Marketing Case Study

  • Finding profitable marketing niches in unexpected places

    … I’d like to tell you a story of a weird way I made the most money in my life and how it relates to marketing strategy today. Actually, I made the money for my company … oh how I wish it was for me! One of the best jobs I ever had was global marketing director for Alcoa’s packaging division. Part of my job was to come up with new ways to use…

    {grow}- 12 readers -
  • Business strategy in a world of many Internets

    … into multiple Internets with different rules of engagement? Illustration courtesy Flickr CC and Stuart Cale The post Business strategy in a world of many Internets appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories 5 Reasons companies are bringing their marketing in house The new “liquid” model…

    {grow}- 6 readers -
  • 5 Reasons companies are bringing their marketing in house

    … Here’s a significant trend described in a very fine digital marketing research report from SoDA — in the past year there has been a dramatic spike in the number of companies who no longer work with outside marketing agencies — 27 percent, up from 13 percent in the previous year. This shift to marketing in house is even more remarkable…

    {grow}- 27 readers -
  • The new “liquid” model for content marketing strategy

    … I had a great conversation with my friend Jay Baer recently and he commented that he didn’t know what the “spine” of his content marketing strategy should be any more. “It used to be the blog,” he said, “but I’m not sure there IS a spine any more. There is an expectation that your content will be published and discovered everywhere.” He…

    {grow}in Content- 21 readers -
  • The most important word in marketing

    … Yes, there is a most important word in marketing. It’s not niche or product or even Facebook. But before I tell you what I think it is, will you let me tell you a little story to explain what it is? You will? Of course you will. You really have no choice do you? The most important word in marketing A few years ago I was helping out a marketing…

    {grow}- 8 readers -
  • How Marketers Can Get Back to Modern Marketing

    … and heretofore unassembled group of marketing educators featured in a new eBook entitled The Marketer’s Backpack. The esteemed faculty includes educators from some of the finest institutions in the world including: The Wharton School of Business Southern New Hampshire University Valencia College Rutgers University Ball State University The very first…

    Convince and Convertin Social How To's- 2 readers -