Marketing Communications

Marketing communications are messages and related media used to communicate with a market. Marketing communications is the "promotion" part of the "marketing mix" or the "four Ps": price, place, promotion, and product. It can also refer to the strategy used by a company or individual to reach their target market through various types of communication.
Posts about Marketing Communications
  • Marcom Valuation: An Alternative to A/B Testing

    … So we always wanna know how marcom (marketing communications) is performing, both as a vehicle and for an individual campaign. In evaluating marcom it is common to employ simple A/B testing. This is a technique wherein random sampling populates two cells for campaign treatment. One cell gets the test and the other cell will not. Then response…

    Marketing Technology Blog- 14 readers -
  • Five Tips for Writing Case Studies That Aren't Boring as Hell

    …. Here are five things you should keep in mind to create case studies that are less boring and more effective. 1. Build suspense Imagine that your favorite movie didn't have a set-up, a climax, and an ending. What if Morgan Freeman told the whole story about Andy Dufresne before we were ever introduced to the horrors of "Shawshank?" Or if Kevin…

    MarketingProfs- 20 readers -
  • Are Marketers Lazy? Or is Real-Time Personalization Just Really, Really Hard?

    … opened and after it’s already been opened, taking into account a customer’s real-time location, device, or the time of day… in addition to other live subscriber details. Some brands have already seen a lot of success by skipping the entire big mess of Big Data and turning to real-time email marketing empowered by real-time analytics. By sending out…

    Movable Ink Blogin EMail- 25 readers -
  • How to Cheat at A/B Testing (And Win)

    … copy—such as using bullets and lists to break up text, utilizing short and catchy headlines, and paying attention to design and font are all great, what works for some won’t necessarily be the best method for your objective. Guidelines are great, but they aren’t the end-all, be-all, after all. Cheat #4: Automate consistency See the below example…

    The Daily Eggin Paid Search Twitter How To's- 14 readers -
  • The 10 best big company blogs in the world

    … emotion and human connection. A study in how to do it right. In fact … It’s the Real Thing! Coke is one of my favorite companies because when it comes to marketing communications, you can count on them doing it right. A case study I use frequently in my classes and workshops. Walmart Walmart is number one on the Fortune 500 list and it has a great…

    {grow}in Social- 23 readers -
  • And my word for 2015 is …

    … (and generate impact from) their social media and content marketing efforts; add value through the original content they produce; become more connected with the industry or community in which they operate. In recent years, I’ve also spent a fair bit of time mentoring too. I really enjoy helping individuals and in-house marketing communications teams…

    Trevor Young- 13 readers -
  • How to Stand Out in Crowded Inboxes

    …. For example, the majority of consumers still prefer email for permission-based marketing communications, as opposed to social media or text messaging. And more importantly, the average ROI for email marketing is higher than search engine marketing and display advertising. With that in mind, there’s little doubt email should remain a high priority…

    Herbert Lui/ The Content Strategistin Display EMail Content How To's- 22 readers -
  • 6 Things I Do to My Landing Pages When My Conversion Rates Suck #12experts

    … I may be doing wrong, but how do I fix it all?” I’m glad you asked. Thanks for participating. In the interest of unhappy consumers everywhere, today I’m going to share the techniques I use to make sure the answer to these six questions is yes, yes, yes, yes, yes and yes. Here are six things I do when I want to make marketing experiences better…

    WordStreamin Twitter- 13 readers -
  • How Consumers Prefer to Receive Marketing Messages

    … Consumers prefer to receive marketing messages, special offers, and coupons from brands via email more than any other communication channel, according to a recent report from Message Systems. The report was based on data from a survey conducted in September 2014 from 500 adult Internet users in the United States. Half of respondents say…

    MarketingProfsin How To's- 9 readers -
  • 6 Great Examples of Facebook Quiz Marketing

    … you? Are you a social type of person? What animal do you like most? 2. Florists Possible questions: What is her favorite color? Which ice cream she would choose? Which is her makeup style? Dresses she like. Books she read. 3. Insurance company Possible questions: How long have you had the driving license? Pick your favorite drive. You…

    Jeffbullas's Blogin Social- 18 readers -
  • Vloggers Now Get The Smack-Down For Sneaky Product Placement

    …. And as YouTubers will be forced to inform viewers of commercial content in the write up or title, they may not want to risk losing potential views for sponsored gain. Jodie Harris, Head of Digital PR and Social here at MediaVision, believes that this new legislation won’t affect the vlogger or the brand. “Yes, it exposes the direction a particular brand…

    Amanda Stone/ MediaVision- 32 readers -
  • Image Recognition technology is a goldmine for marketers

    … of geographic and demographic information, combined with the rich insights offered by the social graph, offers marketers a valuable mix of data. They can use it all to create marketing communications that target the right people at the right time (and in the right place) to convert. Brands can use image recognition to create a seamless shopping…

    {grow}in Social- 8 readers -
  • Storytelling: Are You Doing It Wrong?

    …). As the story progresses – as you talk more and more about how you solved the hero’s problem – give the reader hope that you can do the same for him. Taking the reader on an emotional roller coaster with a happy ending is a powerful way to bond him to your brand and make him want to find out more about becoming your customer. Can You “Sell Without Selling…

    John Rugh/ Relevancein Content- 16 readers -
  • Do’s and Don’ts: Email Marketing for Medical Practices

    … Email is a great way to communicate with patients. In our often fast-paced lives, many patients actually prefer to hear from their healthcare providers through email. Email marketing and communication offers several benefits for your practice as well. It allows you to quickly and easily communicate with patients. You can target the message…

    Scott Zeitzer/ P3 Inboundin EMail- 7 readers -
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