Marketing Case Study

  • Finding profitable marketing niches in unexpected places

    … and crannies. How many of the projects you are working on — especially if they relate to content and social media — is simply a commodity product? 2. Marketing is about maneuverability The key to success was finding something in this market I could leverage. In this case, finding a unique production path delighted my customers and exasperated…

    {grow}- 12 readers -
  • Business strategy in a world of many Internets

    … into multiple Internets with different rules of engagement? Illustration courtesy Flickr CC and Stuart Cale The post Business strategy in a world of many Internets appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories 5 Reasons companies are bringing their marketing in house The new “liquid” model…

    {grow}- 5 readers -
  • 5 Reasons companies are bringing their marketing in house

    … Here’s a significant trend described in a very fine digital marketing research report from SoDA — in the past year there has been a dramatic spike in the number of companies who no longer work with outside marketing agencies — 27 percent, up from 13 percent in the previous year. This shift to marketing in house is even more remarkable…

    {grow}- 26 readers -
  • The new “liquid” model for content marketing strategy

    … I had a great conversation with my friend Jay Baer recently and he commented that he didn’t know what the “spine” of his content marketing strategy should be any more. “It used to be the blog,” he said, “but I’m not sure there IS a spine any more. There is an expectation that your content will be published and discovered everywhere.” He…

    {grow}in Content- 20 readers -
  • The most important word in marketing

    … Yes, there is a most important word in marketing. It’s not niche or product or even Facebook. But before I tell you what I think it is, will you let me tell you a little story to explain what it is? You will? Of course you will. You really have no choice do you? The most important word in marketing A few years ago I was helping out a marketing…

    {grow}- 8 readers -
  • How To Get Your Team To Create More Consistent Content

    … Arienne Holland is the Director of Marketing at Raven Tools—a marketing management reporting tool for marketers. As she likes to joke, she markets marketing software to marketers. It’s funny, and it’s true. It also makes her an expert at creating more consistent content. A few months ago, Arienne published a review of the CoSchedule editorial…

    Garrett Moon/ Convince and Convertin Content How To's- 20 readers -
  • How Marketers Can Get Back to Modern Marketing

    … Not long ago, Eric Swayne wrote a piece entitled Back to School 2014: A Social AND Shopping Occasion. His post looked at the whole “back to school” process and mindset from a retail perspective. He took us along as he, like so many of us, made the trek to their favorite retailers to load up their children with all the necessary and obligatory…

    Convince and Convertin Social How To's- 1 readers -
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