Marketing Communication

  • Using Video to Keep Your Internal Communication Open

    … numbers that are reduced, it’s budgets as well – particularly marketing and communications budgets. The inner debate of justifying spend when you have just let people go is a tough one, so many companies shelve whatever they may have been planning to avoid upset. I believe this is a mistake. The right kind of communication in a tough market…

    Lush Digital- 15 readers -
  • The New Marketing Mindset: Nobody Is Waiting for Your Content

    … is at the core of marketing communication — not the brand, not the product, not the company. But the truth is that most managers still think modern marketing communication goes like this: Graphic via HBR When it should actually be like this: Graphic via HBR Customers Don’t Care About Your Brand A few weeks ago I was conducting a workshop and we were…

    Mael Roth/ Relevancein Content- 16 readers -
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