Marketing Effectiveness

Marketing effectiveness is the quality of how marketers go to market with the goal of optimizing their spending to achieve good results for both the short-term and long-term. It is also related to Marketing ROI and Return on Marketing Investment (ROMI).Marketing expert Tony Lennon believes marketing effectiveness is quintessential to marketing, going so far as to say It's not marketing if it's not measured.
Posts about Marketing Effectiveness
  • Your Content Marketing Silver Bullet: Liveblogging Events

    … almost like saying it’s understandable why a tri-athlete would coast downhill on their bicycle vs. continuing to pedal. It takes work to truly be competitive. Why liveblogging is worth the extra work: If you can only see a few feet in front of you, the world isn’t a very interesting place. If you can see beyond to the mountains, valleys and cities…

    Lee Odden/ TopRank®in Social Content- 12 readers -
  • Content Marketing: How Titles and Headlines Improve Results

    … of the investment already made developing your content. Another good way to improve your overall content marketing effectiveness is to attend Content Marketing World Sydney or Singapore in March 2015. Register now for the best pricing. I’ll be there with James Lush speaking about creating your own brand newsroom. What tips do you have for creating better titles? Image credit: Yesterdays news by (Mick Baker)rooster at flickr. …

    Sarah Mitchell/ Global Copywritingin Paid Search SEO Content How To's- 7 readers -
  • 60 Content Marketing Predictions for 2015

    … large B2B brands, with technology companies leading the charge. 60 Content Predictions for 2015 by Content Marketing Institute from Content Marketing Institute In total, we have compiled 60 content marketing predictions from thought leaders around the world. Here are some of my favorites: Google will acquire Twitter, and Salesforce.com…

    Joe Pulizzi/ Content Marketing Institutein Content- 12 readers -
  • 3 Organizational Commitments Required For Marketing Success

    … in marketing, technology, consulting, and leadership that enables her to help clients implement solutions that produces optimal results. Mary is the VP of Marketing Services for Activate. She was previously the Director of Client Marketing Services at UBM Tech. (Some images used under license from Shutterstock.com.)…

    Marketing Land- 9 readers -
  • 12 Mind-Blowing Social Media Metrics Facts (Charts)

    …What Social Media Metrics Mean For Your Business Tracking social media performance in achieving key business objectives is critical to proving your marketing effectiveness. Without it, your ability to get additional budget, resources and (dare I say it?) keep your job are at risk. To understand the disconnect between social media engagement…

    Heidi Cohen/ Heidi Cohenin Social- 29 readers -
  • Evolution in Digital Marketing Skill Sets

    …, Marketo, and Eloqua are in high demand. They bring value to the table by creating efficiencies in management and with their ability to connect the dots of information that allows marketers to make better decisions. But their value cannot be overshadowed by their complexity. This complexity makes the skills necessary to manage and interpret the software…

    Brad Miller/ Search Engine Watchin SEO- 4 readers -
  • Three Vital Steps for Effective Email Marketing

    For too long, marketers have taken the easy way out: emailing every campaign to their entire database. Though simple to execute, such a "batch and blast" approach no longer works in a world where each email competes with thousands of digital, mobile, and social messages. It can be nearly impossible for your email to stand out and get noticed. But there's good news.

    MarketingProfs- 3 readers -
  • 2015 B2C Content Marketing Benchmarks, Budgets, and Trends

    …% of B2C marketers say measuring content effectiveness is a challenge. How can marketers be more successful at measuring content marketing effectiveness? It helps to have a documented content marketing strategy: 43% of B2C marketers who have a written strategy say they are effective at tracking ROI. In fact, having a documented strategy helps increase…

    MarketingProfsin Social- 18 readers -
  • Top 2015 B2B Content Marketing Tactics

    … with recommended actionable content marketing tactics. 92% of B2B marketers use social media content (not including blogs). To reach your target audience, place your content where they spend their time. Social media accounts for 67 minutes per day using both computers and mobile devices according to eMarketer. Social media is key to distributing your B2B…

    Heidi Cohen/ Heidi Cohenin Social Content Facebook- 25 readers -
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