Marketing Channels

  • Go-To-Market Strategy: Driving Incredible Success

    … is critical for brick and mortar businesses. Take advantage of geo targeting. Only show up in the geo(s) that apply to your new business. Bid high. It’s important to start a new campaign with strength. I typically recommend showing up in the first few positions, especially when a campaign is brand new. Start with exact match to make sure…

    Ian Lopuch/ PPC Ianin Paid Search- 17 readers -
  • What are Marketing Attribution Models?

    … Many marketers including myself face tough questions about how their efforts are bringing ROI to a company. For some marketing channels, like search engine marketing, email marketing, or SEO this can be a relatively straightforward process. Simply go through Google Analytics, figure out what channel was responsible for an individual clicking…

    Austin Paley/ ROI Factor Blogin Paid Search EMail- 26 readers -
  • Time For A Check-Up: Marketing Strategies For A Successful Second Half

    Do you remember "report card day" at school? There was always an element of excitement in the air, often mixed with a bit of trepidation. While you pretty much knew what to expect going into school that day, it wasn't really official until you saw those grades in black and white. Here we are, all these years later, and we're still being graded — except that now, report cards ...

    Liane Dietrich/ Marketing Land- 27 readers -
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