Marketing Campaigns

  • How to Create a Campaign…It’s Not as Scary as You Think

    … Yes, I said the word campaign. Please don’t run away. From talking to nonprofit and small business owners, I’ve learned that many think the word “campaign” is scary. To them, it sounds incredibly complicated and time-consuming — but I’m here to tell you that it’s not hard to create an effective marketing campaign. A well-planned campaign can…

    Miranda Paquet/ Constant Contactin EMail How To's- 22 readers -
  • 4 Marketing Lessons from the Success of Hamilton

    … marketers believe they have the power to compensate for mediocrity, thinking their efforts will be able to overcome an inherently poor service or product. That is rarely true. A marketing campaign is much more likely to be successful if you start with a high-quality product, take the time to gather feedback, and focus on solving problems. As they say…

    Acceleration Partners- 29 readers -
  • Super Bowl Advertising: The Best Digital Marketing Campaigns

    … The commercials that air throughout the Super Bowl are a time-honored tradition in the football-watching world (America). However, what was once the Monday morning water-cooler topic of conversation, has evolved into something much greater. As the marketing industry continues to change, these game-day advertising campaigns now begin long before…

    ROI Factor Blog- 35 readers -
  • The Top Marketing Priority of 2016 – Know Customers

    … a product.) How was a selection made? (Their priorities make a different than what you think.) Was it successful? How did you measure success? Once you have those type of insights, you can begin focusing on search, websites, social and more. You’ll know what terms to use, what engages buyers and more. What do you think of this idea? Love to read your comments. Filed under: BtoB Marketing, Marketing, Marketing Automation, marketing campaigns, sales challenges, sales leadership…

    Jeff Ogden/ Fearless Competitor- 15 readers -
  • How An Integrated Marketing Campaign Can Help Your Business

    … both offline and offline, the use of integrated marketing channels is key. Integrated marketing campaigns include a combination of marketing channels being utilized and supporting one another to reach a common, shared goal. For most businesses to achieve their outlined business objective there needs to be cross-channel collaboration with consistent…

    ROI Factor Blogin EMail How To's- 21 readers -
  • The Cause and Staggering Consequences of Data Issues

    … it’s inaccurate and a staggering 80% say they have risky phone contact records! Dirty data is the silent killer of marketing campaigns. It makes you look bad, depresses the impact of great content and offers, and can put your brand, reputation and domain at risk (or worse). Ignore this report and its implications for your business at your peril…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • 5 Tips for Developing Strong Buyer Personas

    … dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 456-8218 or send an email to jeff.ogden at findnewcustomers.com. “If more companies listened to (Find New Customers) a lot more would be sold.” Paul Dunay, Chief Marketing Officer. Filed under: Buyer Personas, Customer personas, lead generation, Management best practices, marketing campaigns, marketing sales, sales challenges, Sales knowledge, sales process…

    Jeff Ogden/ Fearless Competitor- 9 readers -
  • It’s Time to Plan Your Valentine’s Day Campaigns!

    … Love is in the air, can you feel it? Ok, maybe we’re a little early but it will be in the air next month as Valentine’s Day approaches. Valentine’s Day is Saturday, February 14 this year – providing you plenty of time to ramp up your email marketing and social campaigns. Valentine’s Day is a huge deal for most email marketers and is simply…

    Douglas Karr/ Marketing Technology Blogin EMail- 16 readers -
  • Great News for companies in Tampa/St Petersburg, Florida – the BMA is coming

    … Marketing Association, Business relationships, Business Strategy, Buyer Personas, Chief Content Officer, Chief Marketing Officer, Demand Generation, Fearless Competitor, Find New Customers, Florida, Guest appearances, lead generation, Lead Nurturing, Lead Scoring, Leadership, Management best practices, Marketing Automation, marketing campaigns, marketing funnel, Marketing Metrics, Marketing ROI, Marketing Tips, Mobile Marketing, Personal growth, Presentation skills, Tampa…

    Jeff Ogden/ Fearless Competitorin Mobile- 32 readers -
  • The Critical Importance of Marketing Specialization

    … who know marketing go to bat for you. , as Ruth did for me. Also, because I was the Creator and Host of Marketing Made Simple TV, which are still on Youtube, I’m fortunate to know so many top people in our industry, such as New York Times best-selling author Daniel Pink. I had the pleasure of interviewing Daniel on the show and he knows me. In fact…

    Jeff Ogden/ Fearless Competitorin Social YouTube- 12 readers -
  • The Time I was a Featured Guest on Hubspot TV

    Jeff Ogden of Find New Customers was once a featured marketing expert on Hubspot TV with Karen Rubin and Mike Volpe. You can follow both of these Hubspot employees on Twitter or Jeff Ogden of Find New Customers too. In fact, our Twitter ID’s are on our name cards in front of us. That was one heck of a fun show and it was great hanging out with Mike Volpe, who is the Chief Mark ...

    Jeff Ogden/ Fearless Competitor- 3 readers -
  • Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post

    … for marketers to automate key processes for lead and demand generation. Salesfusion’s mission is to help businesses attract new opportunities, convert them into customers and nurture them into lifetime relationships. Filed under: Fearless Competitor, Find New Customers, Florida, lead generation, Lead Nurturing, Marketing Automation, marketing campaigns, Marketing Tips…

    Jeff Ogden/ Fearless Competitor -
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