Marketing Effectiveness

Marketing effectiveness is the quality of how marketers go to market with the goal of optimizing their spending to achieve good results for both the short-term and long-term. It is also related to Marketing ROI and Return on Marketing Investment (ROMI).Marketing expert Tony Lennon believes marketing effectiveness is quintessential to marketing, going so far as to say It's not marketing if it's not measured.
Posts about Marketing Effectiveness
  • Your Content Marketing Silver Bullet: Liveblogging Events

    …) art of liveblogging events. I say “lost” because the number of liveblog posts from marketing and PR events has gone done significantly over the past 2-3 years. While that indicates a trend, it also means a significant opportunity to stand out. The ultimate in pull PR. Beyond a full room, a row of livebloggers clickety clacking away on their laptops…

    Lee Odden/ TopRank®in Social Content- 20 readers -
  • Content Marketing: How Titles and Headlines Improve Results

    … of the investment already made developing your content. Another good way to improve your overall content marketing effectiveness is to attend Content Marketing World Sydney or Singapore in March 2015. Register now for the best pricing. I’ll be there with James Lush speaking about creating your own brand newsroom. What tips do you have for creating better titles? Image credit: Yesterdays news by (Mick Baker)rooster at flickr. …

    Sarah Mitchell/ Global Copywritingin Paid Search SEO Content How To's- 11 readers -
  • 60 Content Marketing Predictions for 2015

    … “the post” — where there isn’t much competition at all, comparatively speaking. Medium-sized and large businesses will begin to purchase niche media companies because they thirst for creating real relationships with their target audiences. We will begin to see well-known B2B publishers and editors at media companies getting recruited by and joining…

    Joe Pulizzi/ Content Marketing Institutein Content- 19 readers -
  • 3 Organizational Commitments Required For Marketing Success

    … social interactions today. It helps automate processes and keeps us connected with others who are not physically around us. Technology is an efficient conduit to reach prospects and buyers. The best part about technology for marketers: it enables them to do their jobs better. Intent data and digital body language provide insights into activity…

    Marketing Land- 11 readers -
  • 12 Mind-Blowing Social Media Metrics Facts (Charts)

    … or engagement. 47.3% measure web traffic. 47.0% measure followers or likes. At best these metrics show that your social media marketing yields interaction. But, that’s not enough. Social Media Explorer’s Jason Falls clarified this challenge best, “Fan acquisition means doing something to get the attention of users on a social network so…

    Heidi Cohen/ Heidi Cohenin Social- 39 readers -
  • Evolution in Digital Marketing Skill Sets

    …, Marketo, and Eloqua are in high demand. They bring value to the table by creating efficiencies in management and with their ability to connect the dots of information that allows marketers to make better decisions. But their value cannot be overshadowed by their complexity. This complexity makes the skills necessary to manage and interpret the software…

    Brad Miller/ Search Engine Watchin SEO- 7 readers -
  • Three Vital Steps for Effective Email Marketing

    … budgeted initiative for marketers, likely because 63% of marketers don't have a single dashboard to measure marketing activities. Customer data is the backbone of your company's growth strategy, and it's essential to maximizing sales effectiveness, amplifying your marketing messages, and increasing customer engagement. But, oftent, it can also…

    MarketingProfsin EMail- 5 readers -
  • 2015 B2C Content Marketing Benchmarks, Budgets, and Trends

    …% of B2C marketers say measuring content effectiveness is a challenge. How can marketers be more successful at measuring content marketing effectiveness? It helps to have a documented content marketing strategy: 43% of B2C marketers who have a written strategy say they are effective at tracking ROI. In fact, having a documented strategy helps increase…

    MarketingProfsin Social- 23 readers -
  • Top 2015 B2B Content Marketing Tactics

    30 Actionable Content Marketing Tips You Can Use Now Does your 2015 content marketing strategy benefit from the use of a variety of B2B content marketing tactics? Before you answer, let’s examine the tactics used by other content marketers according to Content Marketing Institute and MarketingProfs’s 2015 B2B Content Marketing Budgets, Benchmarks and Trends for North America to see how your effo.

    Heidi Cohen/ Heidi Cohen- 38 readers -
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