Marketing Data

  • An a quick tour of measurement for video campaigns

    … The following is a guest post by Steven Wastie, the CMO of Origami Logic. His epic Periodic Table of Marketing Signals guest post was one of our most popular ones this year. Video is an effective mechanism for amplifying a brand message and engaging with consumers in ways that “connect” with them. In a recent analysis we did on Rio Olympic…

    Scott Brinker/ Chief Marketing Technologistin Social- 9 readers -
  • Profit-Driven Advertising: From Marketing Cost To Revenue Driver [White Paper]

    … Most of your digital ad spend is wasted on people who won’t become repeat customers. In the face of this business challenge, you have two possible courses of action: Invest your marketing budget in retaining these rare repeat purchasers and acquiring users with high lifetime value Continue to focus your advertising on lowering customer…

    Nanigans- 11 readers -
  • The absolutely epic Periodic Table of Marketing Signals

    … in the number, types, and velocity of marketing interactions, making it difficult for marketers to understand which of them matter, which are relevant, and which warrant a response. With no respite in sight, what’s the solution? It’s time to start thinking in signals. Marketing signals make the critical connection between data and insights…

    Scott Brinker/ Chief Marketing Technologist- 18 readers -
  • A Rosetta Stone of marketing technology terminology

    … in their lives (global warming notwithstanding). So it seems natural that they would acquire a large vocabulary to describe the many different contexts and characteristics of snow. So, how many different words do you think marketers have for key data records in CRM and marketing automation systems? Not surprisingly, quite a few. Also, not surprisingly…

    Scott Brinker/ Chief Marketing Technologist- 14 readers -
  • Social media predicts the next Carpool Karaoke stars

    … factors that come into play when making a host selection, affinity data is the perfect way to identify potential candidates that will leave a lasting impression. In other words, we can can have some fun by predicting for Apple who the most popular host would be based on social media data! Using a platform like Affinio, which analyzes audiences based…

    {grow}- 11 readers -
  • Azuqua: Eliminate Your Silos and Connect Cloud and SaaS Applications

    … in their apps’ by empowering business users to connect cloud and SaaS applications in under one minute, including a new solution called Azuqua for Customer Success. Designed to eliminate siloes created by disparate CRM, marketing automation, service and support applications, Azuqua for Customer Success allows business users to integrate data, automate…

    Marketing Technology Blog- 13 readers -
  • Global Media Stats That Every Digital Marketer Should Know

    … With 43% of the global population using the Internet at least once a month, it’s easy to see that the world is evolving into an increasingly digital space. Yet each region of the planet is unique in terms of population and adoption of technology. In an effort to keep pace with regional development, eMarketer recently released its fifth annual…

    Nanigans- 24 readers -
  • The Year Of Data-Driven Marketing: How To Make It Work For You

    … trends and ahead of your competitors. The implementation of big data has proven to increase a company’s ROI by as much as 10 to 20%. By taking advantage of insight gained from the social media data your company already has, you can improve results without impacting your budgets. The following are 7 reasons why every marketer should make data do…

    Hootsuitein Social EMail How To's- 13 readers -
  • HubSpot Inbound: Applying Content Lessons to Advertising

    … their decisions, advertisers must embrace data. Using previous campaign reports to analyze what’s gone well in terms of targeting, audiences and keywords, as well as what products have been best-sellers, is a best practice for both professions — and so is asking competitive intelligence questions like, “What are rivals marketing most successfully…

    Nanigansin Social SEO Content Facebook- 10 readers -
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