Marketing Effectiveness

Marketing effectiveness is the quality of how marketers go to market with the goal of optimizing their spending to achieve good results for both the short-term and long-term. It is also related to Marketing ROI and Return on Marketing Investment (ROMI).Marketing expert Tony Lennon believes marketing effectiveness is quintessential to marketing, going so far as to say It's not marketing if it's not measured.
Posts about Marketing Effectiveness
  • Your Content Marketing Silver Bullet: Liveblogging Events

    …: Producing engaging content 54% Producing content consistently 50% Producing a variety of content 42% Lack of budget 41% These are all reasonable obstacles to content marketing effectiveness and I have no doubt, you have experienced them yourself. The good news is that all of these situations can be mitigated through the fine (and lost…

    Lee Odden/ TopRank®in Social Content- 14 readers -
  • Content Marketing: How Titles and Headlines Improve Results

    … of the investment already made developing your content. Another good way to improve your overall content marketing effectiveness is to attend Content Marketing World Sydney or Singapore in March 2015. Register now for the best pricing. I’ll be there with James Lush speaking about creating your own brand newsroom. What tips do you have for creating better titles? Image credit: Yesterdays news by (Mick Baker)rooster at flickr. …

    Sarah Mitchell/ Global Copywritingin Paid Search SEO Content How To's- 8 readers -
  • 60 Content Marketing Predictions for 2015

    … Content marketing slides down from heightened expectations to disillusionment as brands begin to realize “content marketing” isn’t the same thing as merely producing content. —Frank Strong, Director of Communications, Lexis Brands will recognize the role of editor as the missing link to true content marketing effectiveness. —Sarah Mitchell…

    Joe Pulizzi/ Content Marketing Institutein Content- 12 readers -
  • 3 Organizational Commitments Required For Marketing Success

    … analytics provide additional insight into buyer readiness. When these tools are leveraged, only qualified leads are sent to the sales organization resulting in improved alignment and collaboration between marketing and sales teams, greater sales efficiency, higher conversion to opportunity, and increased marketing effectiveness. On average…

    Marketing Land- 9 readers -
  • 12 Mind-Blowing Social Media Metrics Facts (Charts)

    …What Social Media Metrics Mean For Your Business Tracking social media performance in achieving key business objectives is critical to proving your marketing effectiveness. Without it, your ability to get additional budget, resources and (dare I say it?) keep your job are at risk. To understand the disconnect between social media engagement…

    Heidi Cohen/ Heidi Cohenin Social- 31 readers -
  • Evolution in Digital Marketing Skill Sets

    … data and superior insights into digital campaigns like SEO, search engine marketing, and content. Because of these technological advancements, marketing effectiveness is quickly becoming dependent on software to manage the volume of information and deliver the data to make the right decisions. Software packages such as those offered by Adobe…

    Brad Miller/ Search Engine Watchin SEO- 4 readers -
  • Three Vital Steps for Effective Email Marketing

    … budgeted initiative for marketers, likely because 63% of marketers don't have a single dashboard to measure marketing activities. Customer data is the backbone of your company's growth strategy, and it's essential to maximizing sales effectiveness, amplifying your marketing messages, and increasing customer engagement. But, oftent, it can also…

    MarketingProfsin EMail- 3 readers -
  • 2015 B2C Content Marketing Benchmarks, Budgets, and Trends

    …% of B2C marketers say measuring content effectiveness is a challenge. How can marketers be more successful at measuring content marketing effectiveness? It helps to have a documented content marketing strategy: 43% of B2C marketers who have a written strategy say they are effective at tracking ROI. In fact, having a documented strategy helps increase…

    MarketingProfsin Social- 18 readers -
  • Top 2015 B2B Content Marketing Tactics

    … content marketing effectively. Actionable content marketing tip: Tailor your content marketing for each social media platform. To increase your content marketing effectiveness, adapt and optimize it for each social media site. 83% of B2B marketers use email newsletters. For many companies email is their communications lifeline. Use your housefile…

    Heidi Cohen/ Heidi Cohenin Social Content Facebook- 29 readers -
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