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I work in the commercial real estate space, at a swiftly-growing business that regularly launches new physical properties/businesses. As the marketing executive, I’m always thinking about the most effective go-to-market strategy for new stores. Today’s post is meant to offer a checklist for anyone else in the same situation.
…? While it might seem very difficult to solve this issue with multi-channel attribution, there is something you can do to make the value you assign to each of your marketing channels a bit more reflective of the role they actually played in generating a conversion – set up a multi-channel attribution model. Multi-channel attribution modeling…
…, is limiting. Specifically, it presents a myopic view of performance, provides a skewed view of your target audience, and can potentially alienate the teams behind the different marketing channels involved in the sale. 3. Performance Marketing Programs If you'rerunning performance marketing programs, spend time reconnecting with your publisher…