Marketing Channels

  • Go-To-Market Strategy: Driving Incredible Success

    … coming opening and figuring out how to launch with the most impactful results possible? Let’s explore the best marketing channels for your go-to-market strategy. Website, Landing Pages, and Offer Strategy Before we explore the marketing channels, let’s first figure out our foundational strategy. Start building your website, landing pages, and offer…

    Ian Lopuch/ PPC Ianin Paid Search- 16 readers -
  • What are Marketing Attribution Models?

    …? While it might seem very difficult to solve this issue with multi-channel attribution, there is something you can do to make the value you assign to each of your marketing channels a bit more reflective of the role they actually played in generating a conversion – set up a multi-channel attribution model. Multi-channel attribution modeling…

    Austin Paley/ ROI Factor Blogin Paid Search EMail- 25 readers -
Get the top posts daily into your mailbox!