Marketing Data

  • Profit-Driven Advertising: From Marketing Cost To Revenue Driver [White Paper]

    … budget. Download the White Paper Share this: Share on Facebook Click to share on Twitter Click to share on Google+ Click to share on LinkedIn Click to print Click to email this to a friend Related Posts: A Coming of Age Moment For Social Advertising Data Analysis: The Backbone to In-House Advertising Data Control and Cost Transparency, Brought To You By the Nanigans Reporting API Anatomy of a Growth Marketer: Ben Moscatello, Storm8 …

    Nanigans- 10 readers -
  • The absolutely epic Periodic Table of Marketing Signals

    … in the number, types, and velocity of marketing interactions, making it difficult for marketers to understand which of them matter, which are relevant, and which warrant a response. With no respite in sight, what’s the solution? It’s time to start thinking in signals. Marketing signals make the critical connection between data and insights…

    Scott Brinker/ Chief Marketing Technologist- 16 readers -
  • A Rosetta Stone of marketing technology terminology

    … in their lives (global warming notwithstanding). So it seems natural that they would acquire a large vocabulary to describe the many different contexts and characteristics of snow. So, how many different words do you think marketers have for key data records in CRM and marketing automation systems? Not surprisingly, quite a few. Also, not surprisingly…

    Scott Brinker/ Chief Marketing Technologist- 12 readers -
  • Social media predicts the next Carpool Karaoke stars

    … By Hannah Chapple, {grow} Community Member Karaoke, anyone? Last week, Apple Inc. announced they’ve ordered a 16-episode Carpool Karaoke series from CBS to be hosted exclusively on their online music-streaming service, Apple Music. If you’ve never watched the Carpool Karaoke skit, well, you’re missing out — big time! The new Apple series…

    {grow}- 10 readers -
  • Azuqua: Eliminate Your Silos and Connect Cloud and SaaS Applications

    … together to create a superior customer experience. Thomas Enochs, VP of Customer Success at Chef Azuqua for Customer Success features over 40 application integrations, including FullContact, Gainsight, Marketo, Salesforce, Workfront and Zendesk, and 15 purpose-built workflows. At each stage in the customer journey, Azuqua lets business users connect…

    Marketing Technology Blog- 11 readers -
  • Global Media Stats That Every Digital Marketer Should Know

    … smartphone penetration hasn’t passed 40%, eMarketer expects that to occur in 2016. The Middle East and Africa account for 13.4% of Internet user share worldwide eMarketer estimates that 416.9 million people in the Middle East and Africa will access the Internet at least once per month in 2015. By 2019, that number is expected to be nearly 575 million web…

    Nanigans- 23 readers -
  • The Year Of Data-Driven Marketing: How To Make It Work For You

    … You know you need good data to inform your business decisions, but do you know where to find it? If you’re already investing in your social media strategy, you’ve got more valuable business intelligence at your fingertips than you may realize. Using social media data, you can tweak your marketing and sales operations to stay on top of consumer…

    Hootsuitein Social EMail How To's- 12 readers -
  • HubSpot Inbound: Applying Content Lessons to Advertising

    … Within the Boston tech galaxy, HubSpot is a supernova. With plans to raise $100 million in an IPO and a 10,000-person conference under its belt, the inbound marketing company’s star continues to rise. Last week at the Inbound conference, Kiernan Flanagan, HubSpot’s Marketing Director (EMEA), gave a whirlwind presentation titled The Art &…

    Nanigansin Social SEO Content Facebook- 9 readers -
Get the top posts daily into your mailbox!
More from around the web