Marketing Channels

  • Go-To-Market Strategy: Driving Incredible Success

    … coming opening and figuring out how to launch with the most impactful results possible? Let’s explore the best marketing channels for your go-to-market strategy. Website, Landing Pages, and Offer Strategy Before we explore the marketing channels, let’s first figure out our foundational strategy. Start building your website, landing pages, and offer…

    Ian Lopuch/ PPC Ianin Paid Search- 13 readers -
  • What are Marketing Attribution Models?

    … Many marketers including myself face tough questions about how their efforts are bringing ROI to a company. For some marketing channels, like search engine marketing, email marketing, or SEO this can be a relatively straightforward process. Simply go through Google Analytics, figure out what channel was responsible for an individual clicking…

    Austin Paley/ ROI Factor Blogin Paid Search EMail- 18 readers -