Marketing Executives

Marketing management is a business discipline which focuses on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Globalization has led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firm's marketing strategy. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business's size, corporate culture, and industry context.
Posts about Marketing Executives
  • Communicating With Mobile Consumers in the ‘Experience Age’

    … to grab the attention of their desired audiences. How? Brands must enact customer care through multi-channel engagement. Mobile is a major part of this approach, and is positioned to grow significantly in 2015, as new technology, additional data and more access to consumer attitudes will impact engagement strategies. Brands have more access…

    Street Fightin Social- 11 readers -