Marketing Effectiveness

Marketing effectiveness is the quality of how marketers go to market with the goal of optimizing their spending to achieve good results for both the short-term and long-term. It is also related to Marketing ROI and Return on Marketing Investment (ROMI).Marketing expert Tony Lennon believes marketing effectiveness is quintessential to marketing, going so far as to say It's not marketing if it's not measured.
Posts about Marketing Effectiveness
  • Your Content Marketing Silver Bullet: Liveblogging Events

    … almost like saying it’s understandable why a tri-athlete would coast downhill on their bicycle vs. continuing to pedal. It takes work to truly be competitive. Why liveblogging is worth the extra work: If you can only see a few feet in front of you, the world isn’t a very interesting place. If you can see beyond to the mountains, valleys and cities…

    Lee Odden/ TopRank®in Social Content- 16 readers -
  • Content Marketing: How Titles and Headlines Improve Results

    … of the investment already made developing your content. Another good way to improve your overall content marketing effectiveness is to attend Content Marketing World Sydney or Singapore in March 2015. Register now for the best pricing. I’ll be there with James Lush speaking about creating your own brand newsroom. What tips do you have for creating better titles? Image credit: Yesterdays news by (Mick Baker)rooster at flickr. …

    Sarah Mitchell/ Global Copywritingin Paid Search SEO Content How To's- 9 readers -
  • 60 Content Marketing Predictions for 2015

    … large B2B brands, with technology companies leading the charge. 60 Content Predictions for 2015 by Content Marketing Institute from Content Marketing Institute In total, we have compiled 60 content marketing predictions from thought leaders around the world. Here are some of my favorites: Google will acquire Twitter, and Salesforce.com…

    Joe Pulizzi/ Content Marketing Institutein Content- 13 readers -
  • 3 Organizational Commitments Required For Marketing Success

    … analytics provide additional insight into buyer readiness. When these tools are leveraged, only qualified leads are sent to the sales organization resulting in improved alignment and collaboration between marketing and sales teams, greater sales efficiency, higher conversion to opportunity, and increased marketing effectiveness. On average…

    Marketing Land- 10 readers -
  • 12 Mind-Blowing Social Media Metrics Facts (Charts)

    …What Social Media Metrics Mean For Your Business Tracking social media performance in achieving key business objectives is critical to proving your marketing effectiveness. Without it, your ability to get additional budget, resources and (dare I say it?) keep your job are at risk. To understand the disconnect between social media engagement…

    Heidi Cohen/ Heidi Cohenin Social- 32 readers -
  • Evolution in Digital Marketing Skill Sets

    … data and superior insights into digital campaigns like SEO, search engine marketing, and content. Because of these technological advancements, marketing effectiveness is quickly becoming dependent on software to manage the volume of information and deliver the data to make the right decisions. Software packages such as those offered by Adobe…

    Brad Miller/ Search Engine Watchin SEO- 5 readers -
  • Three Vital Steps for Effective Email Marketing

    … budgeted initiative for marketers, likely because 63% of marketers don't have a single dashboard to measure marketing activities. Customer data is the backbone of your company's growth strategy, and it's essential to maximizing sales effectiveness, amplifying your marketing messages, and increasing customer engagement. But, oftent, it can also…

    MarketingProfsin EMail- 5 readers -
  • 2015 B2C Content Marketing Benchmarks, Budgets, and Trends

    …% of B2C marketers say measuring content effectiveness is a challenge. How can marketers be more successful at measuring content marketing effectiveness? It helps to have a documented content marketing strategy: 43% of B2C marketers who have a written strategy say they are effective at tracking ROI. In fact, having a documented strategy helps increase…

    MarketingProfsin Social- 19 readers -
  • Top 2015 B2B Content Marketing Tactics

    … to attract prospects. For example, Kelly Services converted 1 white paper into 3 SlideShares yielding 250 sales qualified leads. Actionable content marketing tips: Make white papers more engaging with visual appeal. Use images and bolding to facilitate content consumption. Place your white papers on SlideShare to expand your reach. Your own…

    Heidi Cohen/ Heidi Cohenin Social Content Facebook- 33 readers -
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