Marketing Executives

Marketing management is a business discipline which focuses on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Globalization has led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firm's marketing strategy. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business's size, corporate culture, and industry context.
Posts about Marketing Executives
  • Communicating With Mobile Consumers in the ‘Experience Age’

    … to better manage the customer relationship, in 2015, more organizations will blend marketing and customer relationship management business functions. In fact, many brands will build the consumer experience into their business strategy for the first time. eMarketer states that currently, almost two-thirds (60 percent) of North American marketing…

    Street Fightin Social- 17 readers -
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