Marketing Collateral

  • Sales Enablement Through Storytelling (and Without Marketing Collateral)

    … Regardless of who leads sales enablement strategy, your reps need to remove the collateral crutch and practice telling the story instead. Published 1 min ago 0 It’s common to associate storytelling with brand building, but it’s unfortunate that mainstream marketing has confined storytelling to the channels of Twitter, YouTube, byline…

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