Marketing Careers

  • Seven fascinating marketing lessons of 2015

    … 2015 is going down in the books as a transformational year for the discipline of marketing. There is just so much going on … and it’s going on so FAST! As Tom Webster and I compared notes from our recent journeys we began to see some themes and marketing lessons that we thought would be entertaining and useful to discuss on our podcast. So … we…

    {grow}in Content- 20 readers -
  • I will not become obsolete

    … their favorite books. Move forward. 2) Be humble and LEARN. This is no time to be confident just because you have had a 20-year-career in business. Truth is, you may not know anything about business today if you are living off yesterday’s accomplishments. Get on top of it. Find a way to keep up on trends to at least understand impact. You don’t have…

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  • Why you don’t want to be Chris Brogan

    … I have been mentoring a bright young guy trying to start a marketing business. I just received this note from him: I’m still full of questions about this whole marketing business thing. I think I am setting the bar too high for myself and failing. I’m comparing myself to friends like you and Jay Baer and not seeing the same results. I am…

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  • The 5 hottest marketing jobs in a digital age

    … How can we expect marketing jobs to be impacted by technology over the next few years? Here is a forecast of the hottest marketing jobs culled from studies and conversations with dozens of marketing clients and executives in my classes: 1. Get ready for the data Marketing is more and more about math and if you don’t have some background…

    {grow}in Content- 7 readers -
  • Straight talk on social media consulting

    … Nearly every week I help mentor some young person who wants to start a career in social media marketing consulting. I’m happy to help but unfortunately find myself bursting a lot of bubbles of overly high expectations. I thought it might be useful to present some straight talk on what it takes to really make it in this business. It’s really…

    {grow}in Social- 29 readers -