Marketing Conferences

    • 8 Upcoming Events to Learn All About Content and Influencer Marketing

      According to a new study from eMarketer, in 2018 nearly nine in 10 business-to-business (B2B) companies in the US will use digital content marketing. At the same time, influencer marketing has become one of the hottest topics in the marketing world: The L2 from Gartner reports that over 70% of brands used influencers in their 2017 marketing plans and 95% found them to be effective.

      Lee Odden/ TopRank®in Content- 11 readers -
    • 7 Tips for Attending Marketing Conferences

      Over the course of my career I’ve had the privilege to attend many industry conferences of all shapes and sizes. The first show I ever attended was Pubcon Vegas way back in the day of 2010. I’m having an amazing sense of coming full circle as this week I’ll be presenting at a Pubcon event in Austin, TX and it just seems a bit surreal. It’s no secret that attending a conference is expensive.

      Clix Marketing PPC Blog- 7 readers -
  • I Took A Year Off From Conferences, Here’s What Happened

    … The last twelve months have been the busiest in our business’ history. We rebranded our MarTech publication, moved our offices after 7 years, and honestly rebuilt our services from the ground up. I decided to skip conferences during the year to focus on the business. In fact, I didn’t even make a trip to Florida in the entire time, where I love…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
  • Localist: Publish, Manage and Promote Your Events Online

    … struggle to not only leverage events in an integrated capacity, but also to understand and measure how they are driving sales, brand awareness, engagement and more. Thus, events represent a sort of Wild West for marketers. Events are the go-to annual gathering for many in tech, from Salesforce’s DreamForce conference to the International Consumer…

    Douglas Karr/ Marketing Technology Blog- 29 readers -
  • 13 Ways that Content Is Monetized Online

    … by the platform rather than the account that collected the following. Pay Per Click Advertising – many years ago, a presentation I watched at an event called these publisher solutions webmaster welfare. It’s the easiest system to implement – just putting some scripts in your page with some ad slots. The slots are then bid on and then the highest bid ads…

    Douglas Karr/ Marketing Technology Blogin Content- 43 readers -
  • How to Host a Marketing Conference That Doesn’t Tank

    …, worthwhile marketing conference and an expensive waste of time lies in the planning. It might seem tiresome and overly picky to think through every contingency before an event, but in nailing down questions in advance, you ensure that your event runs smoothly. When things run smoothly, people can plan their sessions and still have time to experience…

    {grow}in How To's- 19 readers -
  • How to Improve Engagement at Your Next Conference

    … $4,000 per person in incentives in 2016 Tweet This! Exhibitions within the trade show industry are predicted to grow by 2.4% in 2016 Tweet This! Technology dependence at events continues to evolve with QR codes for convenient registration and checking in, Event Mobile Apps for accessing content and networking, Video Conferencing to enable…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
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