Marketing Campaigns

  • How to Create a Campaign…It’s Not as Scary as You Think

    … Yes, I said the word campaign. Please don’t run away. From talking to nonprofit and small business owners, I’ve learned that many think the word “campaign” is scary. To them, it sounds incredibly complicated and time-consuming — but I’m here to tell you that it’s not hard to create an effective marketing campaign. A well-planned campaign can…

    Miranda Paquet/ Constant Contactin EMail How To's- 26 readers -
  • 4 Marketing Lessons from the Success of Hamilton

    … marketers believe they have the power to compensate for mediocrity, thinking their efforts will be able to overcome an inherently poor service or product. That is rarely true. A marketing campaign is much more likely to be successful if you start with a high-quality product, take the time to gather feedback, and focus on solving problems. As they say…

    Acceleration Partners- 33 readers -
  • Super Bowl Advertising: The Best Digital Marketing Campaigns

    … platform with people sharing their puppy pictures. Different adoption organizations in major cities across the US took place in the promotion, marketing the Puppy Bowl, finding the dogs homes, and turning an average work day into something much more enjoyable. The blend of offline and online advertising is something that marketers should be taking…

    ROI Factor Blog- 36 readers -
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