Marketing Communications

Marketing communications are messages and related media used to communicate with a market. Marketing communications is the "promotion" part of the "marketing mix" or the "four Ps": price, place, promotion, and product. It can also refer to the strategy used by a company or individual to reach their target market through various types of communication.
Posts about Marketing Communications
  • Marcom Valuation: An Alternative to A/B Testing

    … 1 0 $4,500 17 0 0 25 0 1 0 $2,875 18 0 0 35 0 1 0 $6,500 To include price as an independent variable means having price on both sides of the equation, which is inappropriate. (My book, Marketing Analytics: A Practical Guide to Real Marketing Science, provides extensive examples and analysis of this analytic problem.) The adjusted R2 for this model…

    Marketing Technology Blog- 14 readers -
  • Five Tips for Writing Case Studies That Aren't Boring as Hell

    …, and they make for nice social media material for promoting your case studies. Rick Short, director of marketing communications at Indium Corporation, explains how imagery can take your case study to the next level: Visuals speak to a different part of our brains—more to our animal. The use of visuals allows us to tap into this raw, emotional…

    MarketingProfs- 18 readers -
  • Are Marketers Lazy? Or is Real-Time Personalization Just Really, Really Hard?

    … and they spend so much money that’s just wasted.” Nicholls added that no two customer journeys are the same. Personalization is more important than ever, but most marketers haven’t been able to achieve it – customer data, responsive marketing communications, and marketing platforms are hard to sync up and, at the end of the day, marketers are going to go…

    Movable Ink Blogin EMail- 23 readers -
  • How to Cheat at A/B Testing (And Win)

    … completely controls results. The conversion process relies on many factors, one of the most important of which is synchronizing copy across communications. One example of this is ensuring the tone and design of your advertisements complement your other marketing communications. Consumers subconsciously sense inconsistency and it can throw their attention…

    The Daily Eggin Paid Search Twitter How To's- 13 readers -
  • The 10 best big company blogs in the world

    … by Caterpillar and if you are looking for a B2B company doing it right, look to CAT. Caterpillar has blogs and forums for different industry segments, real people writing about their passion and expertise and a very engaged and passionate community. It’s probably time to freshen up the look of the site but it is a truly great corporate social media effort…

    {grow}in Social- 19 readers -
  • And my word for 2015 is …

    … (and generate impact from) their social media and content marketing efforts; add value through the original content they produce; become more connected with the industry or community in which they operate. In recent years, I’ve also spent a fair bit of time mentoring too. I really enjoy helping individuals and in-house marketing communications teams…

    Trevor Young- 11 readers -
  • How to Stand Out in Crowded Inboxes

    …. For example, the majority of consumers still prefer email for permission-based marketing communications, as opposed to social media or text messaging. And more importantly, the average ROI for email marketing is higher than search engine marketing and display advertising. With that in mind, there’s little doubt email should remain a high priority…

    Herbert Lui/ The Content Strategistin Display EMail Content How To's- 20 readers -
  • 6 Things I Do to My Landing Pages When My Conversion Rates Suck #12experts

    … in your marketing communications fades or is simply forgotten by the time the landing page is visited. You: “How can it be forgotten? I just read an email and clicked to get here.” When I say forgotten, I mean you as the marketer forgot to continue the conversation on the landing page. There are two aspects to context that we need to consider…

    WordStreamin Twitter- 12 readers -
  • How Consumers Prefer to Receive Marketing Messages

    … Consumers prefer to receive marketing messages, special offers, and coupons from brands via email more than any other communication channel, according to a recent report from Message Systems. The report was based on data from a survey conducted in September 2014 from 500 adult Internet users in the United States. Half of respondents say…

    MarketingProfsin How To's- 8 readers -
  • 6 Great Examples of Facebook Quiz Marketing

    … media communication and connecting it to other forms of marketing communications. Want to launch your own blog in 3 easy steps? Want to start a WordPress blog in 5 minutes? The jeffbullas.com blog is hosted by Bluehost Web Hosting. For only $3.49 a month, Bluehost can help you set up and host your website/blog quickly and easily. Because…

    Jeffbullas's Blogin Social- 15 readers -
  • Vloggers Now Get The Smack-Down For Sneaky Product Placement

    … Posted by Amanda Stone on Nov 27, 2014 | Tagged as: Tags: Advertising Standards Authority, Brands, British YouTubers, Oreo, Sponsored Content, Videos, Vloggers, Vlogging, Vlogs, YouTubers The Advertising Standards Authority (ASA) is clamping down on vloggers who fail to clearly label any paid content (paid in cash or product) as advertorial…

    Amanda Stone/ MediaVision- 31 readers -
  • Image Recognition technology is a goldmine for marketers

    … of geographic and demographic information, combined with the rich insights offered by the social graph, offers marketers a valuable mix of data. They can use it all to create marketing communications that target the right people at the right time (and in the right place) to convert. Brands can use image recognition to create a seamless shopping…

    {grow}in Social- 7 readers -
  • Storytelling: Are You Doing It Wrong?

    … to “ladder up” to your audience’s values and then use storytelling to appeal to those values. You might even start your story off with a bleak and dreary tone. To quote Seth Godin, “sell the problem”. As you begin your story, drive home to the reader how painful the hero’s dilemma was (and by extension, how painful it is for the reader…

    John Rugh/ Relevancein Content- 14 readers -
  • Do’s and Don’ts: Email Marketing for Medical Practices

    … and effort. If someone doesn’t want to receive communication from you via email, it will do you no good to keep sending unwanted emails. Try using a service like Constant Contact, AWeber, MailChimp, or other email marketing services to simplify this process. Do Target Your Audience Maybe some of your patients want to receive your newsletter or health…

    Scott Zeitzer/ P3 Inboundin EMail- 7 readers -