Marketing Goals

  • Should You Consider a Digital Marketing Agency That Follows Agile Marketing Principles?

    … marketing; however, many marketing agencies still operate with a firm timeline of goals and deliverables that are established at the very beginning of a program, and lack the practice of adapt and reposition based on changing client needs and competitive environments. In this post, I’ll cover an introduction to agile marketing, as well as some…

    TopRank®- 10 readers -
  • The Agency Characteristics and Behaviors that CMOs Want

    …: Transparency – A relationship that is based on complete transparency Alignment – between campaign goals and business goals Ideation – A push and pull relationship that allows for new ideas, constructive feedback, and open conversation Vendor Selection – Partnering to find and utilize the best advertising and marketing technology based on my…

    Douglas Karr/ Marketing Technology Blog- 23 readers -