Marketing Event

  • Fuji Xerox Launches New B2B Product With a Fashion Show

    … customers.” A prime opportunity to engage customers in this manner is when launching a new product, he said. It’s especially important since the industry is so competitive. To generate excitement for the Versant 2100 printer, the team at Fuji Xerox created a fashion show featuring a fictional designer, complete with direct mail “lookbooks…

    MarketingSherpa Blog- 16 readers -
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