Marketing Consultant

  • Which metrics are essential for digital marketing measurement?

    … such as Constant Contact social network insights such as those offered by Facebook, Twitter and YouTube specialist tools for influencer marketing and analysis Social media metrics were highlighted in our webinar as being particularly difficult to source. While Facebook, Twitter, Pinterest and YouTube all offer detailed analytics, with elements…

    Constant Contactin Social EMail- 13 readers -
  • How to create a digital marketing measurement strategy

    … and can be done on a path-by-path basis over time. Luke Brynley-Jones from Our Social Times provides some insights on this: “We have B2B clients and we have B2C clients and we have separate teams who manage them. They are very different in that the B2B clients are after leads and sales, primarily, with a bit of awareness to go with it, whereas the B2C…

    Constant Contactin Paid Search EMail How To's- 9 readers -
  • What is the cloud and why does it matter for small businesses?

    …. The cloud is where all those YouTube videos are kept. Storage services like Dropbox and SugarSync store files in the cloud. And Constant Contact is digital marketing software that you access online — in the cloud. No chunky programs to install on your computer. No CDs in your disc drive. The heavy lifting is done through the world wide web. Where…

    Constant Contactin Social- 8 readers -
  • Solving the measurement puzzle for your digital marketing agency

    … Editor’s note: This post comes from our Constant Contact UK office. You can view all the posts from our UK team here. Or connect with us on Facebook and Twitter. Measurement is perhaps the most crucial part of any digital marketing strategy but it is also reported as one of the most challenging activities faced by digital marketing agencies…

    Constant Contact- 27 readers -
  • How should you position your digital marketing agency?

    … of many wildly creative websites — there isn’t a great deal of differentiation on show. So, how should you position your digital marketing agency? How should you describe your digital marketing agency or yourself as a digital marketing professional? Are you a web agency, a digital marketing consultancy or a social media ninja? Regardless of what…

    Constant Contactin EMail How To's- 11 readers -
  • Should marketing agencies specialise by skill or target market?

    … Editor’s note: This post comes from our Constant Contact UK office. You can view all the posts from our UK team here. Or connect with us on Facebook and Twitter. When you first start out as an agency or consultancy it’s not uncommon to just offer what you know best: your specialism. But the reality in digital marketing is that, while many…

    Constant Contactin Social- 14 readers -
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