Marketing Companion

  • A strategy to stay relevant in a tumultuous marketing world

    … do this? What is the role of social media? Blogs and video? Facebook, YouTube, Snapchat? How much time does it take? This seems so overwhelming. Well, until now. It does not have to be. In this new episode of The Marketing Companion, I give the inside story of my new book KNOWN: The handbook for building and unleashing your personal brand…

    {grow}- 14 readers -
  • What does digital transformation mean to marketing?

    … to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com. BuzzSumo is the world’s best way to discover, analyze and amplify your content. Run over to BuzzSumo today for a 14 day free trial. Beyond data, BuzzSumo offers priceless insights into content discovery, monitoring, influencers and outreach…

    {grow}- 18 readers -
  • Smart speakers, the streamification of content and big changes ahead

    … By Mark Schaefer I’ve been in marketing more than 30 years and I think we’re facing the period of greatest change in my experience, probably the greatest period of change in the history of marketing. In this new episode of The Marketing Companion, Tom Webster and explore the bold ideas that will have a profound impact on marketers including…

    {grow}in Content- 16 readers -
  • What every marketer needs to know about the Internet of Things

    … for Dell Technologies, and through our meetings over the years at Dell-EMC World we’ve become friends. Ari is living with the realities of the Internet of Things every day and he provides extraordinary insights in this episode of The Marketing Companion. We cover amazing topics such as IoT and … personalization communications with different…

    {grow}- 30 readers -
  • The gig economy and conversational marketing

    … In the next episode of The Marketing Companion Tom Webster and I explore three rich and timely topics: The “Gig economy” — The ability to match buyers and sellers in order to monetize incremental time has revolutionized the economy. As much as 2 percent of the U.S. economy may be gig-based. But there is a seedy underbelly to this trend…

    {grow}- 28 readers -
  • An insider’s view of the American election and its meaning for marketers

    … Marketing Companion episode, Tom Webster provides extraordinary insight into what happened on election night and what it means to those of us in marketing. What happened to the polls, and what does it mean for the accuracy of market research? The downside of probability calculators and how they might have impacted the election. The role…

    {grow}- 11 readers -
  • A content dominance strategy drives new media economy

    … at 80 percent — in just five years! And content-based subscriptions will account for more than half of all internet consumer media growth in the next five years. These projections came from Activate CEO Michael Wolf’s presentation this month at a recent Wall Street Journal Conference. What makes this trend even more remarkable is that “cord-cutting…

    {grow}in Content- 9 readers -
  • What marketing skills do you need for career success today?

    … By Mark Schaefer There has been nothing short of an intense debate about the marketing skills needed for career success today. Gurus like Gary Vaynerchuk have decried college educations, claiming they are a waste of time and money. In an excellent and thought-provoking post, the brilliant Christopher Penn scolds the profession for falling…

    {grow}- 19 readers -
  • The true goal of influence: Persuasion

    … We talk a lot about influence, but what is the true goal of influencing? Persuading. While I was far afield in South America for the past few weeks, Tom’s wife Tamsen sat in for me in this episode of The Marketing Companion. Tom and Tamsen talk about the relationship between influence and persuasion, and what it really takes to not only make…

    {grow}- 18 readers -
  • How to create a winning strategy with crappy content

    … is either to be the content curator or to be the brand trusted above all others. If we can create content that is un-missable, unmistakable, and un-copy-able we might have a chance … but let’s explore this idea a little more, shall we? Tom Webster and I dive over the crappy content waterfall in our latest Marketing Companion episode. We punch…

    {grow}in Content How To's- 19 readers -
  • A thought exercise on social media and critical thinking

    … at upgrading our Millennial reach by introducing a Would You Rather segment. You’ll learn why Tom would prefer to crap his pants in Starbucks and Mark can rock a thong. You are probably gripped with anticipation for this Marketing Companion episode and thankfully relief is in sight. In fact, it’s right here: If you can’t access the edition above…

    {grow}- 14 readers -
  • The reality of online influence and the only thing that matters

    … best Digital Self. This is a fascinating topic and the primary discussion point of our new Marketing Companion podcast episode. Tom Webster and I start with a humorous bit about the Marketing Olympics and proceed to a spellbinding account of what it takes to be known today. You won’t want to miss this: If you can’t access the edition above…

    {grow}- 21 readers -
  • Why Content Shock is coming to a Facebook ad near you

    …. Eventually some companies aren’t going to be able to hang in that environment for long. It will be just too expensive. For some companies, it already is. As content popularity increases, it costs more to promote and compete. It’s a great discussion topic for our new podcast episode and in this edition of The Marketing Companion, Tom Webster and I…

    {grow}in Facebook Twitter- 20 readers -
  • Should Facebook be regulated?

    … safeguard to keep horrific content away from the eyes of children. Shouldn’t this be a topic of national discussion? Can’t we expect some option that gives parents the right to keep horrific content away from their children? This is important. Let the debate begin here, on The Marketing Companion podcast. In our latest episode, Tom Webster and I tackle…

    {grow}in Facebook- 9 readers -
Get the top posts daily into your mailbox!