Marketing Content

  • Sales Enablement Through Storytelling (and Without Marketing Collateral)

    … Regardless of who leads sales enablement strategy, your reps need to remove the collateral crutch and practice telling the story instead. Published 1 min ago 0 It’s common to associate storytelling with brand building, but it’s unfortunate that mainstream marketing has confined storytelling to the channels of Twitter, YouTube, byline…

    Relevance- 11 readers -
  • Content Marketing And Copywriting: You Need Both

    … Content Marketing, Owned Media Ham and eggs. Salt and pepper. Peanut butter and jelly. Some things just naturally go together. Here’s one more combo that belongs in this category: content marketing and copywriting. Even if marketing content should never directly sell a product, your content marketing campaign can benefit in a big way from…

    John Rugh/ Relevancein Content- 21 readers -
  • Before You Send: Your Email Checklist

    … practices before you press send. To help you out, we’ve created the Before You Send: Your Email Checklist so you can increase your open rate and ensure each messages’s success. (Can’t view the image? View it here!) Looking for more email marketing help? You can view all our email marketing resources here! The post Before You Send: Your Email Checklist appeared first on Constant Contact Blogs. …

    Azure Collier/ Constant Contactin EMail- 8 readers -
  • How to Build Consumer Trust Online and Offline

    … Content Marketing, Owned Media, SEO When you’re researching a business, what gives you the confidence to assume they’re reliable? Many factors play into the level of consumer trust a brand attains. If these factors are not given adequate consideration early in the brand’s life, it can take a long time to build a credible reputation. How can…

    Katherine Halek/ Relevancein Social SEO Content How To's- 15 readers -
  • [Guide] Overcoming Your Content Challenges

    … Coming up with content for marketing campaigns is one of the biggest marketing challenges facing small businesses today. But what most people don’t realize is that there are great sources of content all around you. With the right plan and a little bit of help you could soon be on your way to creating content that engages your audience…

    Ryan Pinkham/ Constant Contactin Content- 3 readers -