Marketing Companion

    • Cocooning consumers and other mesmerizing mega-trends

      Sheryl Connelly, Ford global consumer trends and futuring manager (yes, I guess futuring is a verb now?) recently published her fifth annual examination of consumer mega-trends. Tom Webster and I found this to be an exceptional piece of work and an outstanding topic for our podcast. The trends we examine include: Cocooning consumers: Global upheaval is evident in everythi ...

      {grow}- 21 readers -
    • The future of the digital marketing agency with Mitch Joel

      By Mark Schaefer There’s probably no person I know better-equipped to analyze the future of the digital marketing agency than Mitch Joel, president of Mirum. Mitch has been a friend for many years and I’ve admired his forward-looking take on all things digital. He’s connected to the industry titans and immersed in the trends and opportunities in the marketing business.

      {grow}- 15 readers -
  • How writing a book becomes part of a marketing strategy

    … are the leading generation of readers. And a cottage industry is emerging helping executives plan, write and publish their own books. A book can be a great way to build a personal brand and provide a halo of authority to your company. My podcast partner Tom Webster and I have both written books and we’ve had very different experiences. In the new…

    {grow}- 14 readers -
  • Is Facebook evil?

    … a favorite piece of spam to demonstrate once again that it’s not annoying … it’s an art form! Let’s go … Click on this link to listen to Episode 118 Other ways to enjoy our podcast Click here to download the latest episode or subscribe in iTunes Complete Marketing Companion Episode Guide Find the podcast on Stitcher Please support our…

    {grow}- 11 readers -
  • Digital marketing: A discussion on three touchy subjects

    … BY MARK SCHAEFER On the new episode of The Marketing Companion, Tom Webster and I open up a discussion on three touchy issues in the digital realm. YouTube’s deplorable algorithm: The New York Times reported that evil people have been slipping violent cartoon knock-offs into the YouTube Kids channel. In this case, relying on an algorithm…

    {grow}in Social- 9 readers -
  • The future of humor in marketing with The Marketoonist

    … Other ways to enjoy our podcast Click here to download the latest episode or subscribe in iTunes Complete Marketing Companion Episode Guide Click here for the show’s RSS feed – for Android listeners. Find the podcast on Stitcher Please support our extraordinary sponsors. Our content is free because of their generosity. Many thanks…

    {grow}- 8 readers -
  • It’s time to put an end to an era of lazy marketing

    … I had an opportunity to attend the outstanding Marketing Profs B2B Forum and witness a truly tour-de-force speech by my friend and podcast co-host Tom Webster. Although we had mentioned this talk in a previous podcast episode, I had not seen Tom’s presentation and I found his insights to be remarkable and very relevant to marketing today. I…

    {grow}- 8 readers -
  • The extraordinary power of curated content

    … explore why there seems to be a “Tom Webster bias” creeping into the show … Click on this link to listen to Episode 114 Other ways to enjoy our podcast Click here to download the latest episode or subscribe in iTunes Complete Marketing Companion Episode Guide Click here for the show’s RSS feed – for Android listeners. Find the podcast…

    {grow}in Content- 14 readers -
  • Is it just me, or does it seem like the ad industry is a hot mess?

    … It seems like everywhere you look the news is bad for the ad industry. In just the last few weeks, the news has reported … The stock value for many large agencies is in decline as company billings fall. Traditional ad impressions are down almost everywhere as newspapers, radio, and magazines struggle to survive. Many of their customers…

    {grow}- 12 readers -
  • I wasn’t a desperate entrepreneur, and that’s why I failed

    … By Mark Schaefer When I was earning my MBA, my class had great opportunity to learn first-hand from the CEO of Verifone. He described why “intrapreneurs” don’t work: “If you have a startup idea, the intrapreneur who works 9-5 in a corporate office with a salary and benefits will always lose to an entrepreneur who has bet it all…

    {grow}- 23 readers -
  • Is Amazon Spark primed for new social network success?

    … By Mark Schaefer Starting a new social network is a perilous prospect. The battlefield is littered with companies that had big ideas and little results … Meerkat Ello Path Google+ It’s a tricky business. A new social platform needs to solve a unique customer problem or find an under-served niche and then avoid assassination…

    {grow}in Social- 15 readers -
  • What happens to your marketing effort when Google search goes away?

    … of The Marketing Companion podcast. You won’t want to miss this debate! Please click to listen: If you can’t access the episode above, click on this link to listen to Episode 108 Other ways to enjoy our podcast Click here to download the latest episode or subscribe in iTunes Complete Marketing Companion Episode Guide Click here for the show’s RSS…

    {grow}in Google- 19 readers -
  • Influencer marketing grows up

    … the latest episode or subscribe in iTunes Complete Marketing Companion Episode Guide Click here for the show’s RSS feed – for Android listeners. Find the podcast on Stitcher Please support our extraordinary sponsors. Our content is free because of their generosity. Many thanks to our friend Scott Monty for the awesome show intro. Be sure…

    {grow}- 16 readers -
  • Should you trust The Meeker Report?

    … By Mark Schaefer Like many digital marketers, I look forward to the epic internet trends report produced each year by venture capital firm Kleiner Perkins. Better known as “The Meeker Report,” the epic slide deck is an exhaustive summary of the relevant trends we need to be considering for our companies as the digital world moves forward. Over…

    {grow}- 14 readers -
  • Achieving escape velocity: The content discovery challenge

    … show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com. CoSchedule is the world’s number one marketing calendar utility, used by more than 8,000 companies. The application allows users to build out their entire marketing strategy from one master calendar, collaborate…

    {grow}in Content- 16 readers -
  • Artificial intelligence, real-life marketing

    … By Mark Schaefer The inevitability of a business world dominated by artificial intelligence seems to be the headline of the day, and yet the notion for many marketers may seem distant and unreal. On our Marketing Companion podcast, Tom Webster and I have been toying with this subject for years and decided it was time to devote a full-blown…

    {grow}- 14 readers -
  • The big shift: Ads, TV, and the content monetization challenge

    … By Mark Schaefer For decades, I’ve been a big fan of the sports channel ESPN. They have a great brand — serious about sports, but not too serious about themselves. Their bold style of storytelling went far beyond the cable TV channel to web, print, apps, satellite radio, social media, and podcasts. They created exceptional content, bought…

    {grow}in Content- 16 readers -
Get the top posts daily into your mailbox!
Topics
See more
Advertising Alexa Amazon Apple Artificial Intelligence Augmented Reality B2b And Social Media Big Data Big Data And Analytics Branding Business Strategy Buzzsumo Careers Case Studies Christopher Penn Communty Building Content Distribution Content Ignition Content Ignition Strategy Content Marketing Content Marketing Institute Content Shock Corporate Communications Corruption On Social Web Customer Acquisition Dell Digital Marketing Digital Transformation Economics Of Content Marketing Economics Of Social Media Edison Research Entrepreneurism Espn Ethics Evergreen Facebook Facebook Advertising Facebook Marketing Facebook Messenger Futurist Google Plus Hubspot Humor Inbound Marketing Influence And Power Influence Marketing Innovation Instagram Internet Marketing Internet Of Things Iot Jay Baer Kik Klout Leadership Legal Implications Mark Schaefer Marketing Best Practices Marketing Podcast Marketing Solutions Marketing Strategy Marketing Trends Martech Mary Meeker Microsoft Mobile Marketing Monitoring Strategies New Media Nfl Organizational Development Personal Branding Pewdiepie Podcast Podcasting Podcasts Psychology And Social Media Research Roi And Measurement Search Seo Snapchat Social Media Social Media And Sales Social Media Best Practices Social Media Ethics Social Media Strategy Social Pros Social Selling Sociology Streaming Video Technology The Marketing Companion Traditional Media And Advertising Trends Twitter Viber Whatsapp Writing Best Practices Youtube Youtube And Video
2 Blogs about the topic

More from around the web