Marketing Case Study

  • Finding profitable marketing niches in unexpected places

    … products, higher than complex parts for the automotive business, higher than anything, anywhere in the world. We were raking in money from the most boring product imaginable. What are the lessons from this little case study? 1. There is big money is in the niches It’s hard to make money with big-scale commodity products. The money is in the nooks…

    {grow}- 15 readers -
  • Business strategy in a world of many Internets

    … into multiple Internets with different rules of engagement? Illustration courtesy Flickr CC and Stuart Cale The post Business strategy in a world of many Internets appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories 5 Reasons companies are bringing their marketing in house The new “liquid” model…

    {grow}- 6 readers -
  • 5 Reasons companies are bringing their marketing in house

    … Here’s a significant trend described in a very fine digital marketing research report from SoDA — in the past year there has been a dramatic spike in the number of companies who no longer work with outside marketing agencies — 27 percent, up from 13 percent in the previous year. This shift to marketing in house is even more remarkable…

    {grow}- 31 readers -
  • The new “liquid” model for content marketing strategy

    I had a great conversation with my friend Jay Baer recently and he commented that he didn’t know what the “spine” of his content marketing strategy should be any more. “It used to be the blog,” he said, “but I’m not sure there IS a spine any more. There is an expectation that your content will be published and discovered everywhere.

    {grow}- 22 readers -
  • The most important word in marketing

    … Yes, there is a most important word in marketing. It’s not niche or product or even Facebook. But before I tell you what I think it is, will you let me tell you a little story to explain what it is? You will? Of course you will. You really have no choice do you? The most important word in marketing A few years ago I was helping out a marketing…

    {grow}- 9 readers -
  • How Marketers Can Get Back to Modern Marketing

    … marketers who will be looking to hire new, right-out-of-school staff in the next few years is what these educators are teaching your future employees and co-workers. Among the replies were: “The content that I teach in the classroom is this customer analytics oriented philosophy and associated methods so that the students recognize each customer…

    Convince and Convertin Social How To's- 2 readers -
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