Marketing Data

  • Why MarTech is a Strategic Imperative for Business Growth

    … Marketing technology has been on the rise over the last decade, let alone years. If you haven’t embraced MarTech yet, and work in marketing (or sales, for that matter), then you better get on-board before you get left behind! New marketing technology has given businesses opportunities to build impactful and measurable marketing campaigns…

    Marketing Technology Blog- 23 readers -
  • 5 data assumptions that marketers should avoid

    … The following is a guest post by David Dunne, CEO of Velocidi. Marketers using data to inform strategy is not a novel concept. Yet the process for harnessing this information and the amount and type of data available to marketers have converged to redefine data-driven marketing in 2017. Data that is siloed by applications, teams, and legacy…

    Scott Brinker/ Chief Marketing Technologist- 20 readers -
  • The rise of the marketing data lake

    … The following is a guest post by Doug Kessler, co-founder and creative director of the B2B marketing agency Velocity. They worked closely with Informatica, one of their clients, to produce educational content on marketing data lakes, including a book by Franz Aman and Anish Jariwala. It’s some of the best writing on the topic that I’ve come…

    Scott Brinker/ Chief Marketing Technologist- 22 readers -
  • Distinguishing Correlation From Causation in Marketing

    …. Marketers know they need data to build effective campaigns, but collecting it is only the first step. Knowing how to interpret the numbers and identify relationships within them is essential. Otherwise, you’re flying blind. And without a clear understanding of causation and correlation, you’ll eventually hit a wall. The post Distinguishing Correlation From Causation in Marketing appeared first on Acceleration Partners. …

    Acceleration Partnersin Paid Search- 16 readers -
  • An a quick tour of measurement for video campaigns

    … The following is a guest post by Steven Wastie, the CMO of Origami Logic. His epic Periodic Table of Marketing Signals guest post was one of our most popular ones this year. Video is an effective mechanism for amplifying a brand message and engaging with consumers in ways that “connect” with them. In a recent analysis we did on Rio Olympic…

    Scott Brinker/ Chief Marketing Technologistin Social- 17 readers -
  • Profit-Driven Advertising: From Marketing Cost To Revenue Driver [White Paper]

    … Most of your digital ad spend is wasted on people who won’t become repeat customers. In the face of this business challenge, you have two possible courses of action: Invest your marketing budget in retaining these rare repeat purchasers and acquiring users with high lifetime value Continue to focus your advertising on lowering customer…

    Nanigans- 17 readers -
  • The absolutely epic Periodic Table of Marketing Signals

    … in the number, types, and velocity of marketing interactions, making it difficult for marketers to understand which of them matter, which are relevant, and which warrant a response. With no respite in sight, what’s the solution? It’s time to start thinking in signals. Marketing signals make the critical connection between data and insights…

    Scott Brinker/ Chief Marketing Technologist- 33 readers -
  • A Rosetta Stone of marketing technology terminology

    … in their lives (global warming notwithstanding). So it seems natural that they would acquire a large vocabulary to describe the many different contexts and characteristics of snow. So, how many different words do you think marketers have for key data records in CRM and marketing automation systems? Not surprisingly, quite a few. Also, not surprisingly…

    Scott Brinker/ Chief Marketing Technologist- 15 readers -
  • Social media predicts the next Carpool Karaoke stars

    … factors that come into play when making a host selection, affinity data is the perfect way to identify potential candidates that will leave a lasting impression. In other words, we can can have some fun by predicting for Apple who the most popular host would be based on social media data! Using a platform like Affinio, which analyzes audiences based…

    {grow}- 19 readers -
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