Marketing Dashboard

Marketing performance measurement and management (MPM) is a term used by marketing professionals to describe the analysis and improvement of the efficiency and effectiveness of marketing. This is accomplished by focus on the alignment of marketing activities, strategies, and metrics with business goals. It involves the creation of a metrics framework to monitor marketing performance, and then develop and utilize marketing dashboards to manage marketing performance.Performance management is one of the key processes applied to business operations such as manufacturing, logistics, and product development.
Posts about Marketing Dashboard
  • Interview: Rudy Nadilo on Research and Data Visualization

    … packaged goods, advertising, product management and marketing research. Rudy has served as CEO, marketing director, technologist, motivator and turnaround expert, as well as the sales force behind the sales teams where he has been engaged. Here’s our interview with Rudy where we discuss the Research Revolution and introduce Dapresy’s unique approach…

    Douglas Karr/ Marketing Technology Blog- 28 readers -