Marketing Communication

  • Using Video to Keep Your Internal Communication Open

    … numbers that are reduced, it’s budgets as well – particularly marketing and communications budgets. The inner debate of justifying spend when you have just let people go is a tough one, so many companies shelve whatever they may have been planning to avoid upset. I believe this is a mistake. The right kind of communication in a tough market…

    Lush Digital- 16 readers -
  • The New Marketing Mindset: Nobody Is Waiting for Your Content

    … at this, and after a while we’ll rank at the very top. That will bring us a lot of traffic and customers. Let’s do this!” This is plainly and simply negligent. And yet there are so many still doing it. Think about the differences between search and social media. People don’t “discover” content by looking for it; it finds them through the attention it’s…

    Mael Roth/ Relevancein Content- 17 readers -
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