Marketing Companion

    • Content marketing FOMO and the future of marketing budgets

      In our latest edition of The Marketing Companion podcast, Tom Webster and I explore a couple of fascinating topics. The first is that marketers seems undeterred by the fact that most corporate content is not working, at least in a measurable way. Various research reveals that content marketing is not seen as effective by a majority of marketers, yet content creation budgets c ...

      {grow}in Content- 10 readers -
    • The true goal of influence: Persuasion

      We talk a lot about influence, but what is the true goal of influencing? Persuading. While I was far afield in South America for the past few weeks, Tom’s wife Tamsen sat in for me in this episode of The Marketing Companion. Tom and Tamsen talk about the relationship between influence and persuasion, and what it really takes to not only make an impact, but to change behavior.

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  • How to create a winning strategy with crappy content

    … or conference soon. Illustration courtesy Flickr CC and Robin Zebrowski Related Posts Tags: automated writing, economics of content marketing, marketing companion, podcasts Posted in Artificial Intelligence, B2B and social media, Big Data and Analytics, Content distribution, Content Marketing, Content Shock, economics of social media, futurist, innovation, Marketing Strategy, Podcasts, Technology, The Marketing Companion | No Comments » All posts …

    {grow}in Content How To's- 9 readers -
  • A thought exercise on social media and critical thinking

    …, a developmental psychologist, found that any screen-based technology we use, including video games, will certainly enhance our visual-spatial skills, but only at the expense of developing other mental abilities, including critical thinking, knowledge acquisition, and imagination. She said the rapid-fire reward of video games and text messaging…

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  • The reality of online influence and the only thing that matters

    … reports Control of scarce resources Where you went to college Executive relationships/sponsorship Awards and certificates Size of office … there have even been studies that show how tall you are, how good-looking you are, and how you dress contribute to personal power in the “real world!” But on the Internet, none of this matters. Nobody…

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  • Why Content Shock is coming to a Facebook ad near you

    … load is really a mix of art and science,” Wehner said. “We also want to be thoughtful about making sure each person’s overall feed experience has the right balance of organic and ad content.” This was surprising to analysts, as evidenced by the fact that many of them then asked Facebook’s executives to elaborate on what this means. So what does…

    {grow}in Facebook Twitter- 12 readers -
  • Should Facebook be regulated?

    … safeguard to keep horrific content away from the eyes of children. Shouldn’t this be a topic of national discussion? Can’t we expect some option that gives parents the right to keep horrific content away from their children? This is important. Let the debate begin here, on The Marketing Companion podcast. In our latest episode, Tom Webster and I tackle…

    {grow}in Facebook- 6 readers -
  • The new psychology of content consumption

    … Is the psychology of content consumption changing? That’s the central idea behind an amazing new discussion featured on The Marketing Companion podcast. Have you tried our free Internet radio program yet? You’ll have to hear this podcast to believe it — the first order of business is the introduction of the world’s first audio emojis…

    {grow}in Content Facebook- 9 readers -
  • Six thought-provoking and profound marketing trends

    …, and switching costs. Will Facebook need to get into the music business? The game-changing technology of voice recognition accuracy. The malignant complexity of data and the vulnerability of a “single-source” supply channel. Pretty interesting stuff? If that wasn’t enough, it’s the third anniversary of The Marketing Companion and Tom and I have…

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  • Podcasts and advertising: Meet social media’s new super power

    … discussed it with Tom Webster on our latest episode of The Marketing Companion. If you love podcasting, marketing, advertising, social media, or just the sound of Tom’s voice, you won’t want to miss this show. Plus, you’ll learn about Tommodium, a new pharmaceutical product from the Marketing Companion Labs. It’s the solution to Social Media…

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  • How do you make your content the signal instead of the noise?

    … In our new episode of The Marketing Companion, Tom Webster and I explore a theme of marketing challenges to rise above the increasing noise levels to connect to our customers. It’s a difficult proposition and getting harder all the time. Some of the topics in this jam-packed 30 minutes of marvelous audio content include: Rising losses from ad…

    {grow}in Social Content- 7 readers -
  • Brand bullying and other things that need to change

    … In the future, chatbots will be at the center of customer service and every shoe department will have a ladder In the latest episode of The Marketing Companion podcast, Tom Webster and I reveal our wishlist of what we would like to see “more of” and “less of” on the web. Among the topics we explore: Brand skepticism and brand bullying…

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  • Are you ready for the mega-shift from social media to private media?

    …, instead of broadcasting. We don’t want personal and private lives merging any more and we want control over our different social circles within these messaging apps. Social media won’t go away (Facebook isn’t dead!), but it may become less important to certain groups as this trend toward more intimate conversation rises. It seems like we’re going full…

    {grow}in Social- 17 readers -
  • Facebook and Snapchat at war, and four other groovy media trends

    … So much going on today! So many changes to consider. Facebook and Snapchat and content wars. OH MY! In this new episode of The Marketing Companion Tom Webster and I consider some EPIZOODIC new ideas that will be affecting your marketing programs now and in the future. Listen in for some TREMENDIFIED new insights on: Snapchat rejected…

    {grow}in Facebook Twitter- 4 readers -
  • How to save Twitter

    … this on. How do you save Twitter? We cover a lot of ground in this 30 minute episode of The Marketing Companion and you’re going to enjoy the debate! Here we go! How to save Twitter … If you can’t access the Snapchat for the win edition above, click on this link to listen to Episode 73 Click here to download the latest episode or subscribe in iTunes…

    {grow}in Social Twitter How To's- 5 readers -
  • Snapchat for the win

    … a fascinating discussion with Tom Webster on our Marketing Companion podcast. We also discuss: Why this trend is another way consumers are becoming “less available” to advertisers. Why influencer marketing is growing in importance and how it is transforming in this ad-free era. Is Snapchat social media as it was meant to be? It’s unencumbered by Likes…

    {grow}in Facebook- 10 readers -
  • The silver lining in the bad news about content marketing

    … content creators are seeing dramatic declines in social referrals. 50 percent of professionally-marketed blog posts receive fewer than eight social shares. Content Marketing Institute, the relentless cheerleader for all things content, reported in their new research that satisfaction with the measurable results of content marketing slipped…

    {grow}in Social Content- 9 readers -
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