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Contently grew up a lot in 2017. Instead of just going through the motions, we thought about how content marketing was maturing, refined our mission, and conducted research to find out as much as possible about our clients and the industry at large. If we learned anything from last year, it’s that marketers are striving for accountability more than ever before.
… or unappealing to its target audience. That’s a big problem. “You can have the best content in the world,” shared Ann Rockley, founder of the Intelligent Content Conference, “but if you can’t get it to your customers and prospects at the right time, the right format, and on the device of their choosing, it doesn’t matter.” What’s more…