Marketing Discipline

  • MarTech: Technology Management As A Marketing Discipline

    … with a contractor to redo your roof — and then we would declare it "done" and move on. Technology strategy and management were not integral parts of our daily mindset. But things have changed. Expressing Marketing Through Technology In our modern environment, technology is no longer an occasional bedfellow. It's the catalyst driving constant change — Google…

    Marketing Land- 6 readers -
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