Marketing Communications

Marketing communications are messages and related media used to communicate with a market. Marketing communications is the "promotion" part of the "marketing mix" or the "four Ps": price, place, promotion, and product. It can also refer to the strategy used by a company or individual to reach their target market through various types of communication.
Posts about Marketing Communications
  • Marcom Valuation: An Alternative to A/B Testing

    … So we always wanna know how marcom (marketing communications) is performing, both as a vehicle and for an individual campaign. In evaluating marcom it is common to employ simple A/B testing. This is a technique wherein random sampling populates two cells for campaign treatment. One cell gets the test and the other cell will not. Then response…

    Marketing Technology Blog- 14 readers -
  • Five Tips for Writing Case Studies That Aren't Boring as Hell

    …, and they make for nice social media material for promoting your case studies. Rick Short, director of marketing communications at Indium Corporation, explains how imagery can take your case study to the next level: Visuals speak to a different part of our brains—more to our animal. The use of visuals allows us to tap into this raw, emotional…

    MarketingProfs- 16 readers -
  • Are Marketers Lazy? Or is Real-Time Personalization Just Really, Really Hard?

    … opened and after it’s already been opened, taking into account a customer’s real-time location, device, or the time of day… in addition to other live subscriber details. Some brands have already seen a lot of success by skipping the entire big mess of Big Data and turning to real-time email marketing empowered by real-time analytics. By sending out…

    Movable Ink Blogin EMail- 21 readers -
  • How to Cheat at A/B Testing (And Win)

    … completely controls results. The conversion process relies on many factors, one of the most important of which is synchronizing copy across communications. One example of this is ensuring the tone and design of your advertisements complement your other marketing communications. Consumers subconsciously sense inconsistency and it can throw their attention…

    The Daily Eggin Paid Search Twitter How To's- 13 readers -
  • The 10 best big company blogs in the world

    … by Caterpillar and if you are looking for a B2B company doing it right, look to CAT. Caterpillar has blogs and forums for different industry segments, real people writing about their passion and expertise and a very engaged and passionate community. It’s probably time to freshen up the look of the site but it is a truly great corporate social media effort…

    {grow}in Social- 16 readers -
  • And my word for 2015 is …

    … started writing this blog. This is art. It will continue. In 2013 I released my first book through the global publishing house, Wiley. Producing a book is art. By and large I enjoyed the process, and I want to go through it again. But whether I shoot for a fully-blown traditionally published book or take my chances in the self-publishing arena…

    Trevor Young- 10 readers -
  • How to Stand Out in Crowded Inboxes

    … more than simply copy and click send. By addressing users individually and referencing previous behaviors and actions, your brand will see an increase in open and transaction rates. Personalized emails have been reported to multiply transaction rates (up to 6x!) when executed skillfully. Let’s look at an example: Amazon has used customer data…

    Herbert Lui/ The Content Strategistin Display EMail Content How To's- 17 readers -
  • 6 Things I Do to My Landing Pages When My Conversion Rates Suck #12experts

    … I may be doing wrong, but how do I fix it all?” I’m glad you asked. Thanks for participating. In the interest of unhappy consumers everywhere, today I’m going to share the techniques I use to make sure the answer to these six questions is yes, yes, yes, yes, yes and yes. Here are six things I do when I want to make marketing experiences better…

    WordStreamin Twitter- 10 readers -
  • How Consumers Prefer to Receive Marketing Messages

    … Consumers prefer to receive marketing messages, special offers, and coupons from brands via email more than any other communication channel, according to a recent report from Message Systems. The report was based on data from a survey conducted in September 2014 from 500 adult Internet users in the United States. Half of respondents say…

    MarketingProfsin How To's- 8 readers -
  • 6 Great Examples of Facebook Quiz Marketing

    … and Knowledge Test ideas to get you thinking. Although you come from other business segments there is surely a way in. Personality quiz ideas Just to help you get going here are some personality quiz ideas for your Facebook quiz marketing. 1. Pet shops Possible questions: What kind of environment do you like? How athletic are you? What qualities describe…

    Jeffbullas's Blogin Social- 14 readers -
  • Vloggers Now Get The Smack-Down For Sneaky Product Placement

    … it (this is based on UK advertising code). The association insists that ads must be “obviously identifiable marketing communications” and that merely thanking a brand for the opportunity to work with them isn’t enough. Advertising regulations in the UK state that: The hashtag #ad must be included in a paid tweet. Paid for content on Facebook must overtly state…

    Amanda Stone/ MediaVision- 29 readers -
  • Image Recognition technology is a goldmine for marketers

    … of geographic and demographic information, combined with the rich insights offered by the social graph, offers marketers a valuable mix of data. They can use it all to create marketing communications that target the right people at the right time (and in the right place) to convert. Brands can use image recognition to create a seamless shopping…

    {grow}in Social- 7 readers -
  • Storytelling: Are You Doing It Wrong?

    … marketing communications further down the funnel. In today’s crowded marketing environment, your potential audience is drowning in a vast ocean of content. You need clear advantages over your competitors to win their attention. When your brand develops a reputation for producing compelling, entertaining, emotional stories , your content will stand out and get noticed in a big, bold way. …

    John Rugh/ Relevancein Content- 12 readers -
  • Do’s and Don’ts: Email Marketing for Medical Practices

    … Email is a great way to communicate with patients. In our often fast-paced lives, many patients actually prefer to hear from their healthcare providers through email. Email marketing and communication offers several benefits for your practice as well. It allows you to quickly and easily communicate with patients. You can target the message…

    Scott Zeitzer/ P3 Inboundin EMail- 7 readers -
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