Marketing Communications

Marketing communications are messages and related media used to communicate with a market. Marketing communications is the "promotion" part of the "marketing mix" or the "four Ps": price, place, promotion, and product. It can also refer to the strategy used by a company or individual to reach their target market through various types of communication.
Posts about Marketing Communications
  • Marcom Valuation: An Alternative to A/B Testing

    … So we always wanna know how marcom (marketing communications) is performing, both as a vehicle and for an individual campaign. In evaluating marcom it is common to employ simple A/B testing. This is a technique wherein random sampling populates two cells for campaign treatment. One cell gets the test and the other cell will not. Then response…

    Marketing Technology Blog- 14 readers -
  • Five Tips for Writing Case Studies That Aren't Boring as Hell

    …, and they make for nice social media material for promoting your case studies. Rick Short, director of marketing communications at Indium Corporation, explains how imagery can take your case study to the next level: Visuals speak to a different part of our brains—more to our animal. The use of visuals allows us to tap into this raw, emotional…

    MarketingProfs- 20 readers -
  • Are Marketers Lazy? Or is Real-Time Personalization Just Really, Really Hard?

    … juggling all these new platforms. So “lazy” is one of the last words they want to hear. But Charles Nicholls, SVP of Product Strategy for SAP’s Hybris software unit, went there: “There’s way too much batching and blasting still going on,” he said at a panel during a recent National Retail Federation. “[Marketers are] just so slack and lazy…

    Movable Ink Blogin EMail- 26 readers -
  • How to Cheat at A/B Testing (And Win)

    A/B testing isn’t for the faint of heart. So every CRO is looking for cheats—simple ways to get great results with minimal effort. Let me start with the obvious. The best way to cheat in A/B testing is to not cut corners. If you’re looking for quick ways to get out of putting in heavy lifting work to get results, here’s our cheat: work smarter, not harder. Easier said than done, right? Wrong.

    The Daily Egg- 14 readers -
  • The 10 best big company blogs in the world

    … emotion and human connection. A study in how to do it right. In fact … It’s the Real Thing! Coke is one of my favorite companies because when it comes to marketing communications, you can count on them doing it right. A case study I use frequently in my classes and workshops. Walmart Walmart is number one on the Fortune 500 list and it has a great…

    {grow}in Social- 28 readers -
  • And my word for 2015 is …

    … started writing this blog. This is art. It will continue. In 2013 I released my first book through the global publishing house, Wiley. Producing a book is art. By and large I enjoyed the process, and I want to go through it again. But whether I shoot for a fully-blown traditionally published book or take my chances in the self-publishing arena…

    Trevor Young- 16 readers -
  • How to Stand Out in Crowded Inboxes

    …. For example, the majority of consumers still prefer email for permission-based marketing communications, as opposed to social media or text messaging. And more importantly, the average ROI for email marketing is higher than search engine marketing and display advertising. With that in mind, there’s little doubt email should remain a high priority…

    Herbert Lui/ The Content Strategistin Display EMail Content How To's- 26 readers -
  • 6 Things I Do to My Landing Pages When My Conversion Rates Suck #12experts

    … I may be doing wrong, but how do I fix it all?” I’m glad you asked. Thanks for participating. In the interest of unhappy consumers everywhere, today I’m going to share the techniques I use to make sure the answer to these six questions is yes, yes, yes, yes, yes and yes. Here are six things I do when I want to make marketing experiences better…

    WordStreamin Twitter- 13 readers -
  • How Consumers Prefer to Receive Marketing Messages

    Consumers prefer to receive marketing messages, special offers, and coupons from brands via email more than any other communication channel, according to a recent report from Message Systems. The report was based on data from a survey conducted in September 2014 from 500 adult Internet users in the United States.

    MarketingProfs- 10 readers -
  • 6 Great Examples of Facebook Quiz Marketing

    … media communication and connecting it to other forms of marketing communications. Want to launch your own blog in 3 easy steps? Want to start a WordPress blog in 5 minutes? The jeffbullas.com blog is hosted by Bluehost Web Hosting. For only $3.49 a month, Bluehost can help you set up and host your website/blog quickly and easily. Because…

    Jeffbullas's Blogin Social- 19 readers -
  • Vloggers Now Get The Smack-Down For Sneaky Product Placement

    … it (this is based on UK advertising code). The association insists that ads must be “obviously identifiable marketing communications” and that merely thanking a brand for the opportunity to work with them isn’t enough. Advertising regulations in the UK state that: The hashtag #ad must be included in a paid tweet. Paid for content on Facebook must overtly state…

    Amanda Stone/ MediaVision- 33 readers -
  • Image Recognition technology is a goldmine for marketers

    By Kerry Gorgone, {grow} Contributing Columnist I am admiring a stranger’s purse. I surreptiously take a photo of it on my phone and instantly get a “buy now” option from my favorite store. My family is enjoying some pizza around the dinner table. I post our happy moment on Instagram. Moments later I get a tweet from the national pizza chain thanking me for buying their piz ...

    {grow}- 8 readers -
  • Storytelling: Are You Doing It Wrong?

    … marketing communications further down the funnel. In today’s crowded marketing environment, your potential audience is drowning in a vast ocean of content. You need clear advantages over your competitors to win their attention. When your brand develops a reputation for producing compelling, entertaining, emotional stories , your content will stand out and get noticed in a big, bold way. …

    John Rugh/ Relevancein Content- 20 readers -
  • Do’s and Don’ts: Email Marketing for Medical Practices

    … and effort. If someone doesn’t want to receive communication from you via email, it will do you no good to keep sending unwanted emails. Try using a service like Constant Contact, AWeber, MailChimp, or other email marketing services to simplify this process. Do Target Your Audience Maybe some of your patients want to receive your newsletter or health…

    Scott Zeitzer/ P3 Inboundin EMail- 8 readers -
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