Marketing Companion

    • Is it just me, or does it seem like the ad industry is a hot mess?

      It seems like everywhere you look the news is bad for the ad industry. In just the last few weeks, the news has reported … The stock value for many large agencies is in decline as company billings fall. Traditional ad impressions are down almost everywhere as newspapers, radio, and magazines struggle to survive.

      {grow}- 12 readers -
  • I wasn’t a desperate entrepreneur, and that’s why I failed

    … biggest business failure. It’s a story I tell in the latest episode of The Marketing Companion. I had a great business idea and put a ton of money into it … but a lack of desperation made me lazy in the face of selling obstacles. If you’re fans of the podcast, you’re in for a treat as Tom Webster and I recount our biggest marketing successes…

    {grow}- 20 readers -
  • Is Amazon Spark primed for new social network success?

    … products and how people are using them. It’s early days. Will it work? Who knows, but as a marketer, I am certainly paying attention to ANY significant new effort from Amazon and I think this is a winner. And there’s more. In our new episode of The Marketing Companion, Tom Webster and I discuss this new social network and more. We also get…

    {grow}in Social- 15 readers -
  • What happens to your marketing effort when Google search goes away?

    … of The Marketing Companion podcast. You won’t want to miss this debate! Please click to listen: If you can’t access the episode above, click on this link to listen to Episode 108 Other ways to enjoy our podcast Click here to download the latest episode or subscribe in iTunes Complete Marketing Companion Episode Guide Click here for the show’s RSS…

    {grow}in Google- 19 readers -
  • Influencer marketing grows up

    … the passionate product advocates in the world, those who were gaining massive audiences through their independent content creation. The cusp of a revolution The world of power and influence was being flipped on its head. The traditional media editors and executives in the corner offices weren’t calling the shots like they used to. We were on the cusp…

    {grow}- 16 readers -
  • Should you trust The Meeker Report?

    … the past few years, Tom Webster and I have discussed this report on our podcast, The Marketing Companion, and it has always been one of my favorite episodes of the year. However, this year, my keen-eyed co-host (who knows a thing or two about research) noticed a pattern that arguably tarnishes the reputation of the report. Much of the report…

    {grow}- 14 readers -
  • Achieving escape velocity: The content discovery challenge

    … By Mark Schaefer My Marketing Companion co-host Tom Webster told me that within a few weeks, three of his clients all came to him with the same question: How do we get our content discovered? The answer you typically hear in our space is “create quality content and it will rise to the top” but that does not work any more. Perhaps it never has…

    {grow}in Content- 16 readers -
  • Artificial intelligence, real-life marketing

    … By Mark Schaefer The inevitability of a business world dominated by artificial intelligence seems to be the headline of the day, and yet the notion for many marketers may seem distant and unreal. On our Marketing Companion podcast, Tom Webster and I have been toying with this subject for years and decided it was time to devote a full-blown…

    {grow}- 13 readers -
  • The big shift: Ads, TV, and the content monetization challenge

    … or subscribe in iTunes Complete Marketing Companion Episode Guide Click here for the show’s RSS feed – for Android listeners. Find the podcast on Stitcher Please support our extraordinary sponsors. Our content is free because of their generosity. Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his…

    {grow}in Content- 16 readers -
  • 20 Extraordinary Content Marketing Insights

    … By Mark Schaefer This headline is a bit misleading. In fact, you will probably receive far more than 20 incredible insights from our Marketing Companion conversation with BuzzSumo founder Steve Rayson. The episode posted a few days ago and we have already received more comments on this conversation than any other episode. Arguably, Steve…

    {grow}in Content- 20 readers -
  • Creating content? When is it time to pivot (or quit?)

    … this thing … or any content project on the web? The art and science of stopping I’ve been consistently creating content for eight years. I’ve blogged at least twice a week, every week, since 2009. I’ve written six marketing books in that timeframe. Tom Webster and I have published more than 100 episodes of The Marketing Companion podcast over four years…

    {grow}in Content- 18 readers -
  • Here are Our Community’s Favorite Marketing Podcasts

    … with the brightest marketing minds. New episodes are released every Tuesday. Marketing Companion – The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” VB Engage – VB Engage, the brutally honest marketing technology podcast from VentureBeat co-hosted…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • Celebrating a Marketing Companion podcasting milestone

    … on this link to listen to Episode 100 Other ways to enjoy our podcast Click here to download the latest episode or subscribe in iTunes Complete Marketing Companion Episode Guide Click here for the show’s RSS feed – for Android listeners. Find the podcast on Stitcher Please support our extraordinary sponsors. Our content is free…

    {grow}- 18 readers -
  • New research reveals Americans migrating to three social media platforms

    … By Mark Schaefer Is social media turning into a three-horse race? New research by Edison indicates that Americans are starting to migrate to three big social media platforms, while usage and preference is flattening out on secondary platforms. In this scintillating, 99th episode of The Marketing Companion, Tom Webster reveals a study 2o years…

    {grow}in Social- 33 readers -
  • A strategy to stay relevant in a tumultuous marketing world

    … do this? What is the role of social media? Blogs and video? Facebook, YouTube, Snapchat? How much time does it take? This seems so overwhelming. Well, until now. It does not have to be. In this new episode of The Marketing Companion, I give the inside story of my new book KNOWN: The handbook for building and unleashing your personal brand…

    {grow}- 21 readers -
Get the top posts daily into your mailbox!
2 Blogs about the topic

More from around the web