Marketing Hype

  • Is Our Industry Finally Maturing? Thoughts From Internet Week NY

    … For many a year at many a major seasonal conference, seasoned attendees would look around and see no end to the hype. While legitimate, long-standing business themes — integrated marketing, leveraging your media mix, standards, attribution and allocation and, of course, ecosystem "complexity" — always get their airtime... we often see sort…

    Kendall Allen/ Marketing Landin Display- 11 readers -
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