Marketing Excuses

  • Your Marketer Is There to Help You

    … that the motivation and execution of marketing and sales is quite different. Sales is motivated to close, marketing is motivated to drive a greater volume of better leads to your business. We recently wrote about the frustration of sales-driven businesses with marketing to speak directly to that issue. Here’s an example direct from my business. We spent…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • I Wish Marketers Would Stop Saying This…

    …. This week, ReachForce released an interview they did with me on Big Data and marketing and this is a topic that I’m passionate about. With Big Data, marketers can be presented real-time data with the 4 V’s… volume, variety, velocity and veracity. There’s simply no reason for marketers with resources to test and measure every interaction nowadays…

    Douglas Karr/ Marketing Technology Blogin EMail- 6 readers -
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