Marketing Effectiveness

Marketing effectiveness is the quality of how marketers go to market with the goal of optimizing their spending to achieve good results for both the short-term and long-term. It is also related to Marketing ROI and Return on Marketing Investment (ROMI).Marketing expert Tony Lennon believes marketing effectiveness is quintessential to marketing, going so far as to say It's not marketing if it's not measured.
Posts about Marketing Effectiveness
  • Your Content Marketing Silver Bullet: Liveblogging Events

    …: Producing engaging content 54% Producing content consistently 50% Producing a variety of content 42% Lack of budget 41% These are all reasonable obstacles to content marketing effectiveness and I have no doubt, you have experienced them yourself. The good news is that all of these situations can be mitigated through the fine (and lost…

    Lee Odden/ TopRank®in Social Content- 19 readers -
  • Content Marketing: How Titles and Headlines Improve Results

    … of the investment already made developing your content. Another good way to improve your overall content marketing effectiveness is to attend Content Marketing World Sydney or Singapore in March 2015. Register now for the best pricing. I’ll be there with James Lush speaking about creating your own brand newsroom. What tips do you have for creating better titles? Image credit: Yesterdays news by (Mick Baker)rooster at flickr. …

    Sarah Mitchell/ Global Copywritingin Paid Search SEO Content How To's- 9 readers -
  • 60 Content Marketing Predictions for 2015

    … large B2B brands, with technology companies leading the charge. 60 Content Predictions for 2015 by Content Marketing Institute from Content Marketing Institute In total, we have compiled 60 content marketing predictions from thought leaders around the world. Here are some of my favorites: Google will acquire Twitter, and Salesforce.com…

    Joe Pulizzi/ Content Marketing Institutein Content- 16 readers -
  • 3 Organizational Commitments Required For Marketing Success

    … to help marketers understand their buyers’ needs and interests. Marketing automation systems including Eloqua and Marketo use that information to segment leads and deliver personalized, on-point communications. Solutions including Bizo drive the same personalized functionality to unknown visitors through retargeting. Lead scoring and predictive…

    Marketing Land- 11 readers -
  • 12 Mind-Blowing Social Media Metrics Facts (Charts)

    … their goals. 88% believe social media is important to be competitive, according to Hootsuite’s Social Business Benchmark Survey. Translation: At a minimum, you need to be present on social media to keep up with your competitors, even if you can’t figure out what it’s doing for your bottom line. 50% of the c-suite understand social media’s power…

    Heidi Cohen/ Heidi Cohenin Social- 35 readers -
  • Evolution in Digital Marketing Skill Sets

    … data and superior insights into digital campaigns like SEO, search engine marketing, and content. Because of these technological advancements, marketing effectiveness is quickly becoming dependent on software to manage the volume of information and deliver the data to make the right decisions. Software packages such as those offered by Adobe…

    Brad Miller/ Search Engine Watchin SEO- 7 readers -
  • Three Vital Steps for Effective Email Marketing

    … budgeted initiative for marketers, likely because 63% of marketers don't have a single dashboard to measure marketing activities. Customer data is the backbone of your company's growth strategy, and it's essential to maximizing sales effectiveness, amplifying your marketing messages, and increasing customer engagement. But, oftent, it can also…

    MarketingProfsin EMail- 5 readers -
  • 2015 B2C Content Marketing Benchmarks, Budgets, and Trends

    …% of B2C marketers say measuring content effectiveness is a challenge. How can marketers be more successful at measuring content marketing effectiveness? It helps to have a documented content marketing strategy: 43% of B2C marketers who have a written strategy say they are effective at tracking ROI. In fact, having a documented strategy helps increase…

    MarketingProfsin Social- 23 readers -
  • Top 2015 B2B Content Marketing Tactics

    …. Actionable content marketing tip: Extend the value of each presentation. Repurpose the content for other venues and add digital asset management for findability. 62% of B2B marketers use infographics. Infographic use has increased significantly. Neil Patel reinforces this point by reporting that his infographic has resulted in lower results over time…

    Heidi Cohen/ Heidi Cohenin Social Content Facebook- 35 readers -
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