Marketing Communications

Marketing communications are messages and related media used to communicate with a market. Marketing communications is the "promotion" part of the "marketing mix" or the "four Ps": price, place, promotion, and product. It can also refer to the strategy used by a company or individual to reach their target market through various types of communication.
Posts about Marketing Communications
  • Marcom Valuation: An Alternative to A/B Testing

    … So we always wanna know how marcom (marketing communications) is performing, both as a vehicle and for an individual campaign. In evaluating marcom it is common to employ simple A/B testing. This is a technique wherein random sampling populates two cells for campaign treatment. One cell gets the test and the other cell will not. Then response…

    Marketing Technology Blog- 14 readers -
  • Five Tips for Writing Case Studies That Aren't Boring as Hell

    …, and they make for nice social media material for promoting your case studies. Rick Short, director of marketing communications at Indium Corporation, explains how imagery can take your case study to the next level: Visuals speak to a different part of our brains—more to our animal. The use of visuals allows us to tap into this raw, emotional…

    MarketingProfs- 20 readers -
  • Are Marketers Lazy? Or is Real-Time Personalization Just Really, Really Hard?

    … and they spend so much money that’s just wasted.” Nicholls added that no two customer journeys are the same. Personalization is more important than ever, but most marketers haven’t been able to achieve it – customer data, responsive marketing communications, and marketing platforms are hard to sync up and, at the end of the day, marketers are going to go…

    Movable Ink Blogin EMail- 27 readers -
  • How to Cheat at A/B Testing (And Win)

    … completely controls results. The conversion process relies on many factors, one of the most important of which is synchronizing copy across communications. One example of this is ensuring the tone and design of your advertisements complement your other marketing communications. Consumers subconsciously sense inconsistency and it can throw their attention…

    The Daily Eggin Paid Search Twitter How To's- 14 readers -
  • The 10 best big company blogs in the world

    … are the best blogs at the Fortune 500 companies with an important note: The blogs at high-tech companies like IBM, Google, Dell, Intel, Cisco and Microsoft are so good, they are in a category by themselves. If I did a true “top 10″ list, they would be all tech blogs! It’s really unfair to rate these blogs with the rest of the pack. So this is a list…

    {grow}in Social- 31 readers -
  • And my word for 2015 is …

    … (and generate impact from) their social media and content marketing efforts; add value through the original content they produce; become more connected with the industry or community in which they operate. In recent years, I’ve also spent a fair bit of time mentoring too. I really enjoy helping individuals and in-house marketing communications teams…

    Trevor Young- 16 readers -
  • How to Stand Out in Crowded Inboxes

    …. For example, the majority of consumers still prefer email for permission-based marketing communications, as opposed to social media or text messaging. And more importantly, the average ROI for email marketing is higher than search engine marketing and display advertising. With that in mind, there’s little doubt email should remain a high priority…

    Herbert Lui/ The Content Strategistin Display EMail Content How To's- 27 readers -
  • 6 Things I Do to My Landing Pages When My Conversion Rates Suck #12experts

    … There are many more scenarios where conversation momentum applies, from a CTA at the end of a video, to the URL on your personal business card, to the link in your Twitter bio. The lesson here? Each situation has its own unique charms that require unique landing pages. Are you picking up what I’m putting down? If you start a conversation, maintain…

    WordStreamin Twitter- 13 readers -
  • How Consumers Prefer to Receive Marketing Messages

    … Consumers prefer to receive marketing messages, special offers, and coupons from brands via email more than any other communication channel, according to a recent report from Message Systems. The report was based on data from a survey conducted in September 2014 from 500 adult Internet users in the United States. Half of respondents say…

    MarketingProfsin How To's- 11 readers -
  • 6 Great Examples of Facebook Quiz Marketing

    … titles) for decades. The social media environment & Buzzfeed gave it a push, which lead the quizzes to a totally new level. Sherry Turkle, the MIT psychologist and cultural analyst, said “People have always been taking quizzes, but before social media you were doing it for yourself, but now they are specifically for performance. Here, part…

    Jeffbullas's Blogin Social- 19 readers -
  • Vloggers Now Get The Smack-Down For Sneaky Product Placement

    … it (this is based on UK advertising code). The association insists that ads must be “obviously identifiable marketing communications” and that merely thanking a brand for the opportunity to work with them isn’t enough. Advertising regulations in the UK state that: The hashtag #ad must be included in a paid tweet. Paid for content on Facebook must overtly state…

    Amanda Stone/ MediaVision- 34 readers -
  • Image Recognition technology is a goldmine for marketers

    … of geographic and demographic information, combined with the rich insights offered by the social graph, offers marketers a valuable mix of data. They can use it all to create marketing communications that target the right people at the right time (and in the right place) to convert. Brands can use image recognition to create a seamless shopping…

    {grow}in Social- 8 readers -
  • Storytelling: Are You Doing It Wrong?

    … marketing communications further down the funnel. In today’s crowded marketing environment, your potential audience is drowning in a vast ocean of content. You need clear advantages over your competitors to win their attention. When your brand develops a reputation for producing compelling, entertaining, emotional stories , your content will stand out and get noticed in a big, bold way. …

    John Rugh/ Relevancein Content- 25 readers -
  • Do’s and Don’ts: Email Marketing for Medical Practices

    … Email is a great way to communicate with patients. In our often fast-paced lives, many patients actually prefer to hear from their healthcare providers through email. Email marketing and communication offers several benefits for your practice as well. It allows you to quickly and easily communicate with patients. You can target the message…

    Scott Zeitzer/ P3 Inboundin EMail- 8 readers -
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