Marketing Companion

    • 20 Extraordinary Content Marketing Insights

      By Mark Schaefer This headline is a bit misleading. In fact, you will probably receive far more than 20 incredible insights from our Marketing Companion conversation with BuzzSumo founder Steve Rayson. The episode posted a few days ago and we have already received more comments on this conversation than any other episode.

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    • The big shift: Ads, TV, and the content monetization challenge

      By Mark Schaefer For decades, I’ve been a big fan of the sports channel ESPN. They have a great brand — serious about sports, but not too serious about themselves. Their bold style of storytelling went far beyond the cable TV channel to web, print, apps, satellite radio, social media, and podcasts.

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  • Creating content? When is it time to pivot (or quit?)

    … By Mark Schaefer I recently had a conversation with pioneering blogger Chris Brogan and he mentioned that he had ended his latest podcast series and had begun a new one. “I just thought it was time to create something new,” he said. This seems like such a simple idea, and yet it set my wheels spinning. Creating content means building equity…

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  • Here are Our Community’s Favorite Marketing Podcasts

    … visitors to paying customers. Build My Online Store – An eCommerce marketing specialist that you already trust to help work on your business. Tropical MBA – dedicated to the growing movement of location independent entrepreneurs worldwide. This Old Marketing – Although most people think content marketing is brand new, telling stories…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Celebrating a Marketing Companion podcasting milestone

    … a podcast. It was a difficult decision because I didn’t want to begin anything that would distract me from creating great content on the blog. I decided I needed a podcasting partner and there was literally only one person I could do it with — Tom. When I asked him, he didn’t hesitate. Would he want to do a podcast with me? “Absolutely,” he said…

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  • New research reveals Americans migrating to three social media platforms

    … By Mark Schaefer Is social media turning into a three-horse race? New research by Edison indicates that Americans are starting to migrate to three big social media platforms, while usage and preference is flattening out on secondary platforms. In this scintillating, 99th episode of The Marketing Companion, Tom Webster reveals a study 2o years…

    {grow}in Social- 24 readers -
  • A strategy to stay relevant in a tumultuous marketing world

    … By Mark Schaefer Three years ago, I was working on what would be the biggest consulting contract of my career. It was a potential deal with a U.S. government agency and as part of the bidding process I had to be interviewed by their senior procurement professionals via Skype. It was a bit intimidating. The stakes were high and I was facing…

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  • What does digital transformation mean to marketing?

    … of change? In this new episode of The Marketing Companion, Tom Webster and I interview Bryan E. Jones, VP North America Commercial Marketing for Dell Technologies. I have known Bryan for four years and I always learn something from him. In all my travels, I’ve never met another executive who is more tuned-in when it comes to the integration of technology…

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  • Smart speakers, the streamification of content and big changes ahead

    … By Mark Schaefer I’ve been in marketing more than 30 years and I think we’re facing the period of greatest change in my experience, probably the greatest period of change in the history of marketing. In this new episode of The Marketing Companion, Tom Webster and explore the bold ideas that will have a profound impact on marketers including…

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  • What every marketer needs to know about the Internet of Things

    … for Dell Technologies, and through our meetings over the years at Dell-EMC World we’ve become friends. Ari is living with the realities of the Internet of Things every day and he provides extraordinary insights in this episode of The Marketing Companion. We cover amazing topics such as IoT and … personalization communications with different…

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  • The gig economy and conversational marketing

    … In the next episode of The Marketing Companion Tom Webster and I explore three rich and timely topics: The “Gig economy” — The ability to match buyers and sellers in order to monetize incremental time has revolutionized the economy. As much as 2 percent of the U.S. economy may be gig-based. But there is a seedy underbelly to this trend…

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  • An insider’s view of the American election and its meaning for marketers

    … Marketing Companion episode, Tom Webster provides extraordinary insight into what happened on election night and what it means to those of us in marketing. What happened to the polls, and what does it mean for the accuracy of market research? The downside of probability calculators and how they might have impacted the election. The role…

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  • A content dominance strategy drives new media economy

    …” (getting all your media from the internet instead of traditional TV and cable) is only growing at just 1 percent per year. Growth in cord-cutting has been blunted because just 12 percent of the U.S. has access to the minimum speeds needed for multiple pay TV video streams. In our new episode of The Marketing Companion, Tom Webster and I dissect…

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  • What marketing skills do you need for career success today?

    … of change in the industry, we thought it was time to bring some attention to the issue. In the latest episode of The Marketing Companion we dissect the state of the marketing nation and explore the marekting skills needed to prevail in our field today. Ready for this? Here we go! If you can’t access the edition above, click on this link to listen…

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  • The true goal of influence: Persuasion

    … We talk a lot about influence, but what is the true goal of influencing? Persuading. While I was far afield in South America for the past few weeks, Tom’s wife Tamsen sat in for me in this episode of The Marketing Companion. Tom and Tamsen talk about the relationship between influence and persuasion, and what it really takes to not only make…

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