Marketing Channels

  • Go-To-Market Strategy: Driving Incredible Success

    … coming opening and figuring out how to launch with the most impactful results possible? Let’s explore the best marketing channels for your go-to-market strategy. Website, Landing Pages, and Offer Strategy Before we explore the marketing channels, let’s first figure out our foundational strategy. Start building your website, landing pages, and offer…

    Ian Lopuch/ PPC Ianin Paid Search- 14 readers -
  • What are Marketing Attribution Models?

    …? While it might seem very difficult to solve this issue with multi-channel attribution, there is something you can do to make the value you assign to each of your marketing channels a bit more reflective of the role they actually played in generating a conversion – set up a multi-channel attribution model. Multi-channel attribution modeling…

    Austin Paley/ ROI Factor Blogin Paid Search EMail- 19 readers -
  • Time For A Check-Up: Marketing Strategies For A Successful Second Half

    Do you remember "report card day" at school? There was always an element of excitement in the air, often mixed with a bit of trepidation. While you pretty much knew what to expect going into school that day, it wasn't really official until you saw those grades in black and white. Here we are, all these years later, and we're still being graded — except that now, report cards ...

    Liane Dietrich/ Marketing Land- 25 readers -
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