Marketing Careers

  • Seven fascinating marketing lessons of 2015

    … Facebook is slipping through our fingers as a business tool, as the most important social channel evolves into something new. Content monetization at the point of contact The renaissance of social media engagement and interactive media Growing sophistication of social media marketers Courage as a core marketing competency This is a podcast you…

    {grow}in Content- 22 readers -
  • I will not become obsolete

    … their favorite books. Move forward. 2) Be humble and LEARN. This is no time to be confident just because you have had a 20-year-career in business. Truth is, you may not know anything about business today if you are living off yesterday’s accomplishments. Get on top of it. Find a way to keep up on trends to at least understand impact. You don’t have…

    {grow}- 17 readers -
  • Why you don’t want to be Chris Brogan

    … was Chris Brogan, who had the number one marketing blog in the world. So my mantra became “Be like Chris.” Chris was constantly pushing the envelope and he has taken a lot of punches over the years when he tried something new. But every blogger owes him a debt of gratitude because many of the rules of the road we take for granted today were…

    {grow}- 9 readers -
  • The 5 hottest marketing jobs in a digital age

    … How can we expect marketing jobs to be impacted by technology over the next few years? Here is a forecast of the hottest marketing jobs culled from studies and conversations with dozens of marketing clients and executives in my classes: 1. Get ready for the data Marketing is more and more about math and if you don’t have some background…

    {grow}in Content- 8 readers -
  • Straight talk on social media consulting

    … Nearly every week I help mentor some young person who wants to start a career in social media marketing consulting. I’m happy to help but unfortunately find myself bursting a lot of bubbles of overly high expectations. I thought it might be useful to present some straight talk on what it takes to really make it in this business. It’s really…

    {grow}in Social- 29 readers -
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