Marketing Communications

Marketing communications are messages and related media used to communicate with a market. Marketing communications is the "promotion" part of the "marketing mix" or the "four Ps": price, place, promotion, and product. It can also refer to the strategy used by a company or individual to reach their target market through various types of communication.
Posts about Marketing Communications
  • Marcom Valuation: An Alternative to A/B Testing

    … 1 0 $4,500 17 0 0 25 0 1 0 $2,875 18 0 0 35 0 1 0 $6,500 To include price as an independent variable means having price on both sides of the equation, which is inappropriate. (My book, Marketing Analytics: A Practical Guide to Real Marketing Science, provides extensive examples and analysis of this analytic problem.) The adjusted R2 for this model…

    Marketing Technology Blog- 14 readers -
  • Five Tips for Writing Case Studies That Aren't Boring as Hell

    … that same information but present it in a more aesthetically pleasing way. Now the reader can become more involved in the piece and potentially recall the message more easily at a later date (remember, a case study is just one of several customer touchpoints). We see all types of visuals on the Web today. Consider including some in your case studies…

    MarketingProfs- 16 readers -
  • How to Cheat at A/B Testing (And Win)

    … completely controls results. The conversion process relies on many factors, one of the most important of which is synchronizing copy across communications. One example of this is ensuring the tone and design of your advertisements complement your other marketing communications. Consumers subconsciously sense inconsistency and it can throw their attention…

    The Daily Eggin Paid Search Twitter How To's- 13 readers -
  • The 10 best big company blogs in the world

    … emotion and human connection. A study in how to do it right. In fact … It’s the Real Thing! Coke is one of my favorite companies because when it comes to marketing communications, you can count on them doing it right. A case study I use frequently in my classes and workshops. Walmart Walmart is number one on the Fortune 500 list and it has a great…

    {grow}in Social- 15 readers -
  • And my word for 2015 is …

    … (and generate impact from) their social media and content marketing efforts; add value through the original content they produce; become more connected with the industry or community in which they operate. In recent years, I’ve also spent a fair bit of time mentoring too. I really enjoy helping individuals and in-house marketing communications teams…

    Trevor Young- 9 readers -
  • How to Stand Out in Crowded Inboxes

    …. With that being the case, it is important to keep the user experience seamless between email, website, and social media. Pinterest has done this extremely well. The image-based website sends digest emails regularly to their users with a layout design identical to the one on the website. Create a Membership Club Once you have a sizable mailing list…

    Herbert Lui/ The Content Strategistin Display EMail Content How To's- 16 readers -
  • 6 Things I Do to My Landing Pages When My Conversion Rates Suck #12experts

    … in your marketing communications fades or is simply forgotten by the time the landing page is visited. You: “How can it be forgotten? I just read an email and clicked to get here.” When I say forgotten, I mean you as the marketer forgot to continue the conversation on the landing page. There are two aspects to context that we need to consider…

    WordStreamin Twitter- 10 readers -
  • How Consumers Prefer to Receive Marketing Messages

    …: The report was based on data from a survey conducted in September 2014 of 500 adult Internet users in the United States. Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times. LinkedIn: Ayaz Nanji Twitter: @ayaznanji …

    MarketingProfsin How To's- 8 readers -
  • 6 Great Examples of Facebook Quiz Marketing

    … titles) for decades. The social media environment & Buzzfeed gave it a push, which lead the quizzes to a totally new level. Sherry Turkle, the MIT psychologist and cultural analyst, said “People have always been taking quizzes, but before social media you were doing it for yourself, but now they are specifically for performance. Here, part…

    Jeffbullas's Blogin Social- 13 readers -
  • Vloggers Now Get The Smack-Down For Sneaky Product Placement

    … content. The Oreo obsessed YouTubers did make a point of telling viewers that they worked in collaboration with Oreo to produce the video, and thanked the brand for “making the video possible”. This was done both in the video content and the video description below the video. But according to the ASA, only full disclosure will cut…

    Amanda Stone/ MediaVision- 27 readers -
  • Image Recognition technology is a goldmine for marketers

    … of geographic and demographic information, combined with the rich insights offered by the social graph, offers marketers a valuable mix of data. They can use it all to create marketing communications that target the right people at the right time (and in the right place) to convert. Brands can use image recognition to create a seamless shopping…

    {grow}in Social- 6 readers -
  • Storytelling: Are You Doing It Wrong?

    … marketing communications further down the funnel. In today’s crowded marketing environment, your potential audience is drowning in a vast ocean of content. You need clear advantages over your competitors to win their attention. When your brand develops a reputation for producing compelling, entertaining, emotional stories , your content will stand out and get noticed in a big, bold way. …

    John Rugh/ Relevancein Content- 11 readers -
  • Do’s and Don’ts: Email Marketing for Medical Practices

    … Email is a great way to communicate with patients. In our often fast-paced lives, many patients actually prefer to hear from their healthcare providers through email. Email marketing and communication offers several benefits for your practice as well. It allows you to quickly and easily communicate with patients. You can target the message…

    Scott Zeitzer/ P3 Inboundin EMail- 7 readers -
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