Marketing Consultant

  • Which metrics are essential for digital marketing measurement?

    … Editor’s note: This post comes from our Constant Contact UK office. You can view all the posts from our UK team here. Or connect with us on Facebook and Twitter. From sessions to unique visits, clicks to goal completions, Likes to engagement rates — the list of digital marketing metrics is endless. The trick is to recognise which metrics…

    Constant Contactin Social EMail- 16 readers -
  • How to create a digital marketing measurement strategy

    … During our recent ‘Growing your digital marketing agency: solving the measurement puzzle’ webinar it became very clear that, aside from having a clear goal, a healthy dose of reality also helps. You need to ask yourself, which channels can you, realistically, manage? What resources are you working with? And do you you have the capacity…

    Constant Contactin Paid Search EMail How To's- 9 readers -
  • What is the cloud and why does it matter for small businesses?

    …. The cloud is where all those YouTube videos are kept. Storage services like Dropbox and SugarSync store files in the cloud. And Constant Contact is digital marketing software that you access online — in the cloud. No chunky programs to install on your computer. No CDs in your disc drive. The heavy lifting is done through the world wide web. Where…

    Constant Contactin Social- 10 readers -
  • How to measure your digital marketing efforts

    … Editor’s note: This post comes from our Constant Contact UK office. You can view all the posts from our UK team here. Or connect with us on Facebook and Twitter. Digital marketing. You know you have to do it. In fact you relish the challenge. But how do you know if your efforts are working? Turns out that’s a question countless agencies…

    Constant Contactin How To's- 12 readers -
  • Solving the measurement puzzle for your digital marketing agency

    … and marketing consultants. A survey, conducted by gShift, earlier this year in the US found that only 10 percent of 700 digital marketers interviewed were able to measure their digital marketing activities and investments through their entire sales funnel. The results from this survey also found that 50 percent were measuring their campaign…

    Constant Contact- 28 readers -
  • How should you position your digital marketing agency?

    … of many wildly creative websites — there isn’t a great deal of differentiation on show. So, how should you position your digital marketing agency? How should you describe your digital marketing agency or yourself as a digital marketing professional? Are you a web agency, a digital marketing consultancy or a social media ninja? Regardless of what…

    Constant Contactin EMail How To's- 11 readers -
  • Should marketing agencies specialise by skill or target market?

    …. For the unprepared, this was a devastating blow. Should marketing agencies specialise by skill or target market? While many agencies and consultants decide to specialise by only offering specific services, others specialise by customer type – focusing their services on, for example, small businesses, retailers or business to business (B2B…

    Constant Contactin Social- 15 readers -
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