Marketing Executives

Marketing management is a business discipline which focuses on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Globalization has led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firm's marketing strategy. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business's size, corporate culture, and industry context.
Posts about Marketing Executives
  • Communicating With Mobile Consumers in the ‘Experience Age’

    … executives either have or are developing a formal customer experience management strategy. This strategy must be made up of equal parts marketing and CRM to give brands the best fighting chance in creating engaged brand advocates. There is no shortage of examples that underscore the success of this approach. Location-based technology, like beacons…

    Street Fightin Social- 18 readers -
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