Marketing Dashboard

Marketing performance measurement and management (MPM) is a term used by marketing professionals to describe the analysis and improvement of the efficiency and effectiveness of marketing. This is accomplished by focus on the alignment of marketing activities, strategies, and metrics with business goals. It involves the creation of a metrics framework to monitor marketing performance, and then develop and utilize marketing dashboards to manage marketing performance.Performance management is one of the key processes applied to business operations such as manufacturing, logistics, and product development.
Posts about Marketing Dashboard
  • Interview: Rudy Nadilo on Research and Data Visualization

    … to data visualization that enables real-time business decisions. About Dapresy’s Data Visualization and Business Intelligence Platform Dapresy‘s platform enables companies to transform their data into market and customer intelligence to quickly take action. Users can easily create and deploy visually compelling KPI dashboards for visual business…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • Grow: Build The Ultimate Internet Marketing Dashboard

    … We’re big fans of visual performance indicators. Currently, we automate monthly executive reports to our clients and, within our office, we have a large screen that displays a real-time dashboard of all our clients’ internet marketing key performance indicators. It’s been a great tool – always letting us know which clients are getting superior…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • Marketing Accountability Is the Horse, Automation Is the Cart. Put Accountability First

    … of effectiveness and efficiency. Doing so may require you to adopt a metrics framework. Armed with a framework and the performance targets defined in your marketing plan, you will be able to define your marketing dashboard components. Dashboard development is an iterative process that goes from static performance reporting to the ability to use the dashboard…

    MarketingProfs- 11 readers -
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