 2016 – Know Customers

    … a product.) How was a selection made? (Their priorities make a different than what you think.) Was it successful? How did you measure success? Once you have those type of insights, you can begin focusing on search, websites, social and more. You’ll know what terms to use, what engages buyers and more. What do you think of this idea? Love to read your comments. Filed under: BtoB Marketing, Marketing, Marketing Automation, marketing campaigns, sales challenges, sales leadership…

    Jeff Ogden/ Fearless Competitor- 11 readers -
  • How An Integrated Marketing Campaign Can Help Your Business

    … both offline and offline, the use of integrated marketing channels is key. Integrated marketing campaigns include a combination of marketing channels being utilized and supporting one another to reach a common, shared goal. For most businesses to achieve their outlined business objective there needs to be cross-channel collaboration with consistent…

    ROI Factor Blogin EMail How To's- 16 readers -
  • The Cause and Staggering Consequences of Data Issues

    … Over half of all marketers believe that dirty data is the biggest obstacle at building a successful marketing program. Without quality data or incomplete data, you’re missing the ability to accurately target and communicate with your prospects. In turn, this leaves a gap in your ability to ensure you’re meeting your sales team’s needs as well…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • 5 Tips for Developing Strong Buyer Personas

    …Buyer Personas are the foundation of great B2B marketing plain and simple and there was a big discussion on Linkedin about personas recently. To create great lead generation campaigns, you start with buyer personas. In fact, in his great book, Launch by Mike Stelzner of Social Media Examiner, which we were hand-selected to review, he calls these…

    Jeff Ogden/ Fearless Competitor- 8 readers -
  • It’s Time to Plan Your Valentine’s Day Campaigns!

    … Love is in the air, can you feel it? Ok, maybe we’re a little early but it will be in the air next month as Valentine’s Day approaches. Valentine’s Day is Saturday, February 14 this year – providing you plenty of time to ramp up your email marketing and social campaigns. Valentine’s Day is a huge deal for most email marketers and is simply…

    Douglas Karr/ Marketing Technology Blogin EMail- 13 readers -
  • Great News for companies in Tampa/St Petersburg, Florida – the BMA is coming

    … Marketing Association, Business relationships, Business Strategy, Buyer Personas, Chief Content Officer, Chief Marketing Officer, Demand Generation, Fearless Competitor, Find New Customers, Florida, Guest appearances, lead generation, Lead Nurturing, Lead Scoring, Leadership, Management best practices, Marketing Automation, marketing campaigns, marketing funnel, Marketing Metrics, Marketing ROI, Marketing Tips, Mobile Marketing, Personal growth, Presentation skills, Tampa…

    Jeff Ogden/ Fearless Competitorin Mobile- 25 readers -
  • The Time I was a Featured Guest on Hubspot TV

    … and those who share on social media. As my friend, Jay Baer said “Content is fire. Social Media is gasoline. ” Please help me make an inferno! Maybe everyone at Hubspot can share it. Filed under: Business Marketing Association, Demand Generation, Find New Customers, Florida, Guest appearances, lead generation, Management best practices, Marketing Awards, marketing campaigns…

    Jeff Ogden/ Fearless Competitorin Social Twitter -
  • Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post

    … for marketers to automate key processes for lead and demand generation. Salesfusion’s mission is to help businesses attract new opportunities, convert them into customers and nurture them into lifetime relationships. Filed under: Fearless Competitor, Find New Customers, Florida, lead generation, Lead Nurturing, Marketing Automation, marketing campaigns, Marketing Tips…

    Jeff Ogden/ Fearless Competitor -
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