Marketing Dashboard

Marketing performance measurement and management (MPM) is a term used by marketing professionals to describe the analysis and improvement of the efficiency and effectiveness of marketing. This is accomplished by focus on the alignment of marketing activities, strategies, and metrics with business goals. It involves the creation of a metrics framework to monitor marketing performance, and then develop and utilize marketing dashboards to manage marketing performance.Performance management is one of the key processes applied to business operations such as manufacturing, logistics, and product development.
Posts about Marketing Dashboard
  • Interview: Rudy Nadilo on Research and Data Visualization

    … Rudy Nadilo is the innovative President of Dapresy North America. Dapresy is a Swedish marketing research technology provider that has made radical improvements in the way market researchers report on data via online dashboards. During his career, Rudy has been a leading force in advancing the marketing research industry by revolutionizing…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
  • Grow: Build The Ultimate Internet Marketing Dashboard

    …, Amazon S3 , Appraisal, Asana, Box, CSV, Custom Rest API, Channel Advisor, Database Connector , Dropbox, Facebook, Facebook Ads, Freshbooks, FTP/SFTP File access, Github, Google Adwords, Google Analytics, Google Spreadsheets, Harvest, HP Vertica, Infusionsoft, Insidesales.com, Instagram , Magento, Mailchimp, Marketo, Mixpanel, MongoDB, Mysql, Netsuite…

    Douglas Karr/ Marketing Technology Blog- 40 readers -
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