Marketing Data

  • The absolutely epic Periodic Table of Marketing Signals

    … in the number, types, and velocity of marketing interactions, making it difficult for marketers to understand which of them matter, which are relevant, and which warrant a response. With no respite in sight, what’s the solution? It’s time to start thinking in signals. Marketing signals make the critical connection between data and insights…

    Scott Brinker/ Chief Marketing Technologist- 15 readers -
  • A Rosetta Stone of marketing technology terminology

    … in their lives (global warming notwithstanding). So it seems natural that they would acquire a large vocabulary to describe the many different contexts and characteristics of snow. So, how many different words do you think marketers have for key data records in CRM and marketing automation systems? Not surprisingly, quite a few. Also, not surprisingly…

    Scott Brinker/ Chief Marketing Technologist- 11 readers -
  • Social media predicts the next Carpool Karaoke stars

    … By Hannah Chapple, {grow} Community Member Karaoke, anyone? Last week, Apple Inc. announced they’ve ordered a 16-episode Carpool Karaoke series from CBS to be hosted exclusively on their online music-streaming service, Apple Music. If you’ve never watched the Carpool Karaoke skit, well, you’re missing out — big time! The new Apple series…

    {grow}- 7 readers -
  • Azuqua: Eliminate Your Silos and Connect Cloud and SaaS Applications

    … – such as integrating and analyzing customer data. For example, eConsultancy found that moving data between systems (74%) is amongst the most painful marketing challenges Tweet This!, and Bluewolf found that70% of Salesforce users have to enter the same data into multiple systems Tweet This!. Azuqua is helping businesses solve this ‘pain…

    Marketing Technology Blog- 9 readers -
  • Global Media Stats That Every Digital Marketer Should Know

    … smartphone penetration hasn’t passed 40%, eMarketer expects that to occur in 2016. The Middle East and Africa account for 13.4% of Internet user share worldwide eMarketer estimates that 416.9 million people in the Middle East and Africa will access the Internet at least once per month in 2015. By 2019, that number is expected to be nearly 575 million web…

    Nanigans- 21 readers -
  • The Year Of Data-Driven Marketing: How To Make It Work For You

    … You know you need good data to inform your business decisions, but do you know where to find it? If you’re already investing in your social media strategy, you’ve got more valuable business intelligence at your fingertips than you may realize. Using social media data, you can tweak your marketing and sales operations to stay on top of consumer…

    Hootsuitein Social EMail How To's- 11 readers -
  • HubSpot Inbound: Applying Content Lessons to Advertising

    … their decisions, advertisers must embrace data. Using previous campaign reports to analyze what’s gone well in terms of targeting, audiences and keywords, as well as what products have been best-sellers, is a best practice for both professions — and so is asking competitive intelligence questions like, “What are rivals marketing most successfully…

    Nanigansin Social SEO Content Facebook- 8 readers -
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