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I work in the commercial real estate space, at a swiftly-growing business that regularly launches new physical properties/businesses. As the marketing executive, I’m always thinking about the most effective go-to-market strategy for new stores. Today’s post is meant to offer a checklist for anyone else in the same situation.
…? While it might seem very difficult to solve this issue with multi-channel attribution, there is something you can do to make the value you assign to each of your marketing channels a bit more reflective of the role they actually played in generating a conversion – set up a multi-channel attribution model. Multi-channel attribution modeling…
… the best-laid plans. Before you move forward on new marketing campaigns, check to see if they align with where the CEO is leading the company over the next six to 18 months. 2. Attribution Models Ensure that your attribution models are both measurable and transparent. Whether the customer journey is a long and winding road or a one-stop path…