Marketing Companion

    • Digital marketing: A discussion on three touchy subjects

      BY MARK SCHAEFER On the new episode of The Marketing Companion, Tom Webster and I open up a discussion on three touchy issues in the digital realm. YouTube’s deplorable algorithm: The New York Times reported that evil people have been slipping violent cartoon knock-offs into the YouTube Kids channel. In this case, relying on an algorithm to vet children’s programming is unacceptable.

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    • The future of humor in marketing with The Marketoonist

      By Mark Schaefer One of my great marketing heroes is Tom Fishburne. Not only is he a brilliant innovator and marketer, he is THE WORLD-FAMOUS MARKETOONIST: On the new episode of The Marketing Companion, Tom Webster and I had the great fun and pleasure of interviewing Tom about humor in marketing including … The “slow revelation” that made him realize humor could be a key ...

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  • It’s time to put an end to an era of lazy marketing

    … thought our Marketing Companion fans needed to hear some of those insights. Using lessons from his political research, Tom makes the case that you can’t win in marketing today by staying in the “treetops,” by immersing yourself in dashboards. You need to get down in the trees and get back to basics by visiting customers. He argues for radical…

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  • The extraordinary power of curated content

    … to it which we cover on the newest episode of The Marketing Companion. In this episode, Scott Monty takes over as co-host for a day and explains his process behind the Full Monty newsletter. He explains how an internal newsletter at Ford Motor Company was the inspiration for what has become the go-to weekly content in the digital marketplace. We also…

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  • Is it just me, or does it seem like the ad industry is a hot mess?

    … relationships. Like I said … a mess. What’s the future of Madison Avenue and how does it turn things around in this rapidly changing world? That would be a fun discussion to have … which is exactly what Tom Webster and I do in this new episode of The Marketing Companion. You won’t want to miss this scintillating analysis! Click on this link…

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  • I wasn’t a desperate entrepreneur, and that’s why I failed

    … out their entire marketing strategy from one master calendar, collaborate with their teams, and streamline their entire execution process in one place. CoSchedule is the web’s most popular marketing calendar and the fastest growing startup in North Dakota. Ranked as the best business tool built by a startup on Entrepreneur.com. Get your Marketing…

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  • Is Amazon Spark primed for new social network success?

    … By Mark Schaefer Starting a new social network is a perilous prospect. The battlefield is littered with companies that had big ideas and little results … Meerkat Ello Path Google+ It’s a tricky business. A new social platform needs to solve a unique customer problem or find an under-served niche and then avoid assassination…

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  • What happens to your marketing effort when Google search goes away?

    … for Siri! As evidenced by a new Smart Audio Report from Edison Research and NPR, smart speakers are becoming part of our daily lives, and at least at this point, the winner is Amazon Echo (better known as “Alexa.”) Google has its “Home” product and Microsoft, Apple and other companies will have serious entries soon, but the biggest beneficiary…

    {grow}in Google- 19 readers -
  • Influencer marketing grows up

    … the latest episode or subscribe in iTunes Complete Marketing Companion Episode Guide Click here for the show’s RSS feed – for Android listeners. Find the podcast on Stitcher Please support our extraordinary sponsors. Our content is free because of their generosity. Many thanks to our friend Scott Monty for the awesome show intro. Be sure…

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  • Should you trust The Meeker Report?

    … the past few years, Tom Webster and I have discussed this report on our podcast, The Marketing Companion, and it has always been one of my favorite episodes of the year. However, this year, my keen-eyed co-host (who knows a thing or two about research) noticed a pattern that arguably tarnishes the reputation of the report. Much of the report…

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  • Achieving escape velocity: The content discovery challenge

    … with their teams, and streamline their entire execution process in one place. CoSchedule is the web’s most popular marketing calendar and the fastest growing startup in North Dakota. Ranked as the best business tool built by a startup on Entrepreneur.com. Get your Marketing Companion 30-day free trial by heading to www.coschedule.com/marketing-companion…

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  • Artificial intelligence, real-life marketing

    … By Mark Schaefer The inevitability of a business world dominated by artificial intelligence seems to be the headline of the day, and yet the notion for many marketers may seem distant and unreal. On our Marketing Companion podcast, Tom Webster and I have been toying with this subject for years and decided it was time to devote a full-blown…

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  • The big shift: Ads, TV, and the content monetization challenge

    … or subscribe in iTunes Complete Marketing Companion Episode Guide Click here for the show’s RSS feed – for Android listeners. Find the podcast on Stitcher Please support our extraordinary sponsors. Our content is free because of their generosity. Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his…

    {grow}in Content- 16 readers -
  • 20 Extraordinary Content Marketing Insights

    … By Mark Schaefer This headline is a bit misleading. In fact, you will probably receive far more than 20 incredible insights from our Marketing Companion conversation with BuzzSumo founder Steve Rayson. The episode posted a few days ago and we have already received more comments on this conversation than any other episode. Arguably, Steve…

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  • Creating content? When is it time to pivot (or quit?)

    … By Mark Schaefer I recently had a conversation with pioneering blogger Chris Brogan and he mentioned that he had ended his latest podcast series and had begun a new one. “I just thought it was time to create something new,” he said. This seems like such a simple idea, and yet it set my wheels spinning. Creating content means building equity…

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  • Here are Our Community’s Favorite Marketing Podcasts

    … with the brightest marketing minds. New episodes are released every Tuesday. Marketing Companion – The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” VB Engage – VB Engage, the brutally honest marketing technology podcast from VentureBeat co-hosted…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Celebrating a Marketing Companion podcasting milestone

    … on this link to listen to Episode 100 Other ways to enjoy our podcast Click here to download the latest episode or subscribe in iTunes Complete Marketing Companion Episode Guide Click here for the show’s RSS feed – for Android listeners. Find the podcast on Stitcher Please support our extraordinary sponsors. Our content is free…

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