Marketing Effectiveness

Marketing effectiveness is the quality of how marketers go to market with the goal of optimizing their spending to achieve good results for both the short-term and long-term. It is also related to Marketing ROI and Return on Marketing Investment (ROMI).Marketing expert Tony Lennon believes marketing effectiveness is quintessential to marketing, going so far as to say It's not marketing if it's not measured.
Posts about Marketing Effectiveness
  • Your Content Marketing Silver Bullet: Liveblogging Events

    …: Producing engaging content 54% Producing content consistently 50% Producing a variety of content 42% Lack of budget 41% These are all reasonable obstacles to content marketing effectiveness and I have no doubt, you have experienced them yourself. The good news is that all of these situations can be mitigated through the fine (and lost…

    Lee Odden/ TopRank®in Social Content- 9 readers -
  • 60 Content Marketing Predictions for 2015

    … large B2B brands, with technology companies leading the charge. 60 Content Predictions for 2015 by Content Marketing Institute from Content Marketing Institute In total, we have compiled 60 content marketing predictions from thought leaders around the world. Here are some of my favorites: Google will acquire Twitter, and…

    Joe Pulizzi/ Content Marketing Institutein Content- 10 readers -
  • 3 Organizational Commitments Required For Marketing Success

    … analytics provide additional insight into buyer readiness. When these tools are leveraged, only qualified leads are sent to the sales organization resulting in improved alignment and collaboration between marketing and sales teams, greater sales efficiency, higher conversion to opportunity, and increased marketing effectiveness. On average…

    Marketing Land- 8 readers -
  • 12 Mind-Blowing Social Media Metrics Facts (Charts)

    … their goals. 88% believe social media is important to be competitive, according to Hootsuite’s Social Business Benchmark Survey. Translation: At a minimum, you need to be present on social media to keep up with your competitors, even if you can’t figure out what it’s doing for your bottom line. 50% of the c-suite understand social media’s power…

    Heidi Cohen/ Heidi Cohenin Social- 27 readers -
  • Evolution in Digital Marketing Skill Sets

    … data and superior insights into digital campaigns like SEO, search engine marketing, and content. Because of these technological advancements, marketing effectiveness is quickly becoming dependent on software to manage the volume of information and deliver the data to make the right decisions. Software packages such as those offered by Adobe…

    Brad Miller/ Search Engine Watchin SEO- 3 readers -
  • Three Vital Steps for Effective Email Marketing

    … budgeted initiative for marketers, likely because 63% of marketers don't have a single dashboard to measure marketing activities. Customer data is the backbone of your company's growth strategy, and it's essential to maximizing sales effectiveness, amplifying your marketing messages, and increasing customer engagement. But, oftent, it can also…

    MarketingProfsin EMail- 1 readers -
  • 2015 B2C Content Marketing Benchmarks, Budgets, and Trends

    … Marketers have a problem with measuring content marketing. Business-to-consumer (B2C) content marketers struggle with effectively tracking their content marketing return on investment (ROI), according to the findings of the fifth annual content marketing study by MarketingProfs and the Content Marketing Institute. (That's also true…

    MarketingProfsin Social- 16 readers -
  • Top 2015 B2B Content Marketing Tactics

    … content marketing effectively. Actionable content marketing tip: Tailor your content marketing for each social media platform. To increase your content marketing effectiveness, adapt and optimize it for each social media site. 83% of B2B marketers use email newsletters. For many companies email is their communications lifeline. Use your housefile…

    Heidi Cohen/ Heidi Cohenin Social Content Facebook- 23 readers -
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