Marketing Consultant

  • Which metrics are essential for digital marketing measurement?

    … Editor’s note: This post comes from our Constant Contact UK office. You can view all the posts from our UK team here. Or connect with us on Facebook and Twitter. From sessions to unique visits, clicks to goal completions, Likes to engagement rates — the list of digital marketing metrics is endless. The trick is to recognise which metrics matter…

    Constant Contactin Social EMail- 17 readers -
  • How to create a digital marketing measurement strategy

    … During our recent ‘Growing your digital marketing agency: solving the measurement puzzle’ webinar it became very clear that, aside from having a clear goal, a healthy dose of reality also helps. You need to ask yourself, which channels can you, realistically, manage? What resources are you working with? And do you you have the capacity…

    Constant Contactin Paid Search EMail How To's- 10 readers -
  • What is the cloud and why does it matter for small businesses?

    …. The cloud is where all those YouTube videos are kept. Storage services like Dropbox and SugarSync store files in the cloud. And Constant Contact is digital marketing software that you access online — in the cloud. No chunky programs to install on your computer. No CDs in your disc drive. The heavy lifting is done through the world wide web. Where…

    Constant Contactin Social- 10 readers -
  • How to measure your digital marketing efforts

    … Editor’s note: This post comes from our Constant Contact UK office. You can view all the posts from our UK team here. Or connect with us on Facebook and Twitter. Digital marketing. You know you have to do it. In fact you relish the challenge. But how do you know if your efforts are working? Turns out that’s a question countless agencies…

    Constant Contactin How To's- 13 readers -
  • Solving the measurement puzzle for your digital marketing agency

    … to help them with their digital marketing. If a digital marketing agency or consultancy is providing expert advice to a client then it should be their highest priority to have reliable measurement processes in place for the campaign or project from launch to finish. We’ve joined forces with Our Social Times to run a series of events on the theme…

    Constant Contact- 28 readers -
  • How should you position your digital marketing agency?

    … services you offer, it’s likely your company tag-line includes one of the following five descriptors that outline you operate online: web, online, digital, social or content. Which of these you choose to highlight may depend on your legacy positioning (in 2005 ‘web/online agencies’ were common), your current specialism (for example, ‘social media…

    Constant Contactin EMail How To's- 14 readers -
  • Should marketing agencies specialise by skill or target market?

    … Editor’s note: This post comes from our Constant Contact UK office. You can view all the posts from our UK team here. Or connect with us on Facebook and Twitter. When you first start out as an agency or consultancy it’s not uncommon to just offer what you know best: your specialism. But the reality in digital marketing is that, while many…

    Constant Contactin Social- 17 readers -
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