Marketing Data

    • The rise of the marketing data lake

      The following is a guest post by Doug Kessler, co-founder and creative director of the B2B marketing agency Velocity. They worked closely with Informatica, one of their clients, to produce educational content on marketing data lakes, including a book by Franz Aman and Anish Jariwala. It’s some of the best writing on the topic that I’ve come across.

      Scott Brinker/ Chief Marketing Technologist- 14 readers -
  • Distinguishing Correlation From Causation in Marketing

    …. Marketers know they need data to build effective campaigns, but collecting it is only the first step. Knowing how to interpret the numbers and identify relationships within them is essential. Otherwise, you’re flying blind. And without a clear understanding of causation and correlation, you’ll eventually hit a wall. The post Distinguishing Correlation From Causation in Marketing appeared first on Acceleration Partners. …

    Acceleration Partnersin Paid Search- 12 readers -
  • An a quick tour of measurement for video campaigns

    … The following is a guest post by Steven Wastie, the CMO of Origami Logic. His epic Periodic Table of Marketing Signals guest post was one of our most popular ones this year. Video is an effective mechanism for amplifying a brand message and engaging with consumers in ways that “connect” with them. In a recent analysis we did on Rio Olympic…

    Scott Brinker/ Chief Marketing Technologistin Social- 10 readers -
  • Profit-Driven Advertising: From Marketing Cost To Revenue Driver [White Paper]

    … Most of your digital ad spend is wasted on people who won’t become repeat customers. In the face of this business challenge, you have two possible courses of action: Invest your marketing budget in retaining these rare repeat purchasers and acquiring users with high lifetime value Continue to focus your advertising on lowering customer…

    Nanigans- 13 readers -
  • The absolutely epic Periodic Table of Marketing Signals

    … in the number, types, and velocity of marketing interactions, making it difficult for marketers to understand which of them matter, which are relevant, and which warrant a response. With no respite in sight, what’s the solution? It’s time to start thinking in signals. Marketing signals make the critical connection between data and insights…

    Scott Brinker/ Chief Marketing Technologist- 22 readers -
  • A Rosetta Stone of marketing technology terminology

    … in their lives (global warming notwithstanding). So it seems natural that they would acquire a large vocabulary to describe the many different contexts and characteristics of snow. So, how many different words do you think marketers have for key data records in CRM and marketing automation systems? Not surprisingly, quite a few. Also, not surprisingly…

    Scott Brinker/ Chief Marketing Technologist- 14 readers -
  • Social media predicts the next Carpool Karaoke stars

    … on their shared interests and affinities, we can easily see who is most relevant to the passionate Carpool Karaoke audience. To begin my analysis, I ran a Tweet Content Report on anyone mentioning “Carpool Karaoke” on Twitter in the past 30 days. We can easily see a break out out of interest-based clusters such as: 5SOS Super Fans, Marketing/Tech…

    {grow}- 12 readers -
  • Azuqua: Eliminate Your Silos and Connect Cloud and SaaS Applications

    … together to create a superior customer experience. Thomas Enochs, VP of Customer Success at Chef Azuqua for Customer Success features over 40 application integrations, including FullContact, Gainsight, Marketo, Salesforce, Workfront and Zendesk, and 15 purpose-built workflows. At each stage in the customer journey, Azuqua lets business users connect…

    Marketing Technology Blog- 13 readers -
  • Global Media Stats That Every Digital Marketer Should Know

    … With 43% of the global population using the Internet at least once a month, it’s easy to see that the world is evolving into an increasingly digital space. Yet each region of the planet is unique in terms of population and adoption of technology. In an effort to keep pace with regional development, eMarketer recently released its fifth annual…

    Nanigans- 28 readers -
  • The Year Of Data-Driven Marketing: How To Make It Work For You

    … You know you need good data to inform your business decisions, but do you know where to find it? If you’re already investing in your social media strategy, you’ve got more valuable business intelligence at your fingertips than you may realize. Using social media data, you can tweak your marketing and sales operations to stay on top of consumer…

    Hootsuitein Social EMail How To's- 13 readers -
  • HubSpot Inbound: Applying Content Lessons to Advertising

    … their decisions, advertisers must embrace data. Using previous campaign reports to analyze what’s gone well in terms of targeting, audiences and keywords, as well as what products have been best-sellers, is a best practice for both professions — and so is asking competitive intelligence questions like, “What are rivals marketing most successfully…

    Nanigansin Social SEO Content Facebook- 12 readers -
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